STRATEGIC PLANNING Introduction, Process And Plan.
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Transcript of STRATEGIC PLANNING Introduction, Process And Plan.
Strategic Planning is a formal process designed to help an organization identify and maintain an optimal alignment with the most important elements of its environment.
A DEFINITION
HOW STRATEGIC PLANNING DIFFERS FROM
CONVENTIONAL PLANNING Major Difference:
– Conventional: involves setting of goals and development of steps to achieve.
– Strategic: involves aligning an organization with its environment.
HOW DIFFERS (cont.)
Other:– Conventional: Identifies specific items
that an organization expects to achieve within a specific time frame.
– Strategic: Identifies directions and states of being that generally lack specificity.
HOW DIFFERS (cont.)
Strategic planning offers the context for conventional planning.
Strategic planning deals with how we want to view ourself in contrast to others at some point in the future -- defines the niche we wish to carve out for ourself.
STRATEGIC PLANNING PROCESS
Develop key performance outcomes External environmental assessment Internal environmental assessment Analyze Strengths, Weaknesses,
Opportunities and Threats in terms of impact on key performance outcomes.
Brainstorm possible directions and evaluate impact of each idea on each KPO.
Formulate strategies, mission, goals and objectives
MOST SIGNIFICANT OPPORTUNITIES
Strong economy Rapidly changing
world/prevalence of technology>new programs new methods of delivery & new audiences
Increase in students going to college>capture growth dollars
Technology>greater interdisciplinary collaboration/integration of services
More grant dollars available>college poised to attract
Need for basic skills development
Need for technology professionals in workforce
Shortage of trained workers >higher rate of job placement & increase workforce programs
Need for K-12 teachers>teacher preparation
MOST SIGNIFICANT THREATS
Multiple external forces on all>loosing focus on student centeredness
Competition from others/flashy status of 4-year colleges can negatively impact our enrollment numbers.
Cyclical nature of economy
Excessive categorical $$$ impact ability of college to determine how best spend
Shortage of qualified managers and faculty
Rapidly changing technology, high cost of maintaining IT & lack of state funding
Greater student demands on faculty, pressure to be all things to all>drive people out of profession
Increased mandated services without adequate funding.
MOST SIGNIFICANT STRENGTHS
Emphases on student success and IT
Comprehensiveness, variety and quality of academic programs
Quality and variety of student services.
Entrepreneurial spirit Strong workforce
preparation programs
High quality of instruction Quality of staff/faculty
preparedness Level of communication
at all levels Location and appearance
of campus Reputation as a leader Emphasis on marketing
and enrollment management.
MOST SIGNIFICANT WEAKNESSES
Lack of sufficient fiscal resources
Lack of mechanism to track students
Weak on procedures and evaluation of such
Basic skills not as successful as like to be
Tension between vocational and academic
Lack of space & inefficient use of
Under utilization of student services programs and lack of EdPlans
Insufficient number of counselors
Lack of clarity re IT competencies
Personnel challenges: tenure, peer review, resist retraining.
GOALSI. Increase retention, transfer, completion and job
placement rates.
II. Increase enrollment while meeting the needs of the communities we serve.
III. Increase job placement rates and broaden the Contract Education program.
IV. More fully integrate Information Technology into programs & operations.
V. Provide adequate support to achieve the Plan.
I. Increase retention, transfer, completion and job placement
rates. Development of a comprehensive,
integrated basic skills program.– Integration of math, English, reading,
counseling and SCANS– Better integration of IT in the basic skills
process.– Integration of basic skills into regular
curriculum.– Development of a first year program.
Development of mutually supportive communities of interest or cohorts.– Collect the best practices for creating
communities in the classroom– Encourage and assist faculty in developing such
communities. Counseling Services
– Be more prescriptive re students accessing elements of matriculation
– Provide access in the evenings & on weekends.– Increase percentage of students with an EdPlan– Integration of counselors into Basic skills
program.
Increase the quality of instruction– Continuing development of courses and
programs in order to keep current and discontinue non-relevant courses.
– Encourage interdisciplinary courses.– Encourage development of courseware for
alternative delivery methods.– More and better integration of IT into courses
in a pedagogically sound manner.– Faculty/staff development that assists them in
keeping up with changes in business & industry.
– Actively recruit qualified faculty.
II. Increase enrollment while meeting the needs of the communities we serve.
A. Program Development– Offer an A.S. degree– Expand weekend college and facilitate growth
of PACE program.– Enhance and build non-traditional and
alternative offerings and schedules– Expand college-bound program.– Offer a B.A. degree in teaching.
B. Enrollment Management– Formalize/institutionalize the enrollment
management process.– Do a continuous environmental scan in order to
understand the needs of the region served.– Maintain and improve outreach to middle and
secondary schools and promotion of college-bound program.
– Continue to develop program-based and institutional marketing and recruitment tools.
– Expand use of off-site facilities for college courses.
III. Increase job placement rates as well as the number of
workforce and job training grants and broaden contract education.
Make sufficient resources available to assist faculty in keeping up to date in their areas.
Increase outreach to business and industry. Close gap between our trained students and
needs of business and industry. Institutional tracking of job placement and
promotion.
IV. More fully integrate Information Technology into
college programs and operations A. Processes/Practices
– Identify present college practices/processes and, after review, reengineer these processes in the light of the potential of IT.
– Study best practices in industry and education in order to learn how to integrate IT into college processes.
– Develop a plan and timetable to implement.– Move towards an enterprise solution.
B. Standards/Competencies– Investigate and develop minimum IT
standards/competencies for students, faculty, staff and make IT competency a required part of the curriculum .
– Provide sufficient IT support.
V. Provide adequate support to achieve the plan
A. Training– Provide training to faculty for doing academic
and career advisement.– Faculty/staff development that assists them in
keeping up with changes in business & industry– Provide training for department chairs in
leadership, diversity, cohort development and student advisement.
– Provide support and mentoring for faculty and administrative staff.
B. Diversity– Provide legitimate diversity training for
screening committees.– Formalize consistent practices for process
monitors on screening committees.– Share with screening committees goals
regarding diversity.– Outreach to part-time and non-employees
regarding how to do resumes, interview, etc.– Develop links with community based and
religious organizations for recruiting faculty, staff, and students.
C. Facilities, Resources and Planning– Strengthen the Planning/Budgeting Committee– Establish priorities for budgeting and planning
through the shared governance process and publish the results.
– Have open communication for priorities for budgeting and planning and for changes in priorities.
– Plan for growth.– Find alternative sources of revenue for IT.– Integrate our Master Plan into State facilities
plan.
Members of the Strategic Planning Committee
Dr. Morgan Lynn Donna Miller Dr. Erlinda Martinez Peter Hardash Bob Chester David Fabish Linda Clegg Don Sewell
Bob Hughlett Donna Jones Pam Walker Randy Peebles Bob Colgan Ana Torres-Bower John Grindel Toni Ann Sallade
Contact Information
Strategic Planning Web Site: www.cerritos.edu/sp
John Grindel: – X2226– [email protected]