Streamingmedia West 2007: Best Practices in Webcast Production
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Transcript of Streamingmedia West 2007: Best Practices in Webcast Production
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• Joe Tripician, Medialink
• Alan Richardson, Sprint Creative Media
• Gordon Castle, Turner Broadcasting / CNN
• Wayne Oates, McDonald's Corporation
• Larry Kless, Kaiser Permanente
Streaming Media West, Session A102, November 6, 2007
Best Practices ForWebcasting Production
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© Copyright 2007 Turner Broadcasting System
2CONFIDENTIAL INFORMATION
Low Cost – High Quality Production
• Turner has developed a new production system and approach that dramatically lowers the cost of live multiple camera production
– The SportsKit is a complete four-camera production system with the ability to schedule, produce and stream events live over the public internet
– Designed for easy and fast deployment and operation
• PlayON! is a new business within Turner developing partnerships with conference, leagues, teams and rights holders
– Subscription based products with revenue sharing between partners and Turner
Launched in April 2007
160+ events per season from 12 USL Division One teams
Launched in September 2006
Provided 700+ events across 22 sports in its first year
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© Copyright 2007 Turner Broadcasting System
3CONFIDENTIAL INFORMATION
How It Works: The SportsKit
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© Copyright 2007 Turner Broadcasting System
4CONFIDENTIAL INFORMATION
SportsKit in Action
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© Copyright 2007 Turner Broadcasting System
5CONFIDENTIAL INFORMATION
Live and Recorded Production
Field Production Crew Switcher Encoder
PUBLIC INTERNET
Encoded in Windows Media format, dual stream (750 kbps and 350 kbps)
Video Servers
PUBLIC INTERNET
Crew of 4-8 people
Separate audio and video
inputs
Web site, account
management, customer
service, etc.
Consumers
ANALOG
DIGITAL
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© Copyright 2007 Turner Broadcasting System
6CONFIDENTIAL INFORMATION
ACC Select Homepage
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© Copyright 2007 Turner Broadcasting System
7CONFIDENTIAL INFORMATION
A few examples
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© Copyright 2007 Turner Broadcasting System
8CONFIDENTIAL INFORMATION
What Have We Learned?
• Clear consumer passion for these events
– Fans are willing to pay to see their sport
• On-demand replay is as valuable as being able to watch live
– Usage data is 50/50 for live vs. on-demand viewership
• Average of 14% week-over-week subscriber growth
• Average 11.5% splash-to-order conversion– Industry average is 1-2%
• The Sportskit coupled with a successful training program have enabled the production of 1200+ event to date
Access to Sports They Can’t See Anywhere Else Access to Sports They Can’t See Anywhere Else Is More Important Than Any Other Feature Is More Important Than Any Other Feature
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• Joe Tripician, Medialink
• Alan Richardson, Sprint Creative Media
• Gordon Castle, Turner Broadcasting / CNN
• Wayne Oates, McDonald's Corporation
• Larry Kless, Kaiser Permanente
Streaming Media West, Session A102, November 6, 2007
Best Practices ForWebcasting Production
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McDonald’s Golden Anniversary Restaurant,
Chicago, Illinois
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Internal Company Event on accessmcd.com
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Public Press Event on mcdonalds.com
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McDonald’s Golden Anniversary
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Showflow – 50th Anniversary Webcasts
Dual Event - April 15th, 2005
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Internal Event Dedications
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External Press Event
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Internal Company Event on accessmcd.com
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Town Hall Meeting
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Worldwide Press Announcement
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• Joe Tripician, Medialink
• Alan Richardson, Sprint Creative Media
• Gordon Castle, Turner Broadcasting / CNN
• Wayne Oates, McDonald's Corporation
• Larry Kless, Kaiser Permanente
Streaming Media West, Session A102, November 6, 2007
Best Practices ForWebcasting Production
![Page 21: Streamingmedia West 2007: Best Practices in Webcast Production](https://reader036.fdocuments.net/reader036/viewer/2022062704/5557a34bd8b42a696c8b465d/html5/thumbnails/21.jpg)
Streaming Media West 2007 21
Webcasting accelerates dissemination of corporate strategies, general communications, training on new products, programs, sales strategies and helps bridge geographic barriers.
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Streaming Media West 2007 22
Primary audience - employees on internal enterprise networkEmployee base of approximately 55,000Delivering over 300 live video webcasts a yearDelivering over 200 live audio webcasts a yearServed up more than 50,000 replays last yearRegular all-employee events can reach over 40% during live event and another 10% view the
replays within 1 weekDepartment level participation is usually much higher at 80 – 100% participation on live program
and 10-20% viewing replay within 1 weekRecent impromptu event with interim CEO (10,000 live, 1800 replays within 1 week)
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Streaming Media West 2007 23
As webcast program manager, I spend much of my time connecting with stakeholders from different organizations.
IT, Network Services, Video Production, Corporate Communications, Executive Support, Event Planning, Marketing, Investor Relations, Public Relations, Facilities …
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Streaming Media West 2007 24
Enterprise employees at desk200K stream standardMulticast enabled networkOn-demand content served from distributed content engines and dedicated streaming serversHigh quality videos downloaded and played back locally (progressive download)
VPN connected employees200K streamNo multicast so we use stream splitting at the edge to serve up unicast streamsAudio only for users who don’t want to saturate bandwidth
Mobile phone employees3GP streamsAudio only streamsNo slides
AudioconferenceOperator assistedLive questions allowed
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Joe Tripician, Medialink
Alan Richardson, Sprint Creative Media
Gordon Castle, Turner Broadcasting / CNN
Wayne Oates, McDonald's Corporation
Larry Kless, Kaiser Permanente
Streaming Media West, Session A102, November 6, 2007
Best Practices ForWebcasting Production
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Planning process
Client request generated through Corporate Communications or other department depending on focus of web cast event
Needs assessment conducted in initial planning meeting
Production management tasks and assignments including timeline, budget, site survey, state of readiness, milestones, project team, production design, vendor negotiations, crew, pre-production of content with clients
Set up, rehearsal, live event, strike, evaluation
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Anatomy of a Web cast
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Web cast Production Tools
Remote video and audio fly packs with: Portable video switcher Scan converter Preview and program monitors Camera control units Black generator Wireless microphones Audio mixers Audio compressor/limiter, EQ Audio and video distribution amps CD player Patch panels
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Video Rack Switcher
Video set-up
Ch. 1 Ch. 2
Switcher out to VDA
VDA video out to codec
CAM 1 VID PB 5Slides 4
DSR-50 DVCAM Record
IBM laptop (CGs)
IBM laptop (CGs)
Confidence monitor
CCU RACK
CAM 2 CAM 3
RGB Specturm Scan Converter
AG-MX70 Panasonic Switcher inputs
S-video out
DSR-70 DVCAM Playback
Laptop to Scan Converter (Video Out)
Pre-show Loop Program
DSR-45: ISO recording of CAM 3
Firewire
Firestore
USB
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Audio Rack EV-1 Mixer
Audio set-up
LoopCh. 3 and 4
Wireless lapel and Handheld from Rack
Ch. 2 Gooseneck
Podium
Ch. 1 SM58 on boom stand (backup
podium)
Audio Rack Back Panel
MIC OUT to codec
Ch. 1 Ch. 2
Ch. 5DSR-70 Monitor out
(RCA to Phono)
LINE OUT to ADA
ADA LINE OUT to Ch. 1 & 2 Record
Mackie inputs
DSR-70DVCAM Record
DSR-40 DVCAM Playback
PA OUT to PA
system
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Examples
Research Program on Genes, Environment, and Health Press Conference http://www.dor.kaiser.org/studies/rpgeh/
Healthy Heart Press Conference http://www.permanente.net/healthyheart/
Northern California Residency Programs Open House http://residency.kp.org/ncal/
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Kaiser PermanenteResearch Program on Genes, Environment, and Health
http://www.dor.kaiser.org/studies/rpgeh/
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Live Web cast
Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
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Live Web cast
Research Programs on Genes, Environment and Health (RPGEH) Web Cast February 14, 2007
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Kaiser PermanenteHealthy Heart web site
http://www.permanente.net/healthyheart/
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Live Web cast
Healthy Heart Web Cast April 26, 2007
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Portable Web cast Control Center - Healthy Heart Web Cast April 26, 2007
Live Web cast
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Kaiser PermanenteNorthern California Residency Programs
http://residency.kp.org/ncal/
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Live Web cast
KP NCAL Residency Open House Web cast Sept. 8, 2007
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Live Web cast
KP NCAL Residency Open House Web cast Sept. 8, 2007
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The Key to a Successful Web cast
Establishing relationships Building consensus Managing expectations Facilitating change Being prepared
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• Joe Tripician, Medialink
• Alan Richardson, Sprint Creative Media
• Gordon Castle, Turner Broadcasting / CNN
• Wayne Oates, McDonald's Corporation
• Larry Kless, Kaiser Permanente
Streaming Media West, Session A102, November 6, 2007
Best Practices ForWebcasting Production
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Streaming Media West 2007 44
Day of eventProduction team takes over
Staging is set
Cameras set
Audio set
Talent set
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Streaming Media West 2007 45
Day of eventBack Office preparation
Start Encoders
Watch Questions
Advance Slides
Monitor Phones
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Streaming Media West 2007 46
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Streaming Media West 2007 47
User generated content
Streaming from mobile handsets
Streaming to mobile handsets
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Streaming Media West 2007 48
User generated content
Streaming from mobile handsets
Streaming to mobile handsets
audience(Mobile/PC)
live event
video broadcast source
Sprint’s video portal
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Streaming Media West 2007 49
User generated content
Streaming from mobile handsets
Streaming to mobile handsets
audience(Mobile/PC)
live event
video broadcast source
Sprint’s video portal with real time GPS location on Google map
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Streaming Media West 2007 50
User generated real-time
mobile video
User GPS position shown in real
time onGoogle map (video studio)
Monitor, manage and map multiple live streams and archived videos, simultaneously. Add new video feeds. Switch between multiple cameras and displays GPS map of live mobile broadcast events.
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Streaming Media West 2007 51
User generated content
Streaming from mobile handsets
Streaming to mobile handsets