Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.
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Transcript of Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.
![Page 1: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/1.jpg)
Student Dianne HofbeckOpen Studio
CONTINUING EDUCATION
INSTRUCTOR MEETING
![Page 2: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/2.jpg)
MEETING
AGENDA
Welcome
Who’s here
What’s newMarketing
Operations
Video
Wine time
Janet Sekijima & Mary Ellen O’Keeffe
Introduce yourself “in one breath”
David LeClaire
Michael Buschmohle
Elysse Reyna
Erin Kerrigan
Janet Sekijima
![Page 3: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/3.jpg)
We’re taking photographs
If you do not want your photo taken, please sit at the no-photo table. Thanks!
![Page 4: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/4.jpg)
WHO’S HERE
INTROS
In ONE breath
Say your name and what you teach
![Page 5: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/5.jpg)
WHAT’S NEW
STAFFING
Welcome Christy Isaacson, new Continuing Ed Director!
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WHAT’S NEWNew, bigger office
Finished websiteReorganized for growth and efficiencyNew position – hired Erin Kerrigan
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WHAT’S BETTERNew student survey Pre-paid parking
100% Customer Service GuaranteeInstructor evaluations
![Page 8: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/8.jpg)
LAST YEAR
A RECAP
Increased enrollments by 4% to 5,370
Increased repeat rate by 20%
Increased class offerings by 4.6% to 660
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LAST YEAR
A RECAP
Won LERN Award for Excellence in Brochure Design
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MORE GOOD THINGS!
Increased new classes to
20.3%
Increased gross student revenue by 4.7% to over $630K
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GOALS
5,650 registrations
693 class offerings
Expand programming to increase revenue to support 4 full-time staff
2013/2014
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GOALS
Customer service 4+/5
Quality of class 4+/5
2013/2014
20% new classes – we need your help!Student evaluations
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MARKETING
AN OVERVIEW
Elysse Reyna
Marketing Specialist
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MARKETING THE CORE
Our instructors
(That’s
YOU)and our students
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Ways we
PRINT CATALOG
SOCIAL MEDIA
MARKET
![Page 16: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/16.jpg)
Ways we
WEBSITE
MARKET
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Ways we
WORD OF MOUTH
BLOG
MARKET
Did you hear about that great Pilates class in Continuing Ed?
That’s just what I was looking for!
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MARKETING
GOALS
We want to increase:
Retention Engagement
Enrollment
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MARKETING
RESULTS
Run more classes (fewer cancellations)
Continue to grow & reinvest in our program
Increase revenue
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MARKETING
RESULTS
We want to increase:
Retention Engagement
Enrollment…happier students, happier instructors.
Create original content to give current and potential students an inside look into our classes.
Happystudents,happyinstructors
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MARKETING
IN ACTION
What do we do?
Create original content to give an inside look at our instructors, students, and classes
Helpful
Interesting
Relevant
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MARKETING
IN ACTION
STORYTELLING
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ClassQuest
We visit your classTake photosWrite a blog post
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MARKETING
YOUR TURN
Your (updated) instructor bio & headshot
Refer students to other classes
Do an interview with me
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MARKETING
YOUR TURN
Resources
Write a guest blog post
Share interesting things
EventsPhotos
Books, websites, articles
Examples
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MARKETING
YOUR TURN
Improve class, logistics
Interact with us
Encourage class survey participation
Social media
Student testimonials
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MARKETING
YOUR TURN
Contact Elysse Reyna for marketing
We welcome new and creative ideas!
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OPERATIONS THIS ‘N THAT
Erin Kerrigan
Program Coordinator
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OPERATIONS
WHAT’S NEW
Parking PermitsClass Evaluation
100% Guarantee
![Page 30: Student Dianne Hofbeck Open Studio CONTINUING EDUCATION INSTRUCTOR MEETING.](https://reader030.fdocuments.net/reader030/viewer/2022032721/56649cd85503460f949a0b68/html5/thumbnails/30.jpg)
OPERATIONS
CLASS PROCESS
Instructor AgreementProofread your course descriptionsEye on EnrollmentsTwo Business Day Deadline
Cancellation decisions
Reminder emails
Parking permits
Classroom materials
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• Document must be signed after student has completed class
• 1 hour + .1 CEUs
• Student must be present, attentive and engaged
• If student misses class, the amount of missed hours is deducted from total hours
CONTINUING EDUCATION UNITS
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VIDEO PRESENTATION TIPS
Michael Buschmohle
Speaker, trainer, author
We Teach to Learn: Tips for NSCC Continuing Ed Instructors
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ACTIVITY
WINE TASTING
David LeClaire
Wine World and Spirits