Student success is the first priority. Increasing Student Response Rates Presenters Magaly Tymms,...

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Leveraging Technology to Increase Student Response Rates Florida Association of Institutional Research 2012 Annual Conference Student success is the first priority

Transcript of Student success is the first priority. Increasing Student Response Rates Presenters Magaly Tymms,...

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Leveraging Technology to Increase Student Response RatesFlorida Association of Institutional Research2012 Annual ConferenceStudent success is the first priorityStudent success is the first priorityIncreasing Student Response RatesPresenters

Magaly Tymms, Associate Director, Academic Effectiveness and Assessment

Leigh Hopf, Director, Institutional Effectiveness

February 18, 2012 Institutional Research and EffectivenessSt. Petersburg College P.O. Box 13489, St. Petersburg, FL 33733 (727) 712-5237FAX (727) 341-5411

Florida Association of Institutional Research2Student success is the first prioritySt. Petersburg College Quick FactsSPC, established in 1927, is the oldest 2-year college in FloridaFirst Community College in Florida to offer 4 year degrees (2002)9 Campuses throughout Pinellas County2010-11 FTE: 20,011 (LD), 2,396 (UD)Opening Fall 2011 credited enrollment: 33,480Annual 2010-11 headcount: 64,094

February 18, 2012Florida Association of Institutional Research3Student success is the first priorityFebruary 18, 2012Student Assessment PointsStudents surveyed multiple times

Florida Association of Institutional Research4Student success is the first priorityFebruary 18, 2012BackgroundDon Dillmans Five ElementsRespondent- friendly questionnaire Up to five contacts with the respondent Inclusion of stamped envelope Personalized correspondence A token financial incentive that is sent with the survey request Florida Association of Institutional Research5Student success is the first priorityIncreasing Student Response RatesPersonalizationMultiple Points of ContactMultiple ModalitiesEmbedding In Existing ProcessesStakeholder InvolvementMarketing February 18, 2012Florida Association of Institutional Research6Student success is the first priorityPersonalized Email and LetterFebruary 18, 2012

Florida Association of Institutional Research7Student success is the first priorityFebruary 18, 2012Multiple Points of Contact First email Second emailThird email First mailing Second mailing2 weeks 2 weeks 2 weeksRecent Alumni Survey Multiple Points of Contact 2 weeksFlorida Association of Institutional Research8Student success is the first priorityMultiple Points of ContactFebruary 18, 2012

Florida Association of Institutional Research9Student success is the first priorityFebruary 18, 2012Multiple Modalities

Florida Association of Institutional Research10Student success is the first priorityEmbedding In Existing ProcessesEntering Student SurveyGraduating Student SurveyStudent Survey of InstructionPoint of Service SurveysGeneral Education AssessmentFebruary 18, 2012Florida Association of Institutional Research11Student success is the first priorityIncreasing Student Response RatesFebruary 18, 2012

Florida Association of Institutional Research12Student success is the first priorityFebruary 18, 2012General Education Assessment Angel Course list

Florida Association of Institutional Research13Student success is the first priorityFebruary 18, 2012General Education Assessment

Florida Association of Institutional Research14Student success is the first priorityFebruary 18, 2012Stakeholder InvolvementCreate awareness and convey importanceInvolve program administrators in the processRequest faculty assistance to inform studentsCoordinate with programs that hand-carry surveys to local employers

Florida Association of Institutional Research15Student success is the first priorityProgram Administrator AwarenessFebruary 18, 2012

Florida Association of Institutional Research16Student success is the first priorityFaculty AwarenessFebruary 18, 2012

Florida Association of Institutional Research17Student success is the first priorityFaculty AwarenessFebruary 18, 2012

Florida Association of Institutional Research18Student success is the first priorityMarketing to StudentsFebruary 18, 2012

Florida Association of Institutional Research19Student success is the first priorityStudent AwarenessFebruary 18, 2012

Florida Association of Institutional Research20Student success is the first priorityStudent AwarenessFebruary 18, 2012

Florida Association of Institutional Research21Student success is the first priority21Student AwarenessFebruary 18, 2012

Florida Association of Institutional Research22Student success is the first priorityStudent AwarenessFebruary 18, 2012

Florida Association of Institutional Research23Student success is the first priorityStudent AwarenessFebruary 18, 2012

Florida Association of Institutional Research24Student success is the first priorityFebruary 18, 2012Questions/Next Steps

Florida Association of Institutional Research25Student success is the first priority