Strategy implementation

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STRATEGY IMPLEMENTATION VALLE, Maria Lourdes OMANDAM, Jennifer MANGMANG, Albert LABUANAN, Abner DAIGAN, Ana Maria

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Transcript of Strategy implementation

Page 1: Strategy implementation

STRATEGY IMPLEMENTATI

ON

VALLE, Maria LourdesOMANDAM, JenniferMANGMANG, AlbertLABUANAN, AbnerDAIGAN, Ana Maria

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Strategy

O Greek word strategosO “art of the general”

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Levels of Strategy

O Corporate strategyO Business strategyO Functional strategy

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Corporate Strategy

O what industry it will be and not be inO how it will allocate specific resources

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O ScopeO Access to CompetitionO Management of

RelationshipsO Management Practices

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Business Strategy

O how the organization competes in the industry it chooses to be in

O sustains a competitive advantage

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Functional Strategy

O different functions of the organization that support the business strategy

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Functional Strategies in Marketing

O Customer analysisO The selling of products and

servicesO Product or service planningO Marketing is that of pricingO Distribution

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Functions in Finance

O Investment decisionO Financing decisionO Dividend decision

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Function in Production

O ProcessO Capacit

yO Quality

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Implementing Strategies and E-commerce

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E-commerce

O enable companies to attract more customers via the worldwide web

O internet eased up entry barriers for new customers

O ease for customers to compare prices

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Strategies

O Product bunchO Introduction of niche productsO Customer-centeredO Expansion into related product

lines

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O Price lining- offering the same products at price points depending on consumer needs

O Smart pricing- charging various prices from one market to another depending on the conditions of the market