STYLE GUIDELINES · 2018-11-19 · ELDO CONSULTING PTE LTD 9 Brand Style Guidelines 2018 Previous...
Transcript of STYLE GUIDELINES · 2018-11-19 · ELDO CONSULTING PTE LTD 9 Brand Style Guidelines 2018 Previous...
STYLE GUIDELINES
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ELDO CONSULTING PTE LTD
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ELDO’S STORY
Our History
ELDO started in 2016 with consultation as its main provided service in hopes of lending a helping hand to those in need in the educaition and training industry. We further ventured into providing more services such as providing eLearning content (Games and Courseware Development) as the company grew to hire young talents that specialised in technical areas.
ELDO CONSULTING PTE LTD
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CONTENTSELEMENTS
04
COLOUR
05
06 08
09
CLEAR AREA
POSITION
11
SIZE
USAGE IMAGERY TYPOGRAPHY STATIONERY OTHERS
14 16 18
&07
&10
1312&
ELDO CONSULTING PTE LTD
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Symbol
Company Name
ELEMENTSRationale
The Brand Logo includes an ‘E’ in its symbol which stands for ‘Empowering’. By encouraging freedom of learning, ELDO seeks to guide learners to achieve their desired outcomes.
Empowering Learners to acheive their
Desired OutcomesOur Values
Our Mission
Be your own leader, pace yourself
Passion drives us further and beyond
Innovations born from eccentricity
ELDO CONSULTING PTE LTD
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COLOUR VARIATIONS
Pantone® CMYK85 38 18 0
7704U
7704 C
Reverse White on Pantone Blue
Black
Reverse White
Black on 20% Cyan
Pantone®
HEX#0184AE
CMYK76 33 21 0
HEX#3D8CAD
ELDO CONSULTING PTE LTD
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COLOUR PALETTE
Primary
Action
#F5993D
#FFFFFF
#308BAD
Secondary
#D4D4D3
ELDO CONSULTING PTE LTD
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x
CLEAR AREA
The distance between the edges of the design is to be kept or maintained. With x as the total width of the logo, the minimum distance from the edge should be at least 0.4x.
Refrain from modifying, editing, adding effects to the logo.
Maintain aspect ratio at all times. Do not distort the logo.
Make sure that the logo is properly visible, in full, at all times.
0 .2x
0.2x
0.1x
x = width of logo
DON’Ts
0.3x
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POSITION
RECOMMENDED
As a corporate’s branding is a key element in advertising the company, its composition is vital. To ensure that the company logo would capture the audience’s attention, placing it at the top left corner (first focus) or bottom right corner (last focus) of the composition should work the best.
NOTE: Always make sure at least 3mm of bleed is set around all sides of the documents to prevent the logo from being cut-off.
0 .4x
0 .4x
0 .4x
0 .4x
Top Left Bottom Right
ELDO CONSULTING PTE LTD
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SIZE (SCREEN)
Smallest Size Acceptable To ensure and maintain the quality, legibility and clarity of the logo,
the logo should not be smaller than 160 pixels on screen (Digital Usage).
Main aspect ratio to prevent compromising the clarity and details of the logo.
Recommended Positions: Top Left, Bottom Right
RecommendedViewing Size
75 pixels
Bleed(3mm)
Min Clear Area (0.4x)
55 pixels
Namecard Usage
Bleed(3mm)
Min Clear Area (0.4x)
ELDO CONSULTING PTE LTD
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SIZE (PRINT)
Smallest Size Acceptable(Namecard)
20mm
To ensure and maintain the quality, legibility and clarity of the logo, the logo should not be smaller than 160 pixels for printing purposes.
Recommended Positions: Top Left, Bottom Right
63mm
A3(63mm)
44.5mm
A4(44.5mm)
31.5mm
A5(31.5mm)
ELDO CONSULTING PTE LTD
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CORRECT USAGELight Coloured Backgrounds
Solid Orange with Black Logo
Solid Pink with 10% black stripes
Solid Navy with White Logo
Solid Blue with solid black stripes
Graphic Backgrounds
Dark Coloured Backgrounds
Logo on Graphic Backgrounds should be placed where clear space is available.
A cluttered graphic background with many objects / effects / filters is not recommended. In an instance where a graphic image with effects would be used, a black filter should be used to increase visiblity / clarity of logo.
ELDO CONSULTING PTE LTD
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INCORRECT USAGE
DO NOT use alternative dark logo on dark graphic backgrounds.
DO NOT use reverse white logo on light back-grounds, backgrounds with effects..
DO NOT place logo at cluttered areas of image.
DO NOT distort any part of the logo.
DO NOT add textures to the logo.
DO NOT alter the fontface used.
ELDO CONSULTING PTE LTD
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IMAGERY
Technology
Technology images should exhibit modern devices used to enhance learning experience. The focus of the image should clearly portray the devices being used. The images may or may not include subjects in contact with the devices of main focus.
ELDO CONSULTING PTE LTD
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TYPOGRAPHY
Maven Pro
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Heading 1 Heading 2Heading 3Heading 4Heading 5Paragraph
Maven Pro BlackMaven Pro BoldMaven Pro MediumMaven Pro Regular
46 pt
40 pt
36 pt
30 pt
24 pt
8 pt
ELDO CONSULTING PTE LTD
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ROBOTO
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890
Heading 1 Heading 2Heading 3Heading 4Heading 5Paragraph
Roboto BlackRoboto BoldRoboto MediumRoboto RegularRoboto Light
46 pt
40 pt
36 pt
30 pt
TYPOGRAPHY
ELDO CONSULTING PTE LTD
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STATIONERY (NAMECARD)
Card Dimensions: 3.5in x 2 in
Passion drives us further and beyond
Front
ABCD TANDirector
Telephone number
[email protected] Road NameBuilding, #11-11Singapore 123456
Game Design & Development
Curriculum / ContentDevelopment
Consultancy ServicesABCcompany.com
Back
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STATIONERY (LETTERHEAD)
+65 6951 4572
www.eldo.sg
69 Ubi Road 1, Oxley Bizhub#08-25, S4087312.54cm
1.25 cm
Paper: A4
Left & Right Margin: 2.54 cm
Top & Bottom Margin: 1.25cm
Logo Position : Top Left
ELDO CONSULTING PTE LTD
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OTHERS (POWERPOINT)
Slide Size: 16:9
Top & Left Margin: 0.8 cm
Logo Position : Top Left
0.8cm
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OTHERS (ICONS)
You may place these icons in any materials you wish to create. However, please note to not modify any parts of the Icons except of its size or position (dimensions should remain proportional).
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OTHERS (BUTTONS)
Watch Videos
Featured Works
More WorksTry a Demo!
Basic Buttons
Round Buttons
Check Out Our Services
Featured Works
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