Student activities

• The tasks include concepts we dealt with during the presentation.

• Please feel free to do as much as possible.

Advantages and disadvantages of different media

• Decide and then list positive and negative aspects of each of the media below in advertising:

RADIO, INTERNET (WEBSITES, EMAIL), PRINT PUBLICATIONS• Among others, you may want to refer to the following aspects: reach

(local vs national), focus/target, cost, multimodality (i.e. audio, video, etc), fact vs creativity, challenges faced from other mediums.

According to the most specific media, where would you integrate the following:

A tourism leaflet, a calendar, T-shirt, body painting, a boy ringing a bell to invite you in a restaurant? Poster? Roadside hoarding?

How are the two billboards different?

What is the medium for this ad?

What type of advertising do you think this is?

Is this a simple/complex ad?

Is the selling technique hard or soft?

Is the urge reason or tickle? Argue

A FRAGRANT SENSATIONA SPARKLING LOVE STORYWONDERFULLY ROMANTIC

STARRING Sometimes there’s a moment when everything comes together…A moment of Splendor..

• Audi commercial• Perfume Brad Pitt• Bacardi drink. How does

spirits drinking make people?

In the two commercials for Audi and perfume, do you have reasons for buying? Reason or tickle? Are they directly stated or suggested?Do you have hard sell or soft sell techniques?

• TV ads rely on music and moving pictures in a way that magazine ads cannot. Watch these clips and decide on the theme for alcohol vs computers advertising – Smirnoff vodka Apple Mackintosh 1984

• What technique/s are exploited in the Axe – Dark Temptation ad: Axe – Dark temptation

• How could this ad be adapted to a magazine? Newspaper? Radio?

What strategies are employed in these commercials?

• Sears Optical• White board – “Easily

erasable”• The Interview - Berlitz

What products do you think this strategy goes best with?

• In the following ads try to distinguish:

- Linguistic strategies- Image construction (colours, shot)- Theme- Approach- People and product

Identify the linguisticand advertisingstrategies in the slogan (Ford) and headline (Volkswagen)

What is the

main

linguistic

device?

Linguistic device

Linguistic strategy

Email advertising – Linguistic strategy

MUSIC

• 1.Can you identify the music: product advertised

• What does it connote?

Identify the structural elements of this commercial

• Hyundai i30

CopySloganVoice overImagesMusicLanguage

Optional

• Find an example of a commercial illustrating “reversal of expectation” technique

What issues might these ads raise nowadays?

» Group Work: brainstorming about an ad read/heard/seen you recall, WHAT IS BEING ADVERTISED?

» Product» Idea » Image» write/talk about the images, the idea behind

the product, slogan/jingle, why do you think it is a successful/unsuccessful ad

» Motivate: Why did you choose it?