STRATEGY - Madison Avenue Marketing Group · DISCOVERY 1 2 3 STRATEGY 4 5 6 FULFILLMENT 7 8 9 1600...
Transcript of STRATEGY - Madison Avenue Marketing Group · DISCOVERY 1 2 3 STRATEGY 4 5 6 FULFILLMENT 7 8 9 1600...
DISCOVERY1 2 3
STRATEGY4 5 6
FULFILLMENT7 8 9
Program Development Roadmap1600 Madison Avenue, Toledo, Ohio 43604 USA +1 419.473.9000
© Madison Avenue Marketing Group
LISTEN• Client Story
• Product/Service Offerings
• Brand Promise/Corporate Perspective
• Historical Performance
DEVELOP• Outbound Marketing/ Advertising Plans
• Digital Marketing Programs
• Point-of-Entry Marketing Programs
• Internal Marketing/ Communications Programs
MANAGE• Account Reviews/Client Satisfaction Surveys
• Ongoing Program Administration
• Proactive Client Service/ Support
• Project/Program Improvements
OPTIMIZE• Data/Metrics Reviews
• Client Feedback
• Performance Evaluations
• Project/Program Adjustments
IMPLEMENT• Marketing Plan
• Outbound Marketing Programs
• Digital Marketing Programs
• Point-of-Entry Marketing Programs
• Internal Communications Programs
CREATE• Corporate Messages
• Branding/Design Concepts
• Advertising/Marketing Content
• Marketing Calendar
DEFINE• Business Goals
• Marketing Strategies
• Comprehensive Marketing Plan
• Marketing Management Procedures/Processes
EVALUATE• Current Assets
• Marketing/Communications Deficiencies
• Customer Experience
• Budget
LEARN• Customer Profile
• Marketplace/Competition
• Industry Trends
• Strenghts/Weaknesses Opportunities/Threats