STUDY OF CONSUMER BUYING

BEHAVIOUR RELATED TO DATACARDS

IN MUMBAI

CONTENTS

• Project Overview

• Objectives

• Research Methodology

• Research Questions

• Data Analysis

• Findings

• Conclusions

PROJECT OVERVIEW

• This project will give overview on the internet data card

industry.

• The factors which effect the buying of the data card.

• The purpose and usability of the data cards.

• The project will give details in terms of various brands

available, price points, tariff plans etc.

• The project will give analysis of the life of data card brand,

brand loyalty etc

OBJECTIVES

• To understand the various competitor in Internet Data

Cards

• To understand the role of age in buying data card

• To understand the usability and affordability of data card

• To understand brand loyalty of consumers

• To understand price sensitivity in the Internet Data Card

Market

• To understand and analysis brand satisfaction

• To study the changing trend in technology.

RESEARCH METHODOLOGY

• Research Design – To study and gain insight about soap

usage in Mumbai Region

• Research Approach – Collecting Data though primary and

secondary methods

– Primary Data:- Online Questionnaire- Structured,

Questions are closed ended and answered in fixed

options

– Secondary Data: - Company website and articles

• Research Method: - Survey, Online Questionnaire,

• Sample Size – 75 customers

• Sampling Method:- Random sampling method

• Tool Used :- Pie Charts, Excel Sheet and SPSS

RESEARCH QUESTIONS

• How often you connect to internet?

• Which datacard you are using?

• How much you spend on datacard plan?

• Why you are using this datacard?

• Do you want to switch to other brand?

• Price is the influencing factor for purchase?

• Where you prefer to buy th datacard

• Reason for switching the brand??

DATA ANALYSIS

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HYPOTHESIS ANALYSIS

• Brand Loyalty in Internet Data Card Market

– H0 - Purchase same brand (76.67%)

– H1 – Purchase other brand (21.33%)

DATA ANALYSIS

• Price sensitivity in Internet Data Card Market

– H0 – Still be with same brand/buy same brand (60%)

– H1 – Shift to other brand (40%)

FINDING

• 69.33% between the age group of 18-25 yrs datacard users

• 60% don’t want to switch to other brand

• 60% want to switch datacard due to service issue

• Tata Photon+ is the most used brand followed by Reliance

in Mumbai

• 36% rate price as the matter of concern while buying

datacard

CONCLUSIONS

Today datacard are being purchased on major factors

• Price/Cost of Datacard

• Brand

• Availability

• Data Plan

• Data Speed

• Tariff Plan

THANK YOU