Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex...

77
Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor

Transcript of Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex...

Page 1: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Strategic ThinkingIn a Complex Environment

NASMScott E Page

John Seely Brown (JSB)

Distinguished University Professor

Page 2: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Music Education

Encouraging CreativityTeaching TechniqueEvaluating PerformanceHumanistic EducationCultural PluralismPublic Outreach

Ideas, Policy, and Education in Music, Foundation for the Advancement of Education in Music.

Page 3: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.
Page 4: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

A Moment

Known Outcomes

Known Distribution of Outcomes

Alternative Scenarios Each With Different Distributions

Partially Known Scenarios, Distributions Uncertain

Page 5: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

A Moment

Known Outcomes

Known Distribution of Outcomes

Alternative Scenarios Each With Different Distributions

Partially Known Scenarios, Distributions Uncertain: Complex

Page 6: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Rob Lempert

Page 7: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Complexity: BOAR

Between Ordered and Random

Page 8: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Four Classes of Behavior

Page 9: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

8/17/20, 11)22 AMIMG_2711.jpg

Page 1 of 1https://mail.google.com/mail/u/0/

Design Unbound: Ann Pendleton-Jullian & John Seely Brown

Page 10: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Strategic Thinking During High Complexity

Page 11: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.
Page 12: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Hundreds of Studies: Algorithms (Simple Rules) vs “Gut”

Algorithms Win Big: 50%

Kahneman, Rosenfield, Gandhi, Blaser, ``How to Overcome the High Hidden Cost of Biased Decision Making,’’Harvard Business Review, 2016

Page 13: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Hundreds of Studies: Algorithms (Simple Rules) vs “Gut”

Algorithms Win Big: 50%

Approximately the Same: 50%

Kahneman, Rosenfield, Gandhi, Blaser, ``How to Overcome the High Hidden Cost of Biased Decision Making,’’Harvard Business Review, 2016

Page 14: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Human Biases

Escalation of CommitmentAnchoringFramingAvailabilityOverconfidence

Page 15: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Gut vs Analtyics

AnalyticsFew Distinct OptionsLots of DataNovelVoice and Consensus Matter

GutExperienceTrack RecordCommon SituationFast Moving

Page 16: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Goals

Better Decisions During Complex Period

Risk & Opportunity Awareness

Collective Intelligence

Page 17: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Goals

Better Decisions During Complex Period

Risk & Opportunity Awareness

Collective Intelligence

Bonus: Sense of Community & Richer Self Understanding

Page 18: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Part 1: Strategic Tools With Your Community

Qualitative Decision Theory

Multi-Criterion Decision Making

Page 19: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Part 2: Conceptual Models

Dancing Landscapes

Multi-Armed Bandit: Value of Information

Page 20: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Decision Theory

Page 21: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

Page 22: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Decision Theory: Certainty

Page 23: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

0

$200,000, 50 students, Space, Reputation

Page 24: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Decision Theory: Uncertainty

Page 25: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

0

$200,000, 50 students, Space, Reputation

Page 26: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Qualitative Decision Theory: Complexity

Page 27: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

0

Big Outbreak

Clustered

Other?

? Regional

Page 28: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

0

Big Outbreak

Clustered

Other?

? Regional

Send Home

Quarantine

Contact Trace

?

Page 29: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

New Program

Do Not

0

Big Outbreak

Clustered

Other?

? Regional

Send Home

Quarantine

Contact Trace

?

Page 30: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Look to Your Community for Scenarios

Page 31: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Possible Scenarios:Alternative Uses Test

Page 32: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

100,000 Straws

Page 33: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

16

95

1617

31

1620

1720

A B C D E F G H I J

Page 34: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

16

95

1617

31

1620

1720

A B C D E F G H I J

108

Page 35: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Community Generated Scenarios

Quarantine All

Essential Workers

Gatherings of Fewer than X people

Tests at Cost $C

Contact Tracing Protocols

Page 36: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Generate then Evaluate

Give everyone an opportunity to think of scenarios

Anonymously rank (vote up or down)

Discuss relative likelihood

Page 37: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Determine Outcomes:Delphi Method

Page 38: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Four Step Process

Step 1: Describe what you think could happen under each scenario

Step 2: Have someone synthesize, collect reasons

Step 3: Have people rewrite or rank reasons

Step 4: Create new synthesis

Page 39: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Best, Most Likely, Worst

For each decision, consider the best case, most likely case, and the worst case.

May care more about minimizing regret than expected value

Page 40: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Logic/Power of Diversity

Page 41: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Portfolio: Average

8 12

4

-8

µ=5

Page 42: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Average = 1,197

Average = 1,197

Page 43: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Average = 1,197

Average = 1,197

Page 44: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error - Diversity

Diversity Prediction Theorem

Page 45: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error - Diversity

Diversity Prediction Theorem

Page 46: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error – Diversity

2 = 5410 – 5408

Galton’s Steer

Page 47: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.
Page 48: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error – Diversity

= BIG

Why on Complex Problems?

Page 49: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error – Diversity

= BIG

Why on Complex Problems?

small

Page 50: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Crowd Error = Average Error – Diversity

= BIG – BIG

Why on Complex Problems?

small

Page 51: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Economic Forecasts 1969-2009

28,000 forecasts by professional economists6 economic indicators

Crowd mean 21% better than average economist

Mannes, A. E., Soll, J. B., & Larrick, R. P. (2014). ``The wisdom of select crowds.’’ Journal of Personality and Social Psychology, 107, 276-299.

THE WISDOM OF SMALL CROWDS 43

Figure 2. Performance of judgment strategies for the economic data in Study 1. The y-axis is

error relative to the average judge, so lower values indicate better performance. The

performance of best members is illustrated at k = 1. Curves are shown for selecting judges at

random (RAND), based on last period’s performance only (SC-R), and based on cumulative

performance (SC-C). The performance of the entire panel’s mean (AVG), trimmed mean

(TAVG), or median (MED) forecasts are shown as dashed lines.

0.70

0.75

0.80

0.85

0.90

0.95

1.00

BEST 2 3 4 5 6 7 8 9 10

MAD

of S

trat

egy

/ MAD

of A

vera

ge Ju

dge

Number of judges, k

RAND SC-R SC-C AVG TAVG MED

Page 52: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Portfolio: Average

8 12

4

-8

µ=5

Predictors: Bonus

9% 9% 8%

Crowd = 22%

10%

Page 53: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Multi-Criterion Decision Making

Page 54: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Multi-Criterion Decision Making: Certainty

Page 55: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Continue a Program?

Known Criteria:

QualityImportanceAttendanceStudent Involvement……

Page 56: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

One on One Tutoring: Zoom or In Person?

Criteria?

Page 57: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

One on One Tutoring: Zoom or In Person?

EvaluationSafetySoundTechniqueCommunity……

Page 58: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Allow Community to Weight Importance

Very Important (irreparable)Moderately Important (reparable)

EvaluationSafetySoundTechniqueCommunity……

Page 59: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Voice

Safety: ZOOM ++Sound: Person +Technique: Person +Community: Person +……

Page 60: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Piano

Safety: ZOOM +Sound: Person +Technique: Person ++Community: Person +……

Page 61: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Part 2: Conceptual Models

Dancing Landscapes

Multi-Armed Bandit: Value of Information

Page 62: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Definitions

Page 63: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Definitions

Page 64: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Local Optima

Page 65: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Dancing Landscape

Page 66: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Fixed Versus Dancing Landscape

Fixed DancingLocate Global Peak Constantly Adapt

Coordinated Allow ExperimentationPast Information Useful Emphasize Newest

Peak Tweaking All Roads up from TroughKnow Yourself Community Knowledge

Page 67: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Part 2: Conceptual Models

Dancing Landscapes

Multi-Armed Bandit: Value of Information

Page 68: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Multi Armed Bandit

A BClose New

Page 69: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Multi Armed Bandit

A B

Safe Risky

Close New

Page 70: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Information Gain

A B

None High

Close New

Page 71: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Growth Mind Set

B

High

New

Page 72: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Takeaway #1

Within high complexity, you cannot make decisions like you did in the past.

Page 73: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Takeaway #2

You have less certainty about options, how world will unfold, and implications

Page 74: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Takeaway #3

Lean on your community – you need DIVERSITY – during complex periods

Page 75: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Takeaway #4

Complex means perpetual novel – monitor, think, experiment

Page 76: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Takeaway #5

New actions build new skills and capabilities – be biased towards action.

Page 77: Strategic Thinking In a Complex Environment · 8/18/2020  · Strategic Thinking In a Complex Environment NASM Scott E Page John Seely Brown (JSB) Distinguished University Professor.

Questions?