Strategy Leaders featuring Balanced Scorecard

Prof. Richard Rumelt International Leader in Strategy Selection

Bernard MarrGlobal Authority on Organisational

Performance

Dr. Robert Kaplan Professor of Harvard Business School and Co-Founder of the Balanced Scorecard

www.strategyleadersforum.com

3 international gurus in strategy development, execution and organisational performance

20+ regional CEOs, CSOs and Heads of Strategy sharing real-life experiences of strategic innovation, diversi�cation and success

30+ hours of exemplary Balanced Scorecard and strategy implementation

100s of inspirational executable ideas to take back to your team

Unparalleled insight into developing and executing competitive corporate and Government strategies in emerging markets

01 - S

TITIVE

02 - S

03 - S

13 – 17 APRIL 2014The Address Hotel Dubai Marina, Dubai, UAE

13 – 17 APRIL 2014The Address Hotel Dubai Marina

Dubai, UAE

Formulating And Executing World-Class StrategiesFor Sustained Competitive Growth

Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] Web: www.strategyleadersforum.com

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All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

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MEDIA PARTNERSTECHNOLOGY PARTNER

ASSOCIATE SPONSORS

ORGANISED BYSUPPORTING SPONSOR STRATEGIC SPONSOR

Your strategy journey starts here. Strategy Leaders is the Middle East’s premier strategy development and execution programme, addressing top-of-mind priorities for forward thinking leaders in businesses and public organisations across the region. Hosting three internationally acclaimed strategy leaders and best in class regional innovators, you’ll take home the inspiration, advice and collective experience required to develop and execute successful growth strategies for sustained business excellence.

Engage with inspirational global authorities. Exchange ideas with regional peers. Execute effective world-class public and corporate strategies to ensure sustained organisational success.

FIVE DAYS of interactive learning and PEER-TO-PEER sharing including:

LIVE engaging Super Guru Mornings with global strategy leaders

INTERACTIVE lunch meetings with international speaker faculty

REAL CASE STUDIES to benchmark your progress against regional peers

HANDS ON workshops to cement your ideas into applicable strategies for your business

UP CLOSE AND PERSONAL one to one meetings for key event partners

HE Dr Ali Al KhouriDirector GeneralEmirates Identity Authority

Fadi MalasCEOJust Falafel

Wijnand Van TillVice PresidentSales StrategyEtisalat

Adri PolsVice President Strategy TAQA-Abu Dhabi National Energy Company

Neeraj MahajanCEOAl Naboodah Commercial

Ousama FansaCEO Roots Group

Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] Web: www.strategyleadersforum.com Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] Web: www.strategyleadersforum.com

Your agenda at a glance

13 April

Workshops

14 April

Strategy Selection

15 April

OrganisationalPerformance

17 April

Workshops

• Business War Gaming• Key Performance Indicators• Balanced Scorecard Essentials

• Strategic Initiative Project Management• Business Model Generation• Organisational Alignment

Prof. RichardRumelt

• CEO Roundtable• CSO Forum• Strategic Capabilities• Managing Change

Bernard Marr

• Organisational Alignment• Risk Management• Family Businesses • Strategy Review

Dr. RobertKaplan

• Six Step Strategy Execution System

•Strategic InitiativeStrategic Initiative Project Management•Business Model Generation•Organisationa Alignment

16 April

Balanced Scorecard

08.00 Registration 08.30 Chairman’s Welcome Address Eddy Abou Chakra, Managing Partner, Vanguards Consulting, UAE/Lebanon 08.45 Keynote Address: Implementing clear strategic vision and world-class corporate excellence programmes to deliver outstanding efficiency, outputs and quality of customer service HE Dr Ali Al Khouri, Director General, Emirates Identity Authority, UAE 09.15 Super Guru Morning with Prof. Richard Rumelt 12.45 Lunch and Networking Break 14.00 CEO Roundtable: Driving sustainable growth through strategic innovation Fadi Malas, CEO, Just Falafel, UAE Ousama Fansa, CEO, Roots Group, KSA Abdullah Al Majdouie, President, Al Majdouie Group of Companies, KSA Neeraj Mahajan, CEO, Al Naboodah Commercial, UAE 14.45 CSO Forum: Keeping Pace - The changing role of Chief Strategy Officers in the Middle East Adri Pols, Vice President Strategy, TAQA - Abu Dhabi National Energy Company, UAE Dr. Sami Alom, Chief Strategy Of�cer, Al Noor

Hospitals Group, UAE Omar Mehanna, Chief Strategy Of�cer, The Saudi British Bank (SABB), KSA Mohammad Absi-Halabi, Strategic Development Advisor, The Executive Council – Government of Dubai, UAE 15.30 Afternoon Break 16.00 Building Strategic Capabilities: Identifying, recruiting and retaining key capabilities and embedding a performance culture to deliver strategic aspirations Diaa Mohammed, Global Head of HR Services, Hewlett-Packard, UAE Joe Chalouhi, Head of HR MENA, GE Middle East, UAE 16.45 Managing Change: Steering complex organisations through periods of significant change Wijnand Van Till, Vice President Strategy, Etisalat, UAE 17.15 Scenario Analysis: Appropriate strategy selection, scenario analysis and stress testing models for business leaders Wael Zein, Chairman, ADDIMA Consultting, Lebanon 17.45 Close of Day One

About BernardBernard Marr is a global enterprise performance expert and a best-selling business author. He helps companies to better manage, measure, report and analyse performance. His leading-edge work with major companies, organisations and governments across the globe makes him an acclaimed and award-winning keynote speaker, researcher, consultant and teacher. Bernard is acknowledged by the CEO Journal as one of today’s leading business brains. He has written a number of seminal books and over 200 high pro�le reports and articles on enterprise performance. This includes the best-sellers 'Key Performance Indicators', ‘The Intelligent Company’, ‘More with Less’, ‘Managing and Delivering Performance’ and ‘Strategic Performance Management', a number of Gartner Reports and the world’s largest research studies on the topic. His expert comments regularly feature in high-pro�le publications including The Times, The Financial Times, Financial Management, the CFO Magazine and the Wall Street Journal.

Learn more about Bernard’s session at www.strategyleadersforum.com/gurus/bernard

Wael ZeinChairmanADDIMA ConsultingLebanon

Abdallah ObeikanCEOObeikan Group

Faisal Al BelooshiDirector - Interiors & Facility ManagementDAFZA

Rachel MathewSenior Executive – PerformanceDAFZA

Jude Chagas PereiraCEOIYCON

Steven BarlowSenior Vice PresidentHead of Strategic Risk Management Dubai Holding

SMART Strategy Execution: Leveraging KPIs, Analytics and Big Data To Drive Fact-Based Management

Super Guru Morning with Bernard Marr

Day 02 - 15 April

Learn how your organisation can use the latest strategic performance management approaches to ensure effective strategy execution. Bernard will draw on many global best-practice case studies and real world examples to demonstrate how �ve simple steps can transform the way any organisation – large or small, private or public – manages its performance.

Talking Points include how to:1. Translate your strategy into a simple one-page performance management framework2. Develop relevant KPIs and performance metrics to understand whether they are on track or not3. Analyse your performance data and turn it into relevant insights4. Report and communicate your performance insights to engage senior decision makers5. Ensure you make better-informed and fact-based decisions.

The session will look at how companies like Google, Wal-Mart, Shell, as well as leading Government Organisations apply these 5 steps to ensure they stay on track and make the best-informed decisions. It will also explore how leading organisation are now integrating the analysis of un-structured data as well as big-data analytics with their traditional performance metrics to optimise insights and decision-making.

08.45 Chairman’s Welcome Address Wael Zein, Chairman, ADDIMA Consulting, Lebanon 09.00 Super Guru Morning with Bernard Marr, Founder and CEO, The Advanced Performance Institute, UK 12.15 Lunch and networking break 13.30 Building Organisational Alignment: Ensuring core business processes and organisational structures are aligned to deliver strategic goals Khalid Abu Haimed, CEO, Al Rajhi Investments, KSA Senior Business Leader, Al Rajhi Investments, KSA 14.10 Coordinating a common approach to strategic risk management across holding and individual business units to maximise shareholder value for the long term at Dubai Holding Steven Barlow, Senior Vice President, Head of Strategic Risk Management, Dubai Holding, UAE

14.50 Performance Management: Improving business value through effective performance management at Dubai Airport Free Zone Faisal Al Belooshi, Director - Interiors & Facility Management, DAFZ, UAE Rachel Mathew, Senior Executive – Performance, DAFZ, UAE 15.20 Integradeting Performance, Initiative and Risk Managment Jude Chagas Pereira, CEO, IYCON 15.40 Afternoon Break 16.10 Family Businesses In Focus: Leading regional family businesses through successful cultural and organisational change Abdallah Obeikan, CEO, Obeikan Group, KSA 16.40 Effective Strategy renew and refresh procedures to ensure long term business success 17.20 End of Day Two

Few people have contributed as signi�cantly to the art, and especially the science, of business strategy as Robert Kaplan. His Balanced Scorecard is the premier tool for aligning a company's current actions with its strategic goals. This performance manage-ment system helps business leaders clarify their corporate vision and align people, business units, and resources with a uni�ed strategy. In his research and writing, speaking and consulting, Robert develops ways to link cost and performance management systems to strategy implementation and operational excellence. The BSC approach is also being successfully applied by govern-ments and nonpro�ts throughout the world to improve transparency, governance, and measurable social outcomes. Robert Kaplan and coauthor David Norton have written �ve landmark books on The Balanced Scorecard, describing how it works and outlining best practices for its implementation. Robert Kaplan is Baker Foundation Professor at Harvard Business School and a former Dean of the Graduate School of Industrial Administration, Carnegie-Mellon University.

Learn more about Dr Kaplan’s session at www.strategyleadersforum.com/gurus/kaplan

Laptops at the ready! We will send electronic supporting documentation in advance to registered delegates for Dr Kaplan’s Masterclass. Remember to bring your tablet or laptop with the documents ready loaded on the day!

Dr. Kaplan One Day Masterclass“One of the most valuable speakers on business strategy and leadership today”

Super Guru Morning with Dr. Robert Kaplan

Day 03 - 16 April

PRE-FORUM WORKSHOPS – 13 APRIL

Position your brand as a leader in strategic innovation and management

Leaders, managers and executives from across multiple disciplineswill benefit from attending, including:

Project Management

Process andQuality Control

Change and Transformation

PerformanceManagement

Balanced Scorecard

Business Development

Chairman, President, CEO, GM, MD Finance

HR and Talent Management Strategy

Business Excellence

Register your leadership team to ensure successful strategy alignment across the organisation. Generous group discounts are available – contact us today to secure the best price.

Email [email protected] or call +971 (0)4 335 2483

Workshops

Michelle McKenzieFormer President & CEOCanada Tourism Council

Alan ThomsonManaging DirectorAbu Dhabi Sewerage Services Company

08.00 Chairman’s Opening Remarks Alan Fell, Managing Director, Alan Fell Consultancy, UK

08.15 Session 1: Leading Change • Leadership and Strategy Execution: The #1 Priority of CEOs - What is “Leadership”? How does “Leadership” differ from “Management”? - What great leaders really do: Examples from recent business history • Creating the stretch target, the enterprise’s “Big, Hairy, Audacious Goal (BHAG)” • Complacency: the #1 enemy of change • The Strategic Change Agenda: Creating the roadmap for change • Barriers to change: Recognizing and overcoming individual and organizational resistance

09.45 Guest Address: Delivering tangible results for customers through Balanced Scorecard Implementation Michelle McKenzie, Former President & CEO, Canada Tourism Council, Canada

10.15 Morning Refreshments and Networking Break

10.45 Session 2: Strategy Execution System: Part 1 • The Kaplan-Norton Strategy Execution System • Stage 1: Select your strategy - Reaf�rm mission, values and vision - Strategy Analysis: PESTEL, SWOT and Five Forces - Develop your 50 word strategy statement: Vision, Advantage and Scope • Stage 2: Develop your strategy map and Balanced Scorecard - Translate your Vision-Advantage-Scope strategy statement into customer objectives and measures - Use strategic themes as the foundation for your strategy map and Balanced Scorecard - Examples of excellent strategy maps from the private and public sectors - Put the strategy into action with Strategic Initiatives

12.15 Lunch featuring hosted discussion tables

13.15 Unlocking the Magic Formula: Harnessing the power of technology to improve strategy execution Tor Inge Vasshus, CEO, Corporater 13.40 Session 3: Strategy Execution System: Part 2 • Stage 3: Aligning organizational units and employees to the strategy - Corporate-level strategy for conglomerates and diverse businessunits - Cascade the corporate strategy map to business and support units in private and public sector enterprises - Communicate strategy to employees: 7 times 7 different ways - Link employee incentives to strategic performance

• Stage 4: Align operational improvements to strategic priorities - Develop operational dashboards to drive day-to-day continuous improvement • Stages 5 and 6: Conduct regular management meetings to

review, guide and adapt strategy implementation • Of�ce of Strategy Management: Roles and Organizational Structure

15.40 Implementing effective communication, engagement and governance practices at Abu Dhabi Sewerage Services Company to achieve strategy execution success Alan Thomson, Managing Director, Abu Dhabi Sewerage Services Company, UAE

16.10 Afternoon Break

16.40 Session 4: Managing Risks: A New Framework for Integrating Strategy Execution and Risk Management • Managing the multiple dimensions of risk - Preventable Risks arising from employees undesirable and unauthorized actions - Strategy Risks that prevent us from achieving our enterprise’s goals and objectives - External Risks from non-controllable events (natural disasters, geo-political and macro-economic disruptions, competitors’ unexpected actions) • Mitigating Preventable Risks - Using Values and Belief Systems - Boundary systems and Internal Controls - Role for Internal Audit • Identifying and managing the risks inherent to your strategy - Customize your risk management to your strategy - Individual and organisational biases that prevent companies and agencies from thinking rationally about the risks they face - Aligning risk management processes to your organisation’s strategy and context: multiple case studies • Using your strategy map and BSC to identify risks inherent to your strategy - Selecting cost-effective risk mitigation initiatives • Identifying and mitigating your external risks - War gaming - Scenario analysis • The role for a chief risk of�cer and the Of�ce of Risk Management - Managing the tension between strategy execution and risk management

18.20 End of Day Three

Personalise your learning journey. Choose the sessions most relevant to you and create a programme tailored speci�cally to your

organisation’s needs. See back page for more details.

Position your brand as a strategy formulation and execution leader. We have exclusive partnership opportunities for leading organisations that can improve strategic

capabilities across public and corporate entities. For more information speak toCharlie Bark-Jones on +971 (0)4 407 2608 or email [email protected]

Successful Strategy Selection:Formulating competitive strategies to drive dynamic business growth

Super Guru Morning Session with Prof. Richard Rumelt

Day 01 - 14 April

In this interactive and engaging session, Richard will teach you the ‘kernel’ concept – a simple logical structure that creates good executable strategy. He’ll also teach you about the perils of bad strategy – what its hallmarks look like, how to identify it, and how to ensure poor strategy is not implemented in your organisation. Following Richard’s approach will enable corporations to move away from seeing strategy as an extension of �nancial planning to a more powerful and realistic approach, and allow Governments and non-pro�t organisations to draw focus and coherence to yield dramatic improvements in effectiveness. Richard will also guide you through his ‘14 rules for good growth’ – a set of key ideas that should be followed to ensure that strategic growth creates value and effectiveness for the organisation. He’ll also discuss how corporations, Governments and non-pro�t organisations can exploit innovation and market conditions to create and maintain competitive advantage.

About Richard Richard Rumelt helps executives craft meaningful, ambitious, yet actionable strategies for facing the most important challenges and opportunities they face. He gained a worldwide reputation with his book, “Good Strategy/Bad Strategy,” and has been called “Strategy’s Strategist,” by the McKinsley Quarterly. He has been elected to Thinkers 50, a group of the 50 most in�uential business thinkers in the world. Richard is a pioneer in the �eld of business and corporate strategy and is widely recognized as having put in place many of the key foundations of the subject. He is the Harry and Elsa Kunin Professor of Business & Society at UCLA Anderson. He earned Bachelor’s and Master’s degrees in Electrical Engineering from the University of California, Berkeley. He studied decision sciences and corporate strategy at the Harvard Business School, receiving his doctorate in 1972.

Learn more about Richard’s session at www.strategyleadersforum.com/gurus/richard

• strategy

public sectors

units in private and public sector enterprises - C

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

Choose ONE Pre-Forum Workshop and ONE Post-Forum Workshop to improve your strategy execution.

Visit www.strategyleadersforum.com/workshops to see the full workshop outlines, meet your expert workshop leaders and decide the best topic to meet your learning needs.

Workshops run from 08.30 until 14.30, when lunch will be served.

Sponsoring or exhibiting at Strategy Leaders is a unique opportunity to align your brand with some of the world’s leading strategy thinkers, and to position your company as a leader in strategy development, execution and management in the Middle East and Africa. With a broader agenda than ever before, the event provides excellent opportunities to showcase your experience and products in strategy development, change management, business intelligence, strategy execution and risk management.

Whether you can help corporate or government organisations to develop their strategy, manage their core business risks or implement the Balanced Scorecard, Strategy Leaders is an essential platform to reaf�rm your position with existing clients and develop brand new sales leads.

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

POST-FORUM WORKSHOPS – 17 APRIL

Opportunities open to your business include:

Positioning yourself as a thought leader by moderating or taking part in a panel discussionDemonstrating consulting and facilitation skills by leading an interactive group or discussion sessionExclusive breakfast, lunch or dinner sponsorReleasing research or reports to a target audienceExposing your brand to key decision makers across the regionShowcasing your products and services at your exhibition stand

To discuss these opportunities or to tailor a package speci�c to your needs contact Charlie Bark-Jones on +971 (0)4 407 2608 or [email protected]

ASSOCIATE SPONSORSICSME is a leading Information Technology company in the Middle East, in the areas of Corporate Performance Management (Balanced Scorecard), Archiving, Document Management, Business Process Automation, Business Intelligence. ICSME also has an IP infrastructure division offering and designing solutions in the areas of security, Video Conferencing and Satellite Communications. ICSME has implemented major projects in UAE, Qatar, Jordan, Saudi Arabia. ICSME has implemented Balanced Scorecard projects for major customers like DP World, Ministry of Agriculture in Saudi using the software STRATandGO, which is also implemented in Abu Dhabi Environment Agency, and world-wide customers like Novartis, Roche, Bayer and many others.

ASSOCIATE SPONSOR

Don’t recognise us? Strategy Leaders is the new name for the Balanced Scorecard Forum. As regional businesses are gearing for growth, we’re expanding our offering – with more gurus, more content and more inspiration across the entire strategy journey.

Workshop D: Executing Strategy by Engaging Project Portfolio Management MethodologiesThis workshop focuses on how organisations can implement the project portfolio management (PPM) framework for identifying, aligning, scoring, prioritizing and selecting project initiatives to achieve strategic objectives. Through a mixture of examples and interactive exercises, attendees will learn how to integrate Organisational Strategic Plans with Project Initiatives and build a culture of project management within the �rm. It will also address how to enhance the methods used by your organisation to successfully deliver projects, how to de�ne metrics and standards to measure the performance of your projects, as well as how to use technology to support managing and tracking your project data.Who should attend? Executives, strategists, managers, planners and analysts from commercial, public, and nonprofit organisations who want to learn the critical factors that lead to successful strategy execution.

Workshop D: Executing Strategy by Engaging Project Portfolio Management MethodologieThis workshop focuses on how organisations can implement the project portfolio management (PPM) framework for identify

support managing and tracking your project data.Who should attend? organisations who want to learn the critical factors that lead to successful strategy execution.

Bassan A. Samman

CEO and FounderCMCS

Workshop F: Engaging Stakeholders for Successful Strategy ExecutionThe workshop will be presenting and discussing challenges, opportunities, successful experiences and bene�ts of implementing a well structured process for engaging and managing the relationship with key stakeholders in the public and private sectors.At the end of the session the participants will gain a thorough understanding of all relevant matters related to maximizing the RESULTS coming from involving key stakeholders in strategy execution. Among other topics: the process to identify those stakeholders that are strategic, determine the stakeholders’ impact and identify synergy points to engage and co-create with them a coherent approach driven by business goals, mission, values and corporate strategies, etc.Who should attend: CEOs, Directors, Leaders and Senior Managers; Functional Heads; Strategy and Balanced Scorecard Practitioners

Workshop F: Engaging Stakeholders for Successful Strategy ExecutionThe workshop will be presenting and discussing challenges, opportunities, successful experiences and bene�ts of implementing a well structured process for engaging and managing the relationship with key stakeholders in the public and private sectors.At the end of the session the participants will gain a thorough understanding of all relevant matters related to maximizing the RESULTS

strategic, determine the stakeholders’ impact and identify synergy points to engage and co-create with them a coherent approach driven by business goals, mission, values and corporate strategies, etc.Who should attend:

Paulo Serra e Silva Principal

Palladium EMEA

Workshop E: Rethink and Innovate Your Business Strategy To Open Up New Markets and Reach Different Audiences Using Business Model Generation MethodologyThe �nancial crisis, globalisation, digitisation, access to information and changing customer behaviours have transformed the way corporates and Governments need to think about and respond to their customers. New innovative business models are required to keep meeting the expectations of the 21st century customer. This practical facilitative workshops will explain how organisations can use the ‘Business Model Canvas’ to drive innovative business models and robust strategies. It will enable you to challenge your existing models and design new strategies that reach new audiences and cutomers. The team will also explain how to use the canvas to innovate and start developing new business models for the future.

Who Should Attend: Senior leadership; Functional managers and heads of business; Business developers and solutions/product designers; Strategy, business planning and performance heads; Innovation managers.Who Should Attend:

Carlos GuevaraPartner

ShiftIN Partners

Workshop E: Rethink and Innovate Your Business Strategy To Open Up New

The �nancial crisis, gltransformed the way corporates and Governments need to think about and respond to their customers. New

design new strategies that reach new audiences and cutomers. The team will also explain how to use the canvas to innovate and start developing new business models for the future.

Senior leadership; Functional managers and heads of business; Business developers and solutions/product designers;

Roberto Wyszkowski

PartnerShiftIN Partners

Workshop C: Balanced Scorecard: Concept, Development and DeploymentThis workshop will provide a starting base knowledge of the Balanced Scorecard concept, potential bene�ts and key development steps of the Balanced Scorecard, delivered via a combination of content delivery and group exercises to enhance learning and ‘take-away’ output. The �rst session will guide you through the concept and rationale of the BSC, its context, key aspects, various applications, the cascade process to align employees to the overall organisation, as well as the bene�ts and common problems to be avoided. The second session will look a the development process including planning and output design. It will also examine how to align existing strategic and operational plans with budget, as well as speci�c methodologies including the Balanced Scorecard Institute 9 steps. Session three will look at how to use the BSC model to its best effect, including ‘ownership’, management leadership, Rules of Engagement and dynamic scorecard development. Who should attend: Leaders and senior managers; Functional heads; Strategy and Balanced Scorecard practitioners.

Workshop C: Balanced Scorecard: Concept, Development and DeploymenThis workshop will provide a starting base knowledge of the Balanced Scorecard concept, potential bensteps of the Balanced Scorecard, delivered via a combination of content delivery and group exercises to enhance l

align existing strategic and operational plans with budget, as well as speci�c methodologies including the Balanced Scorecard Institute 9 steps. Session three will look at how to use the BSC model to its best effect, including ‘ownership’, management leadership, Rules of Engagement and dynamic scorecard development. Who should attend:

Alan FellManaging Director

Alan Fell Consultancy

Workshop B: Maximise the Impact of KPIs on your Organisation's Performance with Key Performance Indicators (KPIs)In a recent poll conducted by The KPI Institute over 51% of the respondents nominated KPI selection as the most challenging aspect of working with KPIs. This session will present the fundamental techniques for KPI selection that ensure a rigorous process and quality result. Practical exercises will be combined with best practice examples from a variety of industries and functional areas. Topics to be covered include: KPI naming standards and use of terminology; KPI lifecycle; KPI selection process; Techniques for KPI selection (Value Flow Analysis, KPI balancing); Examples of KPIs in practice. Learn about the KPI naming standards that ensure quality assurance for the selection process. Practice KPI selection techniques (Value Flow Analysis, KPI balancing). Review KPI selection good and poor practice and edentify the essential KPIs by industry and functional area.Who Should Attend? Experienced strategy and performance management practitioners interested in improving the use of KPIs

as part of existing systems; Professionals who are about to embark on KPI selection projects; Everyone interested in being up to date with the latest thinking in KPI selection.

Workshop B: Maximise the Impact of KPIs on your Organisation's Performance with Key

covered include: KPI naming standards and use of terminology; KPI lifecycle; KPI selection process; Techniques for KPI selection (Value Flow Analysis, KPI balancing); Examples of KPIs in practice. Learn about the KPI naming standards that ensure quality assurance for the selection process. Practice KPI selection techniques (Value Flow Analysis, KPI balancing). Review KPI selection good and poor practice and edentify the essential KPIs by industry and functional area.Who Should Attend?

as part of existing systems; Professionals who are about to embark on KPI selection projects; Everyone interested in being up to date with the

Adrian BrudanResearch DirectorThe KPI Institute

Workshop A: Securing Sustainable Strategic Advantage on the Enterprise Battleground Through Business War GamesExecuting �awed strategies can cause signi�cant damage to a business’ reputation, �nances, market positioning and ultimately lead to business failure. This in-depth workshop will provide attendees with hands-on experience on how to develop and test a strategy against external competition, industry developments and market forces. Through a rigorous and tested human-decision-making framework, attendees will have the opportunity to develop, test and re�ne individual strategies live, and learn the tools and techniques critical to developing robust strategic frameworks for their organisation. Understand how market forces, competition, internal drivers and constraints can impact strategy development. Learn how to explore various strategic scenarios and take into account uncertain-ties faced in industry. Outline courses of action and reactions to the competition’s moves, and identify strategies for capitalizing on new business opportunities.

Who should attend? Entrepreneurs, chief executives and senior managers faced with increasing competition and escalating demands within complex markets.

Workshop A: Securing Sustainable Strategic Advantage on the Enterprise Battleground Through

to business failure. This in-depth workshop will provide attendees with hands-on experience on how to develop and test a strategy

framework, attendees will have the opportunity to develop, test and re�ne individual strategies live, and learn the tools and techniques critical to developing robust strategic frameworks for their organisation. Understand how market forces, competition, internal drivers and constraints can impact strategy development. Learn how to explore various strategic scenarios and take into account uncertain-ties faced in industry. Outline courses of action and reactions to the competition’s moves, and identify strategies for capitalizing on new business opportunities.

Who should attend?

Eddy Abou ChakraManaging Partner

Vanguards Consulting

IYCON is a transformational technology solutions company whose mission is to serve businesses and governments, by delivering high quality strategic execution services, through world class technology tools, expertise, best practice methodologies and continued quality support. IYCON’s mission, "Sustaining Your Adaptive Advantage™” is geared to help companies discover and maintain their competitive advantage, as well as empowering them with the ability to master change. IYCON is a leader in improvement & delivery of performance management execution, as well as a preferred performance execution partner for government & private corporations. We understand how to provide solutions which work for our customers. We deliver more than products, and we add value to these products through our best practice implementation methodology, and empower the customer team to take full ownership of the product, and the initiative being driven by the product. IYCON is the Strategic Value Added Partner for QPR Software across EMEA, the Asian Subcontinent, North America & Oceania. QPR Software is specialized in operational development of private and public sector organizations whose mission is to help our customers to become agile and ef�cient in their operations. QPR offers software solutions and services in areas of enterprise architecture development, process modeling and analysis as well as performance management.

ASSOCIATE SPONSOR VANGUARDS is a specialized management consulting �rm offering deep functional knowledge spanning strategy formulation and execution, business process management and information technology services. We assist our clients in charting a roadmap for the future and aligning their operations and resources to achieve their vision. VANGUARDS leads clients through restructuring and turn-around situations to achieve breakthrough results. Word of mouth referrals and numerous repeat clients are a testament of our dedication and success.

Corporater is a specialised vendor for Balanced Scorecard and Performance Management software solutions that are �exible, ready-to-run, and that can be easily managed and con�gured by business users. Founded in the year 2000, Corporater has over 1000 customers from all key domains with an international presence in over 29 countries through its of�ces and strategic partnerships. Corporater recently established its operations in Dubai to support and grow key partnerships in UAE. Corporater EPM Suite is a Palladium Kaplan-Norton Balanced Scorecard Certi�ed Software.Business in Control: Corporater is changing the way people view corporate performance management software solutions. Our slogan is Business in Control - we deliver solutions that are fully managed and con�gured by corporate users. We believe that the focus should be on how you run your organisation - not on the technology. Strategy-driven Performance Management: By placing strategy at the centre of corporate performance management, Corporater enables a holistic approach to strategic execution by harmonizing performance disciplines, such as operations, budgeting, risk management, quality, etc.

The KPI Institute is the global authority on Key Performance Indicators (KPIs) research and education, providing through its publications and training courses insights on how to measure and learn with KPIs. It developed the �rst KPI Management Framework and coordinates several research programs dedicated to performance management, strategy, Balanced Scorecard and Key Performance Indicators. It operates smartkpis.com, the result of the research program dedicated to documenting and cataloguing how KPIs are used in practice, an online portal containing the largest collection of well documented KPI examples, supported by a community of tens of thousands of members.

The shift key in your keyboard enables regular characters to be capitalized or transformed into something completely new. Similarly, ShiftIN Partners is a management consulting �rm focused on helping clients develop and execute strategy programs that enable them to achieve the necessary Shift, working from withIN. With an accumulated experience in consulting of +20 years among our Senior Team, our consultants are regularly appointed by the Leadership Teams of Ministries, Councils, Government Departments and Private Holdings in the Middle East, to provide advice on how to overcome challenges related to Strategy, Performance Management and Change. ShiftIN's professionals are bound by a shared set of values and a culture of fellowship, entrepreneurship, trust, and respect—and an unwavering willingness to go above and beyond to ensure our clients’ success. ShiftIN Partners is headquartered in Abu Dhabi, with of�ces in Dubai, Riyadh, Doha and Kuwait.

Palladium Group is the global leader in helping organisations execute their strategies by making better decisions. Our expertise in strategy, risk, corporate performance management and business intelligence helps clients achieve an execution premium. Our services include consulting, conferences, communities, training and technology. Palladium's Balanced Scorecard Hall of Fame for Executing Strategy™ recognises more than 120 organisations worldwide that have achieved outstanding execution premiums.

SUPPORTING SPONSOR ADDIMA Consulting is a specialized consulting �rm based in Dubai, London, Beirut and Riyadh. ADDIMA is well positioned to provide a proven turnkey Balanced Scorecard (BSC) development & implementation because of : · Our experienced & certi�ed BSC practitioners and strategy experts· Our solid expertise in various industries in the Middle East, our deep understanding of the local culture, and the command of the Arabic business

language in addition to the English and French· Our exclusive partnership in the Middle East with Paul Niven, a noted speaker and writer on the subject of the Balanced Scorecard, and hands-on

practitioner

13 April

Workshops

14 April

Strategy Selection

15 April

17 April

Workshops

Prof. RichardRumelt

Bernard Marr

Dr. RobertKaplan

16 April

Balanced Scorecard

Day 02 - 15 April

Day 03 - 16 April

Project Management

Balanced Scorecard

Business Excellence

Workshops

Day 01 - 14 April

• strategy

public sectors

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

ASSOCIATE SPONSOR

Bassan A. Samman

CEO and FounderCMCS

Palladium EMEA

ShiftIN Partners

Roberto Wyszkowski

Who should attend?

practitioner

13 April

Workshops

14 April

Strategy Selection

15 April

17 April

Workshops

Prof. RichardRumelt

Bernard Marr

Dr. RobertKaplan

16 April

Balanced Scorecard

Day 02 - 15 April

Day 03 - 16 April

Project Management

Balanced Scorecard

Business Excellence

Workshops

Day 01 - 14 April

• strategy

public sectors

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

ASSOCIATE SPONSOR

Bassan A. Samman

CEO and FounderCMCS

Palladium EMEA

ShiftIN Partners

Roberto Wyszkowski

Who should attend?

practitioner

13 April

Workshops

14 April

Strategy Selection

15 April

17 April

Workshops

Prof. RichardRumelt

Bernard Marr

Dr. RobertKaplan

16 April

Balanced Scorecard

Day 02 - 15 April

Day 03 - 16 April

Project Management

Balanced Scorecard

Business Excellence

Workshops

Day 01 - 14 April

• strategy

public sectors

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

ASSOCIATE SPONSOR

Bassan A. Samman

CEO and FounderCMCS

Palladium EMEA

ShiftIN Partners

Roberto Wyszkowski

Who should attend?

practitioner

13 April

Workshops

14 April

Strategy Selection

15 April

17 April

Workshops

Prof. RichardRumelt

Bernard Marr

Dr. RobertKaplan

16 April

Balanced Scorecard

Day 02 - 15 April

Day 03 - 16 April

Project Management

Balanced Scorecard

Business Excellence

Workshops

Day 01 - 14 April

• strategy

public sectors

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

ASSOCIATE SPONSOR

Bassan A. Samman

CEO and FounderCMCS

Palladium EMEA

ShiftIN Partners

Roberto Wyszkowski

Who should attend?

practitioner

13 April

Workshops

14 April

Strategy Selection

15 April

17 April

Workshops

Prof. RichardRumelt

Bernard Marr

Dr. RobertKaplan

16 April

Balanced Scorecard

Day 02 - 15 April

Day 03 - 16 April

Project Management

Balanced Scorecard

Business Excellence

Workshops

Day 01 - 14 April

• strategy

public sectors

Goal (BHAG)”

“Management”?

TECHNOLOGY PARTNER

STRATEGIC SPONSOR

01 - 14 A

IL - STR

02 - 15 A

IL - OR

03 - 16 A

IL - BA

ASSOCIATE SPONSOR

Bassan A. Samman

CEO and FounderCMCS

Palladium EMEA

ShiftIN Partners

Roberto Wyszkowski

Who should attend?

practitioner

Prof. Richard Rumelt International Leader in Strategy Selection

Bernard MarrGlobal Authority on Organisational

Performance

Dr. Robert Kaplan Professor of Harvard Business School and Co-Founder of the Balanced Scorecard

3 international gurus in strategy development, execution and organisational performance

20+ regional CEOs, CSOs and Heads of Strategy sharing real-life experiences of strategic innovation, diversi�cation and success

30+ hours of exemplary Balanced Scorecard and strategy implementation

100s of inspirational executable ideas to take back to your team

Unparalleled insight into developing and executing competitive corporate and Government strategies in emerging markets

01 - S

TITIVE

02 - S

03 - S

13 – 17 APRIL 2014The Address Hotel Dubai Marina, Dubai, UAE

13 – 17 APRIL 2014The Address Hotel Dubai Marina

Dubai, UAE

Formulating And Executing World-Class StrategiesFor Sustained Competitive Growth

Tel: +971 4 335 2437 Fax: +971 4 335 2438 Email: [email protected] Web: www.strategyleadersforum.com

First Name: Surname:

Job Title:

Company:

Address:

Postal Code: Country: City:

Tel: Mobile: Fax:

Email:

[email protected] IIR Holdings Ltd.P.O Box 9428, Dubai, UAE

+971 4 335 2437 +971 4 335 2438

REGISTER

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DELEGATE DETAILS

PAYMENTS

A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.

AVOID VISA DELAYS – BOOK NOW

Delegates requiring visas should contact the hotel they wish to stay at directly, as soon as possible. Visas for non-GCC nationals may take several weeks to process.

CANCELLATION

If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time.

All registrations are subject to acceptance by IIR which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and IIR reserves the right to alter the venue and/or speakers or topics.

ACCOMMODATION DETAILS – EARLY RESERVATION ESSENTIAL

Tel: +971 4 407 2693 Fax: +971 4 407 2517Email: [email protected]

EVENT VENUE:

The Address HotelDubai Marina, Dubai, UAETel: +971 4 436 7777

Dubai is particularly busy during this week – please book your accommodation straight away to avoid disappointment. You can contact the IIR Hospitality Desk for assistance on:

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PLEASE þ THE SESSION/S YOU WISH TO ATTEND:

13 April 14 -16 April 17 April

Strategy Leaders Forum

Workshop A

Workshop B

Workshop C

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Workshop F

GROUP DISCOUNTSAVAILABLE

CALL: +971 4 335 2483E-Mail: [email protected]

Conference fees include electronic documentation, luncheon and refreshments. Delegates who attend all sessions will receive an electronic Certificate of Attendance.

All registrations are subject to our terms and conditions which are available at www.iirme.com/terms. Please read them as they include important information. By submitting your registration you agree to bebound by the terms and conditions in full.

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Strategy Leaders featuring Balanced Scorecard

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