Strategy To Keep In Touch
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Transcript of Strategy To Keep In Touch
![Page 1: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/1.jpg)
The Contact Circle of SuccessThe Contact Circle of Success
![Page 2: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/2.jpg)
The Marketing Bug’s Contact The Marketing Bug’s Contact Circle of SuccessCircle of Success
![Page 3: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/3.jpg)
Collecting ContactsCollecting Contacts
• Bought Data
• Business Cards
• Google / Internet Search Engines
• Social Networking Sites
• Directories
![Page 4: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/4.jpg)
Building & Maintaining a Building & Maintaining a Database / Contact ListDatabase / Contact List
• Adding contacts• Verifying details• Organising & cleaning lists• Categorising data
• Source• Business type• Status• Relationship
• Ensuring that data is ready for campaigns
![Page 5: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/5.jpg)
“I didn’t know you did that....”
Creating & Distributing Creating & Distributing CampaignsCampaigns
Consistent and concise messages / campaigns• Emails
• Letters / flyers
• Wall posts / tweets
• Telephone introductions and follow ups
• Blogging
![Page 6: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/6.jpg)
Measuring Response RatesMeasuring Response Rates
“You can only manage what you can measure...”
• How did you find out about us?”• Campaign response mechanism• Record and evaluate responses• Organise and analyse existing customers
![Page 7: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/7.jpg)
Creating and Maintaining A Strategy To Creating and Maintaining A Strategy To Keep In TouchKeep In Touch
![Page 8: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/8.jpg)
Getting Marketing DoneGetting Marketing Done
![Page 9: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/9.jpg)
Collecting ContactsCollecting Contacts
![Page 10: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/10.jpg)
Collecting ContactsCollecting Contacts
How to grow your email contact list• Get into the habit of asking for addresses
• Set targets
• Incentivise yourself/others
• Make connections on LinkedIn
• Business cards
• Business processes
![Page 11: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/11.jpg)
Building & Maintaining a Building & Maintaining a Database / Contact List(s)Database / Contact List(s)
• Contact Name 46%
• Address 91%
• Telephone / Fax / Mobile 90%
• Email Address 47%
• Web Address 38%
![Page 12: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/12.jpg)
Becca’s 0 – 3 StrategyBecca’s 0 – 3 Strategy
• Everyone starts at 1
• Upgraded to 2 when interest is shown
• 3’s are committed
• 0’s It’s not for them / no interest
![Page 13: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/13.jpg)
Creating & Distributing Creating & Distributing CampaignsCampaigns
![Page 14: Strategy To Keep In Touch](https://reader035.fdocuments.net/reader035/viewer/2022062306/5494cdbeb4795978218b4572/html5/thumbnails/14.jpg)
Getting Marketing DoneGetting Marketing Done