STYLE GUIDE - Conventionconvention.beefusa.org/.../Docs/2017-marketing-style-guide.pdf · COLOR C...
Transcript of STYLE GUIDE - Conventionconvention.beefusa.org/.../Docs/2017-marketing-style-guide.pdf · COLOR C...
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ST
YL
E G
UID
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LOGO
Primary Logo 4-colorTo be used as the primary logo for the 2017 convention.
Primary Logo Black and White
Simple Logo 4-colorTo be used when design calls for a simplified, clean version of the logo.
Simple Logo Black and White
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TYPEChunk FivePrimary use is for headlines. Best in all caps.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghifjklmnopqrstuvwxyz
0123456789
League GothicFor use in Subheads and small amounts of text. ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghifjklmnopqrstuvwxyz0123456789Note: This font is available on Adobe Typekiy
Franklin Gothic URW Condensed-BookFor use in large bodies of copy. ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghifjklmnopqrstuvwxyz0123456789Note: This font is available on Adobe Typekit
HWT AMERICAN Use solid version for onsiteFor usE as headers oR staNd ouT text.ABCdEFGhIJKLMNoPQrstUVWxYZ0123456789Note: This font is available on Adobe Typekit
HTW CatchwordsFor use as a type effect.ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghifjklmnopqrstuvwxyz
0123456789Note: This font is available on Adobe Typekit
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COLOR
C 75 | M 62 | Y 36 | K 16Pantone 7686 C
C 14 | M 94| Y 88 | K 4Pantone 485 C
C 0 | M 19 | Y 89 | K 0Pantone 109 C
C 68 | M 43 | Y 52 | K 17Pantone 625 C
C 0 | M 5 | Y 11 | K 0Pantone 7604 C
C 90 | M 36 | Y 91 | K 31Pantone 356 C
C 64 | M 65 | Y 35 | K 14Pantone 7669 C
C 30 | M 24 | Y 25 | K 0Pantone 428 C
BACKGROUND
Secondary Colors
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ELEMENTS
All elements can be changed to any of the theme colors. Please minimize use of the secondary colors.
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ELEMENTS
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WELCOME
#BEEFMEET