Strategy Morning with Jeroen De Flander in Dubai 2013

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A Strategy Morning

“The Strategy Execution Shortcut and Beyond”

20th of November 2013

In partnership with:

Table of Contents

Strategy Morning with Jereon De Flander TABLE OF CONTENTS | 2 © ShiftIN Partners |November 13

3 SESSION LOGISTICS AND DETAILS

• AGENDA • ABOUT THE SPEAKER • ABOUT THE ORGANIZERS

STRATEGY MORNING IN A NUTSHELL • KEY HIGHLIGHTS BY JEREON DE FLANDER • VISUAL RECORDING SUMMARY

EVENT PHOTOS • OUR VALUED PARTICIPANTS

A Strategy Morning : Agenda

Strategy Morning with Jereon De Flander AGENDA | 3

Time Description

8:30 to 9:00 AM Registration and welcome coffee break

9:00 to 9:30 AM Opening remarks by ShiftIN & Corporater

9:30 to 11:00 AM The end of strategy tourism: A 2020 outlook

11:30 to 13:00 PM Strategy meets Change Management: Four hidden paths to

Strategy Execution success

13:00 to 13:30 PM Q&A

13:30 to 14:00 PM Book signature and coffee break

© ShiftIN Partners |November 13

Have you ever thought about how the shift key changes everything?

About ShiftIN

Preferred Strategy

Partners in Middle East

Thought Leadership

The ShiftIN way

• +50 client relationships with blue chip Organizations in Government and Private sector across GCC in the last 2 years

• Our team has +20 years experience in strategy consulting

• HQ in Abu Dhabi, with offices in Dubai, Riyadh, Doha and Kuwait

• ShiftIN Learning Solutions, our training arm, has trained more than 500 managers across + 50 organisations in the Middle East

• Co-authors of Strategy Execution Heroes by Jeroen de Flander

• Several white papers and articles published on Strategy Execution

• The world’s largest survey and benchmark in Strategy Execution

• Collaboration: Our team integrates seamlessly with our clients

• Capability building: focus on knowledge transfer and development

• Flexibility: if client’s requirements change, we adapt.

• Excellence in delivery: all our engagements are led by our Partners ensuring quality and results.

ShiftIN Partners is the leading

boutique consulting in the GCC

solely focused on helping clients

develop Strategy Execution

Capabilities that enable the

organization to achieve the

necessary Shift, working from

withIN.

A Strategy Morning: Bought to you by

Strategy Morning with Jereon De Flander SPEAKER & ORGANISERS | 5 © ShiftIN Partners |November 13

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Jeroen De Flander is an international strategy execution expert, executive coach and seminar leader, who has

helped more than 17,500 managers at more than 50 companies in 22

countries

ShiftIN Partners is a Strategy Management Consulting Firm focused on helping clients develop and execute

strategy programs that enable the organization to achieve the necessary

Shift, working from withIN.

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Engage Me is an employee communication and engagement

consultancy firm with over 10 years experience in Middle East that helps firms communicate their strategy and

enhance cultural engagement

Corporater been specialized in performance management since 2000 and provides business users with easy to use software that drives strategy

execution and delivers organizational performance.

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Table of Contents

6


SESSION LOGISTICS AND DETAILS




A Strategy Morning: Key highlights

Strategy Morning with Jereon De Flander KEY HIGHLIGHTS BY JEREON | 7 © ShiftIN Partners |November 13

‘Strategy is clear choice about who and how you serve your audience, many companies

loose millions due to poor Strategy Execution’ Jereon de Flander

80% of managers misjudge the

communication of their strategy

83% Of managers don’t

understand their strategy

49% of strategic initiatives are

poorly staffed

29% Don’t receive information about their strategy at all

79% Of managers find their accountabilities unclear

H3 ( Head, Heart, Hands)

The secret ingredient to successful strategy

execution

A Strategy Morning: Visual Recording

Strategy Morning with Jereon De Flander Visual Recording | 8 © ShiftIN Partners |November 13

❶ Visual Recording of the strategy morning summarizes the entire event in a easy to use communication tool developed by Engage Me Consulting

❷ 8 take a ways were concluded by the end of the session

‘TAKEAWAY 1’ = It’s a choice about who we serve & how we serve EXAMPLE DISCUSSION

IKEA EXAMPLE DISCUSSION ENTERPRISE RENTAL

HOW TO BE DIFFERENT? YOUR CHALLENGE & VALUE PROPOSITION

EXAMPLE DISCUSSION LADY GAGA’S UNIQUE

STRATEGY

*Source: ENGAGE ME



‘TAKEAWAY 2’ = The Long Road

❶ Often do we fail to communicate 40 - 60% of companies loose their strategy during implementation

❷ “Don’t measure performance by what you have accomplished, but by what you should have accomplished within your capabilities” Jereon De Flander

❸ The Strategy Execution Barometer :

Strategy focus

Strategy communication

Initiative management

Individual objective setting

Skilled managers

Engaged people

Performance related pay & Support for managers

*Source: ENGAGE ME



‘TAKEAWAY 3’ = The Strategy Execution Shortcut ❶ The key is not mandating your team to execute your strategy

but reaching to their heads, hearts and hands also known as the H3 RULE

❷ Clues to Execution shortcut

Remove strategy graffiti

Re-measure

Tackle complexity

Raise micro-commitment

EXAMPLE DISCUSSION SLICING A CAKE

*Source: ENGAGE ME



‘TAKEAWAY 4’ = The Curse of Knowledge

SNAP SHOT OF JEREON’S E- BOOK

❶ Villains that stand in the way of strategy execution include:

Ego

those standing on the side

the knowledge curse ❷ We misjudge the effectiveness of our strategy communication with a

factor 20 ❸ Example discussion

High-power participants are 3 times more likely as low-power participants to draw a self-oriented ‘E’ EXAMPLE DISCUSSION

DRAW ‘E’

*Source: ENGAGE ME



‘TAKEAWAY 5’ = Beat Strategic Graffiti ❶ Don’t assume a ‘yes’ is always a ‘yes!

❷ 1 hour every quarter in a company with 1000 employees = 2.6 full time equivalents

❸ When your employee says ‘yes’ to the strategy, what does (s)he really say?

EXAMPLE DISCUSSION MANAGE COMMUNICATION

EXAMPLE DISCUSSION

*Source: ENGAGE ME



‘TAKEAWAY 6’ = Re-measure ❶ Find lead indicators that show you the way to success

❷ Make the ‘NO’ acceptable

❸ Always think of the one or two indicators we can use to predict success rather than only measuring end results

❹ Think how every person can influence that leading indicator

EXAMPLE DISCUSSION MARATHON RUNNERS

EXAMPLE DISCUSSION COACH VS PLAYER

*Source: ENGAGE ME

A Strategy Morning : Visual Recording


‘TAKEAWAY 7 & 8’ = Boost Micro Commitment & Reduce Complexity

❶ The key to engagement is micro-commitment

❷ 150 Rule : We have to scale strategy to our size

❸ Strategy communication tips:

Work on the communication skills of your CEO

Give your strategy a face

Be able to answer the question “What’s in it for me?”

Treat your strategy as your core product

Don’t rush but avoid gold-plating

EXAMPLE DISCUSSION PAPER EXERCISE

*Source: ENGAGE ME

Illustrated below is a summary of our session's map visual recording

A Strategy Morning : Visual Recording


*Source: ENGAGE ME

Table of Contents

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SESSION LOGISTICS AND DETAILS




A Strategy Morning : Events Photos

Strategy Morning with Jereon De Flander EVENTS PHOTOS | 17 © ShiftIN Partners |November 13

www.shiftinpartners.com

T +971 4 319 9343 Emirates Towers. Level 41

Sheikh Zayed P.O. Box 31303

Dubai, UAE

T +971 2 656 58 66 F +971 2 656 5867

Level 4 Building B. Al Mamoura Mohammed Bin Khalifa Street

P.O. Box 46400 Abu Dhabi, UAE

T +965 222 7 3752 F +965 222 7 3753

Level 18 Sahab Tower Salhia, Kuwait City

P.O.Box 626 15457, Kuwait

T +974 4452 7987 Commercial bank Plaza

Level 14 PO Box 27111 Doha, Qatar

Dubai Abu Dhabi Doha Kuwait Riyadh

T +966 1 215 44 42 P.O.Box 53467

Riyadh 11534 KSA

Strategy Morning with Jeroen De Flander in Dubai 2013

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Transcript of Strategy Morning with Jeroen De Flander in Dubai 2013