A STUDY ON USERS AND NONUSERS OF ECLAIRS

WITH SPECIAL REFERENCE TO CADBURRY (INDIA) PVT. LTD,

COMPANY PROFILEIn the year 1948 ,

Anand KripaluManaging Director

PRODUCT PROFILE

1960  Chocolate Eclairs launched by London confectionery James Pascall.

1964    Pascalls confectioners acquired by Cadbury Brothers and with it Eclairs, which become 2nd brand. 1974    Eclairs are renamed Cadbury’s Chocolate Eclairs.   1970s  Cadbury begins an international launch programme that will eventually lead to Eclairs being available in 23 countries .

1990    The brand is re-launched and gains Cadbury’s Royal Warrant on pack in the UK.

2006    A new, crunchy Eclair is launched under the Cadbury’s Dairy Milk brand in India.

Lotus eclairs

Nestle eclairs

Candyman éclairs

COMPETITORS

PROBLEM STATEMENT

To know the customer perception towards Cadbury Eclairs.

Examine different brands of candy affecting sales.

RESEARCH AREA

Davangere.

Methodology

Primary data collection

Dealers

Secondary data collection

Retailers and customers

SAMPLE SIZECurrent Available Respondents Obtained Responses

Users 92 92

Non-Users 8 8

Total 100 100

Field Work Questionnaire was formulated and asked to all the Users

and Non users around davangere .Interview method for Users was adopted in davangere region.

Data AnalysisData tabulations and analysis was performed using Statistical tools, Statistical Package for Social Sciences (SPSS) and Microsoft Office Excel Work Sheet.

ANALYTICAL TECHNIQUES USED FOR EACH OBJECTIVE

S. No ObjectivesSPSS Tests/Excel

sheetQuestions

1. To measure the preference level of the

current customers.Bar Charts 11

2. To find out the important attributes from

users.

Bar charts (Excel

sheet)4

3.To examine the presence of creamy

chocolate at the center.Bar Charts 12

4.

To price justifies the quality Pie chart 10

5.To find the perception of consumer Pie chart 3

1.TO MEASURE THE PREFERENCE LEVEL OF THE CURRENT CUSTOMERS.

Q.11 If the Cadbury éclairs comes in 50ps do you still prefer to buy it.

In 100 respondents around 73% of them are ready to buy if it comes in 50ps

PREFERENCE OF CONSUMERS(IN FREQUENCY)

Frequency PercentValid

PercentCumulative Percent

Valid missing19 19.0 19.0 19.0

yes73 73.0 73.0 92.0

no8 8.0 8.0 100.0

Total100 100.0 100.0

2.TO MEASURE THE ATTRIBUTE OF ECLAIRS .

Q. 4.What motivated you to buy cadbury éclairs?

Frequency PercentValid

Percent Cumulative PercentValid missing

19 19.0 19.0 19.0

Advertisement15 15.0 15.0 34.0

price4 4.0 4.0 38.0

taste53 53.0 53.0 91.0

easy available9 9.0 9.0 100.0

Total100 100.0 100.0

3.To find out the presence of creamy choloate at center .

Missing V.V.good V.good Good Neither Good r Bad

Very Bad V.V.bad0

5

10

15

20

25

30

35

40 Chart Title

In 100 respondents around 60% of them are satisfied with presence of creamy

PRESENCE OF CREAMY CHOCOLATE AT CENTER

Frequency PercentValid

PercentCumulative

Percent

Valid Missing 21 21.0 21.0 21.0

V.V.Good37 37.0 37.0 58.0

V good 17 17.0 17.0 75.0

Good 17 17.0 17.0 92.0

Neither good no or bad 5 5.0 5.0 97.0

Very bad 1 1.0 1.0 98.0

V V bad 2 2.0 2.0 100.0

Total 100 100.0 100.0

4.PRICE JUSTIFIES THE QUALITY

Q10.Do you think price of the cadbury eclaires justify its quality ?

Frequency PercentValid

PercentCumulative

Percent

Valid missing19 19.0 19.0 19.0

Strongly agree

19 19.0 19.0 38.0

Agree48 48.0 48.0 86.0

Neither agree nor disagree

9 9.0 9.0 95.0

Disagree5 5.0 5.0 100.0

Total 100 100.0 100.0

5.CHEWY NATURE Q13. What is your opinion about the chewy

nature of the Cadbury éclairs

Frequency PercentValid

PercentCumulative

Percent

Valid missing 20 20.0 20.0 20.0

V V good 26 26.0 26.0 46.0

V good 18 18.0 18.0 64.0

Good 14 14.0 14.0 78.0

Neither good nor bad 15 15.0 15.0 93.0

bad 2 2.0 2.0 95.0

V bad 2 2.0 2.0 97.0

V V bad 3 3.0 3.0 100.0

Total 100 100.0 100.0

PIE CHART

Around 58% are satisfied with chewy nature

LEARNING EXPERIENCE

Frequent discussion with the respondents

gave us an insight of perception of cadbury

eclairs.

Analyzing the present status & future

strategies of our product.

Understood the behavior and culture of an

respondents.

THANK YOU