Piaget SA - Blooming Your Life…

Name – Apoorva YadavSpecialization - PRRetail Chain – Piaget SA Retail Management

Luxury Market Share Worldwide U.S. is the king of the luxury goods spending hill, that grew by

4% in 2013 versus 2012 An additional factor driving the growth is luxury spending by

the increasing number of Chinese visiting in Las Vegas and Los Angeles…

Europe will see 2% growth, with increasing spending by tourists counteracting slower spending by European nationals

Chinese consumers have increased from 25% to nearly 30% of the luxury market

Southeast Asia has become the rising star of the Asia Pacific region, with growth of 11% in this segment

The Middle East remains relatively strong, with 5% growth. Sales particularly remain strong in Dubai

What is Piaget? Est. In the year 1874, Piaget is a Swiss luxury watch & jewellery

brand Founder – Mr. Georges Piaget Current CEO - Philippe Leopold-Metzger USP - Artistic and delicately crafted watches adorned with

precious stones Target Segment – High Net Worth Individuals 6th most prestigious jewellery brand in the world Strong presence in Asian Market Well known for its glitzy, jewel-encrusted women’s watches

BRAND

HISTORY

Since the Beginning… 1874 - Georges Édouard Piaget started making watches at La

Côte-aux-Fées village in Switzerland. In 1957, Piaget introduced the Calibre 9P, the first ultra-thin

(2 mm), hand-wound watch. After coin watches, ring watches, brooch watches and cufflink

watches, Piaget created their first pieces of jewellery The luxury Vendôme group, now Richemont, purchased the

Piaget manufacture in 1988 It is member of the “Council for Responsible Jewellery

Practices” & the “Kimberley Process Certification Scheme”, which guarantees that diamonds do not originate from an area of conflict

In 2000, the jury of Montres Passion awarded the prize of “Watch of the Year” to the Emperador model

In 2005, Piaget created their Best Jeweller Prize by  Certificat Fédéral de Capacité

In 2006 the Limelight Party watch was also elected “Most beautiful watch of 2006” by the magazine Vogue

The Emperador model received the prize of Men’s Watch of the Year 2007

The Limelight Party Secret watch was named “Watch of the Year 2007” in the Ladies’ Watch category

Awards to its Name

RETAIL

STORES

Retail Presence Piaget has its retail presence in more than 80 countries with

exclusive stores in either a hotel/multi retail luxury stores or as independent boutiques.

Their supply & distribution system is divided into 5 major geographical regions:

Europe North America South America & the Caribbean Middle East & Africa Asia Oceania

The lifespan of a Piaget creation is virtually limitless, provided that regular maintenance is carried out on it.

Services Offered Watch Maintenance Services Diagnosis & Disassembly Movement Service Checks & Guarantees Restoration Services Engraving & Polishing Aesthetic Operations

PRICING

All Prices are on Request ! To give a rough estimate of the price of Piaget watches

or jewelry:

Piaget`s steel models of AP’s iconic line costs $25,600 on rubber straps and $26,000 on horn back alligator straps

Its rose-gold casing costs at $40,700 on the strap and $69,200 on the bracelet

The pricing is naturally high end and its consumer base is the premium segment in the market.

Piaget enjoys a loyal clientele, including the sheiks of Arab, Hollywood stars like Jessica Alba, Melody Gardot, Matt Damon etc…

Key Strategies by Piaget Currently have 500 retailers, since the brand believes in

quality rather than quantity Heavy investment on innovation in manufacturing designs

and recruiting designers rather than investing on Marketing Key retail suppliers to Hong Kong, Singapore, Korea & Milan Investment in expansion at its manufacturing base –

Switzerland and establishment of new factory in Geneva Continue designing elegant timepieces instead of making big

watches which is the trend lately Improve on its online & social media presence which is

currently undertaken by Digital Luxury Group

Potential Factors for Piaget in Retail

Profits at Swiss luxury goods group Richemont under which Piaget is headed increased 43% last year

Jewellery sales soaring by 32% and watches by 31%  Selective boutique openings will be focused in growth markets

and in tourist destinations around the world Dubai is the main focus, for the firm in the region, mainly

because it can target the high net worth locals buyers and the Asian buyers

Indians are coming in Dubai, Russians, Eastern Europeans and obviously a lot of Chinese which are again the target market

These are potential factors for the brand

Ethics & Environme

nt

Insider View… The Altiplano project - launched in June 2011 in partnership

with the HUG (Geneva University Hospitals) and the RAFT telemedicine network. Four new health centres – Potosi, Colcha-K, and Llica Uyuni – have been equipped with ultrasound and electrocardiogram equipment.

Telemedicine Project in the Bolivia

Piaget Jeunes Talents prizes - Piaget and the Geneva University of Art and Design (HEAD) support students and graduates of Bachelors and Masters courses in Jewellery, Watch and Accessories Design with annual awards to promote innovation in their field.

THANK

YOU