STYLE GUIDE - zapasy.org.pl · corporate competitions. style guide 4 full_colour_cmyk...
Transcript of STYLE GUIDE - zapasy.org.pl · corporate competitions. style guide 4 full_colour_cmyk...
STYLE GUIDE
UNITED WORLD WRESTLING
1.
THE LOGOCOLOURGUIDELINES
STYLE GUIDE 3
1. THE LOGO COLOUR SYSTEM
THE BRAND COLOURSYSTEM
ORANGESDARK BLUES BLUES BURGUNDIES
CORPORATE COMPETITIONS
STYLE GUIDE 4
FULL_COLOUR_CMYKFULL_COLOUR_RGB
FLAT_COLOUR_PANTONE®FLAT_COLOUR_CMYKFLAT_COLOUR_RGB
FLAT_ONE COLOUR
1. THE LOGO COLOUR SYSTEM
UWW COLOUR VERSIONS
STYLE GUIDE 5
1. THE LOGO COLOUR SYSTEM
UWW THE FULL COLOUR PALETTECMYKRGB
CMYK 0, 60, 100, 0
RGB 245, 130, 32
CMYK 0, 80, 100, 0
RGB 241, 90, 34
CMYK 0, 100, 100, 0
RGB 237, 28, 36
CMYK 100, 100, 0, 70
RGB 4, 0, 63
CMYK 0, 50, 100, 0
RGB 247, 148, 30
CMYK 0, 0, 24, 45
RGB 159, 157, 131
CMYK 0, 0, 11, 18
RGB 215, 214, 196
STYLE GUIDE 6
LIGHT ORANGEPANTONE® 158 C
DARK BLUEPANTONE® 2757 C
CMYK 0, 60, 100, 0
CMYK 100, 100, 0, 70
RGB 245, 130, 32
RGB 4, 0, 63
1. THE LOGO COLOUR SYSTEM
UWWTHE FLAT LOGO COLOURS
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1. THE LOGO COLOUR SYSTEM
UWWTHE BACKGROUND
THE BACKGROUND IS MADEWITH A BLEND BETWEEN TWO SHAPES WITH THE RESPECTIVE COLOURS.
NEVER CHANGE THIS.
CMYK 100, 100, 0, 70
RGB4, 0, 63
CMYK 0, 80, 95, 0
RGB241, 90, 41
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FULL_COLOUR_CMYKFULL_COLOUR_RGB
FLAT_COLOUR_PANTONE®FLAT_COLOUR_CMYKFLAT_COLOUR_RGB
FLAT_ONE COLOUR
1. THE LOGO COLOUR SYSTEM
WORLD CHAMPIONSHIP COLOUR VERSIONS
STYLE GUIDE 9
1. THE LOGO COLOUR SYSTEM
WORLD CHAMPIONSHIP THE COLOURPALETTE
CMYK 100, 60, 0, 0
RGB 0, 102, 179
CMYK 100, 70, 0, 0
RGB 0, 91, 170
CMYK 100, 100, 0, 27
RGB 34, 31, 115
CMYK 100, 100, 0, 41
RGB 27, 19, 99
CMYK 100, 100, 0, 70
RGB 4, 0, 63
CMYK 100, 30, 0, 0
RGB 0, 137, 207
CMYK 100, 0, 0, 0
RGB 0, 174, 239
CMYK 0, 0, 11, 18
RGB 215, 214, 196
STYLE GUIDE 10
LIGHT BLUEPANTONE® 3005 C
DARK BLUEPANTONE® 2757 C
CMYK 100, 30, 0, 0
CMYK 100, 100, 0, 70
RGB 0, 137, 207
RGB 4, 0, 63
1. THE LOGO COLOUR SYSTEM
WORLD CHAMPIONSHIPTHE FLAT LOGO COLOURS
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1. THE LOGO COLOUR SYSTEM
WORLD CHAMPIONSHIPTHE BACKGROUND
THE BACKGROUND IS MADEWITH RADIAL GRADIENT WITH THE RESPECTIVE COLOURS.
NEVER CHANGE THIS.
CMYK 100, 100, 0, 70
RGB4, 0, 63
CMYK 100, 30, 0, 0
RGB0, 137, 207
STYLE GUIDE 12
1. THE LOGO COLOUR SYSTEM
WORLD CHAMPIONSHIPTHE VISUAL ID BACKGROUND
CMYK 100, 100, 0, 70
RGB4, 0, 63
CMYK 100, 60, 0, 0
RGB 0, 102, 179
CMYK 100, 85, 20, 15
RGB27, 61, 120
CMYK 100, 0, 0, 0
RGB 0, 174, 239
CMYK 100, 30, 0, 0
RGB0, 137, 207
STYLE GUIDE 13
FULL_COLOUR_CMYKFULL_COLOUR_RGB
FLAT_COLOUR_PANTONE®FLAT_COLOUR_CMYKFLAT_COLOUR_RGB
FLAT_ONE COLOUR
1. THE LOGO COLOUR SYSTEM
CONTINENTAL CHAMPIONSHIP COLOUR VERSIONS
STYLE GUIDE 14
1. THE LOGO COLOUR SYSTEM
CONTINENTAL CHAMPIONSHIP THE COLOURPALETTE
CMYK 37, 100, 70, 0
RGB 171, 42, 77
CMYK 45, 100, 60, 20
RGB 131, 32, 71
CMYK 49, 100, 45, 39
RGB 101, 17, 66
CMYK 58, 100, 57, 55
RGB 72, 6, 45
CMYK 25, 100, 50, 0
RGB 191, 36, 94
CMYK 0, 0, 24, 45
RGB 159, 157, 131
CMYK 0, 0, 11, 18
RGB 215, 214, 196
STYLE GUIDE 15
REDPANTONE® 214 C
DARK REDPANTONE® 222 C
CMYK 37, 100, 70, 0
CMYK 58, 100, 57, 55
RGB 171, 42, 77
RGB 72, 6, 45
1. COLOUR
CONTINENTAL CHAMPIONSHIPTHE FLAT LOGO COLOURS
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1. THE LOGO COLOUR SYSTEM
CONTINENTAL CHAMPIONSHIPTHE BACKGROUND
CMYK 50, 90, 50, 60
RGB74, 21, 47
CMYK 30, 95, 40, 7
RGB171, 47, 99
STYLE GUIDE 17
1. THE LOGO COLOUR SYSTEM
CONTINENTAL CHAMPIONSHIPTHE VISUAL ID BACKGROUND
CMYK 50, 90, 50, 60
RGB74, 21, 47
CMYK 30, 95, 40, 7
RGB171, 47, 99
CMYK 49, 100, 45, 39
RGB 101, 17, 66
CMYK 18, 100, 91, 8
RGB189, 32, 46
CMYK 37, 100, 70, 0
RGB 171, 42, 77
CMYK 0, 90, 85, 0
RGB 239, 65, 54
UNITED WORLD WRESTLING
2.
THE PHOTOGRAPHYGUIDELINES
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2. THE PHOTOGRAPHY GUIDELINES
Where general photography sourced from Google, all permissions and clearance should be obtained.
The photography should aspire to capture the “big event”/aim high feel, such as the Olympics.
Large photographic/Panoramic – raising the bar in excitement.
BIG EVENTHIGH FEEL
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2. THE PHOTOGRAPHY GUIDELINES
TRY TO AVOID:
1.The amateur training conditions, as a back-ground, which in many cases look bleak e.g. run-down or shabby-looking training facilities/gyms.
STYLE GUIDE 21
2. THE PHOTOGRAPHY GUIDELINES
TRY TO AVOID:
2.WWE style wrestling poses/moves
STYLE GUIDE 22
2. THE PHOTOGRAPHY GUIDELINES
BE TRUTH TO THE SPIRIT OF THE SPORT.USE REAL ACTION IMAGES.
AUTHENTIC
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2. THE PHOTOGRAPHY GUIDELINES
BE SIMPLE, POWERFULAND EXPRESSIVE IN EVERY IMAGETHAT YOU CHOOSE.
ICONIC
2. TO ADJUST SATURATION -503. TO ADJUST CONTRAST +1004. TO ISOLATE THE WRESTLERS WITH A MASK AND REDUCE THE LUMINOSITY OF THE BACKGROUND.
1. TO CHOOSE THE BEST IMAGE IN TERMS OF THE CONCEPT BUT ALSO THE QUALITY FOR THE OUTPUT.(PRINT MATERIALS WORK WITH 300 DPI 1:1)
5. TO INTRODUCE THE IMAGE IN THE LAY-OUT OF THE ARTWORK. CONSIDERING THE COMPOSITION AND THE GRAPHIC ELEMENTS.
STYLE GUIDE 24
2. THE PHOTOGRAPHY GUIDELINES
TREATMENT
1. Reduce the background lights and darken the background.2. Lighten the wrestlers, highlighting them and making the wrestlers the focal centre point of the photographic composition.
STYLE GUIDE 25
2. THE PHOTOGRAPHY GUIDELINES
PHOTOGRAPHIC STORY-TELLING
Photography should best support the strong story behind a wrestlers quest to succeed, where athletes have to compete in hard conditions.
Good gymnasiums should feature, not poor amateur looking facilities. The sport is tough, the wrestlers suffer in training, therefore don’t need to show miserable training conditions.
Aim to show improved conditions of the sport.
UNITED WORLD WRESTLING
3.
THE TYPOGRAPHYSTYLE
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3. THE TYPOGRAPHY STYLE
TYPOGRAPHYFOR PRINT
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
The typography chosen for print is FEDRA SANS CONDENSED from the Typotheque Foundry.
Four styles are used in the brand: Light, Book, Demi and Bold.These styles are required to correctly convey the brand identity in all printed materials.
This font is licenced. See Typoteque.com/licencing for further information.
FEDRA SANS CONDENSED LIGHT
FEDRA SANS CONDENSED BOOK
FEDRA SANS CONDENSED DEMI
FEDRA SANS CONDENSED BOLD
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3. THE TYPOGRAPHY STYLE
TYPOGRAPHYFOR DIGITAL
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
Trebuchet MS is the font for use in digital media, namely e-mails and corporate digital communication in general.
It is a cross-platform system font, meaning that it comes pre-installed in all Windows and Apple Mac machines, thus can be used by both, without further licencing issues.
Four primary styles are used: Regular, Italic, Bold and Bold Italic.
TREBUCHET MS REGULAR
TREBUCHET MS ITALIC
TREBUCHET MS BOLD
TREBUCHET MS BOLD ITALIC
STYLE GUIDE 29
3. THE TYPOGRAPHY STYLE
TYPOGRAPHYFOR WEB
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
ABCDEFGHIJKLMNOPQRSTUWXYZabcdefghijklm nopqrstuwxyz0123456789!?,.
For web design it is recommended that the OPEN SANS (10 styles) and OPEN SANS CONDENSED (3 styles) family from Google Fonts is used.
This is a free open source font family,optimised for the web, already coded and ready to use in web sites projects.
Go to GOOGLE FONTS for further information.
OPEN SANS LIGHT
OPEN SANS REGULAR
OPEN SANS CONDENSED
OPEN SANS CONDENSED BOLD
STYLE GUIDE 30
3. THE TYPOGRAPHY STYLE
TYPOGRAPHYAPPLICATIONEXAMPLES
FEDRA SANS CONDENSED BOLD
FEDRA SANS CONDENSED BOLD
FEDRA SANS CONDENSED LIGHT
FEDRA SANS CONDENSED LIGHT
FEDRA SANS CONDENSED DEMI (ITALIZED)
STYLE GUIDE 31
UNITED WORLD WRESTLING
4.
TWO LOGOS USAGE
STYLE GUIDE 32
4. TWO LOGOS USAGE
United World Wrestling Corporate and Competition Logo Usage
There is a clear brand architecture structure for the United World Wrestling Corporate and competition brands. The United World Wrestling corporate brand has a distinct logo, supporting visual identity and colour palette. Each of the United World Wrestling competitions, also have their own distinct logo and supporting visual identity and colour palettes.
Each of the United World Wrestling’s competitions is endorsed by the United World Wrestling with the hallmark quality stamp of UWW.
All the event signage and broadcast graphics feature both the United World Wrestling Word mark (not logo) and a specific United World Wrestling competition logo. In situations or applications where it is necessary to make clear the United World Wrestling’s presence alongside a specific competition logo, the following rules apply:
Competition logo used in full (logo + word mark) + United World Wrestling word mark only (not logo)
COMPETITIONFULL LOGO
CORPORATE WORDMARK
STYLE GUIDE 33
4. TWO LOGOS USAGE
United World Wrestling Corporate and Competition Logo Usage
RULES FOR CORRECT TWO LOGO APPLICATION:
• The UWW competition logo must be significantly larger than the United World Wrestling wordmark, featured in the same layout.
• Never must a composite logo be used featuring both the full United World Wrestling corporate logo and UWW Competition logo.
• Never must a United World Wrestling full logo be used alongside a full UWW competition logo. Only the United World Wrestling word mark can be used in the same layout with a
UWW competition logo.
• The maximum amount of space should be allowed between the UWW competition logo and the smaller United World Wrestling word mark, for any given layout.
• The United World Wrestling Word mark is there to endorse the UWW competition. Not vice-versa.
Please see examples.
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4. TWO LOGOS USAGE
United World Wrestling Corporate and Competition Logo Usage
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