Style Exploration
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CONCEPT 1 / BRIGHT . ARTISTIC . PLAYFUL WHEN WE THINK BEYOND THE EVERYDAY PLANNING AND ADMINISTRATIVE PAPERWORK, WE REMEMBER WHAT SCHOOL LUNCHES ARE REALLY ABOUT: THE KIDS. WHETHER THEY’RE KINDERGARTENERS OR HIGH SCHOOL SENIORS, STUDENTS VIEW LUNCH BREAK AS THE HIGHLIGHT OF THEIR DAY: A TIME OF EXCITEMENT, FUN AND CAMARADERIE. THIS CONCEPT CAPTURES THAT ENERGY WITH BRIGHT COLORS, PLAYFUL PHOTOGRAPHY AND WHIMSICAL TYPEFACES.
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Sometimes clients need lots of options to figure out what they are actually looking for. This exploration provided four distinct concepts which would set the tone for the photography, illustrations, typography etc.
Transcript of Style Exploration
CONCEPT 1 / BRIGHT . ARTISTIC . PLAYFUL
WHEN WE THINK BEYOND THE EVERYDAY PLANNING AND ADMINISTRATIVE PAPERWORK, WE REMEMBER WHAT SCHOOL LUNCHES ARE REALLY ABOUT: THE KIDS.
WHETHER THEY’RE KINDERGARTENERS OR HIGH SCHOOL SENIORS, STUDENTS VIEW LUNCH BREAK AS THE HIGHLIGHT OF THEIR DAY: A TIME OF EXCITEMENT,
FUN AND CAMARADERIE. THIS CONCEPT CAPTURES THAT ENERGY WITH BRIGHT COLORS, PLAYFUL PHOTOGRAPHY AND WHIMSICAL TYPEFACES.
PHOTOGRAPHY / BRIGHT . ARTISTIC . PLAYFUL
GRAPHIC LANGUAGE / BRIGHT . ARTISTIC . PLAYFUL
BROCHURE LAYOUT / BRIGHT . ARTISTIC . PLAYFUL
INFOGRAPHIC DIRECTION / BRIGHT . ARTISTIC . PLAYFUL
CONCEPT 2 / DARK . DRAMATIC . AUTHORITATIVE
WITH A BOLD, EYE-CATCHING STYLE, THIS CONCEPT BUILDS UPON THE CURRENT VOLLRATH LOOK. ITS DARK BACKGROUND
SHOWCASES BEAUTIFUL FOOD PHOTOGRAPHY AND HAND-DRAWN INSPIRATION, ENGAGING VIEWERS WITH AN EDITORIAL FEEL.
SIMULTANEOUSLY, ITS SUBTLE NOD TO AN INDUSTRIAL LOOK CONVEYS VOLLRATH’S DURABILITY MESSAGING.
PHOTOGRAPHY / DARK . DRAMATIC . AUTHORITATIVE
GRAPHIC LANGUAGE / DARK . DRAMATIC . AUTHORITATIVE
BROCHURE LAYOUT / DARK . DRAMATIC . AUTHORITATIVE
INFOGRAPHIC DIRECTION / DARK . DRAMATIC . AUTHORITATIVE
CONCEPT 3 / MUTED . ORGANIC . SOPHISTICATED
HIGHLY STYLIZED YET PURPOSEFULLY UNADORNED, THIS CONCEPT LETS THE FACTS – FROM BEAUTIFUL FOOD PHOTOGRAPHY
TO ENGAGING INFOGRAPHICS – BE THE HERO. MUCH LIKE A READER’S FAVORITE MAGAZINE, THIS OPEN AND APPROACHABLE
DESIGN INVITES READERS INTO THE CONVERSATION IN A COMFORTABLE AND EMPATHETIC WAY.
PHOTOGRAPHY / MUTED . ORGANIC . SOPHISTICATED
GRAPHIC LANGUAGE / MUTED . ORGANIC . SOPHISTICATED
HEADER & GRAPHIC BANNER
BROCHURE LAYOUT / MUTED . ORGANIC . SOPHISTICATED
INFOGRAPHICS / MUTED . ORGANIC . SOPHISTICATED
CONCEPT 4 / FRESH . CLEAN . SIMPLISTIC
TAKING A CUE FROM MODERN FOOD MAGAZINES, THIS CONCEPT USES PLENTY OF WHITE SPACE AND BOLD PHOTOGRAPHY TO SHOWCASE THE ESSENTIAL
ELEMENTS OF ANY KITCHEN: THE INGREDIENTS. ITS FRESH, CLEAN LOOK BREAKS DOWN RECIPES AND COMPLEX IDEAS INTO SIMPLE ELEMENTS, ALLUDING
TO THE BIG IMPACT SMALL DECISIONS CAN MAKE. ITS CALMING EFFECT CUTS THROUGH THE CHAOS OF A CHALLENGING, FAST-PACED JOB.
PHOTOGRAPHY / FRESH . CLEAN . SIMPLISTIC
GRAPHIC LANGUAGE / BRIGHT . ARTISTIC . PLAYFUL
BROCHURE LAYOUT / FRESH . CLEAN . SIMPLISTIC
INFOGRAPHICS / FRESH . CLEAN . SIMPLISTIC
