STRONG BRANDS...6 X-Faktor In 2013, season four of X-Faktor became the most-watched programme on...

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North America American Idol votes with Google and Facebook France Les Princes de L’Amour to become the kings of access prime time on W9? Luxembourg Euronext introduces stock options on RTL Group Australia Aussie drama renewed for second season STRONG BRANDS How RTL Group’s Hungarian family of channels maintains its market leadership week 5 / 30 January 2014

Transcript of STRONG BRANDS...6 X-Faktor In 2013, season four of X-Faktor became the most-watched programme on...

Page 1: STRONG BRANDS...6 X-Faktor In 2013, season four of X-Faktor became the most-watched programme on Hungarian TV. Broadcast on RTL Klub, the 22 September episode attracted 2,390,564 viewers.

North America

American Idolvotes with Google and Facebook

FranceLes Princes de L’Amour to become the kings of access prime time on W9?

Luxembourg

Euronext introduces stock options on RTL Group

Australia

Aussie drama renewed forsecond season

STRONG BRANDS How RTL Group’s Hungarian family of channels maintains its market leadership

week 5 / 30 January 2014

Page 2: STRONG BRANDS...6 X-Faktor In 2013, season four of X-Faktor became the most-watched programme on Hungarian TV. Broadcast on RTL Klub, the 22 September episode attracted 2,390,564 viewers.

North America

American Idolvotes with Google and Facebook

FranceLes Princes de L’Amour to become the kings of access prime time on W9?

Luxembourg

Euronext introduces stock options on RTL Group

Australia

Aussie drama renewed forsecond season

STRONG BRANDS How RTL Group’s Hungarian family of channels maintains its market leadership

week 5 / 30 January 2014

CoverMontage with Hungarian programmes

PublisherRTL Group

45, Bd Pierre FriedenL-1543 Luxembourg

Editor, Design, ProductionRTL Group

Corporate Communications & Marketing

backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de

Think before you print

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QUICK VIEW

Euronext introducesstock options on

RTL Group RTL Group

p. 9–10

Aussie drama renewedfor second season

FremantleMediaAustralia

p. 13

American Idol votes with Google

and Facebook FremantleMedia

North Americap. 11

Les Princes de L’Amour to become the kings

of access prime time on W9?

W9p. 12

SHORTNEWS

p. 15–16

Hungarian RTL channels: Market leadersRTL Klubp.4–8

Big Picturep.14

PEOPLE

p. 17–19

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Dirk Gerkens, CEO of RTL Klub

FAMILYVALUES

Hungary – 30 January 2014

RTL Klub

How the strategy of building families of

channels effectively meets the needs

of viewers and advertisers.

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In a challenging European macro-economic environment, RTL Group’s Hungarian subsidiary adopted a viable business plan by building a strong family of channels. In 2012, the Hungarian company entered into the subscription market by making acquisitions to strengthen its cable portfolio, thereby diversifying its source of revenue. On the ad sales front, the Hungarian family is now in a position to offer attractive packages targeted to specifi c demographic groups. The RTL 3 commercial package was launched to meet this demand. In a declining TV advertising market, the Hungarian RTL family gives advertisers complementary services, simultaneously airing their brands on three different channels to maximise their visibility.

In today’s fragmented Hungarian TV landscape, investing in a strong family of channels has proven to be a key strategic decision. In a country with a population of under 10 million, the Hungarian broadcast industry offers more than 100 TV channels. By offering a total of eight channels (RTL Klub, Cool, Film+, Film+2, Prizma, Sorozat+, Muzsika TV and RTLII), RTL in Hungary is strongly

positioned to face the challenges arising in this heavily fragmented ecosystem. RTL Klub’s CEO Dirk Gerkens explains the current challenges: “The biggest challenge we currently face is changing to the free-to-air TV business model in Hungary, by starting to collect cable fees for our main channel RTL Klub. This is simply a must considering the fact that digitisation has erased the advantage of being free-to-air compared to cable. One of our growth objectives must also be to fi nd new viable digital models.”

In 2013, the combined prime-time audience share of RTL’s Hungarian family of channels in the key demographic of 18 to 49-year-olds increased to 38 per cent (2012: 37.3 per cent). Last year (and for thirteen consecutive years), the fl agship channel RTL Klub was the most-watched channel in Hungary in the commercial target group on 342 out of 365 evenings and broadcast 18 of the 20 most-watched fi lms. RTL Klub’s prime-time

audience share decreased slightly to 23.9 per cent (2012: 24.7 per cent), but the channel maintained its prime-time market leadership in Hungary, outscoring its main commercial competitor TV2 by 8.4 percentage points.

RTL Group’s Hungarian cable channels also topped the cable market rankings. In 2013, Cool and Film+ were the most-watched cable channels with audience shares of 5.5 per cent in the commercial target group. Launched in October 2012, RTL II saw its viewership rise from 0.1 in 2012 to 1.3 per cent in 2013, consolidating its position in the Hungarian market.

In this highly competitive market, RTL Group’s Hungarian subsidiary has maintained its market leadership for the thirteenth consecutive year, mainly thanks to its solid production line-up. Dirk Gerkens explains: “RTL Klub has always been successful because of its own productions. During the years of fragmentation, these productions became even more important. We have always had local developments as well as big international formats such as I’m A Celebrity – Get me out of Here!, Survivor, Temptation Island, X-Factor and Who Wants to be a Millionaire. Hungarian viewers expect us to entertain and tell stories, and we strive to fulfi l these wishes in many ways.”

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RTL Group’s Hungarian family of channels

Hungarian RTL channels

All day

Prime time

TV2 Group

RTL Group’s Hungarian family of channels is the market leader in Hungary

Public channels

30.2

38

15.6

18.3

9.28.6

Audience share of the top three channel groups in HungaryTarget group: 18-49

True TV lovers

In 2012, average daily TV viewing time in Hungary was 286 minutes, while the European average was 235 minutes.

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X-Faktor

In 2013, season four of X-Faktor became the most-watched programme on Hungarian TV.Broadcast on RTL Klub, the 22 September episode attracted 2,390,564 viewers. The talent show’s success came as no surprise, as it has been Hungary’s favourite programme since its launch.

Barátok Közt (Between Friends)Premiering in October 1998, Barátok közt’s story began almost thirty years ago, in an orphanage, where a group of children vowed everlasting friendship to each other. Viewers follow the lives, adventures, loves, disappointments, sadness and happiness of the already-grown-up old friends, fi ve days a week in prime time. The series, which has been broadcast for 16 consecutive years, is a great success among audiences and remains the country’s number one daily television show, scoring an average audience share of 29.2 per cent in 2013.

Éjjel-Nappal Budapest (Budapest Day and Night)

Éjjel-Nappal Budapest, the Hungarian versionof the daily series Berlin – Tag und Nacht, launched on RTL Klub on 11 February 2012 was quickly embraced by Hungarian viewers. Gerkens sheds light on the factors that led to the series’ introduction to the Hungarian market: “In a way Berlin and Budapest are quite similar because of their history and also the way youngsters live in these capitals. We always knew that we would have to make some changes to the original scripts since Budapest Day & Night is being broadcast on our main channel, so we have to cater for an even wider audience than RTL II in Germany. The main concept however was the same: to produce a new daily fi ction centred around a big apartment full of young people from all over the country who arrive in Budapest to live and fi nd happiness in the big city.”

Való Világ

On 12 January 2014, the Hungarian channel RTL II launched season six of the reality show Való Világ in prime time. The premiere attracted 15.6 per cent of viewers aged 18 to 49, making it the most-watched TV programme in its time slot. Previously aired on the Hungarian fl agship channel RTL Klub, the sixth season of Való Világ scored an average audience

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Éjjel-Nappal Budapest

Való Világ

X-Faktor

Barátok Közt

Getting acquainted with the strong local brands

RTL Klub celebrated its 15 year anniversary, since it was fi rst launched in October 1997.

Video showcases the channel’s successful track record.

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share of 11 per cent (viewers aged 18 to 49), while the cable channel’s average share among the same target group is 1.3 per cent.

High ratings are not the only indicators of the local productions’ success. In 2012, the most widely read Hungarian magazine Story gave X-Faktor its 5 stars prize as the country’s ‘Best TV Show’ – an award that it has received for the last four years running – while X-Faktor’s presenter Ördög Nóra was elected by the same magazine as ‘The Best Presenter’ in Hungary. Furthermore, in the Hungarian ‘Kamera Korrektúra’ competition for high-quality programmes, both RTL Klub productions X-Faktor and XXI Század were crowned winners in their respective categories.

In the News genre, RTL Klub’s info magazine Házon Kivül won Kamera Korrektúra’s ‘News and Background’ special prize. In 2013, Házon Kivül had won the ‘Pulitzer Memorial Prize’ for its objective and clear reporting. The magazine sheds light on the impact of political decisions on everyday Hungarian life. Moreover, for the last 15 years, RTL Klub has been regarded as the country’s most independent source of television news.

As far as Corporate Responsibility (CR) is concerned, RTL Klub is very committed. It pulls out all the stops to support good causes and acts as a responsible member of Hungarian society.For example, on World Diabetes Day in November 2013, RTL Klub news anchors Antónia Erős and István Szellő were the hosts ofan awareness-building event organised by the Egy Csepp Figyelem foundation and featuring performances by X-Faktor contestants.

In the digital realm, RTL’s Hungarian websites are by far the most-watched TV websites in the country, always ranking among the top three local online video content providers.RTL Most generated 53,164,736 long-form videoviews, while the Való Világ app has generated 100,000 downloads, since its launch at the beginning of 2014. The development of digital services also enhance viewers’ interactive TV experience. As Gerkens points out, RTL Group’s Hungarian channels are fully committed to digital growth: “We were the fi rst to introduce a dedicated catch-up service for our internet users. All of our local content can now be watched online as well. Our most recent step was to introduce smart-phone-app voting instead of premium-rate SMS for Való Világ, and it is already a huge success.”

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Házon Kivül

RTLMost.hu website

X-Faktor contestant performs in a CR initiative

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Flagship channelGeneral-interest

Reach: 3,945,037 viewers

Family movie channelReach: 524,944 households

Entertainment channelReach: 1,137,380 households

Series channelReach: 680,042 households

Music channel

Family channel with a strong female appealReach: 1,900,000 households

General-interest entertainment channelReach: 2,525,301 households

Movie channelReach: 2,505,417 households

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Euronext N.V., a wholly owned subsidiary of Intercontinental Exchange Group, haveintroduced options on the shares of RTL Group. The options are available as of29 January 2014 on the derivatives market of Euronext Brussels.Luxembourg – 30 January 2013

These American-style options – put and call options – will expire on the third Friday of the contract month and will have initial maturities of one, two, three, six, nine and twelve months. Each option (trading symbol: RTL) will represent 100 shares in RTL Group and will be cleared via LCH.Clearnet SA.

Elmar Heggen, Chief Financial Offi cer of RTL Group: “We are delighted that Euronext is introducing RTL Group options. Theincreased free fl oat of our shares has already raised additional interest in the fi nancial community. With leading market positions, RTL Group has been delivering strong and sustainable profi ts and cash fl ows, creating signifi cant value for its shareholders. Now, the new options will bring additional visibility to RTL Group and hopefully attract new investors.”

EURONEXT INTRODUCES STOCK OPTIONS ON RTL GROUP

RTL Group

To celebrate the introduction of the new options, Guillaume de Posch, Co-CEO of RTL Group, rang the bell to open trading on Euronext’s European market. He was accompanied by Elmar Heggen, CFO of RTL Group, Philippe Delusinne, CEO of RTL Belgium, and Vincent Van Dessel, CEO of Euronext Brussels.

Next >

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Vincent Van Dessel, CEO and Chairman of Euronext Brussels: “We are pleased to announce the introduction of the RTL Group options, providing investors with new investment opportunities. RTL Group option class will benefi t from the growing interest in Belgian options we’ve seen over the past year.”

Lee Hodgkinson, Head of Euronext’s Markets and Global Sales teams added: “In 2013 volumes in Belgian equity options have increased by 18 per cent compared to 2012, bringing the open interest at a 47 per cent higher level compared to end 2012. We’ve seen interest growing from a variety of investors, both institutional and private investors, both national and international. The introduction of RTL Group options will further complete our offering on the Brussels market.”

Employees who are interested in trading RTL Group shares or options might be subject to legal restrictions or obligations.

Philippe Delusinne, CEO of RTL Belgium; Guillaume de Posch, Co-CEO of RTL Group, and Elmar Heggen, CFO of RTL Group (from left to right)

What are put and call options?Options are so-called derivatives and are regarded as more risky than traditional stock trades. They entail a financial contract between the buyer (owner) and the seller.

The owner of a put option has the right, but not the obligation, to sell shares at a specific price, the so-called strike price. As a result, the seller of the option has to buy said shares from the owner if the owner decides so.

The owner of a call option has the right, but not the obligation, to buy shares at a specific price. As a result, the seller of the option has to sell shares for the specific price, regardless of the share price development, if the owner decides so.

With American-style options, the owner can exercise the put or call option at any time until the expiry date of the option. If the owner does not exercise his option, the option expires as soon as its maturity is reached. In this case, the seller of the option has earned the option price.

Fictional Example 1: Someone buys call options at a share price level of €30 with a maturity of two months. Within one month, the share price rises to €60. The buyer exercises his call option. He can buy shares at the price of €30 and sell them directly for twice the price.

Fictional Example 2: Someone buys call options at a share price level of €30 with a maturity of two months. Within one month, the share price falls to €20 and does not rise to more than €25 before the option reaches maturity. The buyer of the calloptions will not exercise his right to acquire the shares (for €30) as the actual share price is only €25.

For more information, please see RTL Group’s “dealing Code”.

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For the fi rst time in television, fans of American Idol’s thirteenth season can cast votes for their favourite fi nalist directly on the Google Search platform. Facebook will, in turn, provide updates based on real-time US East Coast voting data during select live episodes of the show.North America – 29 January 2013

Starting with the fi rst fi nalist performance episode on Wednesday 26 February, fans of American Idol will be able to vote via Google by searching Idol related terms. Any search will be linked to a voting platform where fans can cast their vote for their favourite performers. Fans of the show will also be able to share their votes on Google Plus, follow contestants, join community conversations, and participate in Idol themed Google Hangouts.

David Luner, FremantleMedia North America President of Brand Partnership & Franchise Management, says: “Partnering with both Google and Facebook, two of the biggest names in technology and social media, demonstrates how the show is once again creating a global fi rst, connecting with fans unlike any other entertainment brand in the world.”

Anjali Joshi, Vice President of Product Management atGoogle Search, adds: “People come to Google to fi nd information, and we’re excited to now also power their voting experience.”

Meanwhile, Facebook will provide a real-time view of American Idol’s East Coast voting trends and create a two-way connection with fans during the live performance shows. At-home viewers will get a fi rst-ever look at an array of voting information, such as demographic voting trends and relative contestant rankings – as it happens live. In addition, as voters chime in and back their favourite performer, they will have an opportunity to become part of the show – and see their Facebook profi le picture featured in the broadcast.

AMERICAN IDOL VOTES WITH GOOGLE AND FACEBOOK

FremantleMedia North America

Five unprecedented ways to vote

With the addition of Google, voting for American Idol performances now has five voting methods:

1) Google Search2) Online at AmericanIdol.com3) Via the American Idol mobile App4) SMS5) Toll-free call

AmericanIdol.com website

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Les Princes de L’Amour, featuring six princes in search of their princess, is charming audiences in ever increasing numbers since its modest debut. Thanks to this new reality TV series, W9 is by far the number one channel in France with viewers under 25 in access prime time. France – 27 January 2014

After three weeks on the air, the programme that has taken over the time slot left by Les Ch’tis, ending another excellent season, has seen its audience grow by 85 per cent since its launch. The episode that aired on 23 January 2014 was seen by 800,000 viewers on average and peaked at 1 million viewers – its best result yet.

With this score, Les Princes de L’Amour achieved its highest rating with housewives under 50, with a 7.5 per cent audience share. It was also the number one channel in France with viewers under 25, with a 19 per cent audience share. The episode aired the day before this also achieved excellent ratings, scoring a 70 per cent increase and captivating 715,000 fans.

Will Les Princes experience the same ascent as Les Ch’tis? Les Princes de L’Amour, every day on W9 at 17:35.

LES PRINCES DE L’AMOUR TO BECOME THE KINGS OF ACCESS PRIME TIME ON W9?

W9

Les Princes de L’Amour©Patrick Robert / W9

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The FremantleMedia Australia-produced drama series, Wonderland, has been commissioned for a second season by local broadcaster, Network Ten. Australia – 24 January 2014

As one of the most-watched drama series on Australian commercial television in 2013, Network Ten recently re-affi rmed its commitment to quality Australian drama by commissioning a second season of Wonderland.

With the premiere of Wonderland on 21 August 2013, the series was a ratings success from the get-go. With 948,000 viewers, the premiere was the number one programme in three target groups: 16 to 39, 18 to 49 and 25 to 54.

Jo Porter, Director of Drama at FremantleMedia Australia, says: “We will be building on the strengths of the warmth and humour of our Wonderland residents. In season two, viewers will share unexpected twists and turns, fast-paced and dramatic cliffhangers that will test all our characters. We are looking forward to viewers getting to know Australia’s favourite fl atmates even better as they face love affairs and revelations of deep secrets within the Wonderland building. We all can’t wait to get started!”

Set in a unit block near an iconic beach in Sydney’s eastern suburbs, Wonderland is a contemporary look at life and love featuring one beautiful beach, one cool apartment block and four very different couples navigating their way through a humorous (and sometimes painful) minefi eld of love, friendship and life in the 21st Century.

The Wonderland cast

Wedding in Wonderland

AUSSIE DRAMA RENEWED FOR SECOND SEASONFremantleMedia Australia

Watch the trailerfor Wonderland...

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The Netherland’s most-talked-about couple Lucas and Menno tied the knot on RTL 4’s Goede Tijden, Slechte Tijden on 24 January 2014 in the hit series’ fi rst same sex marriage. The Backstreet

Boys were there to sing at the newly-weds reception.

First gay wedding on GTST

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Netzathleten Media presents new content network IP Deutschland

Netzathleten’s tenth network, ‘Urbanlife,’ pools websites featuring high-quality content about urban life and is targeted at modern, style-conscious and affl uent urbanites who want to quickly click their way to the desired information. Germany – 24 January 2014

“Jungle Camp” scores new record ratings RTL Television

Halfway through the season, Ich bin ein Star – Holt mich hier raus! set a new record: an average 7.79 million viewers had tuned in during season eight, at this mid-way point. Germany – 27 January 2014

Being able to read is not a givenRTL Television

RTL Television supports literacy in Germany and the work done by ‘Stiftung Lesen’ by producing and broadcasting a commercial for the foundation. Germany – 28 January 2014

UFA Serial Drama runs campaign for true acceptanceUFA Serial Drama

In the wake of the coming-out of Unter Uns cast member Lars Steinhofel, UFA Serial Drama is running a campaign under the heading ‘Jeder wie er will’ (Everyone as they wish), and showing its logo in rainbow colours for a week. Germany – 29 January 2014

SHORT NEWS 1/2

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Tree Fu Tom’s magic goes globalFremantleMedia Kids & Family Entertainment

FremantleMedia Kids & Family Entertainment has increased the international expansion of its hit, pre-school series, Tree Fu Tom, with the appointment of three new licensing agents covering the Middle East, France and Brazil, and a toy distribution partner for the Middle East. United Kingdom – 30 January 2014

Magic, mystery and madnessRTL CBS Asia Entertainment Network

RTL CBS Entertainment HD will air a Chinese New Year Magic Special featuring the world-famous Australian magician, illusionist and escapologist Cosentino. Singapore – 30 January 2014

SHORT NEWS 2/2

ASIA ENTERTAINMENT NETWORK

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PEOPLE

JEAN-JACQUESDELEEUW

RTL BelgiumBelgium – 24 January 2014

As of 18 February 2014, RTL Belgium will entrust the management of the Corporate Communication department to RTL New Media director Jean-Jacques Deleeuw. He will continue to fulfi l his current duties at the same time.

This new management will, among other things, encompass all the activities of the press department, as well as public and institutional relations. RTL Belgium’s CEO Philippe Delusinne explains: “I count on Jean-Jacques Deleeuw’s contribution to highlight the RTL brand and its different products in a media world that is in perpetual motion.”

Jean-Jacques Deleeuw, 54, has worked at RTL Belgium for 25 years. In 1988, he was the Director of Communication for IP Belgium. Following this, he served successively as Head of the News Desk, Editor-in-Chief, and Director of Bel RTL. In 2010 he became the Director of RTL Belgium’s digital entity, RTL New Media.

Jean-Jacques Deleeuw©JM Clajot / RTL

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PEOPLE

TOBYGORMAN

FremantleMedia United Kingdom – 28 January 2014

Previously, he was Series Producer and Show Runner for FremantleMedia in his native UK for All Star Family Fortunes and Grease is the Word, as well as serving as Show Runner for Britain’s Missing Top Model and The Smith’s Hotels for Two, and Producer of I’m a Celebrity… Get Me Out of Here! and Hell’s Kitchen.

FremantleMedia North America (FMNA) has hired Toby Gorman as Executive Vice President of Alternative Programming, where he will head up unscripted development with effect from mid-April 2014.

A veteran reality producer and two-time Emmy Award nominee, Toby Gorman

will be responsible for developing formats for reality competition and game shows for broadcast and major cable networks, as well as syndication-focused unscripted television programming.

He most recently served as Co-executive Producer and Show Runner on NBC’s Hollywood Game Night and The Winner Is. He also served as Executive Producer and Show Runner on NBC pilot Surprise Surprise, as well as on the Fox series Mobbed.

Thom Beers, FMNA’s CEO, says: “FremantleMedia aims to continue to build on its strong presence in reality, game show and other unscripted television, and Toby has earned a wonderful reputation as aterrifi c Series Producer and Show Runner. With his diverse experience and an attuned eye for theinternational market, he will be a substantial new member of our team.”

Toby Gorman adds: “Developing and producing showsas a freelancer for FremantleMedia over the last seven years has been the highlight of my career. To be offi cially joining the company in this new capacity is incredibly exciting for me and I can’t wait to get started comemid-April.”

Toby Gorman is no stranger to FremantleMedia. For FMNA, he served as Executive Producer and Show Runner for dating pilot Take Me Out, Executive Producer of Celebrity Family Feud, and as Supervising Producer for American Idol (seasons eight and nine).

Toby Gorman

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PEOPLE

ANDREASFLEUTER

BCELuxembourg – 27 January 2014

PEOPLE

HAYLEYDICKSON

FremantleMedia InternationalNorth America – 29 January 2013

Andreas Fleuter, Head of Production at CBC, moves to BCE in Luxembourg after 23 years at CBC.

Fleuter has held successive managementpositions in RTL Television’s productionand technology departments since 1991, and has supervised production at CBC as head of the department since

mid-2008. This includes all in-studio news and magazine show production, as well as the fi le-based, networked post-production process in Cologne.

From 1 April 2014, Fleuter will serve as Manager Special Projects at RTL Group’s BCE, in particular working on the planning and execution of the new production and broadcast centre in Luxembourg.

The Production department at CBC will be absorbed into the newly created ‘Production and Broadcast Operations’ department under the leadership of Mido Fayad, currently Head of Broadcast Operations. This will be covered in greater detail on the intranet.

Andreas Fleuter on his new challenge: “My job as Head of Production has given me a very exciting and wonderful time in Cologne. Together with my co-workers and my team, we’ve successfully established cutting-edge, innovative studio production and post-production process – especially with our work at Mediengruppe RTL Deutschland’s broadcast centre in Cologne. Now challenging tasks await in Luxembourg, with the planning of the new broadcast centre there.”

CBC Managing Director Thomas Harscheidt says: “There’s always a lot of transfer of expertise going on within RTL Group. Andreas Fleuter has contributed signifi cantly to our success here in Cologne with his production expertise. I would like to thank him and his team for their hard work, and wish him an exciting and successful time with our colleagues at BCE in Luxembourg in his new job.”

Andreas Fleuter

FremantleMedia International (FMI) has promoted Hayley Dickson to Vice President, Television Acquisitions and Development, Global Content.

Working closely with the FMI Distribution team, as well asFremantleMedia North America (FMNA) Scripted Development, Dickson will lead

the North American division of FMI’s Global Content group. She is charged with identifying and securing prestigious properties for both domestic and international marketplaces, with a focus on Entertainment, Factual, Lifestyle, Drama and Comedy. Dickson also heads up new business development, while maintaining relationships with FMI’s extensive network of best in class contentcreators and distributors.

Rob Clark, Director of Global Entertainment Development, FremantleMedia, comments: “Hayley has a talent for recognising emerging trends and the opportunities they represent. She has an intuitive grasp of the ongoing evolution of content and distribution channels, and this makes her the perfect candidate for this important role.”

Hayley Dickson adds: “I am excited about building the bridge between content creators and global audiences, and grateful to all my friends and colleagues at FremantleMedia for the opportunity to play a meaningful role in the most vibrant and fast-paced business in the world.”

Prior to taking on this new role, Dickson was at FremantleMedia serving as Director, Television Acquisitions and Development, with a focus on sourcing, evaluating and acquiring rights to TV and digital content. She recently identifi ed and initiated a series of strategic relationships with digital content originators including Hulu, Vuguru and Young Hollywood, which bolstered FMI’s catalogue with such titles as Behind the Mask, Fetching, Hollywood Help and Young Hollywood’s Greatest. Before joining FremantleMedia, Dickson served as the Manager of Acquisitions for Shine International.

Hayley Dickson

Page 20: STRONG BRANDS...6 X-Faktor In 2013, season four of X-Faktor became the most-watched programme on Hungarian TV. Broadcast on RTL Klub, the 22 September episode attracted 2,390,564 viewers.

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