Strategy Getting macadamias on the innovation agenda · 2018. 5. 22. · balance to both sweet &...
Transcript of Strategy Getting macadamias on the innovation agenda · 2018. 5. 22. · balance to both sweet &...
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Strategy
Strawberry macadamia milk veganice-cream
Getting macadamias on the innovation agendaPrepared by: Lynne Ziehlke
Market Development Manager21 May 2018
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Wave of new macadamia investment
Established• Australia
• South Africa• Kenya• Hawaii
• Guatemala• Brazil
• Malawi• Columbia• Costa Rica
• Mexico• Paraguay
• New Zealand
Emerging• Zimbabwe
• Mozambique• Swaziland• Rwanda• Zambia• Vietnam
• Thailand• Nepal
• Myanmar• Chile
• Bolivia• Dominican Rep.
• China
Production will increase significantly
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Macadamias are currentlyunderutilized by the
food manufacturing segment
Snack; 70%
Ingredient; 25%
+70% global kernel production consumed in 5 countries
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Macadamias are uniquely placed to meet today’s consumer needs
Better for youMore
desirable Unique Pure Authentic Taste balance
Health benefitsassociated with
nuts
Luxuryassociations
Mouthfeel,taste, texture
Clean, healthy,pollution-free
Minimalprocessing
Bring flavourbalance to both sweet
& savoury products
• The ability of macadamias to automatically make other food products more premium in the eyes of consumers hasemerged from multiple research studies
• Adding macadamias elevates the eating experience and makes the product luxurious, unique, healthy, balancedand desirable
HIGHLY DESIRED IN ASIA HIGHLY DESIRED IN ASIA
INNOVATION INSIGHTS
• Help a product compete in the premium space• Create a heightened sensorial experience• Reduce guilt consumers may feel when selecting ‘less
healthy’ products
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Driving innovation and new product development
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• October – December 2017
• Targeted to university food technology students
• Entries judged on underpinning consumer insight, creativity and fit forcommercialisation
• Focussed on ingredient grades
Entry categories:
1. Bakery
2. Snacks and Snack Mixes
3. Ice-cream
Seeking western & Asian flavour profiles
World first
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No se puede mostrar la imagen en este momento.
New flavourmatches
Fit with foodtrends
New productformats
Aligned withconsumer
insights
Macadamias asthe hero
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Finals event generated publicity across Asia and Australia,it created new advocates for macadamias
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New concepts will be introduced to the food sectorin the coming months
to stimulate new product development_____________
Challenge #2 coming soon
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AUSTRALIAN MACADAMIA MARKETING IS MADEPOSSIBLE WITH THE SUPPORT OF A DEDICATED
MARKETING COMMITTEE
Green & Gold Macadamias - Brian Loader
Macadamias Australia - Trevor Steinhardt
Macadamias Direct - Jon Perrin
Macadamia Marketing International – Larry McHugh
MWT Foods / MWT Agri - Michael Waring
Pacific Farms - Richard Ray
Stahmann Farms - Richard Sampson-Genest
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