STRATEGIC PLAN FOR BADERMAN ISLAND

RESORT Mary A. Cornwell

University of PhoenixInstructor: Dr. Sun

June 28, 2010

Cover LetterTo: Boardman Management Group From:  Mary A. Cornwell, Project Manager Date:  June 28, 2010 RE:  Strategic Plan for Baderman Island Resort  This information packet contains strategic information gathered from various sources to provide input and decision support for the strategic planning processes for the company. These documents provide a backdrop for environment and for potential for growth of your organization. The strategic information was collected from the department within the Baderman Island Resort using in-house collection systems such as MIS reporting and financials. The information is reported through several documents within the packet to include: Strategic Plan InformationIT Measurements ReportMission StatementRecommendations of quality improvement to Baderman Island Resort Computer SystemTop Projects in flight, planned and not started In many ways through the reporting of this data, all Baderman Island Resort departments contributed to the output of these documents.  I also incorporated the use of outside resources to include, a wide- range of research and various analytic reports.   I believe this information will provide support toward implementation of the Strategic Plan.  I would enjoy your review and feedback to improve this information. If there are questions or concerns please contact me for additional information.  

Executive Summary

Baderman Island is a resort with comprises a wide range of entertainment and resort destinations, which is enclosed by the Kelsey river shores. In order to attract the large number of customers and develop connectivity among the hotels and other entertainment features by using innovative technologies, Baderman Island has implemented innovative technologies to achieve the competitive advantage and improve the profitability and performance of the Island (Baderman Technology Analysis, 2010).

Company Background

In the City of Kelsey, Baderman Island was conceived in 1988 by redirecting the Kelsey River. “The plans for redirecting the river …Baderman Island is dedicated to managing leisure and convention focused resorts that provide a unique and quality experience to guests and visitors…… operational leaders in the organization, empowers its staff to offer unsurpassed quality of customer service, through individual acts of random kindness and specialty services(Baderman Island, 2010).

Technology Solution

The technology solution is broken down into three sub-categories: Implementation Plan, Risk Management Plan and the Communications Plan

Implementation Plan

To keep the dedicated program team on track and to track the progress of the Strategic Plan, the development of Work Breakdown Structure (WBS) and Gantt chart will serve as the roadmap for the project.

Risk Management Plan

Throughout the plan the project team will need to address risk. All risks and probabilities cannot be identified during the Planning Process. Management, control, and iteration are required. When changes occur, the cycle of identify-analyze-respond is continually repeated.

Communications Plan

Baderman Island Resort to realize efficiency and effectiveness, the organization must manage the integration of these two processes to ensure the highest levels of performance. To do so, they will need to facilitate team communication with the dedicated project team across all departments.

Specifications and Metric for the Project

A business intelligence or data warehouse implementation affects all the divisions of the organization in one way or the other. Accounting and purchasing divisions, vendors, dealers and even customers will be affected in the way that business will be conducted. It will be important to identify the key stakeholders to establish support by agreeing on key metrics.

Financial Justification

The implementation …will have a lasting effect on guests and clients at Baderman Island, while the benefits are critical to the long-term success of the resort. Through the use of this best practice Baderman Island will be poised to be a leader in the hospitality industry.

Conclusion

“Maintaining proper internal access and process controls within your organization is a tremendous challenge that requires complete transparency, increased data security, full accountability, and real-time risk reporting across your enterprise.”(Governing, 2008) Aided by a comprehensive Enterprise Resource Planning system, a well balanced strategic plan, and best practices Baderman Island Resort will be positioned for growth of the enterprise.

ReferencesReferences(2007). The Organization Account. Retrieved from https://www.reqwired.org/reqwired/for_orgs/(2010) Baderman Island Resort, (2010) University of Phoenix, Retrieved March 18, 2010,ABC: an introduction to ERP. (2008). Retrieved from www.cio.com Benchmarking. (2010, March). Retrieved from http://www.fmssystems.com/benchmarking/ Boardman Corporate University, (2010). Boardman Management Group: BCU. Retrieved from https://ecampus.phoenix.edu/secure/aapd/CIST/VOP/Business/BadermanIsland/BoardmanManagementGroup/BMGintranet/BMGbcu.htm

Brecht, M., Bolton, P. and Röell, A, Corporate Governance and Control, (October 2002) retrieved June13, 2010 University of Phoenix abstractsCertified organic. (2010). Retrieved from http://www.ccof.org/certification.phpCharvat, J.P (2002) Project communications: A plan for getting your message across, Tech Republic, accessed June 7, 2010Chase, R.B, Jacobs, R Aquilano, N., (2006) Operations Management for Competitive Advantage, [Electronic Version], New York: The McGraw-Hill CompaniesDreher, G & Dougherty, T (2001), Human Resource Strategy, [Electronic Version]. New York: The McGraw-Hill Companies Elliff, S. (1997, November). Whole picture. Retrieved from http://www.ccmiservices.com/InTheNews/wholepicture.html which was reprinted fromPurchasing Today, citation used by Mary Cornwell for MBA 502 Evans, J., & Berman, B. (2008). Appealing to repeat, loyal customers. Retrieved from About.comGartner White Paper: Gartner Says Social Networks Are Attracting Too Much Traffic for Retailers to Ignore, http://www.gartner.com/it/page.jsp?id=660409 May, 2008, citiation used by Mary Cornwell for MBA 502Gomez-Mejia Luis R. & Balkin David B., (2002) Management, [Electronic Version]. New York: The McGraw-Hill Companies Governing, (2008), Retrieved from http://governing.com/Gray, C.F &, Larson, E.W. (2006) Project Management: The Managerial Process, [Electronic Version]. New York, The McGraw-Hill CompaniesHaag, S., Baltzan, P., & Phillips, A. (2006). Business driven technology (eds.). New York: McGraw-Hill.Haag, S., Cummings, M., McCubbrey, D.J. (2005) Management information systems (5th eds). The McGraw-Hill Companies. Retrieved June 8, 2010 from https://ecampus.phoenix.edu/secure/resource/resource.aspHodgetts, R., Luthans, F., Doh, J (2005) International Management: Culture, Strategy and Behavior , [Electronic Version], New York: The McGraw-Hill CompaniesIFS World Customers. (2008). Retrieved from http://www.ifsworld.com/us/customers/harrys_fresh_foods.aspLoyalty programs enter social networking space . (2010). Retrieved from www.progressivegrocer.com/progressivegrocer/esearch/article_display.jsp?vnu_content_id=1003642882McShane, S. L., & Von Glinow, M. (2004). Organizational behavior: Emerging realities for the workplace, [Electronic Version] . New York: The McGraw-Hill Companies. Microsoft ERP for the hospitality industry. (2010). Retrieved from http://www.microsoft.com/industry/hospitality/solutions/default.mspxMieritz, L. (2009, February 9) Top Metrics for Evaluating Project Success, Retrieved June 10, 2010 from Gartner Research DatabaseMission, Vision and Goals, Office of Information Technology, 2010 Morgan, T. (2009). Maximing erp return on investmentwith on-demand support services. Intelligence Software Inc. Whitepaper for Industry Week, Retrieved from bitpipe.com O'Brien, J. (2003). Management information systems: Managing information technology in the business enterprise (6th Edition). New York: McGraw-Hill.Outsourcing. (2010). Webster dictionary. Retrieved (2010, June 11) Phelan, P. (2008, September 29). Centralized ERP lowers total cost of ownership, but cost is only one consideration for instance decisions. Retrieved June 26, 2010 from Gartner Research DatabaseReed, L., Shedd, Morehead, J. & Corley, R. (2005), The Legal and Regulatory Environment of Business, [Electronic Version] .New York: The McGraw-Hill CompaniesShupe, R. (2008), Strategic vs. Operational and How It Affects a Small Business Owner , eZine, accessed May 22, 2010.Stackpole, J. (2010). Improving supply chain visibility via technology: options, trends and roi-driven projects. IMPROVING SUPPLY CHAIN VISIBILITY VIA TECHNOLOGY, Retrieved from bitpipe.com  Strategic Management.( 2008). Retrieved from http://www.gaebler.com/What-Is-Strategic-Management.htm Thompson, M. (2004, May 1). Pros and Cons of Nearshoring. Retrieved June 7, 2010, from DataMonitorTurban Ephraim, Rainer Kelly R. & Potter Richard E. (2003) Introduction to Information Technology, [Electronic Version].New Jersey: John Wiley and Sons, Inc.What is Strategic planning? (2007). Retrieved from http://www.strategicmgmtresources.com/WhatisstrategicplanningWhite Paper, Allegiance- Buying Loyalty: Do Rewards Programs Translate into Customer Engagement? LaMalfa, K. March 2008, citiation used by Mary Cornwell for MBA 502 Word of mouth advertising. (2010). Retrieved from http://www.altterrain.com/word_of_mouth_advertising.htm