STUDIO ITALIA Packages English
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Transcript of STUDIO ITALIA Packages English
La perfezione deL gusto
3
La perfezione deL gusto
Known as innovative, luxurious and ground-breaking, the three department stores KaDeWe, Alsterhaus and Oberpollinger are the most famous and established
of their kind in Germany and three of the most popular anywhere in Europe. With their impressive history, counting more than 100 years of heritage,
they are landmarks in terms of luxury goods, shopping experience and excellent service.Every single brand, no matter if it is fashion, accessories, beauty, living or even food,
has its own individual shop or space that celebrates its characteristic style.
KADEWE/ALSTERHAUS/OBERPOLLINGER
Germany’s mOsT eXCLUsIVe DeparTmenT
sTOres
ALSTERHAUS HAmBURG Hamburg’s most prestigious
department store – since 1912
SIzE 22.000 sqm
LOcATION
Situated directly at the Binnenalster, between Apple store and Neuer Wall (most
luxurious shopping street in Hamburg)
FREqUENcy25.000 visitors per day,
at Christmas season up to 45.000
SHOP WINDOWS 5 windows (which rank at 7.5 m
among the highest in Germany) facing the highly frequented Jungfernstieg,
4 windows towards Neuer Wall and opposite crowd-puller Abercrombie & Fitch
KADEWE BERLIN
Biggest department store on the European continent – since 1907
SIzE
64.000 sqm
LOcATION Well located on one of Germany’s
famous grand boulevards – Ku’damm
FREqUENcy50.000 visitors per day, at
Christmas season up to 100.000
SHOP WINDOWS 20 highly frequented shop
windows, 10 of them on the main boulevard
OBERPOLLINGER müNcHEN
Munich’s most prestigious department store – since 1905
SIzE
33.000 sqm
LOcATION Situated in one of Germany’s most
frequented shopping streets (2013: more than 15.000 passersby per hour)
FREqUENcy
30.000 visitors per day; depending on the season
up to 70.000
SHOP WINDOWS 3 windows facing the main boulevard, 3 side windows
(one of them with a 13 m long continuous
panoramic area)
0706
Germany’s mOsT
eXCLUsIVe DeparTmenT
sTOres
OberpOLLInGermUnChen
aLsTerhaUs hambUrG
KaDeWe berLIn
KADEWE/ALSTERHAUS/OBERPOLLINGER
09
APRIL 1 – mAy 17, 2014
La perfezione deL gusto
StuDiO itAliA stands for a unique cooperation between italian lifestyle, brands and the three premium stores. the cooperation aims to showcase the range of great italian brands from the Fashion & Accessories, Beauty, Home
& living and Food departments.
our main targets are:
PROmOTE ESTABLISHED ITALIAN BRANDS
INTEGRATE NEW ITALIAN BRANDS
INcREASE SALES OF ITALIAN BRANDS
INcREASE THE ImAGE AND PR vALUE OF ITALIAN BRANDS ALL OvER GERmANy
Why studio itaLia?
the italian word »studio« is based on the latin term »studium« which means »effort« as well as »work« and »zeal«. StuDiO itAliA honours the amazing italian work within the premium segments in Fashion & Accessories, Beauty, Home & living and Food. the caption “la perfezione del gusto”emphasizes
this prestigious italian craftsmanship.
Logo: the StuDiO itAliA logo represents the well-known boot of italy in a new and modern way. the title as well as the logo are kept in a luxurious gold that harmonises
with the numerous stars which are another symbol for italian exclusivity.
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mEDIA PAcKAGES / ADvERTISING cAmPAIGN (national magazines / local newspapers / online)
OUTDOOR cAmPAIGN IN ALL THREE cITIES
(city light posters, billboards, ads on public transport)
PR AcTIvITIES (exclusive press kits for the national and local press)
SHOP WINDOWS AND INSTORE PRESENTATION AT ALL THREE STORES
(exhibitions, merchandising and displays)
»STUDIO ITALIA« INHOUSE mAGAzINE (distribution in store as well as shipment to our best customers)
mERcHANDISE (bags, gift wrap paper, buttons etc.,
dedicated shirts and name tags for the staff)
SEvERAL EvENTS AT ALL THREE STORES: teaser-events: wine tastings (September 2013)
Kick-off event Berlin / Opening events in Munich and Hamburg (April 2014)Customer events (April and May 2014)
ONLINE AND SOcIAL mEDIA AcTIvITIES (Homepages / Pinterest / Facebook & instagram contests etc. /
special activities at online shop, eg. first day deliveries with Vespas etc.)
We WiLL support this cooperation With
an outstanding marketing campaign.
our tooLs are:
@premIUm
1312
@premIUm
paCKaGes
in addition to our extensive marketing campaign, we have developed a number of promotional and cooperation packages that
we would like to present to you in more detail in the following pages.
take advantage of this great promotion to reach a new target group in Germany’s three most important shopping destinations.
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package price
or
3.500 €
Windows
POS
mARKETING cHANNEL
Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).
labelling / StuDiO itAliA hangtag on every item.
SPEcIFIcATION
PAcKAGES
asIC bMagazine / StuDiO itAliA Edition
Product presentation on a multilabel page (e.g. »wishlist«).
Online
Online
Monolabel teaser on one of our landing pages (fashion & style, beauty & spa, life & living, gourmet)at www.kadewe.de, www.alsterhaus.de and www.oberpollinger.de
integration into StuDiO itAliA multilabel newsletter.
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PAcKAGES
eDIUm m
10.000 €package price
mARKETING cHANNEL SPEcIFIcATION
Windows Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).
POS Product presentation at dedicated POS displays / StuDiO itAlY promotion areas (multilabel).
labelling / StuDiO itAliA hangtag on every item.
Magazine / StuDiO itAliA Edition
Product or brand presentation on a half-page advertorial.
Online integration into StuDiO itAliA multilabel newsletter.
Product presentation on our StuDiO itAliA multilabel direct mailer, sent out to 15.000 customer card-holders.
Postal Mailings
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25.000 €package price
mARKETING cHANNEL SPEcIFIcATION
PAcKAGES
LarGe
Windows Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).
POS Prominent second placement in the three stores.
labelling / StuDiO itAliA hangtag on every item.
Product or brand presentation on a 1/1 advertorial.
Magazine / StuDiO itAliA Edition
Online Monolabel teaser on our three homepages.
Monolabel newsletter for KaDeWe-/Alsterhaus- and Oberpollinger newsletter subscribers.
or
Product or brand presentation on our monolabel direct mailer, sent out to 10.000 customer card-holders.
Postal Mailings
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85.000 €package price
mARKETING cHANNEL SPEcIFIcATION
PAcKAGES
sUperIOr
Windows
2-week brand presentation in the highly frequented KaDeWe corner window.
Product presentation in our StuDiO itAliA multilabel windows (KaDeWe, Alsterhaus and Oberpollinger).
POS Prominent second placement in the three stores.
labelling / StuDiO itAliA hangtag on every item.
Product or brand presentation on a double-page advertorial.
Magazine / StuDiO itAliA Edition
Online Monolabel teaser on our three homepages.
Monolabel newsletter for KaDeWe-/Alsterhaus- and Oberpollinger newsletter subscribers.
Product or brand presentation on our monolabel direct mailer, sent out to 15.000 customer card-holders.
Advertising Co-op advertising (units: quarter pages) in daily newspapers in Berlin, Hamburg, Munich.
La perfezione deL gusto
Postal Mailings
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Postal Mailings
Online
Monobrand mailing to 5.000 customer card-holders
Monobrand mailing to 15.000 customer card-holders
Monobrand mailing to 25.000 customer card-holders
Monolabel brand presentation on our landing pages (categories: fashion & style, beauty & spa, life & living, gourmet)
Product placement on a multilabel pageMagazine
1/1 Advertorial
2/1 Advertorial
1.000 €
12.500 €
25.000 €
7.500 €
10.500 €
14.000 €
1.200 €
PRIcEmARKETING cHANNEL SPEcIFIcATION
PAcKAGES
eXTras Are you interested in one of our packages?Visit www.kadewe.de/de/studio-italia/ and download the StuDiO itAliA
participation form (pdf). Simply fill in the form and return it to:
We are looking forward to hearing from you!
the kadeWe onLine shop Be a part of our Online Shop! We offer you the opportunity to include
your products in our growing E-Commerce business, as well as to enjoy corresponding communication tools by request.
For further information please contact Janine Blanke:
MAIL [email protected] +49 (0) 30 21 21 23 83
Add a little extra! in case you have decided on a StuDiO itAliA package which might not include everything you wish for, simply extend the package with the following extras.
GeneraL InFOrmaTIOn
2726
TIme sCheDULe
mAy / JUNE / JULy 2013 Negotiation & arrangements with buying teams
SEPTEmBER 2013
teaser event for customers: wine tasting at all three stores
NOvEmBER 2013 Booking deadline for packages
large and Superior
DEcEmBER 2013Booking deadline for packages
Basic and Medium
APRIL 2014 Start of national advertising campaign;
release date of StuDiO itAliA Magazine
APRIL / mAy 2014 Kick-off event by invitation-only in Berlin, followed by opening
events in Munich and Hamburg. Further customer events and exhibitions. local advertising campaigns & outdoor campaigns