Strategies to blog journal articles
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Strategies to blog journal articles
Eric LICHTFOUSE – Inra, France"Marjolaine HAMELIN – Inra, France "Aakash GOYAL – Bayer, Canada
EASE/ISMTE Meeting "Blankenberge "Sept. 24, 2013"
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THIS TALK"
ISSUES"TARGET"FORMAT"INSTRUCTIONS"WHO WRITE?"CONTENT"CONCLUSION"
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Thanks to Alan Cann!
Social Tools and Academic Publishing!
Blog of Annals of Botany!EASE Meeting, Tallinn 2012"
Write once, publish everywhere "
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Why blogging journals? "Reading changes"Smartphones, iPad, Kindle…"
Science-society gap"
Scientific audience changes"Moving interdisciplinary – google effect"
Most journals publish few articles"Visibility, impact"
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TARGET"
Masters, PhDs"Out-of-the-field scientists"Scientific and public media"Public, farmers"
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HOMEPAGE"
www1.montpellier.inra.fr/agronomy-blog"
Short paragraph"
Technical set up not easy"
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HOW TO POPULARISE?"Scientific article"
?!
Blog post"
www1.montpellier.inra.fr/agronomy-blog"
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FORMAT"Short title" Short paragraph"
Nice colour photo" Article link"
Communicative pictures are rare!"
www1.montpellier.inra.fr/agronomy-blog"
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ADAPT INSTRUCTIONS"ʻ…at least one color photo should be inserted in the Introduction section. !This photo should show the main topic of the article to a wide audience.ʼ"
But authors rarely read instructions…"
www1.montpellier.inra.fr/agronomy-blog"
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WHO WRITES?"
AUTHORS!SOCIAL MEDIA EDITOR!
Editing"
EDITORIAL ASSISTANT!CHIEF EDITOR!
PUBLICATION!
Draft"
www1.montpellier.inra.fr/agronomy-blog"
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CONTENT"
Food security and pesticides!
Population growth will increase by 70 % the demand for food production in 2050.!
We need to grow food on less land, with less water, using less energy, fertiliser and pesticide. !
Popp et al. review advanced methods to reduce losses using chemical and biological methods.!
ISSUE!
PROPOSAL!
SOLUTION!
TRAFFIC LIGHTS TECHNIQUE"
www1.montpellier.inra.fr/agronomy-blog"
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CONTENT"
Farming systems to feed the changing world!
Agricultural production is unstable due to climate, markets and public policy. !
Farmers must therefore develop new farming systems adapted to changing conditions. !
Martin et al. review 41 new ideas for farming systems adapted to changing conditions.!
ISSUE!
PROPOSAL!
SOLUTION!
Writing was difficult"Needs time"Not a Facebook post! "
www1.montpellier.inra.fr/agronomy-blog"
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CONCLUSION"Blog started january 2013"10 posts so far - ASD 60 articles/year"Few blogable articles because few good pictures"Review articles easier to blog than original articles"Writing/editing content not so easy, needs time"Tweeter/facebook impact: few so far: also needs time, ‘friends’"Positive feedback from Associate Editors…"Superb. I have already circulated this link to our students!
www1.montpellier.inra.fr/agronomy-blog"
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Thank you!"
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