Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market...

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Strategies to Increase Customers at the Market www.maplegrovefarmersmarket.com 763.494.5955

Transcript of Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market...

Page 1: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Strategies to Increase Customers at the Market

wwwmaplegrovefarmersmarketcom7634945955

Promoting Relationships

Create Loyalty

Ownership

Pride

Pleasure

Familiarity

Frequent Shopper Rewards

bull Index card check-in

bull Sign up free check in each week

bull $2 token reward after four visits

bull Promotion ongoing

Frequent Shopper Rewards

5000+ check-ins in 2018

1080-$2 tokens awarded

Reward cost $2160

Program funded through sponsorship

Frequent Shopper Rewards

ldquoThey know my name hererdquo

After each market new frequent shoppers are added to our email list to receive market updates

Great opportunity to ask questions share information encourage token purchase

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 2: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Promoting Relationships

Create Loyalty

Ownership

Pride

Pleasure

Familiarity

Frequent Shopper Rewards

bull Index card check-in

bull Sign up free check in each week

bull $2 token reward after four visits

bull Promotion ongoing

Frequent Shopper Rewards

5000+ check-ins in 2018

1080-$2 tokens awarded

Reward cost $2160

Program funded through sponsorship

Frequent Shopper Rewards

ldquoThey know my name hererdquo

After each market new frequent shoppers are added to our email list to receive market updates

Great opportunity to ask questions share information encourage token purchase

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 3: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Frequent Shopper Rewards

bull Index card check-in

bull Sign up free check in each week

bull $2 token reward after four visits

bull Promotion ongoing

Frequent Shopper Rewards

5000+ check-ins in 2018

1080-$2 tokens awarded

Reward cost $2160

Program funded through sponsorship

Frequent Shopper Rewards

ldquoThey know my name hererdquo

After each market new frequent shoppers are added to our email list to receive market updates

Great opportunity to ask questions share information encourage token purchase

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 4: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Frequent Shopper Rewards

5000+ check-ins in 2018

1080-$2 tokens awarded

Reward cost $2160

Program funded through sponsorship

Frequent Shopper Rewards

ldquoThey know my name hererdquo

After each market new frequent shoppers are added to our email list to receive market updates

Great opportunity to ask questions share information encourage token purchase

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 5: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Frequent Shopper Rewards

ldquoThey know my name hererdquo

After each market new frequent shoppers are added to our email list to receive market updates

Great opportunity to ask questions share information encourage token purchase

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 6: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Power of Produce

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 7: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Storytelling spotlight on vendors

Web Site

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 8: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Storytelling spotlight on vendors

bull Emphasizes our comparative advantage truly LOCAL people food businesses

bull Motivates market staff to get to know our vendors

bull Endless supply of content and information to share

bull Appeals to new shoppers

bull Keeps loyal customers coming back

bull Pleasingrewarding for vendors

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 9: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Storytelling spotlight on vendors

Heres a fun fact about Scott Graham owner of I Got Cheese His great-great grandfather was the first treasurer of the Minnesota Territory and the very first state-issued check bears his name Heres a not-so-fun fact about Scott this Thursday is your last chance to catch him at the Maple Grove Indoor Farmers Market Stop by to sample and purchase from an amazing array of artisan cheeses Well be open 3-6pm Thursday December 20 at Maple Grove Community Center

Social Media

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm

Page 10: Strategies to Increase Customers at the Market MFMA...Strategies to Increase Customers at the Market 763.494.5955 Promoting Relationships Create Loyalty Ownership Pride Pleasure Familiarity

Thank you Good luck

Maple Grove Farmers Market

wwwmaplegrovefarmersmarketcom

farmersmarketmaplegrovemngov

7634945955

FB maplegrovefarmersmarketInstagram maplegrovefarmersmarket

Twitter maplegrovefm