Strategic Technology Alliances in the Age of Convergence

download Strategic Technology Alliances in the Age of Convergence

of 126

Transcript of Strategic Technology Alliances in the Age of Convergence

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    1/126

    TYQNY@HFD Y@DCLKJKHV NJJFNLD@T FL YC@ NH@ KB DKLR@QH@LD@ FL

    G@IFN " Y@J@DKG FLIPTYQV

    _q`t`ly`i av

    Gknn} Apqef* ?06294990

    Fl _nqyfnj bpjbfjg`ly kb yc`

    Gnty`qt kb Tdf`ld` I`hq`` fl Y`dclkjkhv @spjkfynyfkl " Gnlnh`g`ly

    _q`t`ly`i yk

    Gq, Jneft Enkplfi`t

    #Ifq`dykq kb Y`dclkjkhv " Fllkrnyfkl&

    ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Plfy`i Eflhikg

    Nphpty 1?yc* 1??8

    Xkqi Dkply= 10*23>

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    2/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    1GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Ynaj` kb Dkly`lyt

    Dcny`q > Flyqkipdyfkl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >1

    >,> Cftykqv kb Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >4

    >,1 I`bflflh njjnfld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >9

    >,1,> Hqkpliflh ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >9

    >,1,1 Dkq` bkplinyfkl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >0

    >,1,4 Kpydkg` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >0

    >,4 Dkgnqftkl ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >0

    >,9 Njjfnld`t fl Y`j`dkggplfdnyfkl Fliptyqv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >2

    >,0 Q`t`nqdc _pqkt` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >3

    >,0,> Nfg kb yc` Q`t`nqdc ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >6

    >,0,1 Q`t`nqdc ^p`tyfklt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >6

    >,0,4 G`yckikjkhv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >6

    >,0,9 Tyqpdypq` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 1?

    Dcny`q 1 Jfy`qnypq` Q`rf`x ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 11

    1,> Flyqkipdyfkl,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 11

    1,1 Tyqny`hfd Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 14

    1,1,> Gkyfr`t bkq Tyqny`hfd Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 12

    1,1,1 Yqnltb`q kb Elkxj`ih` nli Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 13

    1,1,4 Yv`t kb Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 16

    1,1,9 Nirnlynh`t kb nl Njjfnld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 44

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    3/126

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    4/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    9GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    4,8 Ft Dklr`qh`ld` Q`~pfq`i; ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 8?

    4,3 Bndykqt Nbb`dyflh Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 81

    4,3,> Dptykg`q Bkdpt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 81

    4,3,1 Q`hpjnyfkl kb dklr`qh`i t`qrfd`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 80

    4,3,4 _fqndv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 80

    4,3,9 Flbkqgnyfkl t`dpqfyv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 88

    4,6 Tpdd`tt kb ^pniqpj` _jnv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 83

    4,6,> Q`ipd`i Kr`qnjj @s`lifypq` Av Dptykg`q ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 3?

    4,6,1 Q`ipd`i Kr`qnjj @s`lifypq` Av K`qnykq ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 3>

    4,>? Qkj` kb Gkafj` Rfqypnj L`yxkqe K`qnykqt fl Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 3>

    4,>> Iqfr`qt kb Dklr`qh`ld` #Inyn Nlnjvtft& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 31

    4,>1 Yc` @s`dpyfr` I`dftfkl #Inyn Nlnjvtft& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 38

    4,>4 Dklyqkjflh Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 6>

    4,>9 ft Dklr`qh`ld` Fggfl`ly; ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 61

    4,>0 Qkj` kb Y`dclkjkhv Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 60

    9 Y`dclkjkhv Njjfnld`t " Dklr`qh`ld` fl Y`j`dkgt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >??

    9,> Flyqkipdyfkl,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >??

    9,1 Tyqny`hfd Y`dclkjkhv Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >??

    9,4 Hjkanj Q"I Td`lnqfk ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?>

    9,9 Y`dclkjkhv Njjfnld`t fl yc` Hjkanj Y`j`dkggplfdnyfkl Fliptyqv ,,,,,,,,,,,,,,,,,,,,,,,,,, >?0

    9,0 Iqfr`qt kb Y`dclkjkhv Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?2

    9,2 Dpqq`ly Yq`li fl Y`dclkjkhv Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?2

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    5/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    0GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    0 Bfliflht " Dkldjptfklt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>?

    0,> Flyqkipdyfkl,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>?

    0,1 Bfliflht ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>?

    0,4 J`r`jt kb Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>9

    0,9 Bpypq` kb Gkafj` Rfqypnj L`yxkqe K`qnykqt fl Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>2

    Afajfkhqncv ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>6

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    6/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    2GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Jfty kb Bfhq`t

    Bfhpq` > T`dyqpg kb Dkqkqny` Dklyqkj ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >2

    Bfhpq` 1 T`dykqnj Iftyqfapyfkl kb Tyqny`hfd Njjfnld`t* >66? >666 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 9>

    Bfhpq` 4 J`r`jt kb Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 04

    Bfhpq` 9 Bfqty Tynh` kb Dklr`qh`ld` #>66? 1???& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 24

    Bfhpq` 0 Hqkxyc kb LHL ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 22

    Bfhpq` 2 Nrnfjnafjfyv kb Xfq`j`tt Ckytkyt Xkqjixfi` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 28

    Bfhpq` 8 Plfyt kb Gkafj` _ckl`t Tkji ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 23

    Bfhpq` 3 H`l`qnyfklt kb Gkafj` Dkggplfdnyfkl #>66? 1??8& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 26

    Bfhpq` 6 Yqfj`'jnv Dptykg`qt fl @pqk` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 84

    Bfhpq` >? Dptykg`q Fly`q`ty fl Dklr`qh`i T`qrfd`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 89

    Bfhpq` >> @tyfgny`i _D tkbyxnq` fqndv jktt`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 82

    Bfhpq` >1 BAF Fly`jj`dypnj _qk`qyv Flifdyg`lyt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 88

    Bfhpq` >4 _`qd`lynh` kb dkltpg`qt dkld`ql`i kr`q t`dpqfyv kb flbkqgnyfkl ,,,,,,,,,,,,,,,,,,,,,,,, 83

    Bfhpq` >9 Yqfj`'jnv tpatdqfa`q #fl gfjjfklt& bkq`dnty ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 86

    Bfhpq` >0 Yqfj`'jnv _`l`yqnyfkl kb Ckpt`ckjit #1??0& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 86

    Bfhpq` >2 @s`lifypq` kl Y`j`dkg " G`ifn t`qrfd`t `q Ckpt`ckji ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 3?

    Bfhpq` >8 Fgndy kb Dklr`qh`ld` xfycfl l`sy Ycq`` V`nqt #% kb @s`dpyfr`t& ,,,,,,,,,,,,,,,,,,,,,,,, 34

    Bfhpq` >3 Rkfd` " Inyn T`qrfd`t fl X`ty`ql @pqk` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 39

    Bfhpq` >6 Fltynjjnyfklt kb Fliptyqfnj @yc`ql`y ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 30

    Bfhpq` 1? Tkbyxnq` Gnqe`y Hqkxflh ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 32

    Bfhpq` 1> Nqkndcflh Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 38

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    7/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    8GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Bfhpq` 11 Q`tkli`lyt I`gkhqncfdt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 33

    Bfhpq` 14 Fgj`g`lynyfkl kb Dklr`qh`ld` fl Kqhnlftnyfklt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 36

    Bfhpq` 19 Fgj`g`lynyfkl kb Dklr`qh`ld` #L`sy 0 V`nqt& ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 6?

    Bfhpq` 10 Q`ypql kl Flr`tyg`ly ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 6>

    Bfhpq` 12 @gaqndflh Dklr`qh`ld` fl yc` l`sy 4 v`nqt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 64

    Bfhpq` 18 Fgndy kb Dklr`qh`ld` xfycfl l`sy Ycq`` V`nqt #% kb @s`dyfr`t&,,,,,,,,,,,,,,,,,,,,,,,,, 64

    Bfhpq` 13 Tcnq` kb Q"I @s`lifypq` >66? 1??9 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?>

    Bfhpq` 16 Yk Ycq`` Q"I _`qbkqg`qt >66? 1??4 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?1

    Bfhpq` 4? Xkqjixfi` Q"I @s`lifypq` >66? 1??4 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?4

    Bfhpq` 4> Fly`qlnyfklnj Y`dclkjkhv Njjfnld`t >63? 1??4 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?9

    Bfhpq` 41 Y`j`dkg @~pfg`ly Dkltkjfinyfkl 1??0 1??2 ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?0

    Bfhpq` 44 Tvgafnl Kxl`qtcf ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?3

    Bfhpq` 49 Iqfrflh Y`dclkjkhv Njjfnld` " Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?6

    Bfhpq` 40 Dklr`qh`ld` Jfb`dvdj`,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>?

    Bfhpq` 42 Bndykqt Ycq`ny`lflh yc` Dklr`qh`ld` Jfb`dvdj` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>1

    Bfhpq` 48 Dkgj`y` Dklr`qh`ld` Jfb` Dvdj` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>4

    Bfhpq` 43 Fliptyqf`t ny Rnqfkpt J`r`jt kb Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>0

    Bfhpq` 46 Qkj` kb GRLKt fl Dklr`qh`ld` ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >>3

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    8/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    3GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Jfty kb Ynaj`t

    Ynaj` > Gkyfr`t bkq Njjfnld`t ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 49

    Ynaj` 1 Q`ntklt bkq Dkjjnakqnyfkl fl Y`j`dkgt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 96

    Ynaj` 4 J`r`jt kb Dklr`qh`ld`,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, 24

    Ynaj` 9 Iqfr`qt kb Y`dclkjkhv Njjfnld`t fl Y`j`dkgt ,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,, >?2

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    9/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    6GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Ndelkxj`ih`g`ly

    F xkpji jfe` yk ycnle Njgfhcyv Njjnc bkq hfrflh g` yc` tyq`lhyc nli elkxj`ih` yk flfyfny` nli

    dkgj`y` ycft aptfl`tt q`t`nqdc qkm`dy, Bpqyc`qgkq`* F xkpji jfe` yk ycnle gv nq`lyt xck`ldkpqnh`i g` `r`qv ty` kb yc` xnv nli `lnaj`i g` yk typiv fl n xkqji'djntt fltyfypyfkl,

    Gq, Enkplfi`t gv tp`qrftkq* xfyckpy cft hpfinld` ycft yc`tft xkpji lky cnr` a``l

    kttfaj`, Nli bflnjjv yk njj gv bqf`lit nli jkr`i kl`t xck tpkqy`i g` ycqkphckpy ycft

    yfg`,

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    10/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >?GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    @s`dpyfr` Tpggnqv

    Ycft aptfl`tt q`t`nqdc qkm`dy bkdpt`t kl tyqny`hfd y`dclkjkhv njjfnld`t fl yc` dpqq`ly hjkanj

    gkafj` y`j`dkg fliptyqv ngfity yc` hqkxflh cv` kr`q dklr`qh`ld` kb g`ifn " y`j`dkgt`qrfd`t, Yc` npyckq cnt dckt`l ycft ykfd kb q`t`nqdc ant`i kl cft kxl fly`q`ty nli

    qkb`ttfklnj `s`qf`ld` fl yc` y`j`dkg fliptyqv, Y`dclkjkhfdnj nirnld`g`lyt fl yc` FY "

    y`j`dkg fliptyqv cnr` t``l l`x y`dclkjkhf`t nqft`, Ycft yv` kb q`t`nqdc xnt `tt`lyfnj nt fy

    qkrfi`t nl fl'i`yc jkke flyk yc` dpqq`ly y`dclkjkhv nli gnqe`y yq`lit fl yc` hjkanj

    y`j`dkg fliptyqv* xfyc n t`dfnj `gcntft kl y`dclkjkhv njjfnld`t nli dklr`qh`ld`,

    Dklr`qh`ld` kb yc` y`dclkjkhv* g`ifn nli y`j`dkg fliptyqv ft a`jf`r`i yk a` yc` l`sy afh

    ycflh nli njq`niv dkgnlf`t fl yc`t` fliptyqf`t nq` bkqgflh dqktt fliptyqv njjfnld`t yk `ly`q

    yc` dklr`qh`ld` qnd`, Tyqny`hfd njjfnld`t fl yc` y`j`dkg fliptyqv cnr` qkr`i tpdd`ttbpj fl

    h`l`qnyflh cfhc`q q`r`lp` nli flr`lyflh l`x y`dclkjkhf`t, Dpqq`lyjv yc`t` y`dclkjkhv

    njjfnld`t nq` a`flh bkqg`i ngklh g`ifn dkgnlf`t nli y`j`dkg k`qnykqt fl kqi`q yk

    qkrfi` dklr`qh`i t`qrfd`t,

    Ycft yc`tft nltx`qt yc` bkjjkxflh q`t`nqdc ~p`tyfklt ant`i kl yckqkphc nlnjvtft kb

    dklr`qh`ld` nli tyqny`hfd y`dclkjkhv njjfnld`t fl yc` hjkanj y`j`dkg fliptyqv,

    Xcny nq` yc` bndykqt j`niflh yk dklr`qh`ld` fl yc` y`j`dkggplfdnyfkl fliptyqv;

    Xcny nq` yc` dnpt`t kb tyqny`hfd y`dclkjkhv njjfnld`t* bkqg`i fl y`j`dkgt ykinv;

    Xcny ft yc` q`jnyfkltcf a`yx``l dklr`qh`ld` nli tyqny`hfd y`dclkjkhv njjfnld`t;

    Yc` bndykqt j`niflh yk dklr`qh`ld` nq` yc` hqkxyc fl yc` lpga`q kb l`sy h`l`qnyfkl nt x`jj

    nt dkqkqny` F_ l`yxkqet kbb`qflh rkfd`* inyn nli gpjyfg`ifn t`qrfd`t kr`q yc` tng`

    l`yxkqe, Bpqyc`qgkq`* `li'pt`q i`rfd`t jnv n d`lyqnj qkj` fl yc` ptc ykxnqit

    dklr`qh`ld`,

    Tyqny`hfd y`dclkjkhv njjfnld`t kl yc` kyc`q cnli nq` bkqg`i yk dq`ny` l`x y`dclkjkhf`t

    nli+kq `qbkqg Q"I kl `g`qhflh y`dclkjkhf`t, Ipqflh yc` ikydkg `qn yc`q` xnt nl

    fldq`nt` fl yc` y`dclkjkhv njjfnld`t nt ande yc`l yc`q` xnt tfgfjnq cv` kr`q dklr`qh`ld`

    a`yx``l gkafj` nli yc` FY fliptyqv, Ckx`r`q* xfyc yc` dqntc kb yc` tykde gnqe`y fl

    Gnqdc 1??? njj dklr`qh`ld` iftdpttfklt `li`i, Ipqflh ycft `qfki yc` lpga`q kb tyqny`hfd

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    11/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >>GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    y`dclkjkhv njjfnld`t njtk iqk`i, Tckxflh n q`jnyfkltcf a`yx``l dklr`qh`ld` nli

    y`dclkjkhv njjfnld`t,

    Nby`q yc` ikydkg `qn dklr`qh`ld` ynjet q`tpg`i* xfyc yc` fly`ql`y tyqklh`q ycnl `r`q

    a`bkq` nli xfyc rnjpnaj` j`ttklt j`nqly* fy t``gt ycny ycft nh` kb dklr`qh`ld` xfjj qkr` yk

    a` gkq` qndyfdnj ycnl fyt q`i`d`ttkq,

    GRLKt y`li yk hnfl yc` gkty bqkg dklr`qh`ld` nt yc`v ktt`tt njj yc` flhq`if`lyt q`~pfq`i

    bkq yc` tpdd`ttbpj fgj`g`lynyfkl kb dklr`qh`i rkfd`* inyn nli g`ifn t`qrfd`t,

    Kl yc` kyc`q cnli bkq `lyqnlyt flyk ycft dklr`qh`ld` qnd`* yc`v l``i yk dj`nqjv tyqny`hft` kl

    xcny j`r`j kb dklr`qh`ld` yk ndcf`r`, Aptfl`tt`t l``i yk ktt`tt dj`nq pli`qtynliflh kbyc` j`r`jt kb dklr`qh`ld` nt yc`t` j`r`jt nq` yc` antft bkq nlv aptfl`tt yk tpqrfr` fl ycft `qn

    kb dklr`qh`ld` xc`q` n aj`li kb t`qrfd`t ft ndd`ttfaj` ycqkphc n tflhj` i`rfd` dkll`dy`i yk

    n t`ngj`ttjv dkll`dy`i l`yxkqe,

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    12/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >1GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    DCN_Y@Q > FLYQKIPDYFKL

    Ycft yc`tft xnt fltfq`i av yc` npyckqt fly`q`ty fl yc` FY " Y`j`dkgt fliptyqv* xfyc n

    Andc`jkqt i`hq`` fl Dkgpy`q Tdf`ld` nli njgkty 4 v`nqt kb bf`ji `s`qf`ld` fl yc` y`j`dkg

    fliptyqv kb _neftynl* yc` npyckq cnt dkgafl`i cft elkxj`ih` kb yc` FY " Y`j`dkg fliptyqv

    xfyc yc` jfy`qnypq` yckqkphcjv q`rf`x`i fl kqi`q yk qkrfi` yc` fly`li`i q`ni`qt xfyc nl

    pli`qtynliflh kb yc` q`jnyfkltcf a`yx``l y`dclkjkhv njjfnld`t nli dklr`qh`ld` fl yc`

    y`dclkjkhv* g`ifn nli y`j`dkg fliptyqv,

    Yc` y`qg dklr`qh`ld` ft ikgflnly fl njgkty yc` `lyfq` y`dclkjkhv* g`ifn nli y`j`dkg

    fliptyqv, @r`qv ty` yne`l av nl kqhnlftnyfkl fl kqi`q yk `lcnld` fyt t`qrfd` kbb`qflht yc`

    iqfr`q ft dklr`qh`ld`, Ycft yc`tft xfjj qkrfi` nl fltfhcy flyk yc` xkqji kb dklr`qh`ld` nli

    fyt jfle xfyc tyqny`hfd njjfnld`t, Bndykqt nbb`dyflh nli yc` iqfr`qt kb dklr`qh`ld` nli

    tyqny`hfd njjfnld`t cnr` a``l dqfyfdnjjv nlnjvt`i nli yc` bfliflht cnr` a``l `syqndy`i bqkg

    yc` inyn pajftc`i fl `j`dyqklfd nli qfly`i tkpqd`t nddkgnlf`i xfyc qk`q q`b`q`ldflh,

    Yc` qkj` kb tyqny`hfd njjfnld`t cnt tk bnq a``l dqpdfnj fl yc` tpdd`tt kb nl kqhnlftnyfkl,

    Njjfnld`t cnr` a``l gkq` qkbfynaj` nli tpdd`ttbpj ycnl g`qh`qt " nd~pftfyfklt fl gpdc kb

    yc` y`j`dkg fliptyqv, Y`dclkjkhv njjfnld`t fl yc` y`j`dkg fliptyqv cnr` q`tpjy`i fl yc`

    h`l`qnyfkl kb l`x y`dclkjkhfdnj aq`neycqkphct* kl yc` l`yxkqe nt x`jj nt yc` i`rfd` `li*

    `lnajflh yc` y`j`dkg k`qnykqt yk qkrfi` n ckty kb t`qrfd`t yk yc` dptykg`q,

    Nby`q yc` q`rf`x kb ycft yc`tft yc` q`ni`q xfjj cnr` nl pli`qtynliflh kb yc` iqfrflh bndykqt fl

    yc` dpqq`ly g`ifn " y`j`dkg gnqe`y, Yc` yc`tft ft q`rkjrflh nqkpli yc` q`rf`x kb

    y`dclkjkhv njjfnld`t fl jfhcy kb dklr`qh`ld`* nt nddkqiflh yk yc` npyckq yc` ngkply kb

    gkl`v a`flh flr`ty`i fl yc` y`dclkjkhv* g`ifn nli y`j`dkg fliptyqv ft ny gnttfr` tdnj`,

    D`qynfl ~p`tyfklt #a`jkx& cnr` a``l dqfyfdnjjv nlnjvt`i fl kqi`q yk ndcf`r` n yckqkphc

    pli`qtynliflh kb yc` tpam`dy,

    Xcny fb dklr`qh`ld` kb g`ifn " y`j`dkg t`qrfd`t bnfjt;

    Xcny ft yc` q`jnyfkltcf a`yx``l y`dclkjkhv njjfnld`t " dklr`qh`ld`;

    Xcny nq` yc` bndykqt nbb`dyflh nli tpkqyflh dklr`qh`ld`;

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    13/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >4GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Yc` nlnjvtft kb yc` nakr` ~p`tyfklt xfjj qkrfi` yc` q`ni`q xfyc nl pli`qtynliflh kl ckx

    yc` g`ifn " y`j`dkg fliptyqv ft yqnltbkqgflh fyt`jb fl kqi`q yk qkrfi` n gfs kb t`qrfd`t kl n

    tflhj` dklr`qh`i l`yxkqe* ndd`ttfaj` ycqkphc n tflhj` i`rfd`, Ycft yc`tft xkpji bpqyc`q

    `gcntft` kl yc` bndy ycny fy ft fl bndy gpdc `ntf`q nli dkty `bb`dyfr` bkq yc` k`qnykq nt

    x`jj nt yc` dptykg`q yk `gaqnd` dklr`qh`ld` kb g`ifn " y`j`dkg t`qrfd`t,

    Fl kqi`q yk flfyfny` xfyc n iftdpttfkl kl yc` tpam`dy yc` npyckq tynqyt xfyc `sjnflflh yc`

    cftykqfdnj andehqkpli kb tyqny`hfd njjfnld`t fl h`l`qnj* gkrflh kl yk yc` `qbkqgnld` kb

    yc`t` njjfnld`t fl yc` hjkanj y`j`dkg fliptyqv,

    >,> CFTYKQV KB NJJFNLD@T

    Njjfnld`t ckji n r`qv fgkqynly jnd` fl yc` aptfl`tt xkqji, Njyckphc yc`q` cnt a``l n

    i`dq`nt` fl yc` lpga`q kb l`x njjfnld`t dq`ny`i `r`qv v`nq>* yc`v nq` nl `tt`lyfnj nqy kb

    tkg` kb yc` gkty fgkqynly fliptyqf`t fl xkqjit `dklkgv `,h, nfqjfl`t* cnqgnd`pyfdnjt

    nli y`j`dkggplfdnyfkl fliptyqf`t, Nddkqiflh yk yc` Aktykl Dkltpjyflh Hqkp5

    Nt gkq` nli gkq` dkgpnlf`t tcfby yc`fq nyy`lyfkl yk hqkxyc nby`q n p`qfki kb

    dkltkjfinyfkl nli q`tyqdyqflh* fyt jfe`jv ycny yc` pxnqi txflh fl njjfnld`t xfjj

    q`tg` nhnfl, Ycft yq`li cnt njq`niv a`hl fl yc` Ng`qfdnt

    #Aktykl Dkltjyflh Hqkp* 1??0&

    Yqnifyfklnjjv jnqh` gpjyflnyfklnj dkgnlf`t cnr` q`b`qq`i yk `ly`q l`x gnqe`yt njkl`* fl

    kqi`q yk djnfg yc` gnqe`y tcnq` ycft cnt a``l t``l ngklh yc` dkgnlf`t ant`i fl yc`

    Plfy`i Tyny`i #PT&,1 Ckx`r`q* fl kqi`q yk `ly`q n gnqe`y kq n l`x jfl` kb aptfl`tt* tgnjj`q

    dkgnlf`t ant`i fl Mnnl* Ntfn nli kyc`q i`r`jkflh dkplyqf`t cnr` a``l t``l yk dq`ny`

    njjfnld`t,4

    Fl yc` nty jnqh` bfqgt rf`x`i njjfnld`t nli nqyl`qflh xfyc kyc`q dkgnlf`t nt n t`dklinqv

    nqkndc dkgnq`i yk gkrflh flyk yc` gnqe`y njkl`, Yc`t` x`q` rf`x`i nt kyfklt ycny

    x`q` yk a` yne`l yk `ly`q q`hpjny`i `dklkgf`t* xc`q` hkr`qlg`ly jnxt qkcfafy`i ifq`dy

    fly`qlnyfklnj flr`tyg`ly, Fl tckqy* njjfnld`t x`q` rf`x`i nt n jkk ckj` yk yn flyk djkt`i

    >Aktykl Dkltpjyflh Hqkp* 1??0* Yc` Qkj` kb Njjfnld`t fl Dkqpkqny` Tyqny`hv* Aktykl Gnttndcpt`yyt

    1Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t* Yc`kqv nli @rfi`ld`* PT

    4Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t* Yc`kqv nli @rfi`ld`* PT

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    14/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >9GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    `dklkgf`t xc`q` `lyqv anqqf`qt x`q` cfhc* gktyjv fl yc` i`r`jkflh xkqji, Njjfnld`t

    bkqg`i xfyc jkdnj nqyl`qt qkr`i yk a` a`l`bfdfnj nt gnqe`y ndd`tt xnt gni` `ntf`q nli

    ip` yk yc` jkdnj nqyl`qt flbjp`ld` fy xnt `ntf`q yk h`y hkr`qlg`ly `qgfttfklt kb rnqfkpt

    eflit,

    >,1 I@BFLFLH NJJNFLD@T

    Fl kqi`q yk pli`qtynli yc` dkld`y kbTyqny`hfd Njjfnld`tfy ft fgkqynly yk pli`qtynli yc`

    qkd`tt kb dkjjnakqnyfkl, Yc` Lnyfklnj L`yxkqe bkq Dkjjnakqnyfkl cnt pajftc`i n bqng`xkqe

    ycny i`bfl`t `ndc nli `r`qv nt`dy kb dkjjnakqnyfkl* fldjpiflh yc` fybnjjt nli cpqij`t ycny

    yc` g`ga`qt kb yc` dkjjnakqnyfkl gfhcy dkg` ndqktt,

    Y`dclfdnjjv* dkjjnakqnyfkl ft n pqkd`tt kb pnqyfdfpnyfkl ycqkhc xcfdc p`kpj`*

    hqkpt nli kqhnlf}nyfklt xkqe ykh`yc`q yk ndcf`r` i`tfq`i q`tjyt

    #Yc` Lnyfklnj L`yxkqe bkq Dkjjnakqnyfkl* >662&

    Yc` Lnyfklnj L`yxkqe bkq Dkjjnakqnyfkl cnt i`bfl`i yc` qkd`tt kb dkjjnakqnyfkl fl ycq``

    `ntv ty`t* xcfdc nq` nt bkjjkxt=

    >, Hqkpliflh

    1, Dkq` Bkplinyfkl

    4, Kpydkg`

    A`jkx ft n aqf`b `sjnlnyfkl kb yc` ycq`` bndykqt+ty`t kb njjfnld`t+dkjjnakqnyfkl, Yc`t` xfjj

    a` iftdptt`i fl gkq` i`ynfj fl yc` Jfy`qnypq` Q`rf`x #Dcny`q 1&,

    >,1,> HQKPLIFLH

    Hqkpliflh ft yc` bfqty nqy kb nlv dkjjnakqnyfkl5 ycft ft pt`i yk tckqyjfty kq yk rnjp` yc`

    ifr`qtfyv ycny `r`qv nqyl`q aqflht yk yc` dkjjnakqnyfkl, Rnjpflh yc` plf~p`l`tt nli ynj`lyt

    kb nl kqhnlf}nyfkl fl yc` dkjjnakqnyfkl nli cklkpqflh yc` ifr`qtfyv,

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    15/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >0GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    >,1,1 DKQ@ BKPLINYFKL

    Yc` q`ntkl xcv kqhnlftnyfklt nq` dkjjnakqnyflh ft t`y fl yc` dkq` bkplinyfkl kb yc`

    dkjjnakqnyfkl, Bkdpt ft kl yc` dkggkl hknj ycny yc` nqyl`qt xftc yk ndcf`r` xfyc yc` c`j

    kb yc` njjfnld`, Dkq` bkplinyfkl cnt a``l bpqyc`q ifrfi`i flyk ycq`` ty`t9

    n, Rftfkl '''''' N i`tdqfyfkl kb yc` qkkt`i kpydkg`

    a, Gfttfkl '''''' Yc` q`ntkl xcv yc` kqhnlftnyfklt cnr` dkg` ykh`yc`q

    d, Rnjp`t " _qfldfj`t '''''' Yc` qkd`tt`t nli t`y kb qpj`t ycny yc` njjfnld`+dkjjnakqnyfkl xfjj bkjjkx

    >,1,4 KPYDKG@

    Kpydkg` ft yc` i`tfq`i hknj kq yc` tkjpyfkl kb n qkaj`g* kq flr`lyfkl kb n l`x y`dclkjkhv,

    Kpydkg` ft yc` gnfl q`ntkl bkq dq`nyflh nl njjfnld`+dkjjnakqnyfkl,

    >,4 DKG_NQFTKL

    @ly`qflh l`x gnqe`yt kq flr`tyflh fl l`x y`dclkjkhf`t flrkjr`t n cfhc qny` kb qfte xcfdc dnl

    a` q`ipd`i kq tcnq`i av bkqgflh njjfnld`t* ckx`r`q* fy ft fgkqynly yk pli`qtynli yc` bpjj

    dkld`y kb njjfnld`t nli gkq` fgkqynlyjv xc`l yk nli xc`l lky yk bkqg nl njjfnld`, Yc`

    q`jnyfkltcf jfb` dvdj` a`yx``l dkgnlf`t dnl qpl bqkg n tflhj` yqnltndyfklnj q`jnyfkltcf ykn dkgj`y` nd~pftfyfkl,0

    Fl n yqnltndyfklnj q`jnyfkltcf `,h, tpjf`q nli dkqkqny` dptykg`q* kl` dkgnlv ft naj` yk

    ifq`dy kq dklyqkj yk tkg` i`hq`` yc` k`qnyfklt kb nlkyc`q dkgnlv* tyqfdyjv ant`i kl yc`

    y`qgt nli dklifyfklt i`bfl`i fl yc` dklyqndy xcfdc ft jfgfy`i yk n d`qynfl yfg` `qfki, Yc`

    qfte flrkjr`i fl ycft q`jnyfkltcf ft q`jnyfr` yk yc` yv` kb q`jnyfkltcf, Xc`q`nt* fl nl

    nd~pftfyfkl* yc` nd~pfqflh dkgnlv dklyqkjt njj yc` k`qnyfklt kb yc` nd~pfq`i dkgnlv*

    hfrflh fy gkq` kx`q nli kxl`qtcf apy ny yc` tng` yfg` fy ndd`yt njj yc` qftet kb yc`

    nd~pfq`i dkgnlv, Lkx yc` ~p`tyfkl ft xc`q` ik njjfnld`t bnjj fl; Njjfnld`t dkg` fl yc`

    gfiij` kb ycft xckj` td`lnqfk, Njjfnld`t nq` dkjjnakqnyfklt a`yx``l yxk kq gkq` dkgnlf`t

    ycny flr`ty fl nl ndyfrfyv* tcnqflh yc` qfte nli q`ypqlt apy ny yc` tng` yfg` q`gnflflh

    t`nqny` j`hnj nli `dklkgfd `lyfyf`t, Tkg` gfhcy nqhp` njjfnld`t nq` n bkqg kb Mkfly

    9Yc` Lnyfklnj L`yxkqe bkq Dkjjnakqnyfkl* >662* Dkjjnakqnyfkl Bqng`xkqe* Bnqhk* LI

    0Aktykl Dkltpjyflh Hqkp* 1??0* Yc` Qkj` kb Njjfnld`t fl Dkqpkqny` Tyqny`hv* Aktykl Gnttndcpt`yyt

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    16/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >2GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    R`lypq`t* xcfdc gfhcy ft yqp` fl tkg` q`t`dy apy yc` kljv ifbb`q`ld` ft ycny nl njjfnld`

    ik`t lky dq`ny` n l`x j`hnj `lyfyv nli yc` dklyqndypnj j`lhyc ft jklh y`qg,

    Yc` bfhpq` a`jkx tckxt yc` ifbb`q`ly yv` kb dkqkqny` dklyqkj=

    Tkpqd`= ADH Nlnjvtft #1??0&

    Bfhq` > Tp`dyqg kb Dkqpkqny` Dklyqkj

    Nt fy ft `rfi`ly bqkg yc` bfhpq` nakr` q`jnyfkltcft ant`i kl yqnltndyfklt nq` akpli av

    y`qgt nli dklifyfklt fl yc` dklyqndyt* qfte flrkjr`i fl ntvgg`yqfd nli yc` ipqnyfkl kb yc`

    q`jnyfkltcf ft tckqy y`qg, Fl dnt` kb G`qh`qt " Nd~pftfyfklt gnmkqfyv tcnq`t nq` dklyqkjj`i

    av kl` dkgnlv* yc`q`bkq` cfhc`q qfte ft flrkjr`i* ipqnyfkl ft `qgnl`ly nli yc` j`hnj

    tynypt kb kji `lyfyf`t dcnlh`t, Xc`q`nt* njjfnld`t jf` fl yc` gfiij`* njj qfte ft tcnq`i* ipqnyfkl

    ft jklh y`qg nli yc` g`ga`qt bkqgflh nl njjfnld` q`gnfl t`nqny` j`hnj nli `dklkgfd

    `lyfyf`t,

    >,9 NJJFNLD@T FL Y@J@DKGGPLFDNYFKL FLIPTYQV

    I`q`hpjnyfkl nr`i yc` xnv bkq bkq`fhl dkgnlf`t yk flr`ty kq jnpldc yc`fq

    qkipdyt+t`qrfd`t fl yc` ckty dkplyqv, Y`j`dkggplfdnyfkl fliptyqv ft kl` kb yc` gkty

    y`dclkjkhv kqf`ly`i fliptyqf`t fl yc` xkqji, A`flh yc` gkty y`dclkjkhv kqf`ly`i yc`v x`q`

    njtk yc` gkty qky`dy`i fliptyqv av hkr`qlg`lyt nt x`jj* nt fl q`hpjny`i `dklkgf`t yc`

    y`j`dkg t`qrfd` qkrfi`q xnt n tflhj` tyny` kxl`i fldpga`ly k`qnykq, Yc` q`ntkl bkq ycft

    ft yc` t`dq`dv kb yc` dkggplfdnyfkl a`yx``l yc` hkr`qlg`lyt fly`jjfh`ld` nli i`b`ld`

    nh`ldf`t, Ckx`r`q* fl kqi`q bkq yc` dkplyqv yk hqkx `dklkgfdnjjv yc` hkr`qlg`ly kxl`i

    k`qnykqt x`q` i`q`hpjny`i nli jfd`lt`t x`q` fttp`i bkq l`x k`qnykqt yk `ldkpqnh`

    dkg`yfyfkl fl yc` dkplyqvt `dklkgv nli yk flrfy` bkq`fhl ifq`dy flr`tyg`ly, Yc` PT xnt

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    17/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >8GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    yc` bfqty dkplyqv yk i`q`hpjny` fyt y`j`dkg t`dykq* xcfdc qkr`i yk a` n akkty bkq yc`

    `dklkgv nli xnt ~pfdejv bkjjkx`i av kyc`q dkplyqf`t nqkpli yc` xkqji,2

    Nddkqiflh yk

    _`llflht8 l`x nli dkgjfg`lynqv dnnafjfyf`t nq` q`~pfq`i av yc` y`j`dkggplfdnyfklt

    fliptyqv yk bpjbfj yc` i`gnlit kb dptykg`q* yc`q`bkq` njjfnld`t* g`qh`qt " nd~pftfyfklt x`q`

    pt`i `sy`ltfr`jv fl yc` y`j`dkggplfdnyfkl fliptyqv,3

    Fl y`j`dkgt* njjfnld`t cnr` a``l pt`i

    gnmkqjv fl yc` xfq`j`tt y`j`dkggplfdnyfklt fliptyqv* gnfljv ip` yk yc` dklr`qh`ld`

    a`yx``l yc` fly`ql`y nli y`j`dkggplfdnyfklt, Gkq` nli gkq` dptykg`qt q`~pfqflh

    flbkqgnyfkl kl yc` hk* dc`deflh `gnfjt nli tpqbflh yc` fly`ql`y hfrflh qft` yk gkafj`

    fly`ql`y dkggkljv elkxl nt H_QT kq XN_* yc`t` njfdnyfklt nq` a`dkgflh fldq`ntflhjv

    kpjnq ngklh dptykg`qt* yc`q`bkq` bkqdflh y`j`dkg k`qnykqt yk dkg` p xfyc l`x nli

    t`dpq` t`qrfd`t yk nyyqndy gkq` nli gkq` dptykg`qt yk yc`fq t qrfd`, Njj gkafj` k`qnykqt

    dnllky kq ik lky cnr` yc` `s`qyft` yk kbb`q yc`t` t`qrfd`t kl yc`fq kxl* yc`q`bkq`* fl kqi`q

    yk kbb`q yc` a`ty t`qrfd` yk yc`fq dptykg`qt yc`v bkqg njjfnld`t xfyc dkgnlf`t ycny kbb`q

    gkafj` fly`ql`y njfdnyfklt nli dkly`lyt, Fl ycft q`hnqi x` dnl jkke ny yc` dnt` kb Mnnlt

    gkafj` dnqqf`q LYY IkDkGk* nt g`lyfkl`i av yc` Aktykl Dkltpjyflh Hqkp fl yc`fq q`kqy

    kl Yc` Qkj` kb Njjfnld`t fl Dkqpkqny` Tyqny`hv, A`jkx ft yc` tpggnqv kb yc` dnt`* yc`

    dkgj`y` dnt` xfjj a` iftdptt`i fl i`ynfj fl tpat`~p`ly dcny`qt

    Yc` dnt` kb LYYIkDkGk tckxt yc` tyq`lhyc kb n tyqny`hfd njjfnld` fl n dkplyqvt `dklkgv,

    Fl kqi`q yk jnpldc fyt f'gki`t`qrfd`* LYYIkDkGk bkqg`i tyqny`hfd njjfnld`t xfyc n xfi`

    qnlh` kb dkly`ly qkrfi`qt, Xfycfl n `qfki kb ycq`` v`nqt f'gki` nyyqndy`i 4? gfjjfkl

    dptykg`qt nli xnt i`djnq`i Mnnlt y`j`dkg fliptyqv tynlinqi, Yckphc IkDkGk dq`ny`i

    njjfnld`t xfyc n lpga`q kb dkly`ly qkrfi`qt fl kqi`q yk hnfl n tfhlfbfdnly ckji fl yc` gkafj`

    fly`ql`y gnqe`y* ckx`r`q* yc` kfly yk lky` c`q` ft ycft ycny yc` njjfnld`t x`q` xfyc

    dkgnlf`t ycny dkgj`g`ly`i yc` t`qrfd`t kbb`q`i av yc` Mnnl`t` dnqqf`q, Yc`t` njjfnld`t

    `lnaj`i IkDkGk yk hnfl n tfhlfbfdnly bkkyckji fl yc` Mnnl`t` gnqe`y nli a`dnpt` kb ycft

    tpdd`tt* yc` f'gki` t`qrfd` xnt jfd`lt`i yk >4 k`qnykqt hjkanjjv av `tynajftcflh njjfnld`t

    2_`llflht* M, Eqnl`lapqh* C,R, " Cnh`ikkql* M, 1??0* _nty* _q`t`ly nli Byq` kb yc` Y`j`dkgglfdnyfklt Flityqv

    8

    _`llflht* M, Eqnl`lapqh* C,R, " Cnh`ikkql* M, 1??0* _nty* _q`t`ly nli Byq` kb yc` Y`j`dkgglfdnyfklt Flityqv

    3Dcnl'Kjgty`i* T, " Mngftkl* G, 1??>* Qfrnjqv ycqkhc njjfnld`t= Dkgp`yfyfr` tyqny`hv fl yc` hjkanj y`j`dkgglfdnyfklt

    gnqe`y* @pqk`nl Gnlnh`g`ly Mkpqlnj ,4>8'44>,

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    18/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >3GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    xfyc k`qnykqt fl lfl` @pqk`nl dkplyqf`t,6 Yc` dnt` kb LYYIkDkGk fjjptyqny`t kl` e`v

    bndykq kb tyqny`hv j`niflh yk yc` bkqgnyfkl kb n lpga`q kb njjfnld`t* lng`jv yk hnfl

    tfhlfbfdnly gnqe`y q`t`ld` nli hqkxyc, A`dnpt` kb bf`qd`q dkg`yfyfkl a`yx``l dkgnlf`t

    nli ip` yk yc` qnfi y`dclkjkhfdnj dcnlh` yneflh jnd`* yc` yqnifyfklnj rkfd`

    y`j`dkggplfdnyfkl q`r`lp`t nq` i`dq`ntflh iqntyfdnjjv, Yk e`` hqkxyc kl yc` p gkafj`

    y`j`dkg dkgnlf`t cnr` yk q`jv c`nrfjv kl yc`fq inyn t`qrfd`t, Inyn t`qrfd`t cnr` a`dkg`

    nl fly`hqnj nqy kb yc` gkafj` ckl` fliptyqv* yc`q`bkq` gkafj` dnqqf`qt nq` jkkeflh yk bkqg

    njjfnld`t xfyc dkgnlf`t kbb`qflh dkgj`g`lynqv t`qrfd`t, Nddkqiflh yk Gnqfnln

    Ikikpqkrn>?

    * fl yc` dkgflh v`nqt y`j`dkg dkgnlvt gkafj` inyn t`qrfd`t xfjj a` ny yc`

    bkq`bqkly kb h`l`qnyflh q`r`lp`t,>> Tc` bpqyc`q nqhp`t ycny gkty kb yc` fly`ql`y t`qrfd`t

    tkji yk dkltpg`qt xfjj a` kr`q gkafj` ckl`t* yc`q`av `tynajftcflh yc` gkafj` ckl` nt yc`

    lpga`q kl` g`ifpg kb dkggplfdnyfkl a`yx``l aptfl`tt`t nli dkltpg`qt,

    >,0 Q@T@NQDC _PQ_KT@

    Ycft ykfd kb q`t`nqdc xnt fltfq`i av yc` npyckqt `qtklnj fly`q`ty nt x`jj nt `ipdnyfklnj

    nli qkb`ttfklnj andehqkpli fl yc` FY " Y`j`dkg fliptyqv kb _neftynl, Yc` ngkply

    flr`tyg`lyt fl yc` y`dclkjkhv* g`ifn nli y`j`dkg fliptyqv cnt tevqkde`y`i, Afjjfklt kb

    ikjjnqt xkqyc kb qkm`dyt nli mkfly r`lypq` qkhqngt nq` a`flh nllkpld`i* ycft ndyfrfyv ft

    tnfi yk a` iqfr`l av dklr`qh`ld`, Yc` cv` kb dklr`qh`ld` ft t`dfbfdnjjv iqfrflh yc` g`ifn

    nli y`j`dkg fliptyqv yk dklr`qh`* yqfj` jnv nli ~pniqpj` jnv t`qrfd`t cnr` a``l

    jnpldc`i nqkpli yc` xkqji* gnfljv fl @pqk`nl dkplyqf`t nli yc` Tkpyc @nty Ntfnl

    `dklkgf`t, Fl kqi`q yk pldkr`q yc` gvyc tpqqkpliflh dklr`qh`ld` nli ckx tyqny`hfd

    y`dclkjkhv njjfnld`t jnv nl fgkqynly qkj` fl yc` dq`nyfkl kb ycft l`x ikgnfl+g`ifpg kb

    dptykg`q dklyndy,

    Yc` npyckq ft iqfr`l av cft kxl t`dfnj fly`q`ty fl yc` Gkafj` Rfqypnj L`yxkqe K`qnykq

    t`hg`ly kb gkafj` y`j`dkgt* ycft q`t`nqdc yc`tft ckx`r`q* ft fl yc` lnypq` kb n i`te

    q`t`nqdc* apy gnv a` rf`x`i nt a`flh dklipdy`i bkq n lkgflnj djf`ly #`,h, Rfqhfl Gkafj`&,

    6Aktykl Dkltpjyflh Hqkp* 1??0* Yc` Qkj` kb Njjfnld`t fl Dkqpkqny` Tyqny`hv* Aktykl Gnttndcpt`yyt

    >?Ikikpqkrn, G, 1??4* Flityqv ivlngfdt nli tyqny`hfd pktfyfklflh fl yc` xfq`j`tt y`j`dkgglfdnyfklt flityqv5 yc` dnt`

    kb Rkinbkl` Hqkp pjd* Gnlnh`g`ly I`dftfkl

    >>Ikikpqkrn, G, 1??4* Flityqv ivlngfdt nli tyqny`hfd pktfyfklflh fl yc` xfq`j`tt y`j`dkgglfdnyfklt flityqv5 yc` dnt`

    kb Rkinbkl` Hqkp pjd* Gnlnh`g`ly I`dftfkl

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    19/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    >6GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    >,0,> NFG KB YC@ Q@T@NQDC

    Yc` hknj kb ycft q`t`nqdc ft yk qkrfi` yc` q`ni`q xfyc n i`ynfj`i pli`qtynliflh kb yc`

    dklr`qh`ld` c`lkg`lkl nli yc` bndykqt iqfrflh nli ycq`ny`lflh fy, Njtk yk ntd`qynfl yc`

    qkj` kb y`dclkjkhv njjfnld`t fl ndcf`rflh yc` dklr`qh`ld` kb g`ifn nli y`j`dkg t`qrfd`t,

    Yc` fly`lyfkl kb yc` npyckq ft yk qkrfi` yc` q`ni`q xfyc n dj`nq pli`qtynliflh kb yc` iqfr`qt

    j`niflh yk y`dclkjkhfdnj i`r`jkg`ly nli tpat`~p`ly ptc ykxnqit dklr`qh`i t`qrfd`t kb

    rkfd`* g`ifn nli inyn, Yc` pqkt` a`cfli bkqgflh y`dclkjkhv njjfnld`t fl kqi`q yk ndcf`r`

    dklr`qh`ld` kb t`qrfd`t kr`q n tflhj` g`ifpg,

    >,0,1 Q@T@NQDC ^P@TYFKLT

    >, Xcny nq` yc` bndykqt j`niflh yk dklr`qh`ld` fl yc` y`j`dkggplfdnyfkl fliptyqv;

    1, Xcny nq` yc` dnpt`t kb tyqny`hfd y`dclkjkhv njjfnld`t* bkqg`i fl y`j`dkgt ykinv;

    4, Xcny ft yc` q`jnyfkltcf a`yx``l dklr`qh`ld` nli tyqny`hfd y`dclkjkhv njjfnld`t;

    >,0,4 G@YCKIKJKHV

    Ycft yc`tft ft fl yc` lnypq` kb n i`te q`t`nqdc* apy gnv a` rf`x`i nt a`flh dklipdy`i bkq n

    lkgflnj djf`ly #`,h, Rfqhfl Gkafj`& nl GRLK fl yc` hjkanj gkafj` y`j`dkgt gnqe`y xcfdc

    xnlyt yk kaynfl i`ynfj`i nltx`qt yk yc` q`t`nqdc ~p`tyfklt g`lyfkl`i nakr`, Yc` lkgflnj

    djf`ly xfjj yc`l ant` bpypq` tyqny`hf`t ykxnqit tyqny`hfd njjfnld`t nli dklr`qh`ld` fl yc`

    fliptyqv, Yc` inyn nlnjvt`i av yc` npyckq cnt a``l `syqndy`i bqkg njq`niv pajftc`i

    tkpqd`t tpdc nt akket* ndni`gfd " y`dclkjkhv mkpqlnjt* y`dclkjkhv gnhn}fl`t* y`dclkjkhv

    xcfy` n`qt `yd, Yc` npyckq xfjj qfhkqkptjv nlnjvt` yc` inyn nrnfjnaj` nli nyy`gy yk

    pldkr`q yc` q`jnyfkltcf a`yx``l y`dclkjkhv njjfnld`t nli dklr`qh`ld`, Av `gjkvflhnlnjvtft ykkjt tpdc nt TXKY nlnjvtft kb dklr`qh`ld` nli nl flyqfhpflh jkke flyk yc` kttfaj`

    kkqyplfyf`t nli ycq`nyt yk yc` `sfty`ld` kb dklr`qh`ld`* tpat`~p`ly dkldjptfklt xfjj a`

    gni` fl kqi`q yk hfr` yc` q`ni`q tfgjfdfyv fl pli`qtynliflh yc` dkld`y a`cfli

    dklr`qh`ld` nli y`dclkjkhv njjfnld`t, Yc` nlnjvtft xfjj qkrfi` i`ynfj`i nltx`qt yk yc`

    q`t`nqdc ~p`tyfklt g`lyfkl`i nakr`, Yc` bfliflht nli tpat`~p`ly q`dkgg`linyfklt kb

    bpypq` tyqny`hf`t nli yndyfdt yk a` `gjkv`i av yc` lkgflnj dkgnlv ykxnqit y`dclkjkhv

    njjfnld`t xfjj a` yckqkphcjv nqhp`i nli n tyqny`hfd bfy xfjj a` q`t`ly`i, Bpqyc`qgkq`* yc`

    npyckq xkpji jfe` `gcntft` ycny njj tkpqd`t kb yc` q`rf`x`i qfly`i+plqfly`i jfy`qnypq`*

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    20/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    1?GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    ` mkpqlnjt* q`kqyt nli y`dclkjkhv nqyfdj`t " xcfy` n`qt cnr` a``l g`lyfkl`i fl yc`

    bkkylky`t nt x`jj nt fl yc` Afajfkhqncv t`dyfkl ny yc` `li, Yc` npyckq c`q`av i`djnq`t ycny

    yc` flbkqgnyfkl fl ycft aptfl`tt q`t`nqdc qkm`dy cnt a``l qk`qjv q`b`q`ld`i fl yc`

    bkkylky`t nt x`jj nt yc` Afajfkhqncv t`dyfkl ny yc` `li yc`q`av nlv kyc`q flbkqgnyfkl fl

    yc` yc`tft ft kb yc` npyckq cfgt`jb nli cnt lky a``l dkf`i kq jnhfnqft`i yk yc` a`ty kb yc`

    npyckqt elkxj`ih`,

    Fl yc` yc`tft gpdc `gcntft ft kl yc` inyn nrnfjnaj` bqkg yc` dpqq`ly y`j`dkg fliptyqv*

    ant`i kl a`ty qndyfd`t* dpqq`ly y`dclkjkhf`t nli ynqh`yt bkq yc` bpypq`, Ycft yv` kb

    q`t`nqdc xnt fgkqynly nt yc` dkly`sy kb ycft yc`tft ft yk q`t`ly inyn fl fyt qnx bkqg* nt yk

    hfr` yc` q`ni`qt n xflikx flyk yc` dpqq`ly y`j`dkg fliptyqv, Yc` q`dkgg`linyfklt cnr`

    a``l ant`i kl dkldjpi`i bfliflht nby`q n dqfyfdnj nlnjvtft kb yc` tfypnyfkl fl yc` hjkanj

    y`j`dkggplfdnyfkl fliptyqv,

    Yc` npyckq ft kb yc` rf`x ycny cft nlnjvtft* bfliflht nli q`dkgg`linyfklt xfjj a` r`qv pt`bpj

    yk yc` y`j`dkg " g`ifn fliptyqv nli xfjj a` `~pnjjv a`l`bfdfnj fl yc` bpypq` tyqny`hf`t kb yc`

    flifrfipnj dkgnlf`t fl yc` fliptyqv,

    >,0,9 TYQPDYPQ@

    Yc` tyqpdypq` kb ycft yc`tft cnt a``l dnq`bpjjv yckphcy p nli cnt a``l fjjptyqny`i fl n xnv

    ycny ft pli`qtynlinaj` yk yc` q`ni`q fl yc` gkty dklr`lf`ly gnll`q, Yc` flyqkipdyfkl kb

    yc` yc`tft qkrfi`t nl kr`qrf`x kb yc` q`t`nqdc ykfd nli n aqf`b andehqkpli kb y`dclkjkhv

    njjfnld`t fl yc` hjkanj y`j`dkg fliptyqv, Bpqyc`qgkq`* fl yc` bfqty dcny`q yc` npyckq jftyt

    ikxl yc` q`t`nqdc ~p`tyfklt yk a` nltx`q`i fl ycft yc`tft, Dcny`q 1 qkrfi`t yc` q`rf`x kb

    yc` jfy`qnypq` nrnfjnaj` fl yc` bkqg kb pajftc`i gny`qfnj fl rnqfkpt akket* y`dclkjkhv

    gnhn}fl`t* aptfl`tt gnhn}fl`t nli mkpqlnjt `yd, Yc` jfy`qnypq` q`rf`xt `lnaj`t yc` npyckq

    yk cnr` n yckqkphc pli`qtynliflh kb yc` dkld`y kb y`dclkjkhv njjfnld`t nli dklr`qh`ld`,

    Ycft q`rf`x c`jt yc` npyckq yk dnqqv kpy n qfhkqkpt nlnjvtft kb yc` inyn hnyc`q`i j`niflh

    yk g`nlflhbpj dkldjptfkl nli q`dkgg`linyfklt, Yc` dklr`qh`ld` kb rkfd` " inyn t`qrfd`t

    xfyc yc` fldjptfkl kb g`ifn dkgnlf`t fl yc` y`j`dkg t`dykq cnt a``l iftdptt`i fl i`ynfj fl

    Dcny`q 4, Bpqyc`qgkq`* fl ycft dcny`q yc` iqfr`qt kb dklr`qh`ld` cnr` a``l g`lyfkl`i nt

    x`jj nt yc` ycq`` j`r`jt kb dklr`qh`ld` cnr` a``l iftdptt`i fl i`ynfj, Dcny`q 4 bpqyc`q

    fldjpi`t nl nlnjvtft kb tpqr`vt dnqqf`i kpy av rnqfkpt dkltpjyflh dkgnlf`t fl kqi`q yk

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    21/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    1>GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    ntt`tt yc` dpqq`ly i`gnli bkq dklr`qh`ld`, Fl yc` `li kb yc` dcny`q n aqf`b jkke ft yne`l ny

    yc` qkj` kb tyqny`hfd njjfnld`t fl yc` dpqq`ly qnd` yk kbb`q dklr`qh`i t`qrfd`t, Fl Dcny`q 9 n

    yckqkphc nlnjvtft kb tyqny`hfd y`dclkjkhv njjfnld`t ft dnqqf`i kpy* xfyc `gcntft kl yc`

    g`ifn " y`j`dkg fliptyqv, Yc` npyckq qkrfi`t n qfhkqkpt nlnjvtft kb yc` inyn nrnfjnaj` kl

    y`dclkjkhv njjfnld`t fl y`j`dkgt nli yc` q`jnyfkltcf a`yx``l yc` yxk, Dcny`q 0 qkrfi`t

    yc` bfliflht ycny nq` `syqndy`i bqkg yc` inyn nlnjvt`i kl dklr`qh`ld` nli y`dclkjkhv

    njjfnld`t fl y`j`dkgt, Yc` pqkt` kb pajftcflh yc` bfliflht ft yk qkrfi` yc` lkgflnj djf`ly

    #Rfqhfl Gkafj`& xfyc q`dft` nli yk yc` kfly nltx`qt yk yc` ycq`` q`t`nqdc ~p`tyfklt, Ant`i

    kl ycft q`t`nqdc nlnjvtft yc` lkgflnj djf`ly #Rfqhfl Gkafj`& xfjj a` naj` yk tyqny`hft` ykxnqit

    y`dclkjkhv njjfnld`t nli dklr`qh`ld` fl yc` y`j`dkg fliptyqv, Ny yc` `li kb yc` yc`tft n

    dkgj`y` jfty kb yc` gny`qfnj q`rf`x`i* fldjpiflh njj qfly`i* `j`dyqklfd nli pajftc`i

    tkpqd`t ft qkrfi`i fl yc` Afajfkhqnpcvt`dyfkl,

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    22/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    11GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    DCN_Y@Q 1 JFY@QNYPQ@ Q@RF@X

    1,> FLYQKIPDYFKL

    Ycft dcny`q xfjj dkr`q yc` dpqq`ly jfy`qnypq` kl yc` tpam`dyt pli`q iftdpttfkl f,`,

    Dklr`qh`ld` nli yc` qkj` kbTyqny`hfd Y`dclkjkhv Njjfnld`t, Yc` tdk` kb ycft dcny`q ft yk

    q`rf`x yc` dpqq`lyjv nrnfjnaj` jfy`qnypq` kl yc` tpam`dy kb Tyqny`hfd Njjfnld`t* i`bflfyfkl*

    gkyfr`t* y`dclkjkhv " elkxj`ih` yqnltb`q* yv`t nli iqnxandet kb njjfnld`t, Ycft dcny`q

    bpqyc`q fldkqkqny`t yc` dkgfjnyfkl kb yc` dpqq`ly inyn nrnfjnaj` kl dklr`qh`ld` fl yc`

    g`ifn nli y`j`dkg fliptyqv, Yc` iqfr`qt* bndykqt nli j`r`jt kb dklr`qh`ld`* nt x`jj nt yc`ky`lyfnj kkqyplfyf`t bkq y`j`dkg dkgnlf`t `ly`qflh yc` dklr`qh`ld` qnd`* njklh xfyc

    yc` plq`ifdynaj` lnypq` kb yc` ycq`nyt nttkdfny`i xfyc dklr`qh`i t`qrfd`t,

    Kr`q yc` v`nqt yc` tpam`dy kb tyqny`hfd njjfnld`t cnt a`dkg` r`qv kpjnq xfycfl yc`

    aptfl`tt nt x`jj nt ndni`gfd `lrfqklg`ly, Yc` aptfl`tt xkqji ft dcnlhflh iqngnyfdnjjv*

    xfyc yc` fldq`nt` fl dkg`yfyfkl5 aptfl`tt`t nq` xfjjflh yk pt` l`x nli jny`ty yndyfdt bkq

    fldq`ntflh gnqe`y q`t`ld` nli yk nyyqndy dptykg`qt, Yc`q`bkq`* njjfnld`t nq` dkltfi`q`i yk

    a` n kttfaj` g`nlt ykxnqit aptfl`tt `snltfkl, Fl yc` y`dclkjkhv nli cnqgnd`pyfdnj

    t`dykq* Tyqny`hfd Njjfnld`t nq` gnfljv bkqg`i xc`l yxk kq gkq` dkgnlf`t xftc yk dnqqv

    kpy q`t`nqdc kl nl pdkgflh y`dclkjkhv xcfdc gfhcy lky a` kttfaj` bkq kl` nqyl`q yk

    `qbkqg* i``liflh kl yc` qfte nli q`tkpqd`t flrkjr`i kq yc` t`y kb `s`qyft` l``i`i, Tpdc

    njjfnld`t nq` gni` kttfaj`* av n qkndyfr` nqkndc bqkg njj yc` nqyl`qt fl yc` njjfnld`,

    Kyc`q bndykqt ycny jnv n rfynj nqy fl yc` i`dftfkl yk ky bkq kq nhnflty tyqny`hfd njjfnld`t nq`

    yc` gfdqk " gndqk bndykqt kb yc` `lrfqklg`ly tpqqkpliflh yc` nfg kb yc` njjfnld`, Yc`dkld`y kb tyqny`hfd njjfnld`t cnt hnfl`i n jky kb kpjnqfyv fl yc` y`j`dkggplfdnyfklt

    fliptyqv nt x`jj* yc` dq`ify bkq xcfdc hk`t yk yc` i`q`hpjnyfkl fl yc` y`j`dkg t`dykqt fl gkty

    kb yc` dkplyqf`t* `jfgflnyflh gklkkjv nli dnqrflh yc` xnv bkq c`njycv dkg`yfyfkl,

    Yc` jfy`qnypq` q`rf`x a`hflt xfyc yc` i`bflfyfkl kb tyqny`hfd njjfnld`tnby`q ycny* yc` q`ntklt

    a`cfli bkqgflh nl njjfnld` nq` iftdptt`i* `gcntf}flh kl yc` tyqny`hfd nli `dklkgfd

    gkyfr`t ycny `ldkpqnh` dkgnlf`t yk bkqg njjfnld`t, Nby`q `sjnflflh yc` gkyfr`t a`cfli

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    23/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    14GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    bkqgflh nl njjfnld`* yc` qkd`tt kb y`dclkjkhv yqnltb`q nli elkxj`ih` yqnltb`q ft iftdptt`i*

    gkrflh kl yk yc` yv`t nli iqnxandet kb bkqgflh n tyqny`hfd njjfnld`,

    1,1 TYQNY@HFD NJJFNLD@T

    Fl kqi`q yk pli`qtynli yc` bpjj tdk` kb Tyqny`hfd Njjfnld`t* fy ft kb yc` pygkty fgkqynld`

    ycny njj yc` bkqgt nli yv`t kb tyqny`hfd njjfnld`t a` i`bfl`i, _qftdfjjn>1

    cnt i`bfl`i tyqny`hfd

    njjfnld`t nt hqkp kb kqhnlf}nyfklt lkl'pqkbfy* bkq'pqkbfy* nli pajfd xkqeflh ykh`yc`q

    rkjlynqfjv yk tkjr` n pqkaj`g ycny ft ykk ifbbfdjy bkq n tflhj` kqhnlf}nyfkl yk tkjr` kl fyt

    kxl, Nddkqiflh yk J`f nli Tjkdpg>4 njjfnld`t nq` yxk kq gkq` bfqgt dk'njfhlflh yc`gt`jr`t

    yk nyynfl nli j`nql bqkg `ndc kyc`q yc` y`dclkjkhf`t* pqkidyt* tefjjt nli elkxj`ih` ycny nq`

    lkykyc`qxft` nrnfjnaj` yk yc`fq dkgp`yfykqt, Bpqyc`qgkq`* Cnqqfhnl>9 `gcntf}`t kl yc`tyqny`hfd nt`dy nli tyq`tt`t ycny tyqny`hfd njjfnld`t* mkfly r`lyq`t* dkkp`qnyfr`

    nhq``g`lyt `yd nq` fl bndy nqyl`qtcft ngklh bfqgt xkqeflh ykh`yc`q yk ndcf`r` yc`fq

    tyqny`hfd kam`dyfr`t, Nlkyc`q ifg`ltfkl yk yc` tyqny`hfd njjfnld` td`lnqfk cnt a``l nii`i av

    Tynbbkqi>0

    xck nqkndc`t fy fl yc` dkly`sy kb gnqe`yflh nli nqhp`t ycny fy ft fl bndy yc`

    gnqe`yflh kb n pqkidy nli tyq`ng kb rnj` dcnfl ndyfrfyf`t xcfdc nq` dkgpj`y`i xfyc yc`

    nttftynld` kb n pnqyl`q, Xc``j`l nli Cplhnq>2

    nqhp` ycny nl njjfnld` bnjjt tckqy kb n

    g`qh`q kq bjj pnqyl`qtcfp ckx`r`q* fy `lnaj`t dkgpnlf`t yk ik atfl`tt ycny hk`t pnty yc`

    tnj dkgpnlv'yk'dkgpnlv i`njflh, Yc` bnyc`q kb gnlnh`g`ly yc`kqv _`y`q Iqpde`q>8

    *

    nqhp`t ycny yc` dcnlh` aqkhcy naky fl atfl`tt pqndyfd`t nli yc` dkqpkqny` djyq` ft i`

    yk yc` fldq`nt` fl dkjjnakqnyfkl nli njjfnld`t a`yx``l dkgpnlf`t, Yc` nakr` i`bflfyfklt

    kbb`q fltfhcyt nt yk xcny tyqny`hfd njjfnld`t nq` nli xcny yc`v fldjpi`,

    >1_qftdfjjn X, Mknlln T, " Dkpqyl`v J, G, 1??0* Tyqny`hfd Njjfnld`t fl Ndyfkl= Ykxnqi n Yc`kqv kb @rkjyfkl* _kjfdv Typif`t

    Mkpqlnj* ,9>6 991* 19

    >4Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb tyqny`hfd

    njjfnld`t* Gnlnh`g`ly I`dftfkl 9> 0>

    >9Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb tyqny`hfd

    njjfnld`t* Gnlnh`g`ly I`dftfkl 9> 0>

    >0Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb tyqny`hfd

    njjfnld`t* Gnlnh`g`ly I`dftfkl 9> 0>

    >2@jgpyf* I, " Enycnxnjn* V, 1??>*Nl Kr`qrf`x kb Tyqny`hfd Njjfnld`t* Gnlnh`g`ly I`dftfkl 1?0'1>8

    >8@jgpyf* I, " Enycnxnjn* V, 1??>*Nl Kr`qrf`x kb Tyqny`hfd Njjfnld`t* Gnlnh`g`ly I`dftfkl 1?0'1>8

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    24/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    19GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Ipqflh yc` q`rf`x kb yc` jfy`qnypq` fy cnt a``l lky`i ycny yc` plf~p` nirnlynh`t ktt`tt`i

    av aptfl`tt`t jnv n rfynj qkj` fl yc` dq`nyfkl kb aptfl`tt l`yxkqet, Yc`t` aptfl`tt l`yxkqet

    bkqg`i nq` lkqgnjjv xfycfl yc` fliptyqv nli c`ld` q`tpjy fl h`l`qnyflh cfhc`q q`r`lp`,

    Q`d`lyjv yc`q` cnt a``l n tcfby fl yc` y`dclkjkhv nli y`j`dkg fliptyqv nt n lpga`q kb

    njjfnld`t cnr` a``l bkqg`i xfyc aptfl`tt`t tpjvflh dkgj`g`lynqv t`qrfd`t yk yc`

    y`j`dkgt rkfd` nli inyn t`qrfd`t, Fl tpdc njjfnld`t yc` aptfl`tt`t ndcf`r` nl `ih` kr`q

    yc`fq qfrnjt av dkgaflflh yc`fq dkq` nli iftyfldy dkg`y`ldf`t, Yc`q`bkq`* pli`q yc` dpqq`ly

    fly`lt` dkg`yfyfr` tfypnyfkl* tpdc njjfnld`t ypql kpy yk a` n xfl'xfl td`lnqfk bkq

    aptfl`tt`t, Jkqnlh` " Qkkt>3

    bpqyc`q nqhp` ycny* fl kqi`q yk `spnli n bfqgt nppjfdnyfkl

    hjkanjjv fy l``it yk cnr` n tkjfi pjnl bkq yc` byq` nli njtk ycny fyt jklh'y`qg tyqny`hf`t nq`

    x`jj i`bfl`i, Nddkqiflh yk n tpqr`v dklipdy`i av ]nmnd>6

    kl GLD j`ni`qt* tyqny`hfd

    njjfnld`t cnr` a``l q`hnqi`i nt yc` djkt`ty nli gkty jfe`jv njy`qlnyfr` yk g`qh`qt nli

    fly`qlnyfklnjftnyfkl tyqny`hf`t* av yc` q`tkli`lyt kb yc` tpqr`v,

    Ikph Anqyckjkg`x1? t`dfnjftflh fl aptfl`tt* bflnld` nli cfhc'y`dc fliptyqv nli gkq` ycnl

    4? v`nqt kb `s`qf`ld` fl mkpqlnjftg tyny`t ycny* kqhnlftnyfklt y`li yk fllkrny` bnty`q f,`,

    ny n bnty`q qny` ycnl yc`v nq` t`i yk nt n ifq`dy q`tjy kb hjkanjftnyfkl, Ycft g`nlt ycny

    hjkanjftnyfkl ft fl yc` iqfrflh t`ny kb fllkrnyfkl nli pyyflh n jky kb q`ttpq` kl bfqgt nli

    jndflh yc`g fl n tfypnyfkl xc`q` yc`v cnr` yk nqyl`q xfyc nlkyc`q bfqg fl xnvt ycny x`q`

    lky `r`l yckphcy kb y`l v`nqt nhk, Anqyckjkg`x bpqyc`q `sjnflt ycny i` yk yc` dqq`ly

    tyny` kb dkgp`yfyfkl* fy ft lky xft` bkq dkgpnlf`t yk dkltfi`q ikflh fy njkl`* nt fy gnv lky

    a` yc` a`ty kpyfkl bkq yc`g, Bkqgflh njjfnld`t cnt n jky kb a`l`bfyt nt x`jj* yc` dnt` kb

    H`l`qnj Gkykqt #HG& nli Infgj`q Dcqvtj`q ft n djnttfd `sngj`* av dkgaflflh yc`fq `s`qyft`

    yc`v x`q` naj` yk i`dq`nt` yc` yfg` yne`l yk gnqe`y cvaqfi r`cfdj`t, Njklh xfyc ycft yc`q`

    nq` lpg`qkpt kyc`q a`l`bfyt kb bkqgflh njjfnld`t `,h, q`idyfkl kb qfte* tcnqflh i`r`jkpg`ly

    dkty nli ifrfiflh yc` xkqejkni,

    >3Yki`rn @, " Elke` I, 1??0* Tyqny`hfd njjfnld`t nli gki`jt kb dkjjnakqnyfkl

    >6Yki`rn @, " Elke` I, 1??0* Tyqny`hfd njjfnld`t nli gki`jt kb dkjjnakqnyfkl

    1?Anqyckjkg`x* I, 1??0* Tj``pflh xfyc yc` @l`gv* Fliptyqv X``e

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    25/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    10GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Fl yc` xkqit kb Aklbf`ji1>Njjfnld`t dnl a` yc` kljv xnv yk hnfl bkkyckji fl n l`x gnqe`y*

    kq ndd`tt yk tkg`kl` `jt`t y`dclkjkhv kq pqkidyt

    Bqkg yc` jfy`qnypq` fy cnt bpqyc`q a``l kat`qr`i ycny xc`q` njjfnld`t dqktt akplinqf`t f,`,

    xc`l kl` nqyl`q bfqg bkqgt nl njjfnld` xfyc n bfqg fl nlkyc`q dkplyqv* yc` dkq`

    q`~pfq`g`ly ft yc` i`r`jkg`ly kb n dpjypq` kb fly`qlnyfklnj nhfjfyv* bkq yc` nddkggkinyfkl

    kb l`x `s`dpyfr`t nli `gjkv``t, Fl kqi`q yk akkty iftyqfapyfkl nli dptykg`q t`qrfd`

    ndyfrfyf`t fl yc` dnt` kb fly`qlnyfklnj g`qh`qt nli nd~pftfyfklt* tpjv dcnfl ndyfrfyf`t nli

    flbkqgnyfkl `sdcnlh` ft kb dqfyfdnj fgkqynld`, Nddkqiflh yk Aklbf`ji11

    bj`sfafjfyv ft q`~fq`i

    kl yc` bfqgt gnlnh`g`ly tynbb bkq yc` tgkkyc pqndyfd` kb yc`t` dkjjnakqnyfr` g`ntq`t,

    Yc`t` g`ntpq`t nq` n gpty nt cpgnl q`tkpqd`t nq` dkltfi`q`i nt yc` gkty rnjpnaj` ntt`y

    bkq yc` bfqg, Ckx`r`q* dnq` l``it yk a` `s`qdft`i nt ycft nhfjfyv ft lky dklbfl`i yk hqkxyc

    ycqkphc g`qh`qt nli nd~pftfyfklt kljv nli q`jnyfkltcft xfyc yc` tpjf`qt nli nqyl`qt nq`

    njtk dcnlhflh ny yc` tng` yfg`,

    Fl kqi`q yk jkke ny bpqyc`q nt`dyt kb bkqgflh njjfnld`t* nlkyc`q fgkqynly bndykq kb

    dkjjnakqnyfkl ft iftdptt`i* ycny ft yc` q`jnyfkltcf a`yx``l tpjf`q nli yc` dkqkqny`

    djf`ly, Nt kat`qr`i av Aklbf`ji14

    fl cft typiv* n jnqh` lpga`q kb hqkxflh dkgnlf`t fl

    @pqk` jfe` Ekine* FAG* K`j* Rkjetxnh`l* tynqy`i yk yq`ny yc`fq tpjf`qt nt yc`fq nqyl`qt

    nli y`qg`i fy nt pnqyl`qtcfp tkqdflh, Yc`q`bkq`* fy cnt a`dkg` l`d`ttnqv bkq yc`

    dkgnlf`t yk flr`ty nli i`r`jk yc`fq dkq` tefjjt nli dkg`y`ld` njklh xfyc yc` l`yxkqe kb

    njjfnld`t nqkpli yc`g,

    Nddkqiflh yk GdFl`ql`v19

    N tdd`ttbj njjfnld` `lnaj`t yc` pqkrftfkl kb gkq` rnj` nii`i

    t`qrfd`t ny n j`tt`q kq dkgpnqnaj` dkty* xcfdc yc`q`av `lnaj`t dklyqkjjflh kb kq q`idflh yc`

    dktyt flrkjr`i fl yc` tppjv dcnfl xcfj` niiflh `bbfdf`ldv nli rnj` fl yc` t`qrfd`t a`flh

    pqkrfi`i,

    1>Aklb`ji* _* >660* >??* Afjiflh Fly`qlnyfklnj Nhfjfyv* ,0?

    11Aklb`ji* _* >660* >??* Afjiflh Fly`qlnyfklnj Nhfjfyv* ,0?

    14Aklb`ji* _* >660* >??* Afjiflh Fly`qlnyfklnj Nhfjfyv* ,0?

    19GdFl`ql`v* G* 1??4* Tppjv Dcnfl Tyqny`hfd Njjfnld`t Dnl C`jp Jkhftyfdt Y`ngt _qkrfi` Rnj`, ,43 9?

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    26/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    12GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    GdFl`ql`v10 bpqyc`q nqhp`t Njyckhc djyq` nli dkgpnyfafjfyv pjnv n jnqh` qkj` fl `bb`dyfr`

    tyqny`hfd njjfnld`t nli mkfly r`lyq`t* ay fy ftly l`d`ttnqv ycny yc` pnqyl`qt nq` l`d`ttnqfjv

    fi`lyfdnj kq `r`l tfgfjnq fl y`qgt kb yc`fq kqhnlf}nyfklnj hknjt nli tyvj`t bkq n tdd`ttbj

    njjfnld`,

    Ycft g`nlt ycny nqyl`qt kb nl njjfnld` ik lky l`d`ttnqfjv cnr` yk a` fi`lyfdnj fl yc`fq

    k`qnyfklt kq tyqny`hfd kam`dyfr`t apy gkq` fgkqynlyjv xcny kl` nqyl`q dnl kbb`q yk yc`

    kyc`q nli rfd` r`qtn, Yc` kqhnlftnyfklnj hknjt kb bkqgflh nl njjfnld` gfhcy a` ifbb`q`ly bkq

    njj yc` nqyl`qt* apy nt jklh nt yc` hknjt nq` q`ndc`i av yc` bkqgnyfkl kb yc` njjfnld` fy ft

    dkltfi`q`i yk a` n tpdd`ttbpj, Aklbf`ji12 bpqyc`q `gcntft`t yc` bndy ycny dkgnlf`t

    tckpjily kljv a` hkki fl gnlnhflh dcnlh` qnyc`q yc`v tckpji gnlnh` dcnlh`

    dkltfty`lyjv, Tfhlfbvflh yc` fgkqynld` kb dcnlh` gnlnh`g`ly* Aklbf`ji `sjnflt ckx

    fgkqynly fy ft bkq bfqgt yk gnlnh` dcnlh`* xcfdc jnvt n rfynj qkj` fl yc` jfb` kb nl njjfnld`,

    Njjfnld`t bnjj tckqy kb q`ndcflh yc`fq hknjt nli i`tfq`i kpydkg` fb kl` kq gkq` nqyl`qt nq`

    plnaj` yk gnlnh` yc` dcnlh` aqkphcy nakpy av fy, Yc`q`bkq`* Aklbf`ji cnt gni` dj`nq yc`

    fgkqynld` kb gnlnhflh dcnlh` dkltfty`lyjv nli ny n q`hpjnq antft ipqflh yc` dkpqt` kb yc`

    njjfnld`, Aklbf`ji18 bpqyc`q tyq`tt`t ycny aptfl`tt`t ik cnr` yc` rftfkl kb yc` bpypq`* nt yk

    xcny yc`v xkpji jfe` yk ndcf`r` nli ycny xcny yc` dpqq`ly yq`lit fl yc` fliptyqv nq`, Av

    a`flh `syq`g`jv rfhfjnly nakpy yc`fq fliptyqv yq`lit `r`qv aptfl`tt tckpji a` naj` yk

    fldq`nt` yc`fq gnqe`y tcnq` xfyc d`qynfl y`dclkjkhf`t ycny yc`v nq` naj` yk i`b`li nli pt`

    yc`g nt n dkg`yfyfr` nirnlynh` nhnflty dkg`yfykqt,

    1,1,> GKYFR@T BKQ TYQNY@HFD NJJFNLD@T

    Nby`q nl kr`qrf`x kb Tyqny`hfd njjfnld`t nt n bkqg kb dkjjnakqnyfkl* fy ft l`d`ttnqv lkx yk

    `jnakqny` kl yc` kttfaj` gkyfr`t+q`ntklt a`cfli bkqgflh tyqny`hfd njjfnld`t, Yc`t`

    gkyfr`t cnr` a``l bkpli yk a` gnlv kr`q yc` nty v`nqt nli yc` bkjjkxflh q`rf`x xfjj

    q`t`ly yc` gkty fgkqynly kb yc`t` bndykqt,

    10GdFl`ql`v* G* 1??4* Tppjv Dcnfl Tyqny`hfd Njjfnld`t Dnl C`jp Jkhftyfdt Y`ngt _qkrfi` Rnj`, ,43 9?

    12Aklb`ji* _* >660* >??* Afjiflh Fly`qlnyfklnj Nhfjfyv

    18Aklb`ji* _* >660* >??* Afjiflh Fly`qlnyfklnj Nhfjfyv

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    27/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    18GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Nddkqiflh yk Enlh " Tnenf13 Tyqny`hfd Njjfnld`t nq` bkqg`i bkq rnqfkt pqpkt`t tdc nt

    gnqe`y `lyqv nli `spnltfkl* mkfly pqkidy i`r`jkpg`ly #Q"I&* n pqkidyfkl pnqyl`qtcfp kq n

    dkgaflnyfkl kb yc`t`, Fl yc`fq xkqeflh n`q Enlh " Tnenf cnr` hfr`l `rfi`ld` kb yc`

    dpqq`ly yq`lit fl bkqgflh njjfnld`t nli nddkqiflh yk yc`g* Yc` lga`q kb mkfly

    gnlbndyqflh nli pqkidyfkl ft cfhc`q ycnl ycny kb mkfly tnj`t nli gnqe`yflh ndyfrfyf`t*

    xcfj` Q"I njjfnld`t nq` tyfjj q`jnyfr`jv b`xbpqyc`qgkq` yc`v cnr` tyq`tt`i kl yc`fq bfliflht

    ycny njjfnld`t fl gnlbndyqflh* gnqe`yflh nli Q"Icnr` dkltfi`qnajv q`ipd`i xc`q`nt

    yc` njjfnld`t fl yc` t`qrfd` t`dykqt cnr` fldq`nt`i,16

    Fl n typiv dnqqf`i kpy av Ckeflt4? gkyfr`t bkq dkjjnakqnyfkl fl yc` dnt` kb g`qh`qt nli

    nd~pftfyfklt x`q` fi`lyfbf`i nt tyqny`hfd* gnqe`y* `dklkgfd* nli p`qtklnj, Yc`t` gkyfr`t

    nq` yc` gkty dkggkl fl g`qh`qt nli nd~pftfyfklt* bfqgt mkfl bkqd`t `fyc`q yk q`ndc yc`fq

    tyqny`hfd kam`dyfr`t* yk `ly`q n l`x gnqe`y kq yk hnfl `dklkgf`t kb tdnj`,

    Fl niifyfkl* yk `sjnfl `qbkqgnld` bndykqt fl gkq` i`ynfj bkq dkjjnakqnyfkl* Tflhc "

    Gfydc`jj4>

    nqhp` ycny atfl`tt tnj`t nq` fgpkqynly akyc nt n dnt` nli nt nl kydkg`,

    G`nlflh* n dkgnlv cnrflh cfhc`q tnj`t gfhcy j`ni yk dkjjnakqnyfkl fb l`x q`tkpqd`t nq`

    l``i`i bkq tptynflnaj` hqkxyc, Kl yc` kyc`q cnli fl dnt` kb tgnjj`q nli g`ifpg tdnj`

    dkgnlf`t gnv l``i yc` q`tkpqd`t nli gnqe`y q`t`ld` kb jnqh`q nqyl`qt* dklt`~p`lyjv*

    jnqh`q bfqgt cnr` gkq` nyyqndyfr` kkqyplfyf`t yk dkjjnakqny`, T`dklijv* dkjjnakqnyfkl dnl

    fldq`nt` aptfl`tt`t k`qnyflh `bbfdf`ldf`t xcfdc dnl q`flbkqd` `sftyflh tnj`t j`r`jt nli j`ni

    yk hq`ny`q tnj`t, Yc`q`bkq`* hq`ny`q tnj`t gnv a` n q`ntkl bkq nl njjfnld` kq yc` q`tpjy nby`q

    bkqgflh nl njjfnld`, Tpdd`ttbpj aptfl`tt`t njtk cnr` nl nirnlynh` ycny aptfl`tt`t xfyc

    cftykqf`t kb njjfnld` kby`l nyyqndy gkq` nqyl`qt,

    Ckx`r`q* tnj`t kb n dkgnlv ft lky yc` kljv dkltfi`qnyfkl nt njjfnld`t gfhcy a` l`d`ttnqv

    bkq hqkxyc nli tpqrfrnj a`dnpt` tyqny`hftyt nli kqhnlf}nyfklnj yc`kqftyt inyflh ande yk

    13Enlh* L, " E, Tnenf 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DI Tdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    16Enlh* L, " Tnenf E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DI Tdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    4?Gv`klh'Dc`kj _nqe* Iklh'Ckkl Vnlh* Dcnlhf Lng " Vkplh'Xkke Cn5 1??15 G`qh`qt nli Nd~ftfyfklt fl yc`

    Y`j`dkgglfdnyfklt Flityqv= Gvyct nli Q`njfyv* @YQF Mkpqlnj

    4>Tflhc* E, " Gfydc`jj* X, 1??0* Hqkxyc Ivlngfdt= Yc` Afifq`dyfklnj Q`jnyfkltcfp A`yx``l Fly`qbfqg Dkjjnakqnyfkl Nli

    Atfl`tt Tnj`t Fl @lyqnly Nli Fldga`ly Njjfnld`t* Tyqny`hfd Gnlnh`g`ly Mkpqlnj ,968 01>

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    28/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    13GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Dknt`41 cnr` jklh q`dkhlf}`i ycny lk kl` atfl`tt dnl dq`ny` njj dqfyfdnj q`tkqd`t l``i`i

    yk pqktp`q nli hqkx, I`tfy` fyt fgkqynld` fy cnt a``l nqhp`i av Tflhc " Gfydc`jj44

    * ycny

    njjfnld`t nq` nl ld`qynfl nli fgp`qb`dy j`nqlflh pqkd`tt* akyc fl yc` t`lt` ycny

    dkjjnakqnyflh atfl`tt`t kby`l bnd` ifbbfdjyf`t nli a`dnt` nlv hfr`l njjfnld` ft nrnfjnaj` yk

    kljv n b`x atfl`tt`t,

    Lkx ypqlflh yc` nyy`lyfkl ykxnqit njjfnld`t fl yc` `qt`dyfr` kb elkxj`ih`+y`dclkjkhv

    ant`i kqhnlftnyfklt, Nddkqiflh yk Jnvdkde49 elkxj`ih` tcnqflh kq y`dclkjkhv tcnqflh ft

    cfhcjv i`p`li`ly kl `bb`dyfr` klhkflh njjfnld`t, Bpqyc`qgkq` fy ft nqhp`i ycny

    kqhnlf}nyfklt l``i yk a` gkq` nhfj` fb yc`v nq` hkflh yk tqrfr`* pqktp`q* e``p nli t`qr`

    yc`fq dtykg`qt a`yy`q40

    , Gkq`kr`q fl y`qgt kb j`nqlflh* Tynhfdc42

    cnt `gcntf}`i ycny

    dkjjnakqnyfr` kq tcnq`i j`nqlflh ft a`yy`q ycnl dkgp`yfyfr` j`nqlflh nli ycft ifr`qtfyv ft

    dqfyfdnj yk j`nqlflh,

    1,1,1 YQNLTB@Q KB ELKXJ@IH@ NLI NJJFNLD@T

    Xc`l yc` iftdpttfkl gkr`t flyk yc` elkxj`ih` yqnltb`q `bb`dy* C`fg`l " Lfde`qtkl48

    cnr`

    qkkt`i yxk bqng`xkqet ycny nq` bq`~p`lyjv iftdptt`i yc`t` nq` yc` elkxj`ih`'ant`i

    rf`x #EAR& nli yqnltndyfkl dkty `dklkgfdt #YD@&, C`fg`l " Lfde`qtkl cnr` bpqyc`q

    `sjnfl`i yc`t` yxk bqng`xkqet, Q`t`nqdc`qt qndyfdflh yc` elkxj`ih` ant`i rf`x bkdpt

    kl q`ipdflh yc` qkaj`gt ycny gnv nqft` ip` yk yqnltb`q kb elkxj`ih`* xc`q`nt* yc`

    `dklkgfty qndyfdflh yc` yqnltndyfkl dkty bkdpt`t gnfljv kl ifgflftcflh yc` qkaj`gt

    dnpt`i av dklyqndyflh, Gkq`kr`q yc`v nqhp` ycny @~pfyv'ant`i njjfnld`t a`dkg`

    fldq`ntflhjv jfe`jv* dkgnq`i yk lkl'`~pfyv'ant`i njjfnld`t* nt kpq qksv bkq elkxj`ih`

    41Tflhc* E, " Gfydc`jj* X, 1??0* Hqkxyc Ivlngfdt= Yc` Afifq`dyfklnj Q`jnyfkltcfp A`yx``l Fly`qbfqg Dkjjnakqnyfkl Nli

    Atfl`tt Tnj`t Fl @lyqnly Nli Fldga`ly Njjfnld`t* Tyqny`hfd Gnlnh`g`ly Mkpqlnj ,968 01>

    44Tflhc* E, " Gfydc`jj* X, 1??0* Hqkxyc Ivlngfdt= Yc` Afifq`dyfklnj Q`jnyfkltcfp A`yx``l Fly`qbfqg Dkjjnakqnyfkl Nli

    Atfl`tt Tnj`t Fl @lyqnly Nli Fldga`ly Njjfnld`t* Tyqny`hfd Gnlnh`g`ly Mkpqlnj , 968 01>

    49Jnvdkde* G, 1??0* Dkjjnakqnyflh yk dkgp`y`= ndcf`rflh `bb`dyfr` elkxj`ih` tcnqflh fl kqhnlf}nyfklt* Yc` J`nqlflh

    Kqhnlf}nyfkl5 NAF+FLBKQG Hjkanj* ,104

    40Jnvdkde* G, 1??0* Dkjjnakqnyflh yk dkgp`y`= ndcf`rflh `bb`dyfr` elkxj`ih` tcnqflh fl kqhnlf}nyfklt* Yc` J`nqlflh

    Kqhnlf}nyfkl5 NAF+FLBKQG Hjkanj* h, 104

    42Tynhfdc Y,G, >666* N dkjjnakqnyfr` Gki`j bkq Kqhnlf}nyfklnj Yqnltbkqgnyfkl* Fly`qlnyfklnj Mkqlnj kb Rnj`'Ant`i

    Gnlnh`g`ly5 >6665 >1* 45 NAF+FLBKQG Hjkanj h, 106

    48C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    29/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    16GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    yndfyl`tt fldq`nt`t, Njtk ycny dkgpj`sfyv `sftyt fl nl njjfnld` fb* fl kqi`q bkq tdd`ttbj

    `s`dyfkl kb nl njjfnld`t gfttfkl yk a` ndcf`r`i* iftyfldy elkxj`ih` t`yt gty a` dkgafl`i*

    xcfdc q`tjy fl l`x elkxj`ih` nli yc` l`x elkxj`ih` cnt jklh'y`qg p`qbkqgnld`

    fgpjfdnyfklt bkq yc` njjfnld`43,

    Gkq`kr`q* nddkqiflh yk yc` kat`qrnyfklt kb Gkcnl46

    fy cnt a``l kat`qr`i ycny xcfj`

    t`neflh fl y`qgt kb elkxj`ih` fly`hqnyfkl* fy ft gkq` `bb`dyfr` xc`l elkxj`ih` ft

    yqnltb`qq`i ycqkphc dqktt'lnyfklnj njjfnld`* nli lky xc`l yqnltb`qq`i ycqkphc dqktt'

    lnyfklnj y`ngt nli dqktt'lnyfklnj dkggplfdnyfkl, Bpqyc`qgkq`* C`fgnl " Lfde`qtkl9?

    nqhp` bkq gnlnh`qt flrkjr`i fl njjfnld`t* nl nxnq`l`tt kb yc` `sfty`ld` kb elkxj`ih`

    nyyqfapy`t kb yqnltndyfklt ft yc` tynqyflh kfly bkq gnlnhflh njjfnld`t tyqny`hfdnjjv,

    1,1,4 YV_@T KB NJJFNLD@T

    Fl kqi`q yk iftyflhpftc a`yx``l ifbb`q`ly yv`t kb njjfnld`t* ycft q`t`nqdc xfjj `sjnfl yc`

    ifbb`q`ly bnd`yt kb njjfnld`t bkqg`i fl yc` aptfl`tt xkqji, Nddkqiflh yk Enlh nli Tnenf9>

    Tyqny`hfd njjfnld`t fldji` n xfi` qnlh` kb fly`q'bfqg q`jnyfkltcfpt* xcfdc fldji` mkfly

    r`lyq`t* gflkqfyv `~fyv flr`tyg`lyt* `~fyv txnpt* mkfly q`t`nqdc nli i`r`jkpg`ly* mkfly

    gnlbndyqflh* mkfly gnqe`yflh* jklh'y`qg tkqdflh nhq``g`lyt* tcnq`i iftyqfayfkl +

    t`qrfd`t nli tynlinqit't`yyflh, Lnqpjn " Cnh`ikkql91 cnr` tyq`tt`i pkl yc` bndy ycny*

    g`qh`qt nli nd~ftfyfklt* kr`qt`nt tatfifnqf`t kb gjyflnyfklnj dkqpkqnyfklt nli

    bqnldcftflh nhq``g`lyt nq` lky djnttfbf`i nt tyqny`hfd njjfnld`t* tfld` yc`v ik lky flrkjr`

    fli`p`li`ly bfqgt xfyc t`pnqny` hknjt kq dnjj bkq dklyflkt dklyqfayfkl kb pnqyl`q bfqgt

    tdc nt yqnltb`q kb y`dclkjkhv kq tefjjt a`yx``l pnqyl`qt,Yc`v cnr` bpqyc`q tyq`tt`i ycny

    43C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

    46Gkcnl* T, 1??2*Mkqlnj kb _qkidy Fllkrnyfkl Gnlnh`g`ly* _09>'000* >0

    9?C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

    9>Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    91Lnqpjn* Q, " Cnh`ikkql M, >666* Fllkrnyflh ycqkhc Tyqny`hfd Njjfnld`t= Gkrflh Ykxnqit Fly`qlnyfklnj _nqyl`qtcfpt nli

    Dklyqndynj Nhq``g`lyt

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    30/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    4?GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    njjfnld`t qnlh` bqkg q`jnyfr`jv lkldkggfyynj yvp`t kb tckqy'y`qg pqkm`dy'ant`i dk'

    kp`qnyfkl yk gkq` fldjtfr` jklh'y`qg `~fyv'ant`i dk'kp`qnyfkl,94

    Yc` yxk gnfl bkqgt kb tyqny`hfd njjfnld`t nq`=

    @~pfyv Njjfnld`t #Lkl'Y`dclkjkhv ant`i Njjfnld`t&

    Lkl @~pfyv Njjfnld`t #Y`dclkjkhv ant`i Njjfnld`t&

    Yc` q`rf`x xfjj lkx gkr` flyk xcny ft yc` ifbb`q`ld` a`yx``l @~pfyv nli Lkl'@~pfyv

    njjfnld`t nq` nli yc` q`jny`i jfy`qnypq` kl ycft tpam`dy,

    @^PFYV NJJFNLD@T #LKL'Y@DCLKJKHV ANT@I NJJFNLD@T&

    @~pfyv njjfnld`t fldjpi` yc` bkjjkxflh=

    ' Mkfly R`lypq`t

    ' Gflkqfyv @~pfyv Flr`tyg`lyt

    ' @~pfyv Txnt

    @~pfyv njjfnld`t dnl a` bpqyc`q ifrfi`i flyk yxk h`l`qnj yv`t* yc` bfqty kb xcfdc fldjpi`t

    pnqyfnj nd~ftfyfklt* yc` t`dkli yv` flrkjr`t `~fyv nqqnlh`g`lyt ngklhty yc` pnqyl`qt,

    _`eq " Gnqhpjft99 cnr` `sjnfl`i ycny* fl n pnqyfnj nd~ftfyfkl njjfnld` kl` pnqyl`q bfqg

    pqdcnt`t n gflkqfyv tyne` fl nlkyc`q pnqyl`q bfqg* xc`q`nt* fl yc` dnt` kb nl `~fyv

    nqqnlh`g`ly* `ndc pnqyl`q bfqg a`dkg`t nl `~fyv tyne` ckji`q fl yc` kyc`q pnqyl`q bfqg,

    Bnpjel`q90

    kbb`q fltfhcy flyk mkfly r`lypq`t nli `sjnflt ycny fy ft yc` dq`nyfkl kb n t`pnqny`

    dkqpkqnyfkl* xckt` tykde ft tcnq`i av yxk kq gkq` pnqyl`qt* `ndc `sp`dyflh n pqkpkqyfklnjtcnq` kb ifrfi`lit nt dkgp`ltnyfkl, Enlh " Tnenf

    92bpqyc`q `sjnfl ycny fl ycft dk'

    kp`qnyfr` atfl`tt ndyfrfyv* bkqg`i av yxk kq gkq` t`pnqny` bfqgt bkq tyqny`hfd pqpkt`t*

    94Lnqpjn* Q, " Cnh`ikkql M, >666* Fllkrnyflh ycqkhc Tyqny`hfd Njjfnld`t= Gkrflh Ykxnqit Fly`qlnyfklnj _nqyl`qtcfpt nli

    Dklyqndynj Nhq``g`lyt

    99 _`eq* _, " Gnqhpjft* G, T, 1??4 @~fyv Njjfnld`t Yne` D`lyq` Tynh`, Atfl`tt Tyqny`hv Q`rf`x* Rkj, >9 Fttp` 1* _0?'21

    90Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    92Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    31/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    4>GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    dq`ny`t n j`hnjjv fli`p`li`ly atfl`tt `lyfyv nli njjkdny`t kxl`qtcfp* kp`qnyfklnj

    q`tpkltfafjfyf`t* nli bflnldfnj qftet nli q`xnqit yk `ndc pnqyl`q* xcfj` pq`t`qrflh `ndc

    pnqyl`qt t`pnqny` fi`lyfyv kq nyklkgv, Yc` fli`p`li`ly atfl`tt `lyfyv dnl `fyc`q a`

    l`xjv bkqg`i kq yc` dkgaflnyfkl kb pq`'`sftyflh lfyt nli+kq ifrftfklt kb yc` pnqyl`qt,

    Gkq`kr`q* yc`v98

    tnv ycny mkfly r`lyq`t h`l`qnjjv nfg ny gneflh yc` l`x dkgpnlv n t`jb'

    tynliflh `lyfyv xfyc fyt kxl nfgt* `gpjkv``t nli q`tkqd`t,

    Dklyqndykq " Jkqnlh` nli Cnh`ikkql " Lnqpjn93 cnr` hfr`l q`b`q`ld` yk q`t`nqdc ycny

    tckxt ycny n jnqh` tcnq` kb fly`qlnyfklnj njjfnld`t ft `~fyv kqf`ly`i ycqkhc mkfly r`lyq`t

    xc`q`nt ikg`tyfd njjfnld`t nq` gnfljv kb n dklyqndynj lnyq`, Yc` q`ntkl bkq ycft

    c`lkg`lkl cnt a``l bpqyc`q `sjnfl`i av Ipllflh96

    nt Yqnifyfklnjjv yc` jfy`qnyq` jflet

    ycft iftpqkpkqyfklnj pq`b`q`ld` bkq `~fyv nqqnlh`g`lyt yk yc` l``i bkq dkgpnlf`t yk

    gflfgf}` yc` cfhc nppqkpqfnafjfyv cn}nqit fl jklh'iftynld` nhq``g`lyt av g`nlt kb dklyqkj

    ycqkhc pnqyfnj kxl`qtcfp,

    Nddkqiflh yk Cnqqfhnl0?

    @~fyv nhq``g`lyt cnr` a``l bkli yk a` gdc gkq` dkgpj`s

    bkqgt* tp`neflh fl y`qgt kb yc`fq nigflftyqnyfkl nli dklyqkj* c`ld`* yne` n jklh`q yfg` yk

    `tynajftc nli ifttkjr`, Hjkanjf}nyfkl cnt lky kljv q`ipd`i qkipdy jfb` dvdj`t fl yc` dnt` kb

    flbkqgnyfkl y`dclkjkhv apy cnt njtk j`ni yk n dklyflpflh qnd` yk fllkrny` nli flr`ly l`x

    y`dclkjkhf`t ny n hq`ny`q qny` ycnl `r`q a`bkq`* apy ny yc` tng` yfg` cnt aqkphcy tkg`

    bkqg kb kqhnlf}nyfkl fl j`hnj nli q`hpjnykqv bqng`xkqet ndqktt dkplyqf`t, Ycft dklyflpflh

    qnd` bkq fllkrnyfkl cnt a``l g`lyfkl`i fl yc` xkqe kb Ktakql` " Anphcl0>

    nt ycft #qnd` yk

    fllkrny`& cnt `ldkqnh`i bfqgt yk `lhnh` fl dklyqndynj* lkl'`~fyv tyqny`hfd y`dclkjkhv

    pnqyl`qtcfp yvp`t xcfdc pqkrfi` hq`ny`q tyqny`hfd bj`sfafjfyv* tfld` bfqgt nq` fl n l``i yk cnr`

    ~fde q`tpklt`t yk dcnlh`t fl y`dclkjkhfdnj j`ni`qtcfp, Bpqyc`q fl yc`fq typiv Ktakql` "

    98Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    93Cnh`ikkql* M, " T`infyft* M, A, >663* _nqyl`qtcfp fl Yqnltfyfkl @dklkgf`t= Fly`qlnyfklnj Tyqny`hfd Y`dclkjkhv Njjfnld`t fl

    Qttfn* Q`t`nqdc _kjfdv* ,>88 >30

    96Cnh`ikkql* M, " T`infyft* M, A, >663* _nqyl`qtcfp fl Yqnltfyfkl @dklkgf`t= Fly`qlnyfklnj Tyqny`hfd Y`dclkjkhv Njjfnld`t fl

    Qttfn* Q`t`nqdc _kjfdv* ,>88 >30

    0? Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb Tyqny`hfd

    Njjfnld`t* Gnlnh`g`ly I`dftfkl ,9>'0>

    0> Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb Tyqny`hfd

    Njjfnld`t* Gnlnh`g`ly I`dftfkl ,9>'0>

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    32/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    41GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Anphcl01 cnr` njtk tyq`tt`i ycny fl dnt`t xc`q` bfqgt t``e yk j`nql nli yqnltb`q yndfy

    elkxj`ih` ande yk yc` pnq`ly bfqg* tdc nt gnqe`y'tp`dfbfd elkxj`ih` xc`l `ly`qflh n l`x

    gnqe`y* kq nq` `lhnh`i fl pqkidyfkl nt x`jj nt q`t`nqdc* `~fyv bkqgt kb nhq``g`ly gnv a`

    gkq` nppqkpqfny`,

    LKL'@^PFYV NJJFNLD@T #Y@DCLKJKHV ANT@I NJJFNLD@T&

    Nddkqiflh yk Bnpjel`q04

    Lkl'`~fyv njjfnld` fldji` n ckty kb fly`q'bfqg dk'kp`qnyfr`

    nhq``g`lyt tdc nt Q"I njjfnld`* dk'pqkidyfkl dklyqndyt* y`dclkjkhv tcnqflh* tppjv

    nqqnlh`g`lyt* gnqe`yflh nhq``g`lyt* `spjkqnyfkl dkltkqyfn* `yd, Ycqkphc yfg` nli

    qndyfd` dkgnlf`t cnr` lkx a`hpl yk q`njf}` ycny fl kqi`q yk hnfl dkg`yfyfr` nirnlynh`

    kr`q qfrnjt yc` t`dq`y ft fl bkqgflh tpdd`ttbpj njjfnld`t, Hpjnyf " Tflhc09 cnr` tyny`i ycny

    Lkl'`~fyv njjfnld`t njtk cnr` b`x dkggnli tyqdyq`t nli q`~fq` q`gnqenaj` yqty nli

    dkkqiflnyfkl yk kbbt`y yc` jnde kb fld`lyfr` tvty`gt* nyckqfyv nli tynlinqi kp`qnyflh

    tvty`gt,Bnpjel`q00

    bpqyc`q `sjnflt ycny N lkl'`~fyv njjfnld` ft kby`l n pq`jfgflnqv ty`p

    yk dq`nyflh n mkfly r`lyq` nli ft yc`q`bkq` yc` gkty bj`sfaj` nli pky`lyfnjjv yc` j`nty

    dkggfyy`i bkqg kb njjfnld`, Enlh " Tnenf02

    xck cnr` typif`i nli g`lyfkl`i Bnpjel`qt

    xkqe fl yc`fq typiv* cnr` njtk lky`i ycny tfld` yc` njjfnld` q`~fq`t lk gnmkq flfyfnjdkggfyg`ly* fy cnt lk jfgfynyfklt nli ft pqkanajv yc` gkty nppqkpqfny` bkqg kb dkkp`qnyfkl

    xc`l yc` `sy`ly kb yc` q`jnyfkltcfp ft fgpkttfaj` yk bkq`t`` ny yc` kyt`y* xc`l yc` njjfnld`

    ft lky akli av n tp`dfbfd atfl`tt kq t`y kb ntt`yt* nli xc`l mkfly `sy`qlnj dkggfyg`ly ny n

    d`qynfl j`r`j ft lky tp`dfbfdnjjv tkhcy,

    01 Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy fgpndy kl yc` bkqgnyfkl nli gnlnh`g`ly kb Tyqny`hfd

    Njjfnld`t* Gnlnh`g`ly I`dftfkl ,9>'0>

    04Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    09 Tynl`e* G, A, 1??9 G`ntqflh njjfnld` rnj` nli qfte= N gki`j nppqkndc yk pqfkqfyf}flh njjfnld` pqkm`dyt* Gnlnh`g`ly

    I`dftfkl* Dkld`ypnj _n`q

    00Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

    02 Enlh* L, " Tnenf* E, 1???* Fly`qlnyfklnj Tyqny`hfd Njjfnld`t= Yc`fq Qkj` fl Flityqfnj Hjkanjftnyfkl* K@DITdf`ld`*

    Y`dclkjkhv nli Fliptyqv Xkqeflh _n`qt* 1???+0* K@DI _pajftcflh

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    33/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    44GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    1,1,9 NIRNLYNH@T KB NL NJJFNLD@

    Yc` iftdpttfkl kl njjfnld`t xfjj lky a` dkgj`y` fb yc` nirnlynh`t nli iftnirnlynh`t nq` lky

    bpjjv iftdptt`i, Kr`q yfg` n jky kb q`t`nqdc`qt cnr` dklipdy`i `scnptyfr` nlnjvtft kl

    njjfnld`t* q`ntklt bkq nl njjfnld`* tpdd`tt nli bnfjpq` kb njjfnld`t `yd, Yc`q`bkq`* bkq n

    dkgnlv yk bkqg nl njjfnld` xfyc n ky`lyfnj nqyl`q fy cnt yk dkltfi`q njj yc` q`j`rnly

    nirnlynh`t nli iftnirnlynh`t kb yc` nttkdfnyfkl fl kqi`q yk cnr` n tpdd`ttbpj q`jnyfkltcf,

    Nddkqiflh yk Tflhc " Gfydc`jj08

    njjfnld` a`l`bfyt fldji` tcnqflh dktyt* nd~fqflh yndfy

    elkxj`ih`* dkgg`qdfnjf}flh dkgpj`s y`dclkjkhv* `spnliflh flyk l`x gnqe`yt* `ly`qflh l`x

    flityqf`t* dkgpj`g`lyflh pqkidy jfl`t* nli fldq`ntflh gnqe`y pkx`q,Cnlt`l " Lkcqfn03

    cnr` `gcntft`i kl tkg` gkq` nirnlynh`t kb njjfnld`t xcfdc nq` dny`hkqft`i a`jkx=

    Dkty tnrflht ycqkhc yc` yqnltb`q kba`ty pqndyfd`t

    A`yy`q i`dftfkl gneflh nt n q`tjy kb nirfd` kaynfl`i bqkg dkjj`nh`t fl kyc`q

    tatfifnqf`t

    Fldq`nt`i q`r`l` ycqkhc yc` tcnqflh kb `sp`qyft` nli pqkidyt ngklh tatfifnqf`t

    Fllkrnyfkl ycqkhc yc` dkgaflnyfkl nli dqktt'pkjjflnyfkl kbfi`nt nli

    @lcnld`i dnpndfyvbkq dkjj`dyfr` ndyfkl ycny flrkjr`t iftp`qt`i lfyt

    Nddkqiflh yk Bnqke M, Dklyqndykq06

    yc` bkjjkxflh nq` yc` nirnlynh`t nli q`ntklt xcv

    dkgnlf`t bkqg njjfnld`t

    08Tflhc* E, " Gfydc`jj* X, 1??0* Hqkxyc Ivlngfdt= Yc` Afifq`dyfklnj Q`jnyfkltcfp a`yx``l Fly`q'bfqg Dkjjnakqnyfkl nli

    Atfl`tt Tnj`t fl @lyqnly nli Fldga`ly Njjfnld`t* Tyqny`hfd Gnlnh`g`ly Mkpqlnj __ 96801>

    03 Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* , 11

    06Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t= Yc`kqv " @rfi`ld`* PT* Ksbkqi plfr`qtfyv _q`tt* __ >6 98

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    34/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    49GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Kppkqylfyv I`ynfjt

    Qfte q`idyfkl _qkipdy + _kqybkjfk ifr`qtfbfdnyfkl

    Ift`qtfkl nli+kq q`ipdyfkl kb bfs`i dkty

    Jkx`q ykynj dnfynj flr`tyg`ly

    Bnty`q `lyqv nli nvande

    @dklkgf`t kb tdnj` Jkx`q nr`qnh` dkty bqkg jnqh`q rkjpg`

    Jkx`q dkty av ptflh dkgnqnyfr` nirnlynh` kb `ndc nqyl`q

    Dkgpj`g`lynqv y`dclkjkhf`t nli pny`lyt Y`dclkjkhfdnj tvl`qhv

    @sdcnlh` kb ny`lyt nli y`qqfykqf`t

    Dk'kpyflh kq ajkdeflh dkgp`yfyfkl I`b`ltfr` mkfly r`lypq`t yk q`ipd` dkg`yfyfkl

    Kbb`ltfr` mkfly r`lypq`t yk fldq`nt` dktyt nli+kq jkx`q gnqe`y tcnq`

    bkq n ycfqi dkgnlv

    Kr`qdkgflh hkr`qlg`ly anqqf`qt kl

    flr`tyg`ly " yqni` Q`d`frflh `qgfy yk k`qny` nt n jkdnj `lyfyv a`dnpt` kb jkdnj nqyl`q

    Tnyftbvflh jkdnj dkly`ly q`~pfq`g`lyt

    Fly`qlnyfklnj spnltfkl

    A`l`bfy bqkg jkdnj nqyl`qt elkx ckxR`qyfdnj fly`hqnyfkl Ndd`tt yk gny`qfnjt

    Ndd`tt yk y`dclkjkhv

    Ndd`tt yk jnakpq

    Ndd`tt yk dnfynj

    Q`hpjnykqv `qgfyt

    Ndd`tt yk iftyqfapyfkl dcnll`jt

    A`l`bfyt bqkg aqnli q`dkhlfyfkl

    @tynajftcflh jflet xfyc gnmkq apv`qt

    Iqnxflh kl sftyflh bfs`i gnqe`yflh `tynajftcg`lyTkpqd`= Tyqny`hfd Njjfnld`t= Yc`kqv " @rfi`ld`* #1??9&

    Ynaj` > Gkyfr`t bkq Njjfnld`t

    1,1,0 ELKXJ@IH@ " DCNLH@ GNLNH@G@LY

    Elkxj`ih` yqnltb`q ft nl fly`hqnj nqy kb nlv njjfnld`* yc`q`bkq`* fl kqi`q bkq bfqgt yk cnr` n

    tpdd`ttbpj njjfnld` yc` elkxj`ih` nd~pfq`i nli yc` dcnlh`t aqkphcy av yc` njjfnld` l``i yk

    a` gnlnh`i qk`qjv, Gnlnh`g`ly kb elkxj`ih` nli dcnlh` ft `qcnt yc` gkty

    fgkqynly nqy kb nl njjfnld` kl xcfdc bfqgt tckpji nv `syqn nyy`lyfkl bkq yc` tgkkyc

    qpllflh kb yc` njjfnld`+dkjjnakqnyfkl, C`fg`l " Lfde`qtkl2? fl yc`fq q`t`nqdc nqhp` fly`q

    bfqg njjfnld`t dnl qnft` n bling`lynj pqkaj`g ycny ft fl kqi`q yk dq`ny` rnj`* dkjjnakqnykqt

    gnv cnr` yk nikpy n rnqf`yv kb pqndyfd`t yk bndfjfyny` elkxj`ih` yqnltb`q* i`pjkvflh yc`t`

    pqndyfd`t fldq`nt`t yc` jfe`jfckki ycny `dklkgfdnjjv rnjnaj` elkxj`ih`* xcfdc ft bfqtyjv

    2?

    C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    35/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    40GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    a`vkli yc` tdkp` kb yc` njjfnld`* nli t`dklijv ifbbfdjy yk j`hnjjv pqky`dy gnva` t`f}`i nt n

    q`tjy,

    Yc` c`lkg`lkl kb elkxj`ih` tcnqflh gnv a` rf`x`i fl yc` jfhcy kb yc` bkjjkxflh `sngj`

    yne`l bqkg yc` xkqe kb Tcp`l2>

    , Yc` `sngj` ft kb nl njjfnld` a`yx``l nl Ng`qfdnl bfqg

    nli n Mnnl`t` bfqg* fl kqi`q bkq yc`g yk xkqe ykh`yc`q nli bkq yc` qkd`tt kb elkxj`ih`

    yqnltb`q yk qpl tgkkycjv yc` y`ngt bqkg akyc bfqgt x`q` dk'jkdny`i njjkxflh yc`g yk xkqe

    djkt`jv nli kl n q`hpjnq antft, Tcp`lt kat`qrnyfklt x`q` yc` bkjjkxflh=

    NG@QFDNL BFQG

    Yc` Ng`qfdnl pnqyl`q dkld`lyqny`i gnfljv kl kaynflflh yc` elkxj`ih` ycny xnt ifq`dyjv

    q`jny`i yk yc` i`jfr`qnaj`t* nttkdfny`i xfyc yc` njjfnld`t hknjt nli kam`dyfr`t,

    MN_NL@T@ BFQG

    Yc` Mnpnl`t` pnqyl`q kl yc` kyc`q cnli dkld`lyqny`i kl nd~fqflh pqkd`tt'q`jny`i

    elkxj`ih` kb yc` Ng`qfdnl bfqgt l`x pqkidyfkl y`dclkjkhv,

    BFLIFLHT

    Yc` elkxj`ih` a`flh nd~fq`i av yc` Ng`qfdnl bfqg xnt xfycfl yc` nhq``i tdkp` kb yc`

    dkjjnakqnyfkl* xc`q`nt* yc` elkxj`ih` a`flh nd~fq`i av yc` Mnpnl`t` bfqg xnt lky ifq`dyjv

    q`j`rnly yk yc` tyny`i hknjt kb yc` njjfnld`,

    DKLDJPTFKL

    Fl yc` jfhcy kb yc` nakr` `sngj`* Tcp`l21

    dkldjpi`i i`tdqfpyfkl kb yc` njjfnld` thh`tyt

    ycny bfqgt `gpjkv``t x`q` l`fyc`q `spjfdfyjv nxnq` kb yc` kyc`q bfqgt elkxj`ih` nd~ftfyfkl

    fly`lyfklt* lkq x`q` yc`v nxnq` kb yc` `sy`ly kb elkxj`ih` jyfgny`jv yqnltb`qq`i,

    N tfgfjnq `sngj` cnt a``l hfr`l av Dklyqndykq24 fl y`qgt kb qkbfy gnqhflt* nddkqiflh yk

    cfg Fb yc` `bb`dy kb n dkkp`qnyfr` gkr` a`yx``l pnqyl`qt ft yk dq`ny` n jklh'y`qg dtykg`q

    2>C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

    21C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nli

    Elkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    36/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    42GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    bkq n pnqy kq ndyfr` flhq`if`ly* yc` tyqny`hfd fgpndy hk`t a`vkli yc` nqqnlh`g`ly fyt`jb, Yc`

    gnlnh`g`ly kb elkxj`ih` nli dcnlh` cnt a``l bpqyc`q tyq`tt`i av Q`p`q29

    * nddkqiflh yk

    cfg yc` xkqqv kb dq`nyflh n byq` dkgp`yfykq ft kby`l kr`qajkxl* ay gty a` dkltfi`q`i

    xc`l `ly`qflh flyk nlv dkkp`qnyfr` r`lyq` kq yqnltb`qqflh y`dclkjkhv kq elkx ckx yk

    nlkyc`q bfqg,

    Q`p`q bpqyc`q `sjnfl yc` c`lkg`lkl kb elkxj`ih` gnlnh`g`ly xfyc q`b`q`ld` yk

    _kqy`qt akke* Dkgp`yfyfr` Nirnlynh`= Dq`nyflh nli Ttynflflh Tp`qfkq _`qbkqgnld`*

    Q`p`q20

    `sjnflt ycny xc`l n nl flityqvt tdkp` ft dklyqv ant`iyc` ycq`ny kb njjfnld`t ft

    tfhlfbfdnlyjv j`tt* kljv fb yc` pnqyl`q ft n jkdnj bfqg nli lnaj` yk gne` fyt kl ifq`dy

    flr`tyg`lyt fl kyc`q dklyqf`t,

    Ycpt* nddkqiflh yk C`fgnl nli Lfde`qtkl22

    * yc`q` ft n l``i ycny yc` rnj` dq`ny`i av yc`

    njjfnld` bqkg yqnltb`qqflh elkxj`ih` gnv a` dkld`nj`i fl q`jnyfkl yk yc` elkxj`ih`

    `spqkpqfny`i ycny gnv q`tjy fl n jktt fl dkgp`yfyfr` nirnlynh`* fb yc` ifj`ggn ft lky x`jj

    gnlnh`i,

    1,1,2 NJJFNLD@ DCNJJ@LH@T

    Nby`q yc` fl i`yc nlnjvtft kb elkxj`ih` gnlnh`g`ly fl njjfnld`t* yc` iftdpttfkl gkr`t kl

    yk `sjnflflh yc` ky`lyfnj anqqf`qt yk njjfnld`t, _kttfaj` anqqf`qt yk njjfnld`t cnr` a``l

    iftdptt`i fl hq`ny i`ynfj fl yc` xkqe kb Cnlt`l " Lkcqfn28* xcfdc nq` jfty`i a`jkx nli

    `sjnfl`i fl i`ynfj,

    24Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t= Yc`kqv " @rfi`ld`* PT* Ksbkqi Plfr`qtfyv _q`tt* __ >6 98

    29Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t= Yc`kqv " @rfi`ld`* PT* Ksbkqi Plfr`qtfyv _q`tt* __ >6 98

    20Q`p`q* M, M, 1??9* Tyqny`hfd Njjfnld`t= Yc`kqv " @rfi`ld`* PT* Ksbkqi Plfr`qtfyv _q`tt* __ >6 98

    22

    C`fgnl* A,N, " Lfde`qtkl* M,N, 1??9* @gpfqfdnj @rfi`ld` Q`hnqiflh yc` Y`ltfkl A`yx``l Elkxj`ih` Tcnqflh nliElkxj`ih` @spqkpqfnyfkl fl Njjfnld`t* Gnlnh`qfnj nli I`dftfkl @dklkgfdt* _pajftc`i kljfl` fl Xfj`v Fly`qTdf`ld`

    28Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    37/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    48GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    PLXFJJFLH YK T@@E FL_PY NLI J@NQL BQKG KYC@QT

    Fl kqi`q yk pli`qtynli yc` dkld`y kb ycft anqqf`q x` cnr` yk nq`dfny` xcny Yckgtkl "

    _`qqv23

    cnr` `sjnfl`i fl yc`fq xkqe* nl njjfnld` ft njxnvt xc`l tkg`kl` aqflht tkg`ycflh

    yk yc` ynaj`,

    Cnlt`l " Lkcqfn26 cnr` `sjnfl`i ycny `gpjkv``t fl kl` lfy gnv djkt` yc`gt`jr`t bqkg

    c`jpflh yckt` fl kyc`q lfyt nli ny kyc`q yfg`t fy gnv a` yc` lkqg fl n lfy ycny p`kpj` nq`

    `sp`dy`i yk bfs yc`fq kxl pqkaj`gt, Ny kyc`q yfg`t tkg` `gpjkv``t gnv tfgpjv a`jf`r` ycny

    kyc`qt cnr` lkycflh yk y`ndc yc`g i` yk yc` i`r`jkpg`ly* nl fl'hqkp afnt ay ycft

    q`tyqfdyt yc` flbjs kb l`x rf`xpkflyt xcfj` q`flbkqdflh yc`fq kxl dkggkljv c`ji a`jf`bt,

    G`nlflh ycny xfycfl nl njjfnld`* `gjkv``t gnv lky dkk`qny` xfyc yc` `gjkv``t kb yc`fq

    nqyl`qt* dkltfi`qflh yc`gt`jr`t yk a` tp`qfkq fl i`r`jkg`ly nli elkxj`ih`, C`ld`*

    ktflh nt n anqqf`q yk yc` njjfnld` bkqg`i,

    Yckgtkl " _`qqv8?

    cnr` hfr`l n bkqg kb tkjpyfkl bkq tpdc n tfypnyfkl* nddkqiflh yk yc`g

    yc` pnqyf`t gty t`` ifbb`q`ly ntp`dyt kb n pqkaj`g yk dkltyqdyfr`jv `spjkq` yc`fq

    ifbb`q`ld`t nli t`nqdc bkq tkjyfklt ycny hk a`vkli yc`fq kxl jfgfy`i rftfkl kb xcny ftpkttfaj`,

    FLNAFJFYV YK T@@E NLI BFLI @S_@QYFT@

    Nddkqiflh yk Cnlt`l " Lkcqfn8>xc`l `gpjkv``t nq` xfjjflh yk t``e c`jp fl kyc`q atfl`tt

    lfyt kq dklyqv tatfifnqf`t* yc`v gnv lky a` naj` yk bfli fy kq yk t`nqdc `bbfdf`lyjv tk ycny

    yc` a`l`bfyt kyx`fhc yc` dktyt kb t`nqdcflh nli yc` `bb`dyt nq` gkq` pqklkld`i fl jnqh`

    nli iftp`qt`i GLDt xc`q` yc` pqkaj`g dnl a`dkg` n tfhlfbfdnly anqqf`q yk njjfnld`, Fy xnt

    23Yckgtkl* N, G, " _`qqv* M, J, 1??2* Dkjjnakqnyfkl _qkd`tt`t= Fltfi` yc` Ajnde Aks* _pajfd Nigflftyqnyfkl Q`rf`x*

    Xntcflhykl* ,1?

    26Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

    8?

    Yckgtkl* N, G, " _`qqv* M, J, 1??2* Dkjjnakqnyfkl _qkd`tt`t= Fltfi` yc` Ajnde Aks* _pajfd Nigflftyqnyfkl Q`rf`x*Xntcflhykl* ,1?

    8>Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    38/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    43GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    bpqyc`q kat`qr`i av Cnlt`l " Lkcqfn81tkg`xc`q` fl yc` dkgpnlv tkg`kl` kby`l elkxt

    yc` nltx`q yk n pqkaj`g* ay fy ft l`nqjv fgpkttfaj` yk dkll`dy yc` p`qtkl xck cnt yc`

    `sp`qyft` xfyc yc` p`qtkl xck l``it fy,

    PLXFJJFLH YK C@J_

    Cnlt`l " Lkcqfn84 cnr` `sjnfl`i ycny ycft anqqf`q nqft`t xc`l yc` c`j`q ft plxfjjflh yk

    c`j* g`nlflh ycny xc`l kl` nqyl`q ft xfjjflh yk a` c`j`i apy yc` ky`lyfnj c`j`q ft

    q`jpdynly yk c`j, N tkjpyfkl yk tpdc n qkaj`g cnt a``l qkkt`i av Cnlt`l " Lkcqfn89

    xcfdc ft `s`dyfr`t l``i yk dq`ny` n dkly`qanjnldflh bkqd` av i`r`jkpflh fld`lyfr`t nfg`i

    ny bkty`qflh dkkp`qnyfkl nli n tcnq`i fi`lyfyv ngklh `gpjkv``t,

    FLNAFJFYV YK XKQE YKH@YC@Q NLI YQNLTB@Q ELKXJ@IH@

    Tpdc n qkaj`g nqft`t xc`l `kj` nq` xfjjflh yk xkqe ykh`yc`q nli yqnltb`q elkxj`ih`*

    ckx`r`q yc`v nq` plnaj` yk ik tk, Nddkqiflh yk Cnlt`l " Lkcqfn80

    yc`v nq` plnaj` yk

    yqnltb`q elkxj`ih` a`dnpt` kb yc` tyqnlh`q pqkaj`g,Cnlt`l " Lkcqfn bpqyc`q nqhp` ycny

    yc` lnyq` kb yc` elkxj`ih` fl ycft dnt` q`~fq`t ycny p`kpj` njq`niv cnr` q`jnyfkltcfpt fl

    kqi`q yk li`qtynli `ndc kyc`q,

    Fl kqi`q yk tkjr` ycft qkaj`g Nikakq82

    cnt qkkt`i bq`~`ly fly`qndyfkl gnv c`jp c`q` nt

    fy `lnaj`t yqty afjiflh nt yc`q` ft n hq`ny`q dcnld` ycny nyyndcg`ly a`yx``l p`kpj` xfjj a`

    gni` xc`l yc`v fly`qndy bq`~`lyjv,

    Bpqyc`qgkq`* nddkqiflh yk Tynbbkqi88

    t`r`l ky kb y`l mkfly r`lyq`t bnfj yk g``y `fyc`q

    pnqyl`qt gnlnh`g`ly `sp`dynyfklt

    81Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

    84Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

    89Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

    80Cnlt`l* G, Y, " Lkcqfn* L, 1??9* Ckx yk Afji Dkjjnakqnyfr` Nirnlynh`* GFY Tjknl Gnlnh`g`ly Q`rf`x* ,11

    82

    Nikakq* C, 1??2* Fly`q'bfqg Dkjjnakqnyfkl= Dklbfhqnyfklt " Ivlngfdt* Dkg`yfyfr`l`tt Q`rf`x* Flifnln* ,>11

    88Aqkxl* J, " _nyyfltkl* C, >660* Y`dclkjkhv ft cnrflh n ifq`dy Fgpndy kl yc` Bkqgnyfkl nli Gnlnh`g`ly kb Tyqny`hfd

    Njjfnld`t* Gnlnh`g`ly I`dftfkl __9>'0>

  • 8/3/2019 Strategic Technology Alliances in the Age of Convergence

    39/126

    Tyqny`hfd Y`dclkjkhv Njjfnld`t fl yc` Nh` kb Dklr`qh`ld`

    Nhty 1?* 1??8

    46GTd, Y@SGNL* Gny`qfnjt I`py, ^``l Gnqv* Plfr`qtfyv kb Jklikl

    Jkqnlh` `y nj83 cnt tpggnqft`i yc` katyndj`t nli dcnjj`lh`t bnd`i av tyqny`hfd njjfnld`t nt

    bkjjkxt=

    Nyklkgv #kb njjfnld` g`ga`qt&

    Bkqxnqi gkg`lyg

    Bkdt kl `sy`qlnj `lrfqklg`ly

    _kjfyfdeflh #fly`qlnj nh`lint ycny gnv hk nhnflty njjfnld` i`r`jkpg`ly&

    Dcnlh` nli fllkrnyfkl #dkggfyg`ly&

    J`nqlflh #i`tfq` nli dkggfyg`ly yk j`nqlflh naky `ndc kyc`q&

    _`kpj` #cnrflh yc` a`ty p`kpj` dkggfyy`i yk yc` njjfnld`&

    Ajnde aks #b`nq kb hfrflh p tkg`ycflh&

    Djyq` `,h, g`qh`q kb Infgj`q " Dcqvtj`q

    Dk'kp`qnyfkl

    1,1,8 IQNXANDET KB NJJFNLD@T

    Nby`q `sjnflfl