Structure of Online vs. Total population in Macedonia
description
Transcript of Structure of Online vs. Total population in Macedonia
Vesselin Angelov
13.12.2012
Structure of Online vs. Total population in Macedonia
,
JIC Standard: Poland, Bulgaria, Czech Republic, Slovakia, Hungary, Serbia, Slovenia, Turkey, Israel, Denmark, Ukraine, Belarus, Moldova, Serbia
De facto currency: Lithuania, Latvia, Estonia, Bosnia, Croatia
Start-up: Russia, MENA (UAE, KSI, Egypt, Lebanon, Jordan, Syria, Kuwait, Morocco, Tunisia) , Macedonia
Online audience measurement
Online penetration: where is Macedonia in the CEE region?
55% online penetration
in Macedonia
Source:of data: Macedonia: BRIMA DOO - Skopje Estonia: Turu-uuringute AS; Lithuania: SKDS; Czech Republic: Mediaresearch; Latvia: RAIT; Slovenia: Valicon; Bulgaria: Synovate; Slovakia: Mediaresearch; Hungary: gemius/Ipsos Fusion Data; Poland: Megapanel PBI/Gemius & netTrack Millward Brown; Croatia: Valicon;
Belarus: Factum Bel; Russia: FOM; Turkey: Ipsos KMG - Gemius SA: Internet Audience Measurement, 2011-12; Ukraine: gfk, [age groups - CEE:15+; Lithuania: 15-74; Bulgaria: 15-69; Slovakia: 14+; Croatia: 12+; Belarus: 16+; Russia 18+; Romania: 14-64; Ukraine: 14+]
Esto
nia
Lith
uani
a
Latv
iaCz
ech
Re...
Slov
enia
Bulg
aria
Slov
akia
Hung
ary
Pola
ndCr
oatia
Bela
rus
Russ
iaRo
man
iaTu
rkey
Ukra
ine
0%10%20%30%40%50%60%70%80% 76%
68% 66% 66% 63% 62%55% 54% 54% 53% 51%
45% 45%40%
33%
2010 2011
Macedonia: Gender of the online population
% Population % Internet0
10
20
30
40
5060
5056
5044
MaleFemale
Considerable difference which is not typical of any of the countries in CEE region
Source: BRIMA DOO - Skopje
Macedonia: Age groups
15 - 24 y.o. 25 - 34 y.o. 35 - 44 y.o. 45 - 54 y.o. 55+ y.o.0
5
10
15
20
25
30
35
1819
1816
2930
25
21
15
9
% Population% Internet
Source: BRIMA DOO - Skopje
Macedonia: Education
No edu
cation
or un
comple
ted el
ement
ary
Elemen
tary e
ducati
on
Vocat
ional s
econd
ary ed
ucatio
n
Secon
dary e
ducati
on
Higher
educat
ion
Univers
ity
Post-g
radua
ted, P
hD05
1015202530354045
10
23
38
15
3
10
21
17
41
19
3
16
3% Population% Internet
Source: BRIMA DOO - Skopje
Macedonia: Nationalities and Religions
Macedonian Albanian Turk Roma Serb Other
0
10
20
30
40
50
60
70
% Population
% Internet
65
25
52
1 2
65
27
41 1 2
Christian Sunni Muslim Muslim Atheist
010203040506070
% Population
% Internet
66
627
1
66
726
1
Source: BRIMA DOO - Skopje
Macedonia: Working status
010203040 28
3
28
12 1217
40
3
27
6
20
4
% Popula-tion% Internet Employed full time
+ Students:
60% of online users
40% of population
Source: BRIMA DOO - Skopje
Macedonia: Income
Refuse to an-swer
Do not know
0 - 3000 den
3001 - 6000 den
6001 - 9000 den
9001 - 12000 den
12001 - 15000 den
15001 - 18000 den
18001 - 21000 den
21001 - 24000 den
24001 - 27000 den
27001 - 30000 den
30001 - 45000 den
45001 den +
0
2
4
6
8
10
12
8
3
6 5
1010 10
9
10
5 56
7
4
8
4 4 4
5
9
11
9
11
76
7
10
6
% Population% Internet
Source: BRIMA DOO - Skopje
Online adspends as % of total
Source of data: IAB Europe/IHS Screen Digest/Warc, Ukrainian Advertisement Coalition, TNS LT, 2010
Europe
Czech RepublicPoland
Estonia
TurkeyLatvia
Hungary Russi
aCroatia
Slovenia
Lithuania
Belarus
Bulgaria
Slovakia
Romania
Ukraine UK
Denmark
Norway
Netherlands
Sweden
Germany
FinlandFrance
Spain
Switzerla
ndIta
ly
Belgium
Ireland
GreeceAustr
ia-5%
0%
5%
10%
15%
20%
25%
30%
Online adspends (m €/ 2009-2010 change)
Bulgaria € 24 mln.
online adspends
( 7.3 mln. population –
€ 393 average wage)
Romania € 17 mln.
online adspends
( 21.4 mln. population –
€ 464 average wage)
Source of data: IAB Europe: ADEX 2010. European Online Advertising Expenditure; Ukrainian Advertisement Coalition;
0
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
700,000,000
800,000,000€ 686,592,452
€ 368,218,650
€ 271,639,855
€ 186,346,524
€ 95,602,087€ 26,500,000€ 23,540,588€ 17,278,549
20092010
Why ???
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Thank you!
Vesselin Angelov