Strategic Technology Alliances Rb

Strategic Technology Strategic Technology Alliances Alliances

Dr. Ronald BlackUniversity of Phoenix

School of Advanced StudiesPhoenix, Arizona USA

[email protected]

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A Beginning Thought…A Beginning Thought… “Togetherness, for me, means

teamwork. It makes us reflect how completely dependent we are upon one another in our social and commercial life. The more diversified our labors and interests have become in the modern world, the more surely we need to integrate our efforts to justify our individual selves and our civilization.”

-------Walt Disney

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Discussion AgendaDiscussion Agenda

Strategic Technology Alliances – Gaining a Competitive Edge

Brands, Partnerships and Alliances

Technology Transformation in Higher Education

Summary

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Strategic Technology Alliances Strategic Technology Alliances – Gaining a Competitive Edge– Gaining a Competitive Edge

Definition:

◦ Strategic Technology Alliances

1) are strategic not tactical in intent

2) focus on long-range technology integration and

major educational benefits

3) feature tight linkages among partners, support at

the highest levels of each organization, and

emphasis on the 3 Cs – communication, cooperation

and collaboration

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Strategic Technology Alliances

promote partnerships between

industry and higher education that

focus on serving long-range teaching

and learning priorities.

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STA makes forging relationships easy by: ◦ identifying and offering streamlined

access to relevant interdisciplinary teaching and learning tools

◦facilitating opportunities for the exchange of talent and intellectual property

◦presenting cost-effective alternatives for technology-based teaching and learning

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STA provides corporations a gateway to intellectual talent and research expertise in interdisciplinary areas that are of critical concern to industry

STA works with corporations to open new avenues for communication, interaction and innovation.

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STA Development◦Institution must have a clear sense of strategic

technology goals and priorities – must have a strategic technology plan...

◦Must be able to articulate these goals to those outside the institution

◦These goals should be the driving force behind the alliance, providing the motivation for future actions

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Partnership Assessment◦Do they share the same strategic goals?◦ What are their values and cultures?◦ What is your past work history together and

how much experience do they have with partnerships and alliances?

◦What are expectations in terms of time and deliverables?

◦ All of these elements form the foundation of the alliance relationship.

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Contract negotiations◦It is critical that an understanding of those

earlier strategic goals and priorities are discussed when negotiating an agreement.

◦ You and your potential partner need to reach a consensus on how you will measure success and understand the responsibilities and rights that will help you in achieving it.

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Contract negotiations◦Institutions of higher education offer unique

benefits to corporations in the form of access to faculty, students, facilities and infrastructure.

◦Higher education may sometimes underestimate the worth of their institution to the corporate partner. The result may be a loss of power and an imbalance during

negotiations that negatively impact the institution.

◦ Know your strengths and maximize them to improve your bargaining position.

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Control/Implementation◦Once you move into the actual implementation

of an alliance, it is imperative that you have the structure and processes in place to move things forward. the alliance leader steering and working committees work assignments and accountabilities formal and informal communication

channels and interfaces

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Brands and AlliancesBrands and AlliancesEach organization’s brand provides

significant value to alliance.Corporate brands add value to an

institutions educational programs to permit the institution to carve out a niche in their market

Specific projects in strategic technology alliances can be based upon the marketing value and emotional loyalty of each organization’s brand

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On-line Faculty/Student

Chat Room

Executive Leadership

Forum

IBM /Lenovo Think Pad Computers

Internet Learning

Applications

Leader Orientation

On-line Leadership and Best Practice Briefings

Current Topic

Discussion-based

Symposium

Application ofCollege and IBM

Strategic Priorities

College and IBM-ABI Instructional Support in a Team Teaching Environment

IBM/Lotus Domino Technology Platform

Leader

Student-CenteredInstruction with

International & National LeadershipSpeaker Series

IntensivePre-requisiteSeminar

Brands and AlliancesBrands and AlliancesStrategic Technology Alliances include

◦ Executive level participation◦ Shared technology resources◦ The development and implementation

of mutually beneficial and innovative academic programs

◦ The building of long-term relationships

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Brands and AlliancesBrands and AlliancesAlliances between higher

education and corporate organizations have occurred for decades, mostly in research and development.

Sean Rush from IBM stated in a speech, “strategic alliances are essential for higher education in order to complete in a global marketplace”.

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Brands and AlliancesBrands and AlliancesOrganizations are witnessing an

explosion in alliance activity, driven by combined forces of◦Rapid educational technology

innovation◦Globalization◦Internet

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Brands and AlliancesBrands and AlliancesThe establishment of alliances

between government, business, and learning institutions is fundamental to the development of technological solutions in support of life-long learning.

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Brands and AlliancesBrands and AlliancesIn the face of declining resources,

higher education is turning toward alliances with industry in search of◦Sympathy◦Political allies◦New resources to enhance

enrollment◦Technology integration

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Brands and AlliancesBrands and AlliancesStrategic alliances are replacing the

more formal goal of collaboration and cooperation.◦ Advantageous for those institutions

seeking a foothold in the burgeoning adult-learning marketplace

Developing academic programs collaboratively strengthens the strategic alliance insuring that each organization will not become competitors.

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Technology Transformation in Technology Transformation in Higher EducationHigher Education

According to KPMG higher education must transform to meet the needs of the emerging knowledge economy

The changes facing higher education are◦An increasing diverse student body

(in terms of age, race, gender, work background

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The changes facing higher education are◦ Students who seek to acquire skills needed

to access information, solve problems, and communicate

◦ Students who are less likely to be learning within college and university walls

◦ Students who are increasingly evaluating education in terms of a return on investment.

Higher education must reassess market position and embark in new directions

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Academics has been slow to apply technology in the classroom and slower still to apply it to the management of the institution.

The challenge of the future is to explore and use the power of technology in teaching and learning

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The demand for technology-based teaching and learning programs will continue to grow throughout the 21st Century as an economical means of providing lifelong teaching and learning and that information technology will change the enterprise.

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A significant technology transformation in higher education is the methodology used to help students get the education they need to remain competitive in a rapidly changing world.

The transformation of teaching and learning and the creation of learning communities will be driven by the rapid change of skill sets required, the cost of education and training, and the explosion of lifelong learners.

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Currently there is a blurring of the lines between the 18-21 year old student to an adult population that will be pursuing degrees in non-traditional ways

These students need greater flexibility if they are to be able to handle their course work while working.

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Net-based virtual learning centers have created new ways of teaching in which exchanges among students are as important as the exchange with the teacher.

The best way to teach adults online is to form learning communities, to get students working together in collaborative groups.

This capitalizes on the strength of technology.

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1999-2000 Study2007 Informal Survey (Educause CIO list)

Number of Strategic Technology Alliances between higher education institutions and corporations 38

Number of Strategic Technology Alliances between colleges and universities 12

Number of Strategic Technology Alliances between higher education institutions and corporations 214

Number of Strategic Technology Alliances between colleges and universities 77

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1999-2000 Study 2007 Informal Survey (Educause CIO list)

Total Number of Colleges and Universities with Strategic Technology Alliances

Total Number of technology vendors with Strategic Technology Alliances with higher education institutions 12

Total Number of Colleges and Universities with Strategic Technology Alliances 272

Total Number of technology vendors with Strategic Technology Alliances with higher education institutions 93

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SummarySummaryThe plan for creating a strategic

technology alliance has to be unique to a college’s culture. Colleges and universities who have developed strategic alliances with business and industry have determined that the critical elements to alliance development includes planning, transformation, and the appropriate use of technology to create a mission that is more productive and personal to each organization.

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SummarySummaryStrategic technology alliances

between higher education and industry will take many forms. All of the models demonstrate common themes of collaboration between each organization, internal and external variables and how the strategic technology issues facing higher education may capitalize on the industrial resources.

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SummarySummaryThe collective skills, vision, and

ongoing dialogue between each organization will help sustain the transformation of technology in higher education throughout the 21st Century.

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SummarySummaryTechnology has changed the way we

live, work, and educate. The challenge is how to incorporate

today’s technology skills into the fabric of educational institutions.◦ These projects include new student-

centered academic pedagogical methodologies, electronic learning, and Internet based courses for using various modes of academic courseware, student mobile computing, and technology enhancement initiatives.

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SummarySummaryAn alliance’s collaborative projects

must be designed to improve new student enrollment, increase retention rates, integrate technology for teaching and learning, streamline administrative processes and enhance the college’s ability to offer credit-bearing executive leadership and technology education.

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SummarySummary

Issues relating to collaborative practices and enhanced strategies using the Internet will force colleges and universities to take a fresh look at how academic programs are delivered in the 21st century. Higher education institutions are faced with the critical need to support the technology investment to ensure that they continue to be responsive to societal expectations.

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SummarySummary

A strategic technology alliance that is based upon a strong commitment to mutual decision making, resource investment, risk, and reward by each partner will enhance on-campus academic programs and extend the college’s reach to learners anywhere at anytime.

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A Final Thought….A Final Thought…. “Somehow I can’t believe there are may heights that can’t be scaled by a man who knows the secret of making dreams come true. This special secret can be summarized in four C’s. They are curiosity, confidence, courage, and constancy, and the greatest of these is confidence. When you believe a thing, believe it all the way. Have confidence in your ability to do it right. And work hard to the best possible job.”

------Walt Disney 37

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