STRATEGY • DESIGN • MARKETING

HELLO!Thank you for your interest in our agency. This Capabilities Deck will serve as a direct view of who we are, what we do, and how we can serve you.

Take a look and see what we have to offer. If you decide that we may be a good fit for your next project, I’d like to chat with you. Below is the link to our calendar. Feel free to schedule a date and time that works best for you.

I look I look forward to chatting with you!

Monisha EdwardsFounder + Brand StrategistTruth Branding, LLCmonisha@truthbrandingagency.com

truth branding, llc • info@truthbrandingagency.com • 559.365.6882 • truthbrandingagency.com

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MONISHA EDWARDSFOUNDER + BRAND STRATEGIST + CEO

Monisha’s unique ability to curate fresh innovations and ideas for her clients’ brands come from the vibrant conversations and intimate client engagement she employs during collaborative discovery and strategy sessions.

MonishaMonisha currently sits on the board of several nonprofit organizations including Bras for A Cause Fresno, National Black Law Students Association Fresno Chapter, SPIRIT, and is the founder of BrandBrite, a 501(c)3 nonprofit that teaches economically disadvantaged youth and business owners about socioeconomics and using branding, marketing, and technology as platforms to uplift their businesses and businesses and communities.

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FEATURED IN |

NO ONE LIKES A COPYCAT

BRAND YOUR TRUTH

Truth Branding is a branding and digital marketing agency based in California. We develop and activate brands through strategic storytelling, design, and positioning.

We work with entrepreneurial leaders and companies who are willing to do the hands-on work to build an iconic brand. We serve a diverse group of clients from all over the world that includes leaders from established global companies, to innovative entrepreneurs launching upcoming brands.

WE HAVE A MOTIVEOurOur motive is to find your brand’s purpose and craft an effective solution to create the ultimate customer-to-brand experience.

truth branding, llc • info@truthbrandingagency.com • 559.365.6882 • truthbrandingagency.com

truth branding, llc • info@truthbrandingagency.com • 559.365.6882 • truthbrandingagency.com

OUR PROCESS IS SIMPLE, YET STRATEGIC.

Throughout the process, we’ll be your partners from the beginning until the end and watch you as you grow and evolve. With our 4 step process, we try to keep your project flow stress-free.

DISCOVERY + STRATEGY

MESSAGE + POSITIONING

BRAND IDENTITY

ACTIVATION + MARKETING

PHASE 1 PHASE 2 PHASE 3 PHASE 4

CORECAPABILITIESOur team allows us to see opportunities from different

perspectives to deliver unique solutions. We are a blend of

strategists, thinkers, and creators. As creatives, we look at

the world differently, yet optimistically. Whether you’re

launching a new product, attracting new customers, or

you want to rebrand your company, we’re your team.

STRATEGYCreatiCreative design requires a strategy. Think of us as

your remote brand and marketing strategy team. We

will identify your uniqueness and what makes your

business special, target the right people, craft your

brand strategy, develop your brand identity system,

market to your people, and convert them into loyal

customers. Simple as that.

StStrategy services include:

• Discovery Sessions

• Brand Strategy and Consulting

• Brand Audits

• Brand Activations

• Branding Workshops

• Messaging and Positioning

• Market Research

• Market Analysis

BRANDINGUnique experiences are a reflection of your brand,

and experiences give the opportunity to leave a

lasting and impactful impression on those who

experience your brand.

NoNo project is too big or too small. From rebranding

an established lifestyle brand to crafting the look

and feel of large-scale events, we enthusiastically

embrace the role as an elite brand commissioner.

Branding services include:

• Logo Design + Identity Systems

• Marketing and Brand Collateral

• Responsive Website Design

• Photography + Videography

• Brand Voice

• Environmental Design

• Event Branding

MARKETINGMarketing helps form your brand’s DNA. Through this,

we are able to create strategies and content for

digital marketing campaigns and promotions that

attract brand ambassadors who become loyal

customers and clients.

MarMarketing services include:

• Outbound + Inbound Marketing Strategy

• Digital Ad Strategy

• Event Marketing

• Social Media Strategy and Management

• Campaign Development

• Videography + Photography

• Content Development + Blogging

• Social Media Advertising

• Email Automation

• Funnel Development

• Search Engine Optimization (SEO)

• Digital Analytics + Measurement Reporting

OUR DESIGNS AREN’T JUST PRETTY

We design with a strategy - to solve problems. The following are some brief case studies from some of the amazing brands that we’ve had the privilege to work with.

A FEW OTHERS WE’VE WORKED WITH...

CASE STUDY

The origins of Fresno Area Express can be traced by to January 1889 when it was just a horse-driven line. OpeOperating as a department within the City of Fresno, Fresno Municipal Lines became Fresno Transit in 1969. 20 years later, in 1989 Fresno Area Express or FAX became the agency that it is today. Today, FAX has sixteen routes and Handy Ride, FAX’s paratransit operations servicing the City of Fresno with a fleet of over 100 buses driven by a team of over 230 drivers.

FresnoFresno Area Express (FAX) comissioned Truth Branding to design their marketing collateral for their new late night service, FAX 15. We designed colorful, yet modern brochures and information sheets targeted towards riders, as well as employers. The color palette was inspired by the new City of Fresno branding.

Se Services Provided:

• Branded Marketing Collateral

• Online Brand Collateral

• Collateral Outreach

• Night Service Logo Mark

CASE STUDY

Dunn & Son Electronic Recycler is operated by Ricky B. Dunn Jr. Methods used by Dunn and Son Electronic Recycler and its downstream recyclers assure that all equipment, devices or products are destroyed properly, completely and in an environmentally safe manner.

DunnDunn & Son Electronic Recycling comissioned Truth Branding to redesign their website to have a fresh, modern look, as well as to accommodate their pick up and drop off appointments.

Services Provided:• Brand Identity Refresh

• Brand Positioning Online

• Responsive Website

• Social Media Strategy

CASE STUDY

Access Plus Capital, formally Fresno CDFI, is a mission-driven small business loan fund. Their mission is to grow businesses and jobs in underserved communities. Since their inception in 2009, they have helped hundreds of entrepreneurs realize their dreams.

AAccess Plus Capital comissioned Truth Branding to kickoff their rebranding initiative. APC wanted to resonate more with lenders, partners, and borrowing clients to ensure the success of the new businesses that were launching.

Services Provided:

• Branded Marketing Collateral

• Brand Positioning

• Website Refresh

• Social Media Management

• Creative Retainer

• Annual Report Redesign

• Prin• Printed Collateral

CASE STUDY

Cookies N Things is a modern boutique bakery located in Downtown Fresno that consist of The Cookie Jar, The Bread Box and The Pantry. The cookies, pastries and pies are all made from fresh and organic ingredients.

CCookies N Things comissioned Truth Branding to help them create a modern and simplistic bakery brand. Services Provided:

• Brand Strategy

• Brand Identity

• Brand Positioning

• Package Design

• Responsive Website

CASE STUDY

TRUEALCHEMYALL N ATU R A L SKIN CA R E

TRUEALCHEMY

TrueAlchemy is an all natural, 100% vegan skincare line for everyday beauty regimens. Their goal is to provide a luxurious and clean skincare experience using nature’s most essential ingredients.

TrueAlchemy comissioned Truth Branding to help them develop and align their brand with their target demographic.

Services Provided:

• Brand Strategy

• Brand Identity

• Voice + Messaging

• Brand Positioning

• Package Design

• Responsive Website

• Digital St• Digital Strategy

• Brand Activation Event

THE PROOF IS IN THE PORTFOLIO

See more of our work and case studies on our site.

TAKE A LOOK

LET’S COLLABORATE!

We hope that you are more acquainted with us and what we do. If

you feel like we’re a good fit to work with for your next project, we’d

like to personally invite you to schedule a meeting with us so that

we can learn more about your branding and marketing goals for

your business.

Below is the direct link to our calendar. Feel free to choose the

most convenient day and time, and we’ll be in touch!

SCHEDULE A CALL