Strengthening the European Audiovisual Media Market for ...
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Strengthening the European Audiovisual Media Market for the Development of the European Identity WG II: Technical compatibility – one European Standard? Sheila Cassells, Executive Director, DIF Riga, 9 March 2015
Transcript of Strengthening the European Audiovisual Media Market for ...
Strengthening the European Audiovisual Media
Market for the Development of the European Identity
WG II: Technical compatibility – one European
Standard?
Sheila Cassells, Executive Director, DIF
Riga, 9 March 2015
Agenda
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1• Introduction to DIF
2• What is “Connected TV” and what can it offer?
4• Technical compatibility – one European standard?
5• Regulatory principles and lessons from history
1. Introduction to DIF [1]
Content and Service Providers
Platforms Operators
Manufacturers
Software (security)
Middleware
Paid-for Content
Represents global players in the paid-for content value-chain
Involved in delivering A/V content to be viewed by a plethora of devices
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1. Introduction to DIF [2]
DIF Membership
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1
2 3
1. Sky UK
2. Sky DE
3. Sky IT
1. Introduction to DIF [3]
"To enable the European consumer to choose from a wide selection of attractive options for digital television and
multimedia services on a range of platforms and devices, by promoting industry-led solutions to interoperability issues
and advocating a light-touch regulatory regime which provides the industry with the flexibility to innovate and the
confidence to invest."
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DIF’s mission statement
2. What does Connected TV Offer?
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TV
On demand streaming media (e.g. OTT/VoD)
Social Networking
Gaming
Access to UGC
Second screen
Richer user experience
Online Interactive
media
According to Wikipedia… “…is a television set or set-top
box with integrated Internet and Web 2.0 features, and is an example of technological convergence between computers and television sets and set-top boxes.”
According to the BBC… “Connected TV uses your
broadband internet connection to bring you the kind of video content you get on your computer (including on-demand services), but back where it belongs - on your telly.”
What is “Connected TV”?
3. Technical Compatibility – One
European Standard? [1]
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How best to couple the differing paradigms of
broadband and broadcast delivery, providing a
consistent high quality consumer experience Media Gateway
Linear and OTT Video
Path
Broadband access
Content management
Home Gateway Experience
Home Networking
3D Graphics, and 3D HD
video
3. Technical Compatibility – One
European Standard? [2]
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More standardisation? One member is involved in these bodies
3. Technical Compatibility - One
European Standard? [3]
Many different technical layers and requirements
One standard/specification is insufficient (content protection, navigation, signalling, bandwidth, authoring tools)
Standards decisions are market driven
Fragmentation fosters competition and encourages innovation
Reflect product offers and differentiation
Accommodate legacy situations – backward compatibility
Global players – global standards
Audiovisual market and European identity drivers are not technical standards
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4. Regulatory Principles and
Lessons from History [1]
Standardisation should remain primarily a market-driven process There may still be situations where it is appropriate to require compliance
with certain standards … to ensure interoperability in the Single Market
Interoperability is of benefit to end-users and is an important aim of this regulatory framework
The use of published standards should be encouraged to the extent strictly necessary
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Today’s regulatory principles
Some examples of unnecessary regulatory interest
MAC to HD MAC 1986 – 1993
Conditional Access 1993 – 1995 (and beyond)
MHP 2001 – 2006
Content online and DRM interoperability 2006
Mobile TV and DVB-H 2006 -2008
Connected TV 2012 and ongoing
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Regulators should not pick or promote technologies
4. Regulatory Principles and
Lessons from History [2]
Anyone with an interesting in developing services, platforms, devices, etc can participate
National platforms, Digital Europe, Commission, individual manufacturers, pay TV companies, etc
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4. Regulatory Principles and
Lessons from History [3]
CO-ORDINATION WORKSDIF co-chairs FAME with the EBU
FAME is the successor to European High Definition Television Forum (EHDF) – described by the Commission as a paradigm for solving interoperability issues in advance
