IronCloud: “[blank]-as-a-Service” Commercial Delivery PlatformIronCloud: “[blank]-as-a-Service” Commercial Delivery Platform

“Turn-key API/data commercialization system”

[2]

Proven Platform with 2000+ “Consuming” Customers Including:Proven Platform with 2000+ “Consuming” Customers Including:

[3]

StrikeIron Recent Awards and RecognitionStrikeIron Recent Awards and Recognition

2008

› Forrester Research Hot Company To Watch

› Intelligent Enterprise: Editors Choice

› Hurwitz Group/Robin Bloor: 10 IT Companies to Watch in 2008

2007

› Tech Journal South: Tech 50

2006

› Gartner "Cool Vendor" in B2B Integration and Managed File Transfer

[4]

“[Blank]-as-a-Service” Provider Challenge“[Blank]-as-a-Service” Provider Challenge

› Need to Grow Revenue

› Aging Technology Infrastructure

› Limited & Expensive Internal Technology Resources

› Higher Customer Expectation

› New Products &Business Models

› Pricing Innovation

› Minimize Channel Conflict

› Faster Time to Market

Expand Channels and Partnerships

Leverage New Technology To

Reach New Markets

Consistent Delivery

[5]

Example: Deliver YOUR “Data”-as-a-ServiceExample: Deliver YOUR “Data”-as-a-Service

B2B Partners & Customers

Business Users

Enterprise Applications

Developers & Web 2.0

Create Control Manage

Web ServicesDelivery Platform

Data as a Service

Your Data

Integrate

[6]

How the StrikeIron IronCloud Platform WorksHow the StrikeIron IronCloud Platform Works

6

Web, SAAS,On Premise Apps

CRM,Web 2.0,Mashups

User ManagementData Mediation

BillingSecurity

MonitoringException Handling

Web Standards

Providers Consumers

[7]

StrikeIron High-Level ArchitectureStrikeIron High-Level Architecture

Protocol Reconciliation

Exception Handling

Monitoring

Security

Authentication/User Mgmt

Billing

Metering/Logging

Usage Tracking

WEB SERVICES MARKETPLACE PLATFORM

Virtualization Platform

INTERNET

Future

DATA CENTER

StrikeIron Control Center StrikeIron Marketplace

SQL Clusters

Scheduled

Refresh

REST, SOAP, JSON, RSS, ATOM, etc..

Ex

tern

al

Mo

nit

ors

Data Sources

White-labeling

Virtualization Control

App Servers & APIs

App Servers & APIs

[8]

Example Providers Leveraging Platform TodayExample Providers Leveraging Platform Today

[9]

Single point of integration

= far less complexity

PaaS/CLOUD SOCIAL NETWORKS

SaaS/CRM PRODUCTIVITY

IDES MASHUPS

ECOMMERCE

TECHNOLOGY VERTICALS AND INTEGRATION PARTNERS

WEB SERVICES DELIVERY PLATFORM

Web Services Marketplace

IronCloudPlatform

RETAIL

MANUFACTURING

INDUSTRY VERTICALS

TELECOM FINANCIAL SERVICES

TECHNOLOGY

EXTERNAL SOURCES INTERNAL SOURCES

PRICING DATA

LOCATIONDATA

PRODUCT DATA

CUSTOMERDATA

SALESDATA

BUSINESS PROCESSES

PROPRIETARYDATA

Consumers: One Integration, Not 100+

[10]

The “as-a-Service” ChallengeThe “as-a-Service” Challenge

› How do I quickly and easily extend internal data and functionality to my partners, customers, employees and developer community?

› How do I open up new monetization channels for my existing data?

› How do I make my data or as-a-service capabilities easy to integrate for partners and customers?

› How do I effectively meter and bill for usage of my data?

› How do I do all of this without losing control of my data?

› How do I do all of this in a quick, on-demand way?

› How do I leverage the Web 2.0/Internet tail to help monetize information assets of my business?

[11]

What We Do – Deliver Commercial Web ServicesWhat We Do – Deliver Commercial Web Services

› SaaS/On-demand platform for creating, controlling, selling, integrating your data and/or business functionality via Web Services

› Your own business model or leverage ours

› Sophisticated, proven infrastructure including load-balancing, fail-over & redundancy, external monitoring, and 24x7 delivery

› Granular access control, monitoring, usage reporting and analytics

› Metering, billing, funds clearing, payment distribution, collection

› Expose data through ERP, CRM, MDM apps, gadgets, mashups, spreadsheets and others “out of the box”

› Go live fast!

[12]

You - A New Way to Reach New MarketsYou - A New Way to Reach New Markets

EnterpriseSOA

EnterpriseSOA

Mash-UpsMash-Ups

Web 2.0Web 2.0

EnterpriseApplicationsEnterprise

Applications

DevelopersDevelopers

Long TailLong Tail

Social Media

Social Media

WidgetsWidgets

› Affordable

› Easy

› Controlled

› Profitable

› Secure

› Ubiquitous

[13]

StrikeIron PlatformStrikeIron Platform

› Hosted managed infrastructure for both public-facing and internally distributed Web services let you concentrate on your business, not underlying technology

› Instant on-demand capabilities for your content, particularly SAAS and Cloud applications, with reliable dynamic hosting solutions to improve performance and reliability

› “Utility/Virtualization: Highly controlled user access makes it easy to meter, monitor, distribute, syndicate and monetize your content and services both internally and externally”

› Turn-key system enables quick “outsourcing” of delivery technology and processes in order to remain focused on core business

› Leverage existing channels to drive adoption and business

[14]

Key Commercialization BenefitsKey Commercialization Benefits

› Web Service-enable your [blank]-as-a-service

› Leverage the only Web services SaaS platform available

› Reliable, scalable, secure managed architecture

› Complete data protection through authentication management and security

› Full marketplace and e-commerce capabilities•New revenue/monetization opportunities•Full micro metering, payment and transaction management capabilities

•Real-time system monitoring•Rich reporting and analytics capabilities

› Short time to market

[15]

Four Pillar Implementation ApproachFour Pillar Implementation Approach

ControlControl

IntegrateIntegrate

CreateCreate

ManageManage

StrikeIron Service/API Implementation Services

Complex, Multi Data-Source Integration

Multi-Protocol Support (SOAP, REST)

User Management and Transaction Throttling

Multiple Data Distribution Models – Free/Paid, Public/Private

Security, Authentication and Encryption

Out-of-the-box Excel Integration

Optional integrationwith leading CRM, MDM,

enterprise apps & open platforms

On-ramp for Web 2.0

Managed 24 x 7 Global Platform Availability

Lifecycle Management and Versioning

Data Services Gateway for consistent delivery and data management

Operational/usage reporting, monitoring and logging - with intelligent alerting

[16]

Create – Accelerate Your Data Distribution with XML Web Services from StrikeIronCreate – Accelerate Your Data Distribution with XML Web Services from StrikeIron

› Leverage expertise of leading Commercial Web Services Developer• StrikeIron Start™ - discovery consulting focusing on your goals, current state –

equips you for optimal path moving forward

› Multiple Data Sources Supported• Your Existing Web Services APIs• Raw Data

› Automated data collection and updates› Multiple source data formats supported

• Proprietary APIs• Other API Formats• Application Servers/Software Installation in our data center

› Published as XML Web Services APIs• Industry standards fully supported for ease of consumption• Can be consumed as SOAP services• Can be consumed as REST services

[17]

Control – Secure, Controlled Distribution of Your DataControl – Secure, Controlled Distribution of Your Data

› All requests verified, metered, logged with StrikeIron-as-proxy

› StrikeIron-provided administration, user management, and transaction throttling

› Multiple authentication approaches - user/password, license key and parameter/header based

› Multiple distribution models• Private or Public• Free or Paid

› Distribute your data via branded product description/catalog pages• Optionally include some of your services in the StrikeIron

Marketplace

› Maintain branding - domain redirect (data.yoursite.com)

[18]

Manage – Comprehensive Capabilities for Reporting, Monitoring, and Analysis of Consumer UsageManage – Comprehensive Capabilities for Reporting, Monitoring, and Analysis of Consumer Usage

› Web Services Lifecycle Management

› Data Services Gateway ensures consistent delivery and data management› Authentication› Error Messaging› Logging› Etc

› Full monitoring/real-time usage dashboards available • Services tested from multiple points around globe• SMS, email, and text-to-voice landline alerting

› End-to-end Reporting• By services, operations, and data usage• By user, and user types• By geographies• Performance/Speed• Paid versus non-paid usage• Successful requests vs Unsuccessful

[19]

Integrate – Third Party Application Integration simplified with XML Web ServicesIntegrate – Third Party Application Integration simplified with XML Web Services

› All services published via the Platform are easily consumable from within multiple applications•StrikeIron SOA Express Web services client for Excel

› Out-of-box point and click consuming of Web services within Excel› Build template workbooks for business user consumption

•StrikeIron Web Services Analyzer› Universal Web services client to assist developers in building

applications utilizing published Web services

•Hooks available into third party applications such as MS Outlook, Salesforce.com, NetSuite, Microsoft CRM and more

•Launch with Web 2.0 technology such as widgets, gadgets, Flex, participate in various mashup IDEs

•Provide sample code languages such as Java, C#, VB,NET, PHP, Perl and more

[20]

Redundant, Scalable, and Managed ArchitectureRedundant, Scalable, and Managed Architecture

› On-demand/SaaS infrastructure hosted at SAS-70 Certified data center

› Scalability is built into the architecture, so infrastructure can grow as usage and needs grow

› Infrastructure is fully redundant and load balanced, including Web servers, databases, and other power and hardware redundancy

› Domain expertise demonstrated by over 100 different services across 30 different providers now visible and in use in 24x7 production environments by 1700+ customers

› Hundreds of thousands of paid transactions daily

› Five years+ of reliable, high-performance track record

[21]

Required Software / Delivery Approaches

$ Cost - Traditional On-Premise Approach

$ Cost - StrikeIron On-Demand Approach

Web Services Integration / Provisioning / Publishing Software

60K to 250K Provided with our on-demand infrastructure

Web Services Run-Time Integration and Execution Engine Software

30K – 150K Provided with our on-demand infrastructure

User Admin, Services Versioning Software

30K – 150K Provided with our on-demand infrastructure

Metering, Monitoring, Reporting Software

40K – 200K Provided with our on-demand infrastructure

Checkout/Billing Software (if selling via StrikeIron Marketplace too)*

30K – 50K Provided with our on-demand infrastructure

Cost of Integrating Software 30K - 70K N/A

On-Premise Hardware infrastructure 10K – 40K N/A (StrikeIron is SaaS/On-Demand)

Annualized Head-Count Cost (assume 2 to maintain)

180K – 250K N/A

Time To Market 12 - ? Months 30-60 Days

TOTAL COST 410K – 1.16M and beyond Starting at $3-5K+ per month

Build vs Buy Analysis

[22]

Benefits of Working With StrikeIronBenefits of Working With StrikeIron

Approach is quicker, lower risk, more cost effective for both providers and

customers

Fast on-ramp to leverage Web 2.0, SAAS, Cloud, and SOA technologies

Rapid new product development and open new channels. Go live soon!

We turn your [blank] into Web services, quickly and easily

StrikeIron has expertise in managing data/service delivery infrastructure

[23]

Contact InformationContact Information

bob.brauer@strikeiron.com