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INDULGENCE

“Whatever we create for you out of fresh, natural ingredients, innovative thinking

and traditional craftsmanship, is inspired

by our great passion.”

Milan Prenosil Chairman of the Board of Directors

Tomas Prenosil CEO

C O N T E N T S

T R A D I T I O N

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P A S S I O N

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3 6 5 D A Y S S P R Ü N G L I

E X P E R T I S E

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I N N O V A T I O N

F A M I L Y

F R E S H N E S S

S E R V I C E

L O Y A L T Y

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T R A D I T I O N

HOW IT ALL BEGAN

in 1836. When he opened his sec-ond confectioner’s shop on Parade-platz 23 years later, it was still a quiet side street. But very soon vig-orous construction activity began and Paradeplatz developed into a vibrant centre for the city. With its café that was unique for the era, Sprüngli’s elegant flagship store captured the spirit of the age and all Zurich met there for coffee and exquisite pastries. From here the reputation of the daily-fresh Truffes du Jour, bittersweet grand cru truffles and other delicious Sprüngli classics was carried out into the world. The very first light-and-airy Luxemburgerli also originated at Paradeplatz.

FROM PARADEPLATZ

OUT INTO THE WORLD

Paradeplatz, Zurich, on the mag- nificent Bahnhofstrasse, is home to the beating heart of the Sprüngli world. Everything had in fact begun on Marktgasse, where David Sprüngli founded Confiserie Sprüngli & Fils

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Sprüngli has been successful for over 180 years. What is the secret of this success?

Milan Prenosi l (MP) – Right from the very beginning, the fo-cus at Confiserie Sprüngli was on thrilling customers with unique products and surprising them all over again. Whoever comes to us wants something special, some- thing exclusive. We remain true to this aspiration to this day. Tomas Prenosi l ( TP) – And in order to fulfil this aspiration, we strive for perfection on a daily basis: in the creation and pro- duction of our specialities, but also in the selection of our raw ma- terials.

You yourselves are not confec-tioners. What does this mean for your work?

MP – While it’s true that we’re not confectioners by trade, we grew up

Milan and Tomas Prenosil are now the sixth generation at the helm of the Sprüngli family busi-ness. They are proud of the long tradition and at the same time are very conscious of the need to keep the company constantly evolving for it to remain successful.

And how do you ensure that this passion is preserved?

TP – Our employees take great pride in bringing joy to our customers daily and satisfying their high expecta-tions. As a family-run company, we are able to offer them the ideal frame-work for this. Every day is a fresh chal- lenge, but we think in generations.

Where do you get the ideas for new products?

TP – These ideas are sparked in conversations with other people – with fellow entrepreneurs, friends, while travelling, but above all with our employees. The biggest chal-lenge here is not in creating and manufacturing new products, but in recognising trends in taste or nutrition early on.

What are the top trends for you at the moment?

MP – Above all themes like authen-ticity and regionality. This is home territory for us, of course, because we at Sprüngli already uphold the tradition of artisan confectionery and, apart from cocoa beans, have long sourced raw materials from within Switzerland.

TP – In addition to dietary trends, digitisation also plays an important

MIL AN PR ENO SIL , CHAIR MAN OF

THE BOAR D OF DIR ECTORS

TOMAS PR ENO SIL ,

CEO

in and with this company. Getting to know all areas of the company has given us insight into what’s re-ally important. And of course our aspiration is to have the best con-fectioners work for us.

Your predecessors were strong leaders. What have you learned from them?

MP – That we have to keep on re-inventing ourselves afresh. Our pre-decessors had the knack of com-bining our traditional values with new ideas time and again. Each Sprüngli generation stands for inno-vations, the importance of which reached far beyond our company.

role for us. The new possibilities for shipping products worldwide with guaranteed freshness are opening up new horizons for us.

How do you manage to keep your existing clientele loyal and appeal to a new, younger audience at the same time?

TP – We’ve been evolving continu-ally with our customers for gene-rations. With countless product innovations, the takeaway concept, the expansion of our digital offer-ing and our loyalty programme, we are increasingly addressing a younger customer segment.

TP – For me it is also about treating people properly and assuming re-sponsibility with regard to our em-ployees and society. This has been part of what Sprüngli stands for since its beginnings, just as much as its commitment to traditional craftsmanship and the unique qua-lity of its products.

What makes Sprüngli so special today?

MP – The passion for what we do! If you visit our production facilities and retail stores and see the enthu-siasm with which our people work, you’ll sense this extraordinary spirit that characterises our company.

What else are you planning?

MP – For us, Sprüngli is a life voca-tion. We want to hand the company over to the next generation in just as good a condition as when we took it over.

F A M I L Y

«WHOEVER COMES TO US

WANTS SOMETHING

SPECIAL.»

«WE STRIVE FOR

PERFECTION DAILY»

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1836

1859

1957

19981910

1961

1994

2007

2017

1892

1956

David Sprüngli lays the foundation of the family

company on Marktgasse.

The new Sprüngli building on Paradeplatz evolves into the

prime address for connoisseurs.

Richard Sprüngli becomes the fifth generation of the family to head the company.

The renovation in Art-Nouveau style gives the flagship store on Paradeplatz

its distinctive appearance.

Confiserie Sprüngli opens its Fabrique de Chocolat.

The company is split into two: the Sprüngli chocolate factory and Confiserie Sprüngli go their separate ways.

The birth of a legend: Luxemburgerli®, the light and airy

temptations, are successfully launched.

With the online shop, Confiserie Sprüngli presents itself as a pioneer in the industry.

Sprüngli’s skilled craftsmanship relocates to the new production site in Dietikon.

Sprüngli launches the Petits Plaisirs Loyalty Programme as a way of saying thank you to customers.

Milan and Tomas Prenosil are now the sixth generation

to run the company.

The new Sélection de Truffes Grand Cru, made from the finest cocoa varieties, ushers in

the dark-chocolate trend in Switzerland.

I N N O VA T I O N

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Milestones in the Sprüngli success story

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AN AFFAIR OF THE HEART AND

THE HANDAt Confiserie Sprüngli, a beautifully diverse group of people

and talents from 42 nations comes together as one big family. The greatest unifying factor is an enthusiasm for creating

something special day by day. With their passion and crafts-manship, their skill and creativity, they give expression

to the company’s tradition in the form of matchless delicacies. To the delight of our many customers, who value the

sublime specialities and the courteous service.

P A S S I O N

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WE ARE SPRÜNGLI ...

… because my expertise is turned into delicious indulgence.

Timon Zois, Pâtisserie

… because our fresh ideas bear fruit.

Adriana Pavano, Cake Department Patrick Müller, Apprentice

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… because my artistry gives others pleasure.

Diana Telli, Confectionery

… because I pour my heart

into my work. Atthaphol Buraphalit, Confectionery

… because my advice is warmly received.

Roman Stähli, Customer Advisor

… because I put a smile

on the guests’ faces. Julijana Gucec, Food Services

… because our products have a personality.

Juan Fernandez, GraphicsNicole Hofstädter, Decoration

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… because this is where my talents blossom.

Liridona Balazhi, Décor

… because my expertise

carries weight. Liliana Rodrigues Fernandes, Sales

… because everything is seasoned with team spirit.

Manuel Gründler, Gastronomy

… because the whole package is just right.

Giovanni Preite, Preparation

Mehala Uthayakumar, Vasuthevan Mathialagan,

Caterina Scalise, Catering

… because everything is to our taste.

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DAYS OF 365

SPRÜNGLI

SURPRISING ALL OVER

AGAIN EVERY DAY

WINTER

2,000hidden kings crown

the start of the year for our customers.

Over

days for our pralines and truffles to develop the taste of

matchless indulgence for you.

different delicacies are just waiting to pamper

you all year round.

More than

EASTER SUMMER SPRING AUTUMN

Some

different delicious Christmas greetings are dispatched

from our online shop into the big wide world.

CHRISTMAS

10,000 21Luxemburgerli flavours that accompany you throughout

the year, we surprise you with a new creation each month.

Besides our

11best growing regions are

good enough for our grand cru truffles.

Only the finest cocoa varieties from the world’s

4hours should lie between

the creation and consumption of our Truffes du Jour.

No more than

24hours of virtuosic confectionery

art in your shared bliss.

12 90We allow We invest

CHOCOLATE FLOWS IN

OUR VEINSSprüngli is among the pioneers in chocolate production

and has helped shape the good reputation of Swiss chocolate worldwide. Manufacturing chocolate is nothing

special nowadays: by contrast, creating constantly new, uniquely indulgent experiences takes rare expertise.

E X P E R T I S E

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Ever since Rudolf Sprüngli first began producing chocolate in his confectionery over 180 years ago, Confiserie Sprüngli has been among the pioneers in chocolate. From the legendary Truffes du Jour and diverse praline creations, to the grand cru truffles incorporating the finest cocoa varieties and chocolate made from hay milk, we have con-stantly reinvented chocolate all over again. And continue to invent it afresh every day. Everything begins with the selec-tion of the right raw materials. In this respect we spare no effort in Bolivia to find the wild-grow- ing cocoa beans for our unique Truffes Cru Sauvage or, in the re-mote region of Baracoa, the fantas-tically bitter and at the same time utterly exquisite cocoa variety Trinitario for our CUBA collection. In procuring our cocoa beans we also place a high priority on sustain-

ability and responsible production conditions. But it is a long path from the raw materials to the finished product. Our confectioners often tinker for years to discover the perfect com-bination of ingredients and how best to process them. This was the case with our Blanc&Noir truffles, for example, and our attempt to in-fuse the ganache with the liquid champagne without losing its sparkle and aromas. And this suc-ceeded in a unique way. Bite care-fully into one of these truffles and you’ll agree wholeheartedly that the melt-in-the-mouth marriage of

SECRET RECIPES FOR EXCLUSIVE

INDULGENCE

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Poster advertising of 1892

chocolate and Perrier-Jouët cham-pagne is further proof of our choco-latiers’ creativity and mastery of their craft.The recipes for these delicacies are a closely guarded secret passed down from one generation to the next. Applying them correctly requires in-depth knowledge and skilled crafts-manship. And yet we’re not satis-fied with what we have achieved so far. Tastes and eating habits are always changing, which is why we’re constantly on the lookout for new ideas so as to surprise and delight our customers around the world with new chocolate creations.

GR AND CRU

We are particularly proud of our grand cru specialities. As with wine, grand cru means that the

premium cocoa comes from a limited growing region, is only

produced in small quantities and must satisfy the highest

quality standards.

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F R E S H N E S S

THE LAND OF FINE

INGREDIENTS

Sprüngli products stand not only for the finest quality, but also for unique freshness and naturalness. And because the right raw mate-rials are essential to achieving this, key ingredients for our chocolate, our Luxemburgerli, truffles and cakes, such as cream, eggs, butter and milk, are sourced exclusively from Swiss producers. This guaran-tees not only incomparable fresh-ness but also sustainable production methods that conserve resources and uphold high standards of ani-mal welfare.The flour used in our exquisite spe-ciality breads, croissant and plaited yeast loaves also comes from Swiss producers and is IP-SUISSE cer-tified. IP-SUISSE farmers comply with strict regulations on soil and plant protection when growing cereals, and seek to promote bio-diversity. We pay particular attention to en-suring the quality and origins of the

various fruits used in our speciali-ties. The cherries for our enticing Griottes, for example, are grown and harvested in line with our wishes by a family business in the region. We also source strawberries and raspberries wherever possible from Swiss producers who share our high quality standards and with whom we have a long-standing re-lationship. In all we do at Sprüngli, we attach great importance to a responsible approach to the environment and uphold high ethical standards along the entire value chain.

FOR ECO-FRIENDLY INDULGENCE SWIS S MILK

All our milk and milk products

come from Swiss producers.

SWIS S FLOUR

The basis for our baked goods is IP-SUISSE certified

Swiss flour, enriched with valuable wheat germ.

SWIS S EGGS

Only Swiss eggs from free-range chickens

are used in our products.

SWIS S FRUIT

Whenever the season permits, we use local fruits

grown by Swiss family farms in line

with our wishes.

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EVERYTHING FOR THIS

ONE MOMENTAt last: the lovingly hand-crafted pralines, truffles, gateaux,

ice-cream fruits, gaufrettes and light and airy Luxemburgerli are ready and waiting to afford you incomparable moments of

pleasurable indulgence, whether at home or in one of our five restaurants and cafés.

S E RV I C E

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ONLINE SHOP – FOR GIFTS THAT GO

DOWN WELLSelect your Sprüngli delicacies at over 20 stores in prime

locations or order them around the clock at your convenience from our online shop. Take advantage of our

worldwide shipping service to surprise your family, friends and business partners with a delicious Sprüngli gift.

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your questions, tell you about new seasonal products and help you se-lect the perfect gift for your loved ones. Are you interested in arran-ging a drinks reception or adding a personal touch to your wedding cake for that ‘wow’ factor? How about giving your customers or a business partner a surprise they won’t forget? Our well-coordinated all-round service means we’re able to fulfil even unusual wishes flexi-bly. It goes without saying that you can also order our specialities con-veniently 24/7 via our online shop, and benefit from our worldwide shipping service.

GENEVA

GENEVA AIRPORT

ZUR ICH AIR P ORT

ZUR ICH

PAR ADEPL AT Z ZUR ICH

(HE AD QUARTERS)

GL AT T SHOPPING

CENTR E

ST. GALLEN

BASEL

ZUG

BER N

WINTERTHUR

DUBAI

ABU DHABI

EXPERIENCE INDULGENCE ...

At the Sprüngli retail stores we welcome you personally to a very special shopping experience. With competence and courtesy we answer

EXQUISITE PRODUCTS AND AN

EXCLUSIVE SERVICE

PERSONAL ADVICE

Let us personally advise and inspire you in your choice

of exclusive gif ts. There are vir tually no limits to your imagination.

E XCLUSIVE PACK AGING

We offer a large selection of individualised gif t ideas –

many for employees, customers and business partners.

WORLDWIDE SHIPP ING

The vast experience of our proficient logistics team

lets us deliver your gif ts safely and reliably to the desired address – all around the globe.

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ENJOY A UNIQUE ATMOSPHERE OF RELAXATION AND INDULGENCE

The combination of choice con- fectionery and attentive hospita- lity is a long-standing tradition at Sprüngli. In 1859 Sprüngli opened the confectioner’s store on Parade-platz with an elegant refreshment room. Since then we have been pri-vileged to welcome generations of guests to our restaurants and cafés and pamper them with delicious breakfast specialities, choice pâtis-series, sophisticated snacks, refresh-ing drinks/snacks and fine lun- ches. Enjoy our courteous service in a relaxed ambience, whether at our Café&Restaurant and Café-Bar on Paradeplatz, at the Café-Bar on Löwenplatz Zurich or in the Café&Lounge at Zurich Airport.

AS OUR GUEST, YOUR WISH IS OUR PLEASURE

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THANK YOU FOR THE

PLEASURE OF PAMPERING

YOU

We created the Petits Plaisirs Customer Card to thank you for your great loyalty in the form of little rewards. The more you use it, the better we can get to know you and show you our appreciation.

We’re delighted to welcome you to our Petits Plaisirs Loyalty Programme and have the pleasure of pampering you with indulgent little treats.

spruengli.ch/petitsplaisirs

YOUR BENEFITS

SMALL REWARDS FOR YOUR

GREAT LOYALTY

L O YA L T Y

Enjoy Sprüngli delicacies created especially

for you as a Petits Plaisirs member.

Relish our indulgently attractive Sprüngli offers

and be the first to find out about new products.

Take part in special Sprüngli events that we invite you to

as a member of Petits Plaisirs.

Look forward to delicious lit tle surprise creations

on your bir thday

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CONFISERIE SPRÜNGLI AGBahnhofstrasse 21, Paradeplatz

8001 Zurich, SwitzerlandTel. +41 44 224 46 46Fax +41 44 224 47 35

www.spruengli.ch

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