Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014

Rajiv Khurana CMC FIMC www.thepersonnellab.com

Intellectual Property: Rajiv Khurana



FLOW Today

Concepts of Personal Branding Ingredients of Personal Branding

Online actions for Personal Branding Measurement of Personal Branding



OUR CONTACT WITH OUTSIDE WORLD

•What we do •How we look •What we say •How we say



WHO are YOU?

Outstanding Standing out



Self

Imp

rove

me

nt Se

lf Packagin

g



1937 Think and Grow Rich by Napoleon Hill. 1981 Positioning: The Battle for Your Mind, by Al Ries and Jack Trout. Popularized by Tom Peters. Other names:

Impression management Online identity management Reputation capital Reputation management



All of us need to understand the importance of branding. We are CEOs of our own companies:

Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters in Fast Company



Pvt. Ltd.



Marketing and

Branding

Personal and

Professional Development

+ =



BRAND A promise

kept over time



BRANDING



Personal Branding…

Is for anyone who wants to do business online or offline! Figure out what makes you unique and advertise it to the world!



Personal Credibility Promotability Potential Spotting Positive Reputation Powerful Leadership Professional Standing

Benefits



Where does it work? not



जो दिखता है वो बिकता है



Values: “My principles are…”

Beliefs: “I am motivated by…”

Reputation: “I am known for…”

Behaviour: “My personality is…”

Skills: “I excel at…”

Image: “My style is…”



Reliable Assertive Jovial Innovative Virtuous



G N I D N A R B Personal




Build yourself

Authenticity Be before you do

Behaviour Stay right

Credibility Do what you say




Receive feedback




Articulate needs Position your VALUE

Avoid self promotion Seek ‘mindshare’




Nurture network

Grow beyond card exchange

Me. Me. Me.




Deliver and monitor




Invigorate learning and packaging




Nourish presence in social media and web




Give more



G N I D N A R B Strengthen Your Personal

Online




Online

Be active




Online

Recognize, endorse and recommend others




Online

Avoid cynicism, criticism and dirty messages




Online

Note progress of people; compliment




Online

Develop content




Online

Involve and engage in groups




Online

No overbearing messages – religious, political, communal…




Online

Give respect to section 66A, IT Act.



Me Pvt. Ltd. Strengthening Personal Brand

B R A

N D

Measuring my Impact




B R A

N D

Business possibilities, repeats, longevity, recall…




B R A

N D

Respect, Affection, Reputation, Awe!




B R A

N D

Ambassadors of Goodwill and referrals + engagement




B R A

N D

Number of views, likes, endorsements, invites, shares, retweets…




B R A

N D

Die-hard friends from business associates and acquaintances



Be Yourself. All others have been taken.

[email protected] 9810211256

Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014

Leadership & Management

Transcript of Strengthen Your Personal Branding - Rajiv Khurana, AIMA, 31.10.2014