Strategy for New Product Launch

7/30/2019 Strategy for New Product Launch

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Presented By:

Prachi Pandey (2k12bfs31)

Sunanda Sharma (2k12bfs29)

Jitesh Pillai (2k12bfs28)

Rohit Sharma (2k12mkt08)

Animesh Sahay (2k12mkt03)

Amit Singh Rautela (2k12mkt02)


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PRESENTATION AGENDA

Introduction

About Company

Product Description

Pricing Strategy

Marketing Strategy

Sales Forecasting

Market Structure

Our Competitors

Recent & Future developments


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Company Name: SPAARJ Pvt Ltd.

Founder or Board of Director:

Ms. Sunanda Sharma

Ms. Prachi Pandey

Mr. Animesh SahayMr. Amit Singh Rautela

Mr. Rohit Sharma

Mr. Jitesh Pillai

Companys Production deals with:

Technologies and Artificial Intelligence.

Selected New Product: Robot

Product Name: Chitti

Introduction


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SPAARJ founding, our corporate spirit has been "To enrich society through making

things." Based on this spirit, SPAARJ has been developing human-assisting partner

robot.

Vision

Mission

Goal

Harmony with people is the main theme behind Partner Robot.

About Company


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Robotics is the science and technology of robots, their design,

manufacture, and application. Robotics requires a working knowledge of

electronics, mechanics and software, and is usually accompanied by a large

working knowledge of many subjects.

The structure of a robot is usually mostly mechanical and can be called akinematic chain (its functionality being similar to the skeleton of the

human body). The chain is formed of links (its bones), actuators (its

muscles) and joints which can allow one or more degrees of freedom.

Most contemporary robots use open serial chains in which each link

connects the one before to the one after it. These robots are called serialrobots and often resemble the human arm.

About Us:


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Product Description

General Description of Robots

A humanoid robot is a robot with its body shape built to resemble that of the human body. A

humanoid design might be for functional purposes, such as interacting with human tools and

environments, for experimental purposes, such as the study of bipedal locomotion, or for

other purposes. Some robots are programmed to faithfully carry out specific actions over and over again

(repetitive actions) without variation and with a high degree of accuracy. These actions are

determined by programmed routines that specify the direction, acceleration, velocity,

deceleration, and distance of a series of coordinated motions.

Other robots are much more flexible as to the orientation of the object on which they are

operating or even the task that has to be performed on the object itself, which the robot mayeven need to identify.


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Our ProductChitti Robot


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NEW CHITTI

The technologies required to realize these capabilities weredeveloped;

1) high-level postural balancing capability which enables the robot tomaintain its posture by putting out its leg in an instant

2) external recognition capability which enables the robot to integrate

information, such as movements of people around it, from multiplesensors and estimate the changes that are taking place

3) the capability to generate autonomous behavior which enables therobot to make predictions from gathered information andautonomously determine the next behavior without beingcontrolled by an operator.

With these capabilities, the all-new CHITTI takes another step closer topractical use in an environment where it coexists with people.


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Cont

Key Specifications.Battery

Running Speed

Operating Degrees of Freedom

Advancements of Intelligence Capabilities

Advancements of Physical Capabilities

Improved Task Performing Capabilities.


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Pricing Strategy

Sources Of FundsCapital

Long Term Loan

Allocation Of FundsR & DManufacturing & Assembling Process Business

Imports

Product PricePrice

Strategy


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Marketing Strategy

Targeted Customer

Our targeted customers are mainly Govt. and otherMilitary or Defense Institutions.

Market Segment

We deal in a Niche market segment. It deals with theArmy, Military, Navy or Defense Sector.

Promotional Strategy

Since our product is dealing with security and defense,

the promotion should not be done in masses. So, weuse Press Release to promote our product and itwould be very specific to our targeted customers.


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20 years Time Framed Strategy

In our initial 5 years

(0-5) years time period, we apply Prescriptive Strategy

In next 5 years

(6-10) years time period

Then, in next other 5 years

(11-15) years time period, we apply EmergentStrategy

Then, in next final 5 years(16-20) years time period,


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Sales Forecasting

The opening up of huge consumer markets .

Energy-efficiency and light weight construction materials .

increase productivity and to improve quality of work for

employees.

Improved and easier integration of industrial robots .

Certain risks are involved with regard to this rather optimistic

forecast.


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Market structure

Year supply

1998 69,000

1999 79,000

2000 99,000

2001 78,000

2002 69,000

2003 81,000

2004 97,000

2005 120,000

2006 112,000

2007 114,000

2008 113,000

2009 60,000

2010 118,000

2011 166,000

According to the International Federation of Robotics (IFR) study World Robotics 2012, there

were at least 1,153,000 operational industrial robots by the end of 2011. This number is

estimated to reach 1,575,000 by the end of 2015.

Estimated worldwide annual supply of industrial robots (in units):


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Our Competitors

ASSOCIATION ESPANOLA DE ROBOTICA

Spain

British Automation & Robotics Association (BARA)

United Kingdom

Danish Industrial Robot Assoc. DIRA

Denmark

EUnited Robotics

Belgium

Federation of Norvegian Industries

Norway

Fraunhofer IPA

Germany


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Recent and future developments

Main article: Future of robotics As of 2005, the robotic arm business is approaching a mature state, where they

can provide enough speed, accuracy and ease of use for most of the applications.

Vision guidance (aka machine vision) is bringing a lot of flexibility to robotic cells.

However, the end effect or attached to a robot is often a simple pneumatic, 2-position chuck. This does not allow the robotic cell to easily handle different parts,

in different orientations.

Hand-in-hand with increasing off-line programmed applications, robot calibration

is becoming more and more important in order to guarantee a good positioning

accuracy.

Other developments include downsizing industrial arms for light industrial use

such as production of small products, sealing and dispensing, quality control,

handling samples in the laboratory.


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Strategy for New Product Launch

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