STURGIS

75thBIKERALLY

2015

Premiere CommemorativeCOLLECTOR’S EDITION

ADVERTISER’S INFORMATION

When the sleepy, small town

of Sturgis, South Dakota

Comes Alive...

More than 500,000 motorcycle enthusiast

descend on the Black Hills town to

celebrate one of the largest Bike Fests

held in the world

For the weeklong event that

Sturgis has hosted since 1938

This Motorcycle Bash being

the 75th Anniversary

This 75th Commemorative Edition is a

coffee-table quality publication

Contains all types of need-to-know

information to satisfy the

motorcycle enthusiast for

everything Sturgis

CUSTOM BIKE BUILDERS EXHIBITS

WORLD CLASS CONCERTS

HISTORIC JACKPINE GYPSIES RACING

SCENIC NATIONAL TREASURES

Devils Tower National Monument

Mount Rushmore National Park

Custer State Park

Event: August 3 ~ 9, 2015

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DEMOGRAPHICS

Bike Fans from around the world travel to Sturgis to participate in the Motorcycle Rally. Although a large and diverse group, they have more in common than

what they ride.

AGE: 31-50 YearsGENDER: 71% male; 28% FemaleMARITAL STATUS: 58% Married; 31% SingleAVERAGE ANNUAL HOUSEHOLD INCOME: $40,000 to $50,000EDUCATION: 52% Graduated from a University or has taken college level courses; 7% had post graduate work.WHERE THEY HAIL FROM: The Rally draws motorcy-cle enthusiast from every region of the U.S. and 10 foreign countries.LENGTH OF STAY IN STURGIS DURING RALLY: Only 12% of participants are local; 39% stay 3-5 nights; 22% stay 3-9 nightsNUMBER OF TIMES ATTENDED RALLY: Motorcycle en-thusiasts who attend the Sturgis Motorcycle Rally are loyal as 42% had attended the Rally 10 to 30 times. The Rally continues to draw new fans; however, as 19% were attending for the first time.

*Statistics from 1995 study conducted be center of business and tourism at Black Hills State University, South Dakota

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