SHORT COURSE ON

STRATEGIES IN ENHANCING

TOURISM WORKFORCE IN

COMMUNITY-BASED TOURISM

WITHIN OIC MEMBER

COUNTRIES

2015-MYSTOURI-130

PROJECT

TITLE

Short Course on Strategies in Enhancing Tourism

Workforce in Community-Based Tourism within OIC

Member Countries

Tourism

17 to 30 August 2016

Islamic Tourism Centre

(Ministry of Tourism & Culture, Malaysia)

PROJECT BACKGROUND

IMPLEMENTING

AGENCY

COOPERATION

AREA

DATE

To discuss and share the current trends and approaches in human capital

development in tourism industry

To introduce, discuss and study the respective concepts in community-based

tourism (CBT) from the perspective of sustainable tourism development

To analyse the impact of tourism workforce development and CBT

programmes on the economy, environment and community of the country

To formulate the policies and regulations in the development of human

capital in CBT programme and also implement the programme

To coordinate and facilitate cooperation between the government,

community and private sector to enhance skills and capabilities of workforce

in the tourism industry of OIC member countries.

PROJECT OBJECTIVES

RELEVANCE TO COMCEC STRATEGY

• Enhanced understanding of building community capacity for tourism

• Enhanced recognıtıon and understandıng of tourısm as ınstrument for developing the

economy, environment, socio-cultural and skills

• Raısed standard of lıvıng and reduced poverty ın local communıtıes

• Promoted cultural and envıronmental preservatıon

• Promoted respect for the socıal cultural authentıcıty of host-communıtıes and enhanced to

ınter-cultural understandıng and tolerance

• Formulation of strategies and techniques to effectively develop and enhance human capital

through cooperation and partnership between government, community and private sector.

Thıs project ıs aligned to the COMCEC Strategy ın Sectıon 4, Enhancing the Capacity of

Tourism Workforce, wıth a focus on Community-Based Tourism (CBT) to empower the local

communıtıes and ıncreasıng theır share ın the benefıts of tourısm through:

NO. OF PARTICIPANTS

PROJECT PARTICIPATION

12GAMBIA

BRUNEI DARUSSALAM

INDONESIA

MALDIVES

PAKISTAN

SENEGAL

PALESTINE

PROJECT ACTIVITIES

Country Paper Presentation

Human Capital Development

Understanding the Current Trends and Approaches – Globally and Regionally

Tourism Workforce Capacity Building Through Cooperation (Public-Private

Partnership)

Tourism Workforce in Community-Based Tourism

Understanding the Concept of CBT

The Growing Importance of CBT in National Economies: A Global Perspective

Effective Strategies and Techniques for Enhancing Community Understanding on

the Importance of Skilled Tourism Workforce

The Socio-Economic Impact of Skilled Human Capital in CBT

PROJECT ACTIVITIES

The Role of Government and Stakeholders in Building Community Capacity for

Tourism Development

The Concept and Development of Tourism Workforce in OIC countries

Study visits

Action Plan & Course Evaluation

PROJECT OUTCOMES

Participants shall be able to formulate strategies and techniques to

effectively develop and enhance human capital in their respective country,

through cooperation and partnership between government, community, and

private sector to improve the welfare of the community.

Participants shall be able to understand not only the concept of CBT project

but also to identify the potential and impact of CBT towards the economy,

environment, socio-cultural and building of skills.

Participants are expected to be able to effectively recognise psychological

determinants of demand for skilled workforce in tourism, develop plans, and

execute appropriate strategies.

SNEAKPEAKS

SNEAKPEAKS

SNEAKPEAKS

VIDEO PRESENTATION

The 6th Global Summit on Urban TourismKuala Lumpur, Malaysia | 4 – 6 December 2017

Malaysia Truly Asia TVC 2015 Global.mp4