S W

T

Strengths

Opportunities ThreatsO

Weaknesses

Group Members:

AVIS Rental CarSWOT ANALYSIS

Monago, Rigoberto, Pedroza, OlgaRolle, LamoureZhang, Yiwen

Strengths

• Conveniently located at airport

• Open 24 hours a day, 7 days a week

• Provides special rates on its website

• Has good brand recognition

• Cars can be driven nationwide

Opportunities

• Implementation of employee training

programs

• Use of luggage carriers for persons coming

directly from the airport

• Hire in-house drivers rather than have

them outsourced

• Availability of new technology

• Purchasing of more high-end style vehicles

Threats

• Increases in labor costs and minimum

wage

• Cheaper rates offered by competition

• Manufacturer recalls on cars

• Having to relocate due to airport

construction

• Shuttle transportation availability at the

airport

Weaknesses

• Overbooking of car rentals

• High employee turnover

• Offers extremely similar services as

competitors

• Limited methods of payments are offered

• Presence of a few bad customer reviews

S W

TO

Overview

SWOT ANALYSIS

S

Strength

Conveniently located at

airport

Strength

Open 24 hours a day,

7 days a week

Strength

Provides special rates on its website

Strength

Has good brand

recognition

Strength

Cars can be driven

nationwide

StrengthsSWOT ANALYSIS

W

Weaknesses

Overbooking of car rentals

Weaknesses

High employee turnover

Weaknesses

Offers similar services as competitors

Weaknesses

Presence of a few bad

customer reviews

Weaknesses

Limited methods of

payments are offered

WeaknessesSWOT ANALYSIS

O

Opportunities

Employee training

programs

Opportunities

Use of luggage carriers

Opportunities

Hire in-house drivers rather

than outsourced

Opportunities

Availability of new

technology

Opportunities

Purchasing of more high-end style vehicles

OpportunitiesSWOT ANALYSIS

T

Threats

Increases in labor costs

and minimum wage

Threats

Cheaper rates offered

by competition

Threats

Manufacturer recalls on

cars

Threats

Having to relocate due

to airport construction

Threats

Shuttle transportation availability at

the airport

ThreatsSWOT ANALYSIS

S W

O T

Summary

SWOT Summary and Recommendations

While AVIS Car Rental is sitting at the second best rental car company in the industry, and has provided it customers with many products and services to choose from, there are still many more opportunities available for them to improve their business structure and possibly become the #1 company in the car rental industry.

We recommend that AVIS take advantage of the points that we’ve presented for the purposes of this S.W.O.T. Analysis.

SWOT ANALYSIS