THE STORY -  Business informatics

-  App and web development �agency elennium GmbH

-  Successful Apps together with �Holger and Doro (~2 Mio. Downloads)

-  Streetspotr: 2011 as a bootstrap

PROGRESS

According Business Plan 50 K User in

2012

THE PLATFORM

&

Android + iPhone App Web platform

Ruby on Rails / mySQL native API/SSL

JSON

THE JOB

Create job

Crowd does jobs

Check results

Streetspotr pays crowd

Community/Gamification

CHEAT PREVENTION!

-  Images, Images, Images

-  GPS Checks

-  Plausibility Checks

-  Manual Quality Insurance

-  Do Job Multiple Times („Crowdsourcing“)

EXIF

Customers

Market!Research!

Sales / Promo!Controlling!

Data collection /!verification!

Marketing/!Feedback!

FIRST STUDY*

*Bachelor thesis: “Location-based crowdsourcing”. Kristoffer Gottschalk, 2011

Results: -  The more detailed, the better

-  Jobs should be in a central place

-  Money is not the biggest motivation

-  Interaction with other persons is a clear obstruction

-  Video jobs are not likely to be done

-  Always use photo tasks to verify the work

- Demand comments

SECOND STUDY

Two parts: n=200 with StreetPoints requirement (early adopters) n=2000 without requirements

WHAT MOTIVATES THE CROWD?

n=200

Which jobs do you like to do most and why?

WHAT MOTIVATES THE CROWD?

n=200

Are you also a Geocacher?

WHAT MOTIVATES THE CROWD?

n=200

Do you do unpaid jobs?

!n=2000

Which jobs do you like to do most and why?

!n=2000

Do you do unpaid jobs?

!

n=2000

Are you also a Geocacher?

NOW – AND THEN

NOW – AND THEN

What we thought would be our most important clients

DATA COLLECTORS

NOW – AND THEN

What are our most important clients

MARKET RESEARCHERS

CASES

STORE CHECK MOMENT of TRUTH

ETHNOGRAPHIE CROWD PUZZLE

ETHNOGRAPHY

EFFORT Answering surveys Taking a video interview

At the shop In the shop

At home At the location

WOULD WE DO IT AGAIN?

-  Collect own data in advance

-  Restrict user registration a bit longer

-  Have a perfect user evaluation concept from day one

-  Take sales person into the team

THANK YOU

www.streetspotr.com