STUDENT ACADEMY PROGRAMME 2018

THE PROGRAMME

Weber Shandwick’s Student Academy Programme is an opportunity to gain first-hand work experience in Hong Kong’s communications industry. As one of the most well-established communications internships (HK$8,000 per month) in Hong Kong, it provides those keen on PR challenges with a fruitful 3 months of hands-on and engaging work. It is also a chance to get your foot in the door and network with international public relations professionals.

SUCCESSFUL CANDIDATES WILL ■ Receive on the job training

■ Work as a fully integrated member of one account team

■ Report to each team’s respective leader

■ Develop strengthened communications and interpersonal skills

■ Be allocated a mentor who provides professional support and career guidance

■ Thinking: Do it out of the box and thoroughly.

■ Communication: Speak, write and edit succinctly and compellingly.

■ Management: Meet deadlines, put out fires and multitask. Work fast, work hard and work well.

■ Awareness: Be news-focused and think like a consultant.

■ Interpersonal Skills: Play nice, whether it’s in a team, with a team or independently.

■ Exploration: Practice solid research skills for various projects.

■ Spark: Competence is not enough. Set yourself apart with something unique.

■ Digital Aptitude: Know all the relevant social platforms, what brands are doing on them and what they should do next.

■ Research: Analyze brands using various resources.

■ Engage: Share big ideas in brainstorms and with teams.

■ Plan: Assist in event coordination and logistics.

■ Create: Craft written words, videos and images.

■ Hustle: Pitch stories to media, develop media lists, track placements, etc.

■ Monitor: Track brands in traditional and social media.

OUR EXPECTATIONS

THE ESSENTIALS

RESPONSIBILITIES

WHY WEBER SHANDWICK HONG KONG

THE MOST COMMERCIALLY SUCCESSFUL PR AGENCY IN HONG KONG WITH

OVER 85 EXPERIENCED STRATEGIC COMMUNICATIONS PROFESSIONALS

SEVEN SPECIALIST AREAS INCLUDING CONSUMER, CORPORATE, DIGITAL, FINANCIAL SERVICES, HEALTHCARE, PUBLIC AFFAIRS AND TECHNOLOGY

UNIQUE COMPANY CULTURE – “COLLEGIALITY” – A SHARED SENSE OF RESPONSIBILITY TOWARDS A COMMON GOAL,

ONE THAT IS FRIENDLY AND RESPECTFUL

OUR SPECIALIST AREAS

Our consumer practice always has our fingers on the pulse, allowing us to develop strategic and insight-driven campaigns to help companies build stronger relationships with today’s savvy consumers. The different stakeholders target range from health-conscious baby boomers to new moms, to environmentally-conscious lovers, to music fans as well as frequent flyers.

We specialize in strategic planning, media relations, consumer outreach, event marketing, consumer issue management, and celebrity as well as influencer seeding for companies across different sectors such as food and beverage, retail and fashion, travel, consumer technology.

We are looking for candidates who:

■ Work hard, play hard, and always strive to be better

■ Can see things from a different perspective

■ Are humble and embrace opportunities

■ Have an analytical mind

CONSUMER

CORPORATEIn this era of engagement, increased demands for transparency and authenticity mean that companies must speak with one voice. A voice that is credible and compelling to every stakeholder.

We specialize in media relations, executive profile building, media training, corporate materials development, corporate opening events and corporate issues management for enterprises across a wide range of industry sectors. These have included the automotive, biotechnology, consumer products, energy, financial services, food and beverage, health care and pharmaceuticals, technology, telecommunications, travel and leisure, and utility sectors.

We are looking for candidates who have:

■ Good bilingual communications skills (spoken and written)

■ An analytical mind with an ability to digest and summarize information

■ An eye for detail

■ An ability to be a team player

The digital team is one of the latest additions to the Weber Shandwick family to fulfil clients’ digital needs in the ever-changing PR landscape. We collaborate closely with the other teams to deliver all things digital, from video, web development, social media to mobile app build and design. With the expertise from our strategic planners and creatives, we’re able to deliver integrated solutions in-house.

We are looking for candidates who are:

■ Passionate

■ Sensitive to digital trends

■ Familiar with the social media landscape

■ Self-motivated and willing to learn new skills

■ Tech savvy (e.g. design, programming) is an advantage but not a pre-requisite

Our financial services practice focuses on strategic planning, media relations and financial communication. We provide PR services to a number of global asset managers, insurers, investment and private banks.

We are looking for candidates who have:

■ Excellent communication skills in English and Chinese

■ A general understanding of the financial industry in Hong Kong and the Asia Pacific region

■ An ability to analyze a wide range of numerical data

■ An ability to work under stress and within tight deadlines

DIGITAL

FINANCIAL SERVICES

Our technology practice offers a well-rounded consultation service for businesses focused on consumer-tech products, digital transformation and state-of-the-art technologies. We have high standards and clients can expect our work to be delivered flawlessly.

We are looking for candidates who are:

■ Passionate about the latest IT trends

■ Proactive, collaborative, adaptable and flexible

TECHNOLOGY

Healthcare practice has a wide range of clients, ranging from NGOs to blue-chip clients in the health and wellness sectors. The team supports campaigns and content strategies, media relations and event management to educate, inform and engage with a wide array of audiences. We work closely with doctors and other healthcare professionals.

We are looking for candidates who are:

■ Interested in healthcare communications

■ Flexible and able to manage timelines

■ Outspoken and proactive

■ Detail-minded

■ Diligent and enthusiastic

HEALTHCARE

PUBLIC AFFAIRS Weber Shandwick has fast become one of the most respected public affairs and public policy firms in Hong Kong. Our expertise allows us to define and develop politically informed media and stakeholder relations campaigns, while providing clients with the political monitoring and intelligence-gathering support they need. Our clients are then able to anticipate future challenges and opportunities to advance their market positions, align their objectives with public policy trends and influence key stakeholders in government, media and the public.

We are looking for candidates who are:

■ Politically aware

■ Persuasive in their verbal and written communication skills

■ Preferably bilingual

■ Proactive, smart and detail oriented

HOW TO APPLY

■ Prepare a CV and a cover letter

■ Write an essay in response to: The nature of Public Relations (PR) has evolved from traditional coverage to include digital communications. Today, a majority of people tend to obtain information through social media instead of newspapers. What, in your opinion, has been the impact of social media on the PR industry? (English: 500 words)

■ Propose a PR strategy to manage and solve a PR crisis of your choosing. Present your ideas in the form of a Powerpoint Presentation (max. 8 slides) or a video (max. 5 minutes).

■ Send these materials to hkstudentacademy@webershandwick.com

■ Applications are opened from Feb 01 to Apr 30, 2018

2018 PROGRAMME TIMETABLE

Applications open

Firm visit with an informative talk about the internship Sign up via https://goo.gl/smUzkC

Applications close

Begin to screen and interview candidates

Announce selected candidates

3-month internship begins (9am-6pm from Monday to Friday)

FEB 01

MAR 8, 9, 14

Note: Priority will be given to candidates who can start on June 1, 2018

APR 30

MAY 15

JUN TO AUG

For more information about the Student Academy Programme, please visit:

studentacademywshk