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DrLeow Chee Seng

FBIH(UK),MIMM(Mal)MMIM(Mal),MIMCPT(Mal),MIHRM(Mal),CAHRP(Mal)BSc Hons UPM MBA UPM DBA UBI PhD USM

CertifiedStressManagement(IACT,USA),

CertifiedProfessionalTrainer(MIMPSMB),

CertifiedECommerceProfessional(Mal)Certificate

in

Qualitative

Research

(USA),

CertificateinHomeopathyMedicine(Mal)

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Pro ramOutline

What

are

the

marketing

challenges

globally?

owtocreatew nn ngmar et ngpract ces

Theelementofcompetencemarketingstrategy

Challengesof

marketing

in

various

industries

Overviewofmodernmarketingstrategy

Currentinternationalmarketingtrends

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There

are

three

kinds

of

companies:

thosewhomakethingshappen;

whowatchthin sha en;

thosewho

wonder

whats

happened

Ifwedonotchan eourdirectionwearelikel toendupwhereweareheaded.(OldChineseProverb)

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GlobalMarketin Challen e

Generation

gap

in

marketing.

a storecogn zet ec anges

Powerfulforce

Technology digitalization

Globalization

Reshapingeconomics Deregulation

Privatization

KnowledgeEconomics

EconomicMeltdown

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ractices?

1. Win

through

higher

quality

2. nt roug etterserv ce

3. Winthroughlowerprices

4. Winthrough

high

market

share

5. Winthroughadaptationandcustomization

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ractices?6.

through

continuous

product

improvement

7. nt roug pro uct nnovat on

8.Winthroughenteringhighgrowthmarkets

9.Win

through

exceeding

customer

expectations

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marketin strate ?

Operationaleffectiveness

and

excellent

is

not

a

long

ermsus a na es ra eg es n emar e ecauseotherfirmswillsooncatchup.(ProfMichaelPorter)

rong

po n

o

eren

rom

compe ors

s ra eg es.

Successfulnewstrategiesgetimitatedquicklybystrateg carc tecture.

The

great

strategies

unique

configuration

t at e yeasy m tat on.

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Challengesthatmarketerface?Branded Industrial- Store-based

e a ers

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ModernMarketin Strate ies1. Improving

their

customer

knowledge,

customer

customereconomics.

. marketingcommunicationtodeliveraconsistent

.

.

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ModernMarketin Strate ies3.

Conduct

marketing

strategies

through

marketing

4.Reachablesevendaysaweek,twentyfourhoursaday

mail

.updifferentlevelsofservice.

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ew ara gmo ar e ngPrinted Catalogs Online Vendors

High Traffic StoreEntrepreneurial

retailer

Pre-made Customized

designed

exceed customer to exceed

customers

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ew ara gmo ar e ngBuilding market

share

share

Identifyprofitability based

Focusing on mostprofitable

on segment,individual customers,products and,

product, channel

and eo ra hicalunits

Loyalty building

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perspectiveperspec ve

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ew ara gmo ar e ngIn-house

production

Outsourcing with

virtual companies

CompanySales person are

franchisees

Mass TV Online specialize

Advertising news groups

competitive Learn andchan e ra idl .

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through IP

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strate iesdonotchan e?

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