STRENGTHENING STRENGTHENING “SEED” “SEED”

SECTOR/MARKETSECTOR/MARKET OF BANGLADESH OF BANGLADESH

BANGLADESH AGRICULTURE AT A BANGLADESH AGRICULTURE AT A GLANCEGLANCE

Total familyTotal family 17,600,80417,600,804

Total farm holdingTotal farm holding 15,089,00015,089,000

Total areaTotal area 14.845 million hectare14.845 million hectare

Cultivable land Cultivable land 8.44 million hectare8.44 million hectare

Cropping intensityCropping intensity 175.97%175.97%

Single cropped areaSingle cropped area 2.851 million hectare2.851 million hectare

Double cropped areaDouble cropped area 3.984 million hectare3.984 million hectare

Triple cropped areaTriple cropped area 0.974 million hectare0.974 million hectare

Contribution of Agri sector to GDPContribution of Agri sector to GDP 23.50%23.50%

Contribution of crop sector to GDPContribution of crop sector to GDP 13.44%13.44%

Manpower in agricultureManpower in agriculture 62%62%

Total food crop demandTotal food crop demand 23.029 million metric ton23.029 million metric ton

Total food crop productionTotal food crop production 27.787 million metric ton27.787 million metric ton

BANGLADESH BANGLADESH SEED MARKETSEED MARKET

CropsCrops Requirement Requirement

in 2007-08(MT)in 2007-08(MT)

Supply Supply

in 2007-08 (MT)in 2007-08 (MT)

GapGap

(MT)(MT)

RiceRice 306840306840 105576105576 63%63%

VegetablesVegetables 42004200 11801180 71%71%

PotatoPotato 410000410000 2800028000 93%93%

There are other crops like Jute, Maize, and pulses being cultivated in BD but our focus lies only on rice, vegetables and potato seeds.

ACTORS IN THE SEED ACTORS IN THE SEED MARKETMARKET

Seed CompaniesSeed Companies Large, Medium and SmallLarge, Medium and Small

DistributorsDistributors RetailersRetailers Mobile Seed Vendors (MSVs)Mobile Seed Vendors (MSVs) FarmersFarmers Seed AssociationSeed Association GovernmentGovernment

Ministry of Agriculture (MoA)Ministry of Agriculture (MoA) Agricultural Research Institutes (ARIs)Agricultural Research Institutes (ARIs) Bangladesh Agricultural Development Corporation (BADC)Bangladesh Agricultural Development Corporation (BADC) Department of Agricultural Extension (DAE)Department of Agricultural Extension (DAE) Seed Certification Agency (SCA)Seed Certification Agency (SCA)

Exporting CountriesExporting Countries

CONSTRAINTS & OPPORTUNITY CONSTRAINTS & OPPORTUNITY ANALYSIS ANALYSIS

Of SEED SECTOROf SEED SECTOR CONSTRAINTSCONSTRAINTS Existence of few high quality Existence of few high quality

seed companies (8)seed companies (8) Existence of large number of Existence of large number of

small and non-quality seed small and non-quality seed companies (more than 100)companies (more than 100)

Adulteration at different stageAdulteration at different stage Weak distribution networkWeak distribution network Lack of knowledge on quality Lack of knowledge on quality

seed production (HYV & Hybrid)seed production (HYV & Hybrid) Lack of proper R&D and quality Lack of proper R&D and quality

control systemcontrol system Lack of skilled and qualified Lack of skilled and qualified

human resourceshuman resources Lack of availability and Lack of availability and

accessibilityaccessibility Availability of farmers’ retained Availability of farmers’ retained

seeds seeds Farmers’ ignorance and Farmers’ ignorance and

confusion about the benefit of confusion about the benefit of using right quality seedsusing right quality seeds

Lack of enforcement of Lack of enforcement of regulationregulation

OPPORTUNITIESOPPORTUNITIES Huge unmet potential demand Huge unmet potential demand

(around 75%)(around 75%) Vast untapped areas to promote Vast untapped areas to promote

quality seedsquality seeds Growing at a rate of 15% per Growing at a rate of 15% per

annum annum Increasing awareness about the Increasing awareness about the

usage of quality seedsusage of quality seeds Existence of large number of Existence of large number of

seed retailers (around 9000)seed retailers (around 9000) Existence of large number of Existence of large number of

Mobile Seed Vendors (more than Mobile Seed Vendors (more than 2000)2000)

Ecologically Suitable seed Ecologically Suitable seed production regionsproduction regions

Availability of large number of Availability of large number of seed producing farmersseed producing farmers

Existence of different agricultural Existence of different agricultural research institutesresearch institutes

Favorable seed policyFavorable seed policy Easy Transportation and Easy Transportation and

communication systemcommunication system

VISIONVISION

“ “Development of a seed sector or market that is Development of a seed sector or market that is able to cater all the farmers of Bangladesh with able to cater all the farmers of Bangladesh with best quality seeds of different crops and best quality seeds of different crops and vegetables at an affordable price consistent vegetables at an affordable price consistent with farmers’ preference ”with farmers’ preference ”

MISSIONMISSION

Facilitate in establishing a well functioning seed market Facilitate in establishing a well functioning seed market that is able to provide farmers with knowledge, that is able to provide farmers with knowledge, information and skill besides providing best quality information and skill besides providing best quality seedsseeds

Enhancing the capacity of the seed suppliers so that Enhancing the capacity of the seed suppliers so that they can supply best quality seeds at a larger volumethey can supply best quality seeds at a larger volume

Scaling-up; that is, reaching all the farmers of Scaling-up; that is, reaching all the farmers of Bangladesh with best quality seeds eventually.Bangladesh with best quality seeds eventually.

Sustainability of the business development services Sustainability of the business development services such as flow of such as flow of ‘KISS’ (Knowledge, Information, Skill (Knowledge, Information, Skill and System)and System)

KEY RESULT AREASKEY RESULT AREAS

Supply and Availability of Quality SeedsSupply and Availability of Quality Seeds Usage & OutreachUsage & Outreach Farmers’ incomeFarmers’ income EmploymentEmployment Scale-up & sustainabilityScale-up & sustainability Compliance to regulationCompliance to regulation

OBJECTIVESOBJECTIVES

To increase the supply of quality seeds by more 5% in addition to To increase the supply of quality seeds by more 5% in addition to the natural growth by 2013the natural growth by 2013

To increase the usage of quality seeds by 5% in addition to the To increase the usage of quality seeds by 5% in addition to the natural growth within 2013natural growth within 2013

To increase farmers’ income by at least 15% through higher yieldTo increase farmers’ income by at least 15% through higher yield To generate more employment in agricultural sectorTo generate more employment in agricultural sector To reach remote and untapped areas of all 64 districts of To reach remote and untapped areas of all 64 districts of

Bangladesh with quality seeds.Bangladesh with quality seeds. To develop a seed marketing system for the seed companies that To develop a seed marketing system for the seed companies that

will improve farmers’ access to knowledge, information and skill will improve farmers’ access to knowledge, information and skill about proper cultivation techniques about proper cultivation techniques

To increase mass level awareness about the benefits of using To increase mass level awareness about the benefits of using better quality seeds.better quality seeds.

To bring all the seed suppliers under the regulatory system of To bring all the seed suppliers under the regulatory system of seed business by 2013seed business by 2013

STRATEGIC INTERVENTION STRATEGIC INTERVENTION AREASAREAS

1.1. Supply and availability of more quality seeds in Supply and availability of more quality seeds in the marketthe market

2.2. Wide and strong distribution network and Wide and strong distribution network and improved accessibilityimproved accessibility

3.3. Demonstrating the value of quality seeds and Demonstrating the value of quality seeds and proper cultivation techniques among the farmersproper cultivation techniques among the farmers

4.4. Compliance towards seed policy and regulationCompliance towards seed policy and regulation

INTERVENTIONSINTERVENTIONS

Supply and availability of more Supply and availability of more quality seeds in the marketquality seeds in the market

I.I. Introducing a formal seed contract growing system to Introducing a formal seed contract growing system to produce more and better quality seedsproduce more and better quality seeds

II.II. Improving and strengthening the existing R&D system of the Improving and strengthening the existing R&D system of the seed companies to produce right types, varieties and high seed companies to produce right types, varieties and high yielding seeds in line with farmers’ preferenceyielding seeds in line with farmers’ preference

III.III. Strengthening international seed sourcing system to import Strengthening international seed sourcing system to import best quality seeds from best sourcesbest quality seeds from best sources

INTERVENTIONSINTERVENTIONS

Wide and strong distribution network Wide and strong distribution network and improved accessibilityand improved accessibility

IV.IV. Enhancing the knowledge, skills and capacity of the marketing Enhancing the knowledge, skills and capacity of the marketing staffs of companies to develop strong service linkage with the staffs of companies to develop strong service linkage with the distributors, retailers and farmers.distributors, retailers and farmers.

V.V. Strengthening Retailers and distributors’ channel to promote Strengthening Retailers and distributors’ channel to promote more quality seeds and provide information on proper more quality seeds and provide information on proper cultivation techniques to the farmers.cultivation techniques to the farmers.

VI.VI. Incorporating Mobile Seed Vendors in the seed marketing and Incorporating Mobile Seed Vendors in the seed marketing and distribution strategy of the companies to reach the last mile distribution strategy of the companies to reach the last mile farmersfarmers

Demonstrating the value of quality seeds Demonstrating the value of quality seeds and profitable cropping patterns among and profitable cropping patterns among the farmersthe farmers

VII.VII. Renovating and reinforcing the promotional tools of the seed Renovating and reinforcing the promotional tools of the seed companies to demonstrate and promote quality seeds in companies to demonstrate and promote quality seeds in untapped areas seedsuntapped areas seeds

VIII.VIII. Generating mass level awareness to augment the usage of Generating mass level awareness to augment the usage of better quality seedbetter quality seed

IX.IX. Promoting profitable cropping pattern to increase the cropping Promoting profitable cropping pattern to increase the cropping intensity and profitability of the landintensity and profitability of the land

INTERVENTIONSINTERVENTIONS

Compliance towards seed policy and Compliance towards seed policy and regulationregulation

X.X. Ensuring the licensing and legal obligation of the seed Ensuring the licensing and legal obligation of the seed Retailers and Mobile seed vendors to ensure supply of quality Retailers and Mobile seed vendors to ensure supply of quality seedsseeds

INTERVENTIONSINTERVENTIONS

SEED MARKET IMPACT SEED MARKET IMPACT LOGICLOGIC

Intervention 1 Intervention 4Intervention 3Intervention 2

Better cultivation practices

More farmers using quality seeds

Increase in supply of quality seeds

Increase in Yield (by xx%)

Increase in Profit (by xxxx BDT)

Increase in Income (both farm & Labor)(xxx million BDT)

Increase in Employment(xxx employees)

Improvement in living standards(food, housing, education, health etc)

KATALYST and It’s KATALYST and It’s APPROACHAPPROACH

Katalyst is a market development project with a vision Katalyst is a market development project with a vision to alleviate povertyto alleviate poverty

Its mission is to make markets work for the poor Its mission is to make markets work for the poor

Its key objective is to enhance the competitiveness, Its key objective is to enhance the competitiveness, efficiency and effectiveness of small and medium efficiency and effectiveness of small and medium enterprises where poor participates largely as enterprises where poor participates largely as producers, employees and consumers. producers, employees and consumers.

It intends to develop more effective markets for It intends to develop more effective markets for business services. business services.

KATALYST and It’s KATALYST and It’s APPROACHAPPROACH

It believes that in Bangladesh – as in other countries - business services are a key factor in growth of small and medium enterprises. Through its knowledge of business and innovative methodologies KATALYST specializes in developing:

cross sector services industry specific services rural market services, as well as the regulatory framework related to those services.

Katalyst concentrates its resources on making these markets work more effectively by offering technical assistance and grants to businesses that help others to improve their businesses

KATALYST and It’s KATALYST and It’s APPROACHAPPROACH

Katalyst is a Facilitator….. is a Facilitator…..

Forms partnership with Market Actors who wants to improve their Forms partnership with Market Actors who wants to improve their competitiveness, deliver business development services and change competitiveness, deliver business development services and change the market for the benefits of the poor.the market for the benefits of the poor.

Utilizes the Leverage Points to reach more……Utilizes the Leverage Points to reach more……

Katalyst methodology: methodology: Selecting markets/issues for researchSelecting markets/issues for research Analyzing these markets and issues to identify constraints and Analyzing these markets and issues to identify constraints and

select business services for assessmentselect business services for assessment Assessing these business servicesAssessing these business services Designing InterventionsDesigning Interventions Implementing interventions and Implementing interventions and Monitoring & EvaluationMonitoring & Evaluation

THANK YOU !