Study on Intelligent E-Shopping System Based on Data Mining Reporter : 69821012 傅冠儒、...
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Transcript of Study on Intelligent E-Shopping System Based on Data Mining Reporter : 69821012 傅冠儒、...
Study on Intelligent E-Shopping System Study on Intelligent E-Shopping System Based on Data MiningBased on Data Mining
Study on Intelligent E-Shopping System Study on Intelligent E-Shopping System Based on Data MiningBased on Data Mining
Reporter : 69821012 傅冠儒、 69821005 吳慈安
Data Mining Final ReportData Mining Final Report
Xiaoyan JiangSchool of Electronic Information & Electric
Engineering Changzhou Institute of Technology CZU Chanzhou, China
Xianyi QianSchool of Electronic Information & Electric
Engineering Changzhou Institute of Technology CZU Changzhou, China
Outline
• Introduction
• Value of Information
• Information Collection Methods
• Application
• Conclusion
21/04/23 2
Introduction
• E-commerce abbreviated as EC.
• The content has two aspects– Electronic
– Commercial and trading activities.
• Using simple, fast, low cost electronic means of communication to carry out business activities.
21/04/23 3
Introduction (cont.)
• It is not difficult to establish e-commerce sites, but to obtain economic and social benefits.
• On the EC web-sites have some problems– Millions of on-line transactions.
– Generating a large number of documents.
– Records of the registration.
• How to make the best use of these rich data make the e-commerce more effective?
21/04/23 4
Value of Information
• What’s sources of information value mean?
• Information processing : – Disorder to order
– Coarseness to fine
• How to enhance information value?
• The aim is that the time and costs are lower.
21/04/23 5
Value of Information (cont.)
• Knowledge discovery is from data.
• Information collecting value comes from the information’s relative scarcity and monopoly.
• A search engine is a new development direction.
21/04/23 6
Information Collection Methods
• Information retrieval :– storage, organization, performance information.
– grown to a network and intelligent stage.
– most common search keywords
• To master the use of Google search syntax rules.
21/04/23 7
Information Collection Methods
• Four points:– Acquisition of the business information
– Through large-scale commercial databases to retrieve information
– The use of Usenet to gather business information
– Get the business information through commercial tools
21/04/23 8
Information value and information collection method
21/04/23 9
Application
• Intelligent And Shopping Guide Realization Based On Data Mining.
• A) Questions– Are there any web site can provide a service as
user's guide this selection? (ex. a psychological test)
• B) Achieve Object1) Data preparation.
2) Data mining → Store the mining data.21/04/23 10
Application (cont.)
21/04/23 11
Application (cont.)
• Intelligent Shopping Guide System Mathematical Models.
• Two main points:– The smart guide information collection system of
mathematical models.
– The object of the commodity mathematical model of intelligent guide system.
21/04/23 12
Application (cont.)
Ymn=fmn*Xmn
21/04/23 13
Conclusion
• Shopping intelligent guide system Based on data mining, is a kind of shopping guide application of e-commerce.
• Intelligence can help users find the appropriate gifts, or can provide constructive suggestions.
21/04/23 14