improving the way we work

StrategiC SoLUtionS

ContentSwho we are [1] what we Do [3] oUr tooLS [5] oUr ServiCeS [7] oUr proCeSS [9] oUr work:

miSSion-Driven SoLUtionS [11]

Change-Driven SoLUtionS [21]

BranD-Driven SoLUtionS [29]

oUr CLientS [37]

3

who we areFoUnDeD in 1946, rtkL iS a FULL-ServiCe DeSign Firm with ten oFFiCeS, more than 1000 taLenteD proFeSSionaLS anD a portFoLio oF work that SpanS three ContinentS. we oFFer hoLiStiC DeSign SoLUtionS oF UnparaLLeLeD qUaLity.

From urban design to architecture, strategic planning, engineering,

branding and telecommunications, our comprehensive approach ensures

a stronger, better-coordinated product. our professionals are guided by

a philosophy that emphasizes cooperative client relations, respect for

excellence and dedication to enhancing the human environment.

we have extensive experience working with a variety of high-profile

clients, including owners, large and small corporations, and Fortune 500

companies. we understand how to balance your functional and spatial

requirements, and we are committed to helping you navigate your

evolving strategic needs.

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5

what we DoaS workerS Change, So ChangeS the workpLaCe. JUSt aS toDay’S empLoyeeS expeCt more From their JoBS, toDay’S empLoyerS DemanD more From the DeSignerS who Create their work environmentS. no Longer JUSt a pLaCe oF empLoyment, toDay’S work environmentS are a ForUm For Corporate expreSSion, CoLLaBoration anD CommUniCation. the LineS Between miSSion anD environment have BLUrreD, proviDing more opportUnitieS For oUr CLientS to Leverage their workpLaCeS to reaCh StrategiC anD FinanCiaL oBJeCtiveS anD make Deeper, more meaningFUL ConneCtionS to their empLoyeeS … anD their CLientS.

how we thinkrtkL goes beyond traditional

pre-design services to translate

an intangible corporate mission,

culture and brand into tangible, built

environment. our approach has the

power to make a client’s project a

stronger, better realization of its

business. at our foundation, rtkL’s

culture fosters collaboration across

markets, services and geographies.

and, our process ensures that clients

benefit from this shared thinking.

with an award-winning portfolio, we

have demonstrated that we know

how to activate the kind of change

that positively impacts a client’s

bottom line.

why it matterStoo often, clear and compelling

business strategies fail to translate

into the real environment. of

course it’s partly about recruitment

and retention—providing inviting,

comfortable work environments

that reinforce values and make

employees feel like a part of a larger

mission—but it’s also about much

more. our decades of experience

working with some of the world’s

most respected organizations tell

us one thing again and again: the

design of a space has the power to

help companies reach their strategic

business goals. in short, when

mission informs design, design

achieves mission.

how we workwe bring dynamic and accomplished

in-house professionals to the table

including workplace strategists,

branding specialists, communication

experts, planners, architects and

graphic designers. equally important

are the talents of outside professionals

including ethnographers, hr

professionals, social scientists and

other industry experts. we understand

the importance of bringing together

the right experts in the right

combinations at the right moments of

the process. it is this careful negotiation

of expertise, timing and context that

sets us apart from our competitors—

making the breadth, depth and quality

of our work unparalleled.

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“the workplace has become a dynamic and integral tool for progressive companies looking to leverage their brands, attract and retain the best employees and set themselves apart from their competitors. our job is to translate corporate mission and strategy to the built environment, so that ultimately, we create a place that is uniquely and intimately an expression of that particular company.” [Dennis gaffney, rtkL vice president]

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oUr tooLSno StrategiC exerCiSe SUCCeeDS throUgh Brain-power aLone, So at rtkL, we USe a SerieS oF weLL-CraFteD tooLS to heLp US aChieve, CommUniCate anD reFine oUr proJeCt work anD amBitionS. whiLe theSe tooLS have Been teSteD, they are FLexiBLe enoUgh to Be moDiFieD to aCCommoDate a range oF pre-DeSign, StrategiC anD Change management taSkS—From gathering Data to CommUniCationS to FaCiLitieS management—aS weLL aS reSponD to a DiverSity oF CLient typeS.

engagement qUeStionnaireS harvest information from

employees to gauge their acceptance (or reluctance) to change, specific

programmatic needs, and “blue sky” wish lists. Usually web-based, these

questionnaires can touch a wide range of employees quickly and efficiently.

UtiLization StUDieS enable the collection of data on how key

spaces, services or amenities are used over a set route and a set period.

Data are then translated into an interactive visual model that allows us to

assess the functional and strategic aspects of a new environment.

CommUniCation CampaignS inform employees and/or clients

of an impending move or consolidation, fostering a sense of openness and

buy-in that is critical in any large move. often web-based and interactive,

these campaigns are an excellent way of encouraging culture change or

promoting new work practices such telecommuting, job-sharing or hoteling.

workpLaCe StanDarDS anD gUiDeLineS are an excellent

way of developing environmental consistency, especially for a multi-

location client. whether quantitative, qualitative or experiential, standards

can also help strengthen an organization’s brand through the design of

unified but flexible roll-out scenarios.

experienCe mapping is a highly narrative approach to

choreographing an environment based on a sequence of events or

experiences. this tool relies on strong visual imagery to define the

character and emotional currency of an environment and creates

thoughtful contiguities between internal divisions and spaces.

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gap FaCiLity anaLySiS, StrategiC workpLaCe pLanningUsing a Balanced Scorecard

approach, we identify gaps between

your organization’s mission

and your existing workplace in

terms of financial output, worker

productivity, customer satisfaction

and organizational capabilities.

with these results in hand, we then

determine future workplace demands

based on business growth scenarios,

projected workplace availability

and utilization models, and various

growth scenarios.

work proCeSS anaLySiS, FUnCtionaL proFiLing, SCenario moDeLing we rely on a combination of

interviews, focus groups and

observation to identify and clarify

your organization’s work processes.

we then proscribe design guidelines

and recommendations to improve

efficiency, increase employee

retention or achieve other

business targets.

programming neeDS anaLySiS, aLternative workpLaCe StrategieSwe develop a diagrammatic

workplace model to align user

demands with the building supply

and explore new ways of working

(e.g., telecommuting, hoteling,

satellite officing), emerging

technologies and other hr policies.

From there, we create a working

program that has a critical strategic

and qualitative component to it. if

alternative workplace strategies

are right for your organization, we

also plan step-by-step programs to

accommodate the transition.

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oUr ServiCeSrtkL oFFerS a range oF ServiCeS that heLpS organizationS iDentiFy, DeFine anD impLement their StrategiC goaLS. the maJority oF theSe ServiCeS FoCUS on the ConCeptUaL or pre-DeSign StageS when they have the greateSt impaCt on the overaLL proCeSS anD Can Lay the FoUnDation to a SUCCeSSFUL reLationShip. SpeCiFiC ServiCeS inCLUDe:

SUStainaBiLity DeSign Sustainability is an intrinsic

component of our process. we

develop solutions that make financial

and civic sense for our clients. we

also address issues such as rising

energy costs, life-cycle costs, carbon

emissions, and sustainable sites,

systems and materials.

Change management as strategic thinkers—and business

people ourselves—we understand

the speed of change in today’s

business world. we work closely

with our clients in creating,

implementing and communicating

change scenarios across multiple

media and forums—web- and

digital-based vehicles, town

halls, representative meetings,

newsletters, etc.

BenChmarking, poSt oCCUpanCy evaLUationS in the benchmarking phase, we use

research and audits to compare

specific workplace environments

(call centers, research/development

facilities, financial trading floors,

or customer service centers)

and we identify best practices

and industry metrics as a way of

gauging progress or improvement.

Following occupancy, we use surveys,

interviews and structured observation

to evaluate the success of a new

work environment in meeting an

organization’s goals.

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E = Evaluation

ImmErsIon

stratEgy

translatIon

solutIons

ImplEmEntatIon

externaLinternaL

Drivers / Trends / Competition

DifferentiatorsSignature

The Experience

Prototype

Budget / Schedule / Program

Business Operations

Buy In

Scenario Development

E

E

E

E

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1. immerSionwe immerse our team in your business to gain a deep understanding of

your culture and values, business objectives, operational goals, brand,

and work practices and procedures. along with the basic parameters

of schedule and budget, our experts factor in a profound knowledge of

external market drivers and influencers.

2. Strategyarmed with an understanding of who our clients are and what they seek

to achieve, we script a specific road map that identifies and articulates

your strategic goals. your strategy becomes our strategy.

3. tranSLationwe translate the strategy into alternative concepts and approaches.

Because this step is the most critical in building a strong bridge between

mission and a built environment, we ensure that we have the right group

of business and design professionals together at the right time.

4. SoLUtionSwe create a fully developed design solution grounded in strategic

thinking and guided by budget, schedule, and quality targets.

5. impLementationwe implement the design solution in the built environment.

oUr proCeSSDrawing From oUr experienCe working with a BroaD range oF CLient typeS aCroSS marketS anD SeCtorS, we gUiDe the DeSign proCeSS From the earLy StageS oF immerSion anD Strategy DeveLopment to the inStaLLation anD impLementation oF the BUiLt environment. on the LeaDing eDge oF StrategiC pLanning anD Corporate FaCiLity DeSign For more than 20 yearS, oUr extenSive experienCe anD reSearCh inForm every Stage oF oUr proCeSS, reSULting in workpLaCeS that trULy work.

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oUr work:

miSSion-Driven SoLUtionS

Successful organizations are those that develop, promote and evolve their

missions. whether you are looking to boost recruitment and retention,

strengthen the corporate culture or foster organizational growth, we

provide you with the strategic solutions you need to chart a course and

pursue your mission.

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“as a result of rtkL’s efforts, morale is up and turnover is down by 30%. overall, we have a more dynamic and inclusive space—a space in which employees thrive.” [andy Florance, Founder and Ceo of CoStar]

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BoostIng EmployEE rECruItIng anD rEtEntIonthe CoStar groUp iS a LeaDer in CommerCiaL reaL eState ConSULtanCy anD haS oFFiCeS throUghoUt the UniteD StateS anD aBroaD. Seeing that the Firm’S rapiD growth haD Driven Up StaFF tUrnover, CoStar’S FoUnDer anD Ceo SoUght oUt rtkL to aCtivate Change within CoStar’S workSpaCeS—Beginning with itS oFFiCe in white marSh, maryLanD.

rtkL’s strategic solution centered

on strengthening and promoting

CoStar’s preferred work styles to

boost employee recruiting and

retention. By cultivating a more

flexible and interactive environment,

rtkL’s team set out to attract and

retain a new generation of workers;

strengthen the firm’s ability to

deliver real-time, industry-specific

information in a digital age; and

create a vibrant workplace that is

inimitably CoStar.

rtkL commenced with a series of

“visioning sessions” that involved

employees and senior executives.

these interactive meetings distilled

CoStar’s culture, work styles and

corporate mission into a decision-

making framework. From there, rtkL

provided space-use, work station

and technology specifications. the

team also used this decision-making

framework to determine graphic

imagery, furniture and material

finishes—elements that define a

corporate signature and reinforce

CoStar’s mission. early benchmarking

of productivity and staff retention

suggest that rtkL’s efforts have

paid off—in one year, employee

turnover is down a remarkable 26%.

Based on this success, CoStar is now

introducing the new brand standards

to existing and future office locations

across the U.S.

Clientthe CoStar group

Locationmultiple locations throughout the U.S.

Services interior architecture and Design

Design guidelines accommodate and enhance Costar’s preferred work styles.

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“Being able to thrive in today’s business environment requires organizations to seek continuous connectivity across hierarchies and geographies. with the right mix of tools, organizations can most meaningfully connect to people and knowledge.” [Donna Becco Schroeder, rtkL principal]

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aCCommoDatIng FuturE ConFErEnCIng nEEDsthe CLient UnDerStooD that itS ConFerenCing FaCiLitieS FeLL Short—programmatiCaLLy, aeSthetiCaLLy anD teChnoLogiCaLLy. Looking to emBark on a new Strategy, the CLient inviteD rtkL to proviDe a gap FaCiLity anaLySiS to iDentiFy how the ConFerenCe SpaCeS were Being USeD, what pUrpoSeS they ServeD, anD in what CritiCaL wayS they were not meeting the CLient’S neeDS.

Following the detailed survey, rtkL

devised an analytical framework

that subdivided the facility into three

meaningful focus areas: corporate

personality, front-of-house events

and support, and back-of-house

operations. the team then examined

each focus area according to the

unique purposes each served. Using a

behind-the scenes mapping exercise,

a room-to-room experience diagram,

and an investigation into attendee

activity, rtkL was able to express

in which ways the facilities were

meeting or missing expectations.

Based on the results of this analysis,

rtkL proposed technologies and

spatial solutions necessary to

maximize the client’s conferencing

performance and accommodate

burgeoning business growth.

ClientConfidential

LocationConfidential

ServicesSpecial Systems Design

Experience mapping and utilization studies enabled rtKl’s team to understand how the client uses each space.

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“multi-disciplined collaboration is the defining feature of our process.” [katie Sprague, rtkL vice president]

19

working collaboratively across

offices, a team of rtkL brand

strategists, planners, architects,

landscape architects, sustainability

experts and writers worked closely

with the client to define each category

of spaces within a Canyon ranch

environment. the team then honed

Canyon ranch’s brand identity by

defining what makes the Canyon

ranch experience unique. as part of

this process, rtkL determined how

each space affects the users’ five

senses, how users feel when they are

in each space and how each space

contributes to the overall Canyon

ranch experience. armed with

this knowledge, the team created

a 400+-page document that distills

Canyon ranch’s brand standards and

design guidelines. as a result of its

efforts, rtkL ensures that developers

and architects tasked with the next

generation of properties accurately

capture and reinforce Canyon ranch’s

brand and mission.

rEInForCIng tHE ClIEnt’s IDEntIty anD mIssIonCanyon ranCh iS one oF the nation’S LeaDing heaLth anD weLLneSS reSort anD Spa BranDS. BeFore expanDing into the reSiDentiaL market, Canyon ranCh wanteD to enSUre that the integrity oF itS UniqUe BranD anD iDentity woULD Be preServeD. aCCorDingLy, Canyon ranCh taSkeD rtkL with Creating gUiDeLineS to reinForCe anD tranSLate the BranD aCroSS propertieS anD in new environmentS.

ClientCanyon ranch

Locationtucson, arizona

ServicesBranding, Design guidelines

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strEngtHEnIng tHE CorporatE CulturE oCeaneering iS an internationaL aDvanCeD teChnoLogy Company with CLienteLe in marine, SpaCe anD other harSh environmentS. to Strengthen itS Corporate CULtUre anD make ConneCtionS Between StaFF SeCtorS more expLiCit, the Company wanteD to ConSoLiDate itS engineering anD FaBriCation StaFF into a SingLe LoCation. eqUaLLy CritiCaL, the Company wanteD to Better expreSS itS miSSion anD iDentity to exiSting anD potentiaL CLientS. with a moDeSt BUDget in minD, oCeaneering ChargeD rtkL with Creating a StrategiC SoLUtion that aCCommoDateS theSe goaLS within a FreShLy reimageD work environment.

the resulting scheme translates

oceaneering’s intangible qualities

into the tangible environment. the

building has been divided into two

complementary parts, with testing

and fabrication being performed in

warehouse areas and more traditional

desk work being performed in

office areas. to promote connection

between fabricators and engineers,

rtkL has implemented a series of

shared workspaces. Likewise, glass-

paneled conference areas provide

the kind of collaborative, transparent

spaces that enable employees to see

what is going on around the firm.

punctuating each space, natural

and industrial material palettes and

marine-inspired design elements

reinforce the company’s identity

and act as a physical embodiment

of oceaneering’s mission.

Clientoceaneering advanced technologies

Locationhanover, maryland

Services interior architecture and Design

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every organization faces the prospect of change at one time or another.

Successful organizations are those that rise to the challenge. whether

you are looking to consolidate, expand or evolve the way you work, we

provide you with the strategic solutions you need to negotiate change

and stay relevant.

oUr work:

Change-Driven SoLUtionS

24

“the campus design allows boundless opportunities for innovation and more effective use of technology…we’re reducing travel time between organizations and have increased convenient public access to FDa, fostering even greater scientific collaboration.” [Deanna murphy, the FDa’s director of the office of white oak services, in Contract magazine, September 2008]

25

ConsolIDatIng many oFFICEs Into onE CEntralIzED Campusthe U.S. FooD & DrUg aDminiStration (FDa) iS a FeDeraL agenCy that iS reSponSiBLe For the SaFety oF ameriCan FooD, DrUgS, meDiCaL DeviCeS anD CoSmetiCS. Seeking to ConSoLiDate mULtipLe exiSting LoCationS throUghoUt the metropoLitan area, FDa hireD rtkL to pLan a SingULar agenCy CampUS that woULD aCCommoDate aLL 8500 empLoyeeS. at the Center oF thiS DeCiSion waS FDa’S DeSire to promote a more CoLLaBorative, CoLLegiaL anD mULti-DiSCipLinary work environment For peopLe StaFFing itS many LaBoratorieS anD oFFiCeS.

throughout the planning process,

rtkL worked with the client to

understand its needs, processes

and work styles. Using the “one

FDa” universal planning concept

to guide its vision, rtkL crafted

a pedestrian-oriented space that

groups buildings around courtyards

and a central lawn in the spirit of

great world universities, fostering

interdepartmental interaction and

collaboration. a space inspired

by both civic and educational

settings, the FDa campus reflects

the idea that this organization

serves dual purposes—public

service and scientific inquiry. a

consolidation of strategic importance,

the FDa campus is designed to

better expand and contract its

organizational components over time

to more effectively meet evolving

requirements, initiatives

and collaborative efforts.

Clientgeneral Services administration

Locationwhite oak, maryland

Services master planning, architecture, environmental graphic Design, interior architecture and Design, mep engineering, Structural engineering

26

“working alongside Cosmos Bank’s leadership, our design team reimaged the brand that defines a new kind of banking experience.” [katie Sprague, rtkL vice president]

27

transFormIng a Company’s approaCHCoSmoS Bank iS a taiwaneSe FinanCiaL inStitUtion that Began 15 yearS ago aS a ConSUmer Loan Store. BeCaUSe oF itS popULar anD SUCCeSSFUL LenDing program, CoSmoS Bank DeCiDeD to re-eStaBLiSh itSeLF in the market aS a “FULL-ServiCe” Bank. having hearD oF rtkL’S SUCCeSS in tranSForming ShinSei Bank oF Japan From an “Unknown FinanCiaL inStitUtion” to one oF aSia’S moSt reCognizaBLe Bank BranDS toDay, CoSmoS Bank aSkeD rtkL to heLp them repoSition their retaiL Banking DiviSion in taiwan’S hyper-Competitive FinanCiaL market.

rtkL oversaw an eight-week

repositioning session with the

client. as part of this process, rtkL

organized charettes to define the

soul—the essence—of Cosmos Bank.

what grew out of these charettes was

an understanding that Cosmos should

present itself to the market as a niche

bank—one that is playful, progressive

and focuses on promoting a

memorable banking experience.

rtkL’s research also showed that the

Cosmos brand would most appeal

to a younger generation of patrons.

rtkL then used these parameters

to define a “painted garden” design

concept—one that strongly connects

with Cosmos Bank’s new brand

identity and target patrons. Fleshing

out this concept further to cover a

range of branch, mini branch and

wealth management center spaces,

rtkL has created a strategic solution

for Cosmos Bank that transforms it

from a modest consumer loan store

to a full-service commercial bank.

ClientCosmos Bank

Locationtaipei, taiwan

Services Brand analysis and Strategy, interior architecture and Design

28

“we work side by side with our clients to leverage their workplace environments to better serve the needs of their organizations. By becoming experts on their businesses, their needs and their challenges, we can confidently translate their ideas into tangible design solutions that solve operational problems, effect cultural change, and prepare them for the future.” [kim heartwell, rtkL Senior vice president]

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aCCommoDatIng nEw worK stylEs anD FuturE growtHnavigatorS, a high-proFiLe poLitiCaL ConSULting Firm, iS heaDqUartereD in a hiStoriC FUrnitUre warehoUSe. the Firm appreCiateD itS UniqUe heaDqUarterS SpaCe BUt FeLt that it enCUmBereD expanSion potentiaL. rtkL SteppeD in to FinD a SoLUtion, proviDing anaLySeS on the Firm’S work proCeSSeS, work StyLeS anD proJeCteD expanSion. the team then DiStiLLeD theSe anaLySeS into a SpatiaL Framework For optimizing operationS, improving workFLow, attraCting Like-minDeD tenantS anD aCCommoDating FUtUre growth–aLL whiLe reSpeCting the hiStoriC CharaCter oF the BUiLDing.

Drawing from its research on

navigators’ work processes and

preferred work styles, rtkL

redesigned the building to provide

a mix of offices, work stations,

conference room and pantry.

providing a balance of private and

public spaces, the building now

allows employees and clients to

work and interact on both formal

and informal levels. another critical

aspect of rtkL’s work was the

application of sustainability principles

to navigators’ space. Capitalizing

on the building’s high ceilings,

exposed brick, structural timbers,

pipes and ducts, rtkL has created a

modern, industrial feel that reinforces

navigators’ forward-looking outlook.

Clientnavigators

Locationwashington, DC

Services interior architecture and Design

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Successful organizations are those that know who they are and

communicate that identity in a meaningful way. whether you are looking

to create a new kind of identity or reimage your existing identity, we

can provide the strategic solutions you need to make your mark and

distinguish yourself from competitors.

oUr work:

BranD-Driven SoLUtionS

32

“our process included interviews and information gathering with both employees and senior executives about how they work. this knowledge enabled us to design a space that would communicate ata’s mission and best serve ata’s employees.” [Dennis gaffney, rtkL vice president]

33

CommunICatIng an organIzatIon’s IDEntIty the ameriCan trUCking aSSoCiationS (ata) reapeD many BeneFitS By moving From a StanD-aLone SUBUrBan FaCiLity to a LeaSeD SpaCe in an UrBan high-riSe. nevertheLeSS, the tranSition aLSo SpUrreD new ChaLLengeS.

Chief among these challenges, the

national trade association for the

trucking industry worried that the

more dense urban site—and the

resulting absence of some of the

social spaces present in their former

suburban building—would deviate

from their corporate culture.

as a result, ata commissioned rtkL

to shape their new workplace in a way

that reinforces and strengthens ata’s

identity. rtkL began the strategic

imaging process by researching ata’s

history, mission and membership.

translating these intangible qualities

into the built environment, rtkL

used a “goods in motion” design

Clientamerican trucking associations

Locationarlington, virginia

Services interior architecture and Design, mep engineering, telecommunications

concept to craft a space that instills

a feeling of ownership among

employees and members, and helps

distinguish the organization from

other building tenants. the new

two-story foyer pays homage to the

atrium at ata’s former headquarters

and the integrated conference and

dining areas foster a sense of activity.

nearby, more formal conference

areas can be customized into smaller

rooms to accommodate space and

privacy needs. providing a brand-

driven solution to ata’s identity and

work needs, rtkL has created a

space that perfectly complements this

distinctive organization.

ata’s new headquarters exudes a look and feel consistent with ata’s identity.

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“the contrast between a Shinsei retail installation and those of competing institutions is striking.” [roger yee and Lester Dundes in Corporate interiors: v.5 2003]

35

rEImagIng a BranD For moDErn ConsumErs ShinSei Bank’S new FLagShip FaCiLity haD one main goaL: to StanD oUt From other JapaneSe FinanCiaL inStitUtionS By emphaSizing CUStomer ServiCe. thiS waS a revoLUtionary ConCept in Japan’S Banking inDUStry. nevertheLeSS, ShinSei reCognizeD Changing DemographiCS anD CUStomer preFerenCeS anD UnDerStooD the neeD to rethink itS overaLL Banking experienCe Strategy. wanting to hone a BranDeD iDentity that meetS toDay’S ConSUmer neeDS, ShinSei tUrneD to rtkL.

rtkL’s research suggested that

today’s consumers want a banking

environment that seamlessly blends

technology and a personal touch.

Building upon these findings, rtkL

proposed a total branding strategy,

integrating corporate identity, print

collateral, furnishings and graphics

to foster customer satisfaction and

build trust. the positive result of this

process was revealed in a Japanese

business survey that found Shinsei’s

brand awareness to be greatly

improved within only one year of

the reimaging. on the heels of this

success, Shinsei commissioned rtkL

to develop Bank Spot, a sub-brand

of mini-branches that appeals to

the younger market—a market more

comfortable with automated banking.

providing a completely new banking

experience to tradition-dominated

Japan, Shinsei is a dynamic brand

that sets a new consumer standard.

ClientShinsei Bank, Ltd.

Locationtokyo, Japan

Services Branding, environmental graphic Design, interior architecture and Design

Experience mapping allows Bank spot, a sub-board of shinsei Bank, to understand customers’ banking experiences.

36

“Faced with ever-growing competition and increasingly savvy consumers, consumer-focused organizations are finding that the traditional brick-and-mortar format offers possibilities for making strong brand statements beyond their product lines.” [wendy mendes, rtkL vice president]

37

CrEatIng a DIFFErEnt KInD oF rEtaIl ExpErIEnCEthe weStye groUp, DiStriBUtor oF SUB-zero reFrigeratorS anD woLF appLianCeS, operateS ShowroomS in the SoUth-eaSt that aSSiSt CUStomerS, DeSignerS, arChiteCtS anD BUiLDerS in SeLeCting LUxUry appLianCeS CUStomizeD to their neeDS. the CLient reaLizeD that the traDitionaL BriCk-anD-mortar preSenCe proviDeD an UnDerwheLming venUe For itS proDUCtS. Looking to Create a new kinD oF CLient anD ConSUmer experienCe, weStye CommiSSioneD rtkL to rethink the retaiL ConCept.

rtkL provided an analysis of

westye’s featured brands and

target consumers. Blending the

fundamentals of retail environments

with a deeper understanding of

these brands’ core message, rtkL

suggested that westye create a new

kind of “unstore”—a storefront space

that sells little merchandise “over the

counter, and instead, markets and

appeals to the needs and desires of

well-defined demographics. with

a demonstration kitchen, kitchen

vignettes, wine storage and billiard

room, laundry room, and outdoor

barbeque area, the Sub-zero/wolf

showroom is transformed from

a static retail environment into a

dynamic, brand-rich space that

connects with customers and

builds brand loyalty for longer-term

returns. an endeavor of strategic

importance, the Sub-zero wolf

Showrooms distinguish westye

from its competitors by creating a

truly unique retail experience

Clientthe westye group

Locationhollywood, Florida and atlanta, georgia

Services interior architecture and Design

38

39

oUr CLientS

aBn amro Bank

alcatel-Lucent

american express

american Counsel of Life insurers

american trucking associations

arnold & porter, LLp

at&t

Bank of america

Bank of Baltimore

Booz allen & hamilton

Bp

CB richard ellis

Celebrity Cruises

Credit Suisse private advisors

Coca-Cola Company

Codina group inc.

Computer Sciences Corporation

Convergence Data Services

Cushman & wakefield

Drake Beam morin

ernst & young

U.S. Food & Drug administration

Fowler white Burnett, attorneys at Law

general electric

general motors

gibraltar private Bank & trust

Jones Lang LaSalle

kpmg Broadband Solutions

Law offices of ziegler

mckinsey & Company

mellon United national Bank

morgan Stanley

nelson mullins riley & Scarborough, LLp

nextel Communications, inc.

norwegian Cruise Line

oceaneering advanced technologies

proFund advisors, LLC

royal Caribbean international

Shinsei Bank

Shook hardy & Bacon, LLp

Seven worldwide, inc.

Solutia

Sram

Steelcase

Subzero/woLF

t. rowe price

tamdeen real estate Development Company

the world Bank group

trivest partners, Lp

US air Force

US army

US navy

US postal Service

US Dept. of State

veterans administration

verizon Communications, inc.

virgin atlantic

whiteford taylor preston, LLp

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