Student webcast presentation: Attracting the Next Generation of South African Talent
-
Upload
linkedin-europe -
Category
Recruiting & HR
-
view
1.494 -
download
2
Transcript of Student webcast presentation: Attracting the Next Generation of South African Talent
Student Recruiting:Attracting the next
generation of South African Talent
Webcast Recording:https://lnkd.in/StudentrecruitSouthAfrica1
Moderator Speaker Guest Speaker
Emma FortuneAssoc. Marketing Manager
Matthew GrayAccount Executive
Anna CywinskaTalent Acquisition Partner
Presenters
Students on LinkedIn 7
Housekeeping notes
Questions in the chatbox directed
to the host / Emma Fortune
Ensure you are on mute
Audio issues:Phone numbers
are in the chatbox
Students on LinkedIn 7
What you should get out of today’s session
The student population is on
LinkedIn & active
ReachEngage
Hire
Answers to your student recruiting
questions
Where students fit into LinkedIn’s strategy
Students on LinkedIn 5
Students on LinkedIn 6
Our visionCreate economic opportunity for every member of the global workforce
Students on LinkedIn 7
The economic graphMapping every global connection between:
Opportunities Skills Companies Educationalinstitutions
People Professionalknowledge
Students are the fastest growing demographic on
Students on LinkedIn 7
Students and recent grads are an integral part of the LinkedIn ecosystem
40M+student and recent graduates on LinkedIn globally
66educational institutions in South Africa with LinkedIn profiles
1M+entry-level jobs posted on linkedin.com
Students on LinkedIn 10
Students are migrating to LinkedIn via these core channels
Through Universities:
● Career Service Centers● University Resource Centers
○ Training materials and resources● Direct Engagement / Coaching for Campus
Influencers
○ Careers Staff / Campus InBassadors
Direct to Students:
● Career Planning Tools○ e.g. alumni tool, university pages
● Resources for Using LinkedIn ● Dedicated Student Site and Videos● Direct Marketing via several social media
channels
How students engage with LinkedIn today
Students on LinkedIn 11
Students on LinkedIn 12
Students use LinkedIn to plan their education and career journeysNow more than ever, LinkedIn is helping students make informed decisions about their education and careers
Students on LinkedIn 13
Decision boards provide guidance as students map their journeys
Students on LinkedIn 14
Students research universities and explore unique career outcome data
Students on LinkedIn 15
Students research universities and explore unique career outcome data
Students on LinkedIn 16
Universities with the most student followers in South Africa
Students on LinkedIn 17
Students come to LinkedIn for a variety of activities
54% Network with other professionals
70% Consume content or contribute to discussions
74% Learn about what others are doing
21% Seek career opportunities
Students on LinkedIn 18
Companies with the most student followers in South Africa
Our student recruiting strategy for employers
Students on LinkedIn 19
Students on LinkedIn 20
Reach
Engage
Hire
Company Page
Career Page(s)
Targeted Ads
Targeted Jobs
Employee Profiles
Recruiter
Automated
Proactive
Reach
Engage
Hire
Bring your story to life with a LinkedIn Career Page• Setting up a student specific view will
dynamically serve content that is most relevant
to them
• Videos and testimonials allow you to focus on
messaging that resonates most with students
Students on LinkedIn 22
Reach the right student with targeting information found in our rich profile data
Jane JonesEcon Major and Aspiring Financial AnalystCape Town, South Africa Financial Services
Current University of Cape TownPrevious University of PretoriaEducation University of Cape Town 277
connections
Background
EducationUniversity of Cape TownEconomics, M.A.2014– 2016 (expected)
Groups
Graduation Year
Students on LinkedIn 23
Groups
Student
SchoolGeography
Skills, Honors, Awards
Degree type
www.linkedin.com/janejonesConnect
Field of Study
SummaryI’m in final year starting to look for roles in the financial industry. As an economics major,I’m fascinated by the invisible forces that shape our world.
Students on LinkedIn 24
Expand your reach by targeting the right students and start a new following
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register
March 20th2016
Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile
Students on LinkedIn 25
Student jobs portal View and apply to jobs on mobile
Account ManagerLinkedIn
Students on LinkedIn 26
Engage students and recent grads with content showcasing your employment brand
Students on LinkedIn 27
Find the right students with LinkedIn Recruiter• Use LinkedIn Recruiter filters to identify “hidden
gem” universities to recruit from
• Manage applicants: Focus on applicants with
skills you want
• Candidate insights for long-term relationships
• Source students from 23,000 schools worldwide
Students on LinkedIn 28
Employment branding media keeps you top-of-mind year-round with students and recent grads
Targeted InMails
Status updatesTargeted Ads
Students on LinkedIn 29
Targeted InMailsDrive action with targeted, personalized messages• Scale your recruitment efforts and stand out to
students and recent graduates
• Drive student interest and build a pipeline of qualified
candidates
Students on LinkedIn 30
What should your campus strategy message be?
Students on LinkedIn 7
What students and recent grads care about when considering a career
Excellent compensation and
benefits
Strong career pathGood work/life
balance
Good work/life balance
Students on LinkedIn 32
In summary
Students on LinkedIn 7
Overview of today’s session
The student population is on
LinkedIn & active
Answers to your student recruiting
questions
ReachEngage
Hire
Moderator Speaker Guest Speaker
Emma FortuneAssoc. Marketing Manager
Matthew GrayAccount Executive
Anna CywinskaTalent Acquisition Partner
Q & A
Next steps
• Download the Student Recruitment 2.0
playbook
• Contact Matthew and the team with any
questions you have
• Start reaching, engaging and hiring great
students