Strategy formulation
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Strategy means the long range overall approach for dealing with organisation’s competitive environment with a view to winning over competitors in the business Strategies are designed to improve the organisation’s relations to its environment. Strategy sets the direction. Provides framework for other 06/06/22 1 Charu Nagpal
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Transcript of Strategy formulation
Strategy means the long range overall approach for dealing with organisation’s competitive environment with a view to winning over competitors in the business
Strategies are designed to improve the organisation’s relations to its environment. Strategy sets the direction. Provides framework for other operational plans.04/08/23 1Charu Nagpal
1.Corporate level2.Business level3.Functional level
04/08/23 2Charu Nagpal
1.Stability Strategy2.Growth strategy3.Retreat strategy4.Combination strategy5.Grand/master strategy
04/08/23 3Charu Nagpal
1.Determining mission2.Identifying current objective3.Environmental analysis4.Organizational analysis5.Developing strategic alternatives6.Evaluation of strategic alternatives7.Choosing the best one8.Implementation9.Follow up
04/08/23 4Charu Nagpal
Ques 1: - what are the various techniques of decision making?Ques 2: - what are the various steps in rational decision making?
04/08/23 5Charu Nagpal
