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7/31/2019 StrategyTools Website

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3A Business Consulting1

3A Business Consulting

Strategy Approaches


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The Strategy Work the Generic Way

AnalysisBrain storming

Scenarios

Strategy work

CreativityInnovativeness

Experience

Mappinginternal issues

Strategyplatform

External&

internaltoolbox

Strategydevelopment

Evaluation

The future belongs to those who see the opportunitiesbefore they become obviousTheodore Levitt

Mappingexternal issues


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Defining the Business and StrategyDevelopment the 3A Approach

Companyvalue chain

Resourcesand

capabilities

Strategicalliances

Marketplayers

Customeranalysis

Marketanalysis

Strategyevaluation

Strategyoptions

Competitivearena

Criticalkey issues

Corecompetencies

Industryoverview

Defining the specificbusiness arena

Missionvision

ValuesStrategyimplementa-

tion

Strategicgoals

Businessplan

Business platform StrategyExternalenvironment

Internalenvironment

S. W.

O. T.

Assessment


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The External Environment

The company's external environment

Political, economic, social and technological factors PEST analysis

Defining the marketFive forces

Portfolio approaches

Industry value chain

Competitor analysis

Key success factors

The challenge of estimating the future market for new technologies isestimating the demand for products that do not yet exist by asking

customers that have not yet heard about the products Georg Day


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The External Environment

Illustration of the main elements in theindustry value chain

Rawmaterial

Physicaldistribution

ProcessingSales &

marketingCustomers


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The Internal Environment

The company's internal environment

Resource and competence analysis

The value chain

Culture and values


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The Internal Environment

Analysis of main company functions andprocesses to establish an understandingof current business operations

Product R&D, technology and systems development

Human resources management

General administration

ServiceMarketing& sales

Outboundlogistics

OperationsInboundlogistics

Value

added



Combining the External andInternal Factors

Internal

WeaknessesStrengths

Strengths and weaknesses explored in the resource-based analysis

ExternalThreatsOpportunities

Opportunities and threats explored in the environment-based analysis

SWOT analysis

When the weather is windy, some seek shelter,

others build windmillsMao Tse-Zsung



What, how and to whom must the

business operate?

The Business Platform

Customer groups

Who

How

Technology/competences

What

Customer functions/customer needs

Success comes by out-thinking, ratherthan out-punching your competitors

Ron Handley, Strategy Workshop Facilitators Ltd.



The Business Platform

Linking values, mission and vision

Values: Definition of key company operational values

Mission: Definition of the purpose we are in business for

Vision: Description of where we are heading and whatwe want to achieve

Values and policies

Mission

Vision

Strategy



Strategy process and strategy content are adapted to theindividual company and its specific circumstances withinthe business context

The strategy development work can be carried out by atop-down or a bottom-up approach

3A Strategy Work is Pragmatic

All companies are different, thereforestrategy development needs a pragmaticrather than a dogmatic approach



3A Case Examples ofStrategy Work

Case 1:Strategy development for major internationalfood and dairy company

Case 2: Strategic development plan for a completenational industry sector

Case 3:Strategy work for major Nordic food companyCase 4: Strategy development for global foodingredients company

Case 5:Strategy outline for functional foods for amajor Scandinavian food company

Case 6:Strategy platform and development ofbusiness plan for a biotech company

Case 7:Development of complete strategy includingfeasibility study for a new food company



3A Strategy Work Insightand Foresight

Insight:A moments insight is sometimesworth a lifes experience

Oliver Wendell Holmes

Foresight:Those who face the unpreparedwith preparation are victorious

Sun Tzu, The Art of War

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