Structures Of Advertising.Alicia Keown

Talking Heads Advert – This kind of advert consists of people talking into a camera. A close up picture of a person who is talking to the camera.

Style? The style of this advert is Surreal, this is because it makes you want to become as good as the players on the TV.

Purpose of the advert? Does it persuade you? The purpose of this advert is to persuade people to buy the Nike products, try to attract potential customers by having famous football players in the video who uses Nike products, so this is showing customers that the Brand is successful. I think this advert persuades people to buy their product due to the fact of whose in their advertisement.

Target Audience? I would say the target audience for this advert would be any ages, especially people who are interest in sport.

Camera Angles- They only use one camera angle which is a mid close up.

Glory is ours – Nike Advert.

Documentary Advert – Informative style of advertising, usually demonstrating the product and its benefits.

Style? The style of this advert is Realist because its something that people would use daily.

Purpose of the Advert? Does it Persuade you? The purpose of this advert is to tell people about their product and how it works and that it doesn’t remove colour compared to other product in this market. I think it does persuade people to buy it cause it makes them want to try it out to see if it works.

Target Audience? I would say the target audience for this would be women with a family as they would look into things for the washing.

Camera Angles? It this advert they use camera angles such as Close up, Mid close up and Long shot.

Vanish Advert.

Animation Advert – Using cartoon style/ illustrations of characters to promote product message.

Special effects? In this advert they have used Animation through out the clip.

Purpose of the advert? Does it Persuade you? The purpose of this advert is to try to explain how it makes you feel when you taste Tetley Tea. I think it does and doesn’t persuade people to buy their product because it all depends on what tea people like.

Target Audience? I would say the target audience for this advert is for everyone that drinks tea.

Camera Angles? They use camera angles such as Close up, Mid-close up, tracking and long shots.

Tetley Tea Advert.

Realist Advert – Focuses on the everyday thoughts and concerns of society. It shows the portrayal of realistic events.

Purpose of the advert? Does it persuade you? The purpose of this advert is to show people how the product works and what colours they have to offer to you, I think it does persuade people to buy the product to try it out and see what its like and also because they have used a famous person in the advert Cheryl Cole which helps as it would convince people more that it’s a good product.

Target Audience? I think the target audience is girls and women the ages 16+.

Camera Angles? In this advert they have used camera angles such as close up, Mid-close up, long shot.

L'Oreal Advert

Anti Realist Advert – Focuses on something that will never happen to the audience. It will have the freedom to indulge in all kinds of CGU nonsense.

Style? The style of this advert I would say is dramatic as well as humorous as a car wouldn’t get up and start dancing so also makes it funny.

Purpose of the advert? Does it Persuade you? The purpose of this advert is to show people the new car that they are bringing out and basically showing that it would be a fun car. I think it would persuade people to go have a look at the car but wouldn’t mean they would go buy it.

Camera Angles? They have used angles such as low, and long, and used shots such as long, close up, mid-close up and wide.

New Citroen C4 Advert.

Abstract – Not trying to represent reality but experimental, artistic and creative.

Special Effects? In this advert they have used special effects for example the exploding paint coming from the buildings.

Purpose of the advert? Does it persuade you? The purpose of this advert it to tell people that the Sony TV would have a good screen and the colours would be bright when watching something on the TV. I don’t think it persuades people to go buy the TV as it doesn’t really explain a lot about the TV.

Camera Angles? They have used low, high and long angles and used shots such as wide shot, long shot and mid shot.

Sony Advert

Series – when similar advertisements are released every month or so from a certain product with a continuing story line. That can create a strong brand identity.

Style? The style of this advert is humorous as it is funny how it is planned and what peoples reactions are in the advert it is also realistic as it is set in real places.

Purpose of the advert? Does it Persuade you? The purpose of this advert is to try and tell people that if you go with T-mobile you will be more connected with people when using your phone, I don’t think it persuades people to go with their network because it doesn’t really explain a lot about T-mobile and what they can do for us.

Camera Angles? They have used angles such as high and low and used shots such as close up, mid-close up, long shot, wide shot and low shots.

T-mobile Advert.