2013 Spring Forum on Retention Addressing Shifting Demographics : Fostering Student Success
Student retention 2013
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Transcript of Student retention 2013
Student Retention – a deeper look
Jaison Abey [email protected]
% of student members to total membership
1970 : 14.6%
1980 : 16.3%
1990 : 15.9%
2000 : 15.9%
2005 : 21.5%
2010 : 25.2%
Note the increase in
% of students over
the past 10 years
Numbers include both Undergraduate and Graduate Student Membership
IEEE Student Membership
107,812
Student/GSM Since 2007
Note: 2007 was first year for GSM membership grade
Slide 3
2011 student member retention :
Graduate students 67.9% ; Undergraduate students 32.4%
IEEE Membership Retention Rates (%’s)
82.883.782.882.983.184.284.581.6
84.084.885.887.588.3
50.547.3
53.554.456.5
61.163.7
57.8
62.263.166.1
69.372.4
76.176.276.877.078.080.180.9
77.380.381.683.0
85.186.4
2010200920082007200620052004200320022001200019991998
Higher Grade Members Student Members Overall
Slide 4
Zoom In – R10 and India
HG58%
GSM12%
StM30%
Region 10
HG76%
GSM10%
StM14%
Overall IEEE
HG30%
GSM11%
StM59%
India# Members: 379,266 84,254 33,947
(July 2011)
Courtesy: India Students Research Project by Dr. Mini S Thomas, Former MELCC Chair
*Past statistics required us to use the Level Data
Ten Year Membership Totals in Top Countries
- Higher Grade Membership (no GSM) -
Slide 6
0
50,000
100,000
150,000
200,000
250,000
USA Canada Japan India UK&RI* Australia China Germany Italy Taiwan
2000 HG Members 2010 HG Members
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
Zoom in on Rank 2-10
Courtesy: India Students Research Project by Dr. Mini S Thomas, Former MELCC Chair
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
2000 STU 2010 STU*Past statistics required us to use the Level Data
Slide 7
Ten Year Membership Totals in Top Countries
- Student Membership (w/ GSM) -
Zoom in on Rank 3-15
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Courtesy: India Students Research Project by Dr. Mini S Thomas, Former MELCC Chair
Zoom In - India
Retention through July 2012
- India is the second largest country for student membership
- India has the lowest retention for student members
Total Student
Retention
UndergradStudent
Retention
Graduate Student
Retention
India 20% 18.1% 31.1%
Region 10 w/out India 49.7% 36.4% 58%
Regions 1-9 58.8% 41.8% 76.1%
Courtesy: India Students Research Project by Dr. Mini S Thomas, Former MELCC Chair
What do we know?Year after year, this is what the membership in India looks like
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
20000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15+
STU-STU
STU-HG
HG-STU
HG-HG
AF-STU
AF-HG
Start Grade-Current Grade
IEEE Membership in India by Years of Service (14 Aug 2009)
Years of Service
Nu
mb
er
of
Me
mb
ers
Something is wrong with First Year student retention in India
Courtesy: India Students Research Project by Dr. Mini S Thomas, Former MELCC Chair
Root Cause Analysis
• Benefits not available in India
• Benefits that only regional volunteers get (international travel funding)
Overselling IEEE Benefits
• Fresher's (18 years) don’t really know what they want
• Easily coaxed into joining IEEE based on flowery promises
Catching them young
• The first year costs only half
High price of membership
Zoom In – Section (Kerala Section, India – Case Study)
0
50
100
150
200
250
300
Total 2010
Renewed 2010
Dropped 2010
DROP RATE
-Large vibrant branches have high drop rates
- New young branches have better retention
Root Cause Analysis
•Experienced volunteers know better how to sell IEEE (even using unrealistic benefits)
•Large number of students attend mass campaigning sessions
Aggressive Marketing
•Branches with high membership (50+) find it difficult to ensure reach of benefits to all volunteers
•Young volunteers (20 -22 years) may not be experienced enough to manage programs that benefit a large number of members
Problems of Scale
•Faculty and Management in several colleges are not genuinely interested in the growth of the student branch
Faculty and Management Involvement
General Findings
It is difficult to find general strategies that work across regions / countries
We may need to engage individual volunteer teams to devise strategies for student retention specific to Regions / Countries
General Action Items that MGA can take up are proposed below
12/16/201213
Suggestions for the MGA
•Currently rebates are tied to membership strength
•Suggested scenario (for a 4 year course)
•1 USD per new member
•2 USD for every member renewing second year
•3 USD for every member renewing third year
•4 USD for every member renewing fourth year
•Different rules may have to be applied for GSM
Tie Student Branch Rebates to Retention
•Outstanding Section Award (student retention added as a criteria in 2013)
•Regional Outstanding Student Branch Award (Plan to add retention as a criteria for 2014)
• Tie Retention as a criteria to Larry K. Wilson award (optional) and Outstanding Student Branch Counselor Award
•Significant cash award (USD 2000?) for every student branch achieving 100% retention for two consecutive years ( is this financially viable ? )
Tie Retention to Awards
Suggestions for the MGA (cont.)
• Successful model in R10
• IEEE-USA student congress in the pipeline
• Support for congresses (funding and speakers)
Regional / National Student Congresses
• Provide more frequent, easy to interpret reports to student activities volunteers
• Classified by Regions / Countries / Sections / SBs
• Access to Section Chairs / SACs / Branch Counselors, SB Chairs and other national and regional volunteers
Access to Membership and Retention Data