Stuart Ashmun

2016 Product Development Portfolio

stuart@ashmun.com

—

16

MICROSOFT

HOLOLENS

- First self-contained holographic

computer

- International Design Awards

- Red Dot “Best of the Best”

- Good Design “Best in Category”

- Built and led the Product Concepting,

Industrial Design and Human Factors

team to create HoloLens

- Innovated in vestibular comfort

—

01

2016 STUART ASHMUN 3

2016 STUART ASHMUN 4

2016 STUART ASHMUN 5

2016 STUART ASHMUN 6

XBOX

ONE S

- Built and Led the Product

Concepting, Industrial Design and

Human Factors team to create Xbox

One S and Scorpio

- Created a new development culture

within the Xbox team to compete in

current market

- The smallest Xbox console ever

- 40% smaller than Xbox One

- 50% fewer chassis parts

- Over 50% cost savings on the

console chassis

- Made the “Best in Class” controller

better

—

02

2016 STUART ASHMUN 8

2016 STUART ASHMUN 9

2016 STUART ASHMUN 10

2016 STUART ASHMUN 11

2016 STUART ASHMUN 12

XBOX

ELITE CONTROLLER

- Created an Elite product line for Xbox

- Huge market success – 2X projected

sales

- $149 SRP – Amazon was selling for

$365 after launch

- Rated 4.5 stars out of 5 by industry

experts

- International design awards – Red

Dot “Best of the Best”

—

03

2016 STUART ASHMUN 14

2016 STUART ASHMUN 15

2016 STUART ASHMUN 16

XBOX

DESIGN LAB

- Created a Direct Ship Customization

program for Microsoft Devices

- Led the “make versus buy”

development strategy for the

Customization and Order website.

- Went live on time and within budget

- Curated the Designs to support over

8 million combinations

—

04

2016 STUART ASHMUN 18

2016 STUART ASHMUN 19

2016 STUART ASHMUN 20