Studios Presentation

Hanmer MS&L StudiosCreative In-sourcing / Outsourcing Capabilities & Experience

Collaborating for strengthening capabilities and relationships

Hanmer MS&L Studios DivisionIn-sourcing / Outsourcing Operations

Services Offered Corporate Identity Mainline Creatives (Print, Outdoor, Electronic) Below-the-line Creatives (Brochures, Posters, Banners, Backdrops,

Signages, etc.) Packaging and POP Designs Corporate Films / AVs / TV & Radio Spots Print Production Branded Merchandise Digital

Website Development & Management E-mailers Web Banners Multimedia / Power Point Presentations E-newsletters / E-brochures / E-booklets Digital Catalogues

Experience and expertise Insight-based deliverables Experience of working with more than 20 overseas clients Well-equipped to handle any load of in-sourcing / outsourcing creative

work Readily available space for expansion for studio Capacity to recruit additional Human Resources at a short-notice

Infrastructure Hi-speed internet connectivity Hi-tech studio with latest PCs and licensed softwares

24x7 operational flexibility


Experience and expertise Highly experienced and professionally qualified teams Total team of over 45 members in Ahmedabad - hub for the

In- sourcing / outsourcing capabilities Large design team of 15 members

Senior Art Directors Visualisers Sr. Graphic Designers Graphic Designers Copy Writers

With existing capacity and manpower, we are in a position to handle at least additional work of 2-3 offices on a regular basis


Convenient options for association Retainer-based approach Project-based approach


Experience for working with various MS&L offices Started working for various MS&L offices for internal as well as external

requirements after April 2009 and the work is being appreciated by various MS&L

offices

Retainer–based association MS&L London (for various internal and new business assignments)

Project-based association MS&L London (for various clients’ work like Oral B/Blend-a-med, Sanofi Aventis,

Wella, Fiat 500C, etc.) MS&L China (for UL pitch, CAS Website, Suntech Pitch, etc.) Capital MS&L, Dubai (for client’s work -Middle East Coal - Intranet site, Corporate

Identity and Brochures) MS&L Hong Kong (for P&G) MS&L Asia (For development of MS&L Asia Video, Capabilities & Contacts Book,

various collaterals, Creatives (Backdrop, Roll-out Banners, etc.) for Olivier’s visit MS&L North America (for internal work related to Marketing & NBD)


Why outsourcing of Creative Services?

Why Outsourcing Creative Services?

Benefits to the Client Cost-effective Solutions Single-source reliability Combined & Concentrated approach

Benefits to you Opportunity to provide value-addition

services to your client and thus ensuring longer relationship

Expanding scope of services Increased revenues

Our Experience with MS&L London

Experience with MS&L London Our association with MS&L London started on a trial basis from April

2009 onwards. The association was on a Project-based approach The first assignment was to develop Credential Booklet / Document

for British Airways Pitch. We completed it successfully and MS&L

London selected for 2nd Round of Pitch Subsequently, we continued working on this model and worked on 12

different projects (including two projects for their clients) After successful trial of two months, we mutually decided to switch to

a retainer-based approach. The overall feedback from the London office is excellent and we are

continuing the association with great pride


Scope of Work with MS&L London All internal design assignments (including new business (Local) and

marketing documents) for MS&L London are covered under this agreement (mainly brochures, booklets, powerpoint presentations / templates, PDF/word document, E-mailers, etc.)

Readymade Text Matter (Copy) is being provided by the London Team for the design purpose.

Output format can be In-design files, Powerpoint, Word, JPEGS, PDFs, etc.

The agreement does not cover any type of digital work like web banners, web pages, websites/microsites, animation or video work. This is on a chargeable basis.

The agreement does not cover Clients’ assignments that MS&L London undertakes for the Clients and is on a chargeable basis


Modus Operandi with MS&L London Pankaj Desai is in-charge of all their assignment and he is supported

by a team of client servicing executive for co-ordination and support design team including a Sr. Graphic Designer and Graphic Designer

Kate Steele, Director, New Business Development and her colleague Maud Broda, Executive, New Business Development are in-charge from their end

The Design Team in India works from Mondays to Fridays for MS&L London and is available till 9 pm IST daily

The Design Team is also available for work on beyond routine hours and Saturdays local time, if agreed in advance and depending on the urgency of the assignment

A list of Public Holidays in India was also submitted to London team which helps both the teams to plan the work in a better way. Only in case of extreme emergency, Hanmer MS&L team is available to work during Public Holidays or Sundays.


Modus Operandi with MS&L London MS&L London team uses a set Design Briefing Form and Job Code

System, i.e. a job number is mentioned in the said form. No design work is carried out unless there is a job code included in the briefing document.

All the job requests by London Team members are also marked to Kate / Maud for their record purpose.

The receipt of all briefs is acknowledged by Hanmer MS&L team via email on the same working day. In this acknowledgement e-mail, the Hanmer MS&L Team either agree to the deadline of the brief or discuss an alternative deadline with the London Contact

Any questions / clarifications requested by Hanmer MS&L Design Team is being responded by the London Contact within the same working day

India creative team keeps a record of each job


Tentative Timelines PowerPoint Template: 18 working hours (2 days) after receipt of

brief, text and images Brochure Design / Credential Booklet: Minimum 24 working hours

(3 days) after receipt of brief, text and images Sourcing a selection of 10-15 Appropriate Images: 9 working

hours (1 day) after receipt of brief, text and images Media Folder: 18 working hours (2 days) after receipt of brief, text

and images Invitation Card: 18 working hours (2 days) after receipt of brief, text

and images Poster: 18 working hours (2 days) after receipt of brief, text and

images


Experience with MS&L London We work for a retainer fee of GBP 2000 per month for a period of one

year starting June 17, 2009. Earlier, MS&L London used to spend GBP3000 per month for

outsourcing similar creative assignments from local designers It’s a win-win situation for both the offices.

The Result Saving of GBP 1000 per month for MS&L London Income of GBP 2000 per month for Hanmer MS&L India Net Saving of GBP 3000 per month for MS&L Worldwide


Appreciation

Thank you

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