STREET Restaurant Report
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Transcript of STREET Restaurant Report
![Page 1: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/1.jpg)
5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656
STREET RestaurantOnline, Print and Social Media Camapign
DMA: Los Angeles Manager: Sean Bello
![Page 2: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/2.jpg)
Overview of Campaign
• Capitalizing on chef/owner SusanFeniger’s appearance on Bravo’s TopChef Masters, Campus Circle set outto promote her STREET restaurant tocollege students at USC and UCLA.
• In order to promote STREET, CampusCircle utilized its online, print andsocial media properties.
• STREET supplied us with print ads,banner ads and gift certificates for therestaurant.
![Page 3: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/3.jpg)
Print Ads for the CampaignUCLA Version USC Version
![Page 4: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/4.jpg)
Street Ads in Campus Circle• Print ads for the STREET campaign appeared in two issues of Campus
Circle. The value of the ads was $2,250.00.
![Page 5: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/5.jpg)
Website Banner Ad
• Banner advertising for STREET appeared on our website.• Banner Stats - 260,000 impressions/352 clicks• The value of the banner ads were $2,400.00
![Page 6: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/6.jpg)
Newsletter Banner Ads• A banner ad for
STREETappeared in ourweekly emailnewslettermultiple timesduring thecourse of thecampaign.
• The value of thenewsletterbanner ad is$300.00/week.
• Total value =$1,200.00
![Page 7: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/7.jpg)
Dedicated Email• Campus Circle sent
out a dedicated HTMLemail to promoteSTREET:
• The stats for the emailwere as follows:
• Emails sent: 28,589• Opens: 2,380• Clicks: 221
• Value = $1,144.00
![Page 8: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/8.jpg)
Website Video Page
• The video gallerypage for STREET hashad 103 page viewsto date.
![Page 9: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/9.jpg)
Website Special Offer Page
![Page 10: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/10.jpg)
Sweepstakes Page• Campus Circle is
currently hosting asweepstakes for Streeton our website. The firsthalf of the sweepstakescampaign was dedicatedto USC while the secondhalf is dedicated toUCLA.
• To date, 300 peoplehave registered for thissweepstakes promotion.
![Page 11: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/11.jpg)
Online Editorial• A restaurant review
for STREETappeared on ourwebsite.
• Since 4/30, thearticle has beenviewed 361 times.
![Page 12: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/12.jpg)
Newspaper Review• Print Campaign
• The article on STREET thatappears on our website wasreprinted in our newspaper.
• The newspaper layout is set-up in a way that mirrors ourwebsite layout to an extent.
• The value of this half pagearticle is $823.75.
![Page 13: STREET Restaurant Report](https://reader033.fdocuments.net/reader033/viewer/2022052512/568c49091a28ab49169291e7/html5/thumbnails/13.jpg)
Social Media Outreach• Campus Circle posted the
STREET article on ourSocial Media pages (Twitter,Facebook, Myspace) topromote the restaurant.
• In addition, we posted thearticle on various restaurantrelated websites.
• Value = 1,150.00